Creative AdvertisingPrepared by:Lee Mann Rexon Basinga

Make intellectually sounding claimsIvory Soap is 99.44% pure!

Beautiful or exciting backgrounds make the viewer feel that if they had one, they too, could be there or have that experience.

Have a great song that people will remember!

Use an easy to remember slogan

Use a famous person in the ad

Got Milk?

Give something away

Tell people they deserve it

Tell people its good for them

Apple Commercials

Experts agree, Apples are 99.44% nutritious!

Eat an appleenjoy the day!

Crunch, crunch, crunch, crunch, crunch, crunch

Juicy and so sweet.

Apples are so good for you

And are fun to eat.

Elvis says, Apples get me all shook up!

Free seeds inside each Apple!Get yours today!

Apples arent for everyone - - Theyre for special people - -like you!

Apples are a pealing!

Want to Look good?Run fast?Learn lots?

Eat apples!

Thank you!

*This is frequently seen in sale ads for a certain % off or ads that say doctors agree that or experts say.Also look for buy one, get one free ads

Learn more about Ivory soap @ http://www.ivory.com/history.htm http://www.ideafinder.com/history/inventions/story030.htm *Look for ads that make claims usually stated using numbers!*Cars use this technique. So do allergy medicines and beer commercials.

*Watch some of the newest ads http://www2.coca-cola.com/presscenter/av_advertising.html

What other jingles do kids know? *Look at the slogan quizzes listed at the end of the PPT.*What other slogans can students remember?**Cracker Jacks,

Wall Drug and free ice water

*McDonalds: "You deserve a break today."

*Intellectual *Beautiful background*A jingle*Famous person endorsement *Give something away*Tell people theyre special*Use a slogan*Tell people its good for them.