Advertising's Goldmine by Emilian Vasi
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ADVERTISING'S GOLDMINE EMILIAN VASI
description
“Never leave anything to chance.” Emilian Vasi from Mindvalley shares his digital marketing experience at #dmm360 Remarketing is commonly understood as a method of refining and attracting your targeted audience, which eventually leads to a sale transaction at the end of the process. When done right, remarketing should be about “gently reminding” previous site visitors of their interest in your product/service, and “gently nudge” them towards your call-to-action.
Transcript of Advertising's Goldmine by Emilian Vasi
ADVERTISING'S GOLDMINEEMILIAN VASI
FOREWORD & EXPECTATIONS
• Presentation is crafted for different levels of knowledge
• Case studies are based on the Personal Growth & Health niche
• Case studies are based on large budget campaigns, might not be applicable for small scale
AGENDAADVERTISING'S GOLDMINE
AGENDA
1. ABOUT MYSELF
2. WHAT IS IT?
3. HOW DOES IT WORK?
4. STRUCTURE TO KEEP IN MIND
5. OUR GOLDMINE
6. THAT SPECIAL SOMETHING
7. WRAP-UP
8. Q & A
1. ABOUT MYSELFADVERTISING'S GOLDMINE
• Background
• 4 Continents - 5 Countries
• Toys I play with on a daily base
• Head of Advertising at Mindvalley
• Art enthusiast
1. ABOUT MYSELF
EMILIAN
2. WHAT IS IT?ADVERTISING'S GOLDMINE
• Remarketing: A way to show your ads to people who visited your website
• Get visitors back for them to complete a desired action
• Now, consider them as warm traffic
2. WHAT IS IT?
3. HOW DOES IT WORK?ADVERTISING'S GOLDMINE
• >> User visits your website A>> Google places a “cookie” in their browser>> User leaves your website for website B>> “cookie” triggers your ad to be shown on these sites
• Backend: Add them to specific lists
3. HOW DOES IT WORK?
4. STRUCTURE TO KEEP IN MIND?ADVERTISING'S GOLDMINE
• Lists (visitors, leads, customers)
• Conversion goals (signup, sale)
• Exclusions (cold traffic campaigns)
4. STRUCTURE TO KEEP IN MIND?
5. OUR GOLDMINE
ADVERTISING'S GOLDMINE
• In-Website Remarketing
• blog & content pages: with LP (excluding leads)
• product & review pages: with Offer (excluding customers)
5. OUR GOLDMINE
• Funnel Remarketing
• reach people with relevant ads at specific times
• creating list that expire
5. OUR GOLDMINE
• Cross-promoting
• Visitors: different LP
• Leads: different LP & different offer
• Customers: different offer
5. OUR GOLDMINE
6. THAT SPECIAL SOMETHINGADVERTISING'S GOLDMINE
• Youtube Channel Remarketing
• Viewed video: with the LP
• Subscribed to channel: with the Offer Page
• Search extension: Your Youtube Channel
• *Tip: cross-promote
6. THAT SPECIAL SOMETHING
7. WRAP-UPADVERTISING'S GOLDMINE
• Setup your remarketing codes (today!)
• Segment your audience
• No more money waste: setup your exclusions
• Be relevant to people depending on what pages they visit
• Support your email marketing campaigns
• Monitize your Youtube efforts
7. WRAP-UP
Q & A
ADVERTISING'S GOLDMINE
