ADVERTISING, SPONSORSHIP AND PROMOTIONAL … · 3. DEMOGRAPHIC PROFILE: Market Segments • Parents...
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CHELSEA PIERS ADVERTISING, SPONSORSHIP AND PROMOTIONAL OPPORTUNITIES
Transcript of ADVERTISING, SPONSORSHIP AND PROMOTIONAL … · 3. DEMOGRAPHIC PROFILE: Market Segments • Parents...
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ADVERTISING, SPONSORSHIP AND PROMOTIONAL OPPORTUNITIES
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TABLE OF CONTENTS
Visitation ................................................................................................................................ 1
Testimonials .......................................................................................................................... 2
Current and Past Sponsors .......................................................................................3 – 4
Chelsea Piers and Venue Overview .................................................................... 5 – 10
Customer Demographics ................................................................................................11
Advertising & Branding Benefits .........................................................................12 – 24
Promotions .........................................................................................................................25
Event Sponsorship ...........................................................................................................26
Business Entertaining ............................................................................................27 – 28
Sampling, Product Display, Experiential Marketing .........................................29 – 36
Customer Acquisition ......................................................................................................37
Pop-Up Retail .....................................................................................................................38
Other Special Events .......................................................................................................39
Contact Information ..........................................................................................................40
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MAJOR NEW YORK CITYDESTINATIONS
SITE 2017 VISITS FOUNDED
Metropolitan Museum of Art 6.7 million 1872
Museum of Natural History(including The Rose Center for Earth & Space) 5.0 million 1877
National September 11 Memorial & Museum
5.0 million 2011
CHELSEA PIERS 4.0 MILLION 1995
Madison Square Garden Arena 4.0 million 1879
Statue of Liberty/Ellis Island 4.0 million 1886
Yankee Stadium 3.7 million 2009
Empire State Building 3.5 million 1931
Jacob Javits Convention Center 2.5 million 1986
Citi Field 2.5 million 2009
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WHAT THEY’RE SAYING
“If Central Park is the city’s collective backyard, Chelsea Piers is becoming a collective rec room
– a mega-mall of health and fitness.”
The New York Times
“The 30-acre waterfront sports complex, Chelsea Piers, is an inexhaustible haven
for the athletically inclined.”
Vogue
“One of the city’s biggest — and most successful—private urban development
projects of the last few years, it’s a terrific multifunctional recreational facility.”
Frommer’s New York City
“The whole enormous shebang may be the most nearly complete sports and fitness
center in the known universe.”
Gourmet
“Chelsea Piers has turned 30 acres of Hudson riverfront into a first-class athletic center that offers sporting opportunities
available nowhere else.”
The Wall Street Journal
“Spending a day is incredible at this enormous supergym, a city itself with
unmitigated diversions.”
USA Today
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OFFICIAL SPONSORS OF CHELSEA PIERS
CRUISE LINE
AIRLINE
BANK & CREDIT CARD
HEALTH & WELLNESS
WATERBEVERAGES
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PAST SPONSORS
ATHLETIC ENERGY FOOD
®
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CHELSEA PIERS OVERVIEW
Chelsea Cove/Hudson River Park
Sky Rink
Chelsea Piers Fitness
Pier Sixty Event Center
The Lighthouse Event Center
The Golf Club
Current
Bowlmor
The Field HousePier 62
Pier 61
Pier 60
Pier 59
23rd StreetVehicular Entrance
24th Street
11th
Ave
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23rd Street
17th StreetMaritime Center
West Side Highway
• Chelsea Cove Park (Pier 62)
• The Field House (Headhouse)
• Silver Screen Studios (Film & TV)
(Headhouse)
• The Lighthouse Event Center (Pier 61)
• Sky Rink (Pier 61)
• Pier Sixty Event Center (Pier 60)
• Chelsea Piers Fitness (Pier 60)
• Bowlmor (Headhouse, Bowling)
• Pier 59 Studios (Fashion Photography)
• The Golf Club (Pier 59)
• Current Event Center (Pier 59)
• Maritime Center
• Restaurants/Retail
Chelsea Piers delivers one of the largest concentrations of active-lifestyle sports enthusiasts in the New York Metropolitan
area, multiple sports venues, and high-traffic public spaces. With five dedicated sports venues and three event centers
spanning six city blocks, Chelsea Piers offers golf, ice hockey, a health club, indoor soccer, basketball, bowling, rock
climbing, summer sports camps and much more.
