Advertising Techniques

Beauty Appeal

Celebrity Endorsement

Escape

Good looking people are used for beauty/makeup adverts to make you believe that the product can transform your appearance.

Celebrities are used to entice more people into buying a product and creating more buyers for their fans may be more persuaded into buying the product.

Holiday adverts are set in hot and sunny places to make the person interested in buying from that company because they know that they do those types of holidays.

Independence/Individuality

Intelligence

Lifestyle

Independence adverts are used to let people know that standing out and being who you are is the right way to go.

Lifestyle adverts suggest that you cannot live without the product. You need it in your life.

Intelligent adverts use products that aren’t as good as theirs and use it to their advantage by saying that their product is better. Most people would go for the better product.

Nurture

Peer Approval

Rebel

Rhetorical Question

Nurture adverts suggest that we should look after every living thing and give to people and animals that have nothing. For example you should give to charities and animal rescue. homes.

Peer approval adverts sell the fact that if you use the product then you will gain approval from your peers.

Rebel adverts sell the idea that you don’t have to be part of the group and you can stand out from the crowd.

Scientific / Statistical Claim

Unfinished Comparison / Claim

These adverts use sad and unfortunate children to make the viewer sympathetic towards the child which makes them think about buying the product to save a child’s life.

Scientific advert persuade you even more to buy the product because it is being approved by an expert in that specific product. You can trust this advert a lot more than an advert that isn’t scientific.

Claim adverts persuade the viewer that their product is better than all the others but they use no scientific facts to back it up.