Advertising Techniques Brochures & Commercials...Advertising Techniques in Brochures and...
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Advertising Techniques in Brochures and Commercials.notebook 1 January 03, 2013 Jan 27:08 PM Advertising Techniques in Brochures & Commercials
Transcript of Advertising Techniques Brochures & Commercials...Advertising Techniques in Brochures and...
Advertising Techniques in Brochures and Commercials.notebook
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January 03, 2013
Jan 27:08 PM
Advertising Techniques
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Brochures & Commercials
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Answer the following Discussion Questions as you read over the following brochure:
1. Why do you think the writer chose this headline?
2. How do the brochure's photographs help you understand its message?
3. Why do you think the brochure includes this section?
4. Why did the writer give contributors a choice of bison to support?
5. What impression of Penny do words such as lovable, cute and squeaky give you?
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Advertising Techniques in Commercials
Click on the t.v. to view a commercial.
When watching, think about the persuasive techniques that are used in the commercial.
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Commercial Components:
1. Put People in Your Commercial:
People relate to other people. Putting people into your commercial can help draw your target audience in.
2. Plan Out Your Video: It's crucial you not cram a bunch of video into the small amount of time you have for your commercial. Your video should tell the story about what you're advertising even if a customer has their volume turned down.
3. Writing the Script:You have a very limited time frame to capture your audience and you need to get your message across quickly. Don't get wrapped up in long sentences.
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Commercial Components, continued
4. Audio and Video Must Match
5. Never Forget Your Call to Action
6. Consistency
Use the same announcer, jingle, fonts, colors, etc. to keep your commercial consistent.
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Jan 28:33 PM
Homework: With your remaining work time, focus on drafting your slogan, target audience and 3 persuasive techniques in your notebook.
