Advertising Techniques Beauty Appeal

Celebrity Endorsement

Escape

They are using a person, who is seen as beautiful, to promote their product and

trying to say the product will make the customer just as beautiful.

These advertisements have used celebrities to promote their product to act as role

models.

This advert has used a location that is quiet and isolated. They have chosen this specific location to

make people use their company because people want to get away from reality and feel happy due to them being

in their own world.

Independence/Individuality

Intelligence

Lifestyle

This advert is promoting individuality and it is

telling people to be themselves and stand out

rather than being just like everyone else.

This advert is trying to tell the audience that

this product will have a huge impact on their

live and change it for the great or good.

This advert is trying to say that in order to be the smartest you must buy that specific product. People will also want

to buy the product because they are advised on how to be

smart by a big business company.

Nurture

Peer Approval

Rebel

This product is showing that amongst the chaos of

everything, the company will look after you.

This product is telling us that it has been approved by people, who also enjoy a drink and this therefore suggests a good feeling for the audience because they know that it has been

accepted.

This product says in order to be cool and fearless you

have to be stupid.

Rhetorical Question

Scientific / Statistical Claim

Unfinished Comparison / Claim

This company uses a rhetorical question because they know everyone has sympathy towards this company

because of what they do and they will all have the same

answer to the question, which will be a positive answer.

This advert uses statistics to show to people that a majority of people who use the product love it and think

it’s great and encourage people to want to purchase the

product.

This product promotes itself to make people believe it’s the best of its topic and that they need

it to make sure they can make sure they feel secure when driving. It is like a guarantee that the

product is what you need.