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THE FIELD HOUSE
• Gymnastics - New York City’s largest and best-equipped gymnastics training center
• Rock Climbing - Specially designed for children, teens and adult beginners
• Soccer - two artificial-turf playing fields for adult and youth leagues and clinics
• Basketball - two hardwood basketball courts for adult and youth leagues and clinics
• Batting Cages - Four batting cages
• Dance - Adult and youth programs
• Pre-school Programming
• Daycare - Five-room childcare center
• Corporate Team Building - Over 3,500 participants per year
• Birthday Parties - Over 1,000 birthday parties per year
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CHELSEA PIERS FITNESS
• Running - 1/4-mile indoor track, 200-meter banked competition track
• Swimming - 6-lane, 75-foot swimming pool
Whirlpool spa
• Basketball + Volleyball - 3 hardwood basketball/volleyball courts,
NYC’s only indoor sand volleyball court
• Cardiovascular + Strength Training - 14,000-sq.-ft. strength area
with turf field, 6,000-sq.-ft. cardio training area, Olympic lifting and
weightlifting platforms
• Personal Training - 30+ certified trainers with a wide range of
expertise
• Fitness Studios - 5 studios with 150+ classes/week, including
Breakaway cycling, Evolve Yoga, Pilates, TRX and more
• Evolve Barre - 20+ barre classes/week (open to non-members)
• Indoor Rock Climbing Wall - 11,000-sq.-ft. rock climbing wall,
Adjacent bouldering wall and cave
• Hudson River Sundecks - 2 outdoor sundecks overlooking the
Hudson River
• Boxing - Boxing ring and training bags
• Sauna, Steam Rooms + Massage - Expansive locker room
facilities with sauna + steam rooms and massage services
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THE GOLF CLUB
• 4 tiers - 52 heated and weather-protected hitting stalls
• 200-yard fairway
• Automatic ball tee-up system
• Golf Academy with 13 teaching professionals - 2,000 square foot indoor training center
• 2 putting greens - Indoor and Outdoor
• 2 Full Swing Simulators - 51 Championship courses from all over the world
• 2 meeting/event spaces
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SKY RINK
• 2 Indoor Ice Rinks
• Ice Hockey
• Figure Skating
• General Skating
• Skating School
• Private Event Space (Sunset Terrace)
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TENANTS AND OTHERS
• Pier Sixty, The Lighthouse & Current Event Centers Accommodates gala dinners, corporate meetings,
weddings, bar/bat mitzvahs, trade shows and
product launches
• Bowlmor 40 state-of-the-art lanes, computerized scoring, music,
league play, café and grill, and an amusement arcade
• The Maritime Center Luxury Yachts and dinner cruises
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THE CHELSEA PIERS CUSTOMER
1. DEMOGRAPHIC PROFILE: User Groups
Frequent Users
• League Participants
• Adults & Children Enrolled in Classes & Camps
• Avid Golfers
• Chelsea Piers Fitness Club Members
Destination Users
• Recreational Customers:
Golf
Batting
Bowling
Day Pass Users at Chelsea Piers Fitness
Pick-up Basketball & Soccer
Birthday Party Attendees
• Corporate Event Attendees
2. DEMOGRAPHIC PROFILE: Gender
• Male = 55%
• Female = 45%
3. DEMOGRAPHIC PROFILE: Market Segments
• Parents and their Children (30-55)
• Millennials (22-34)
• “Corporate New York”
• Affluent
• Educated
4. PSYCHOGRAPHIC PROFILE
• Active-Lifestyle
• Early Adopters
• Influencers
• Competitive
• Demanding
• Internet-savvy
5. WHERE DO THEY LIVE
• 74% Manhattan
• 14% Brooklyn
• 12% Other
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ADVERTISING & BRANDING BENEFITS
(ENGAGEMENT + TRUST) X TARGETED CONTACT = BRAND IMPACT
Advertisers and Sponsors can align with the most prestigious amateur sports facility in the world to create
a powerful branding and advertising presence. As one of New York City’s top destinations for active-lifestyle
adults, families and children, Chelsea Piers represents an ideal opportunity for advertisers and sponsors to
showcase their brands to a highly targeted demographic, build brand equity, and drive sales.
• Minimize wasted impressions by localizing your message to a highly targeted demographic.
Focus on the prospects most likely to buy your products and services.
• Deliver your message in an uncluttered environment so that it will be seen by the consumer
and stand out from the competition.
• Secure category exclusivity.
• Generate buzz and excitement around a brand and new product lines through a variety
of promotional programs, including sampling and experiential marketing events.
• Align your brand with one of your target consumer’s passion points – Chelsea Piers.
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CHELSEA PIERS ASSETSADVERTISING & BRANDING - EAST FACADE
PIER 59 PIER 60 PIER 61
PIER 60 ENTRANCEVIEW: West from West 20th Street
Location West Side Highway from 22nd to 18th Streets (Pier 59, 60, 61)
Direction Parallel to the West Side Highway
Visibility Pier 59: Northbound and Southbound West Side Highway vehicle traffic and High Line pedestrian traffic.
Pier 60: Northbound and Southbound West Side Highway vehicle traffic
Pier 61: Northbound and Southbound West Side Highway vehicle traffic and vehicle traffic entering the West Side Highway heading south from 11th Avenue.
Size Three (3) Billboards 40’ high x 80’ wide
DEC 100,000+Also visible to southbound traffic.
Pricing $30,000 per month (net) per billboard.
Discounts available for multi-month commitments.
Note: The Chelsea Piers billboards are business signs. Specific criteria must be met in order for Chelsea Piers to accept advertising.
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CHELSEA PIERS ASSETSADVERTISING & BRANDING - SOUTH FACADE
Location West Side Highway
at 17th Street
Direction Faces south, towards
northbound traffic on
the West Side Highway
Visibility Northbound West Side Highway vehi-
cle traffic, vehicles entering the high-
way at 17th Street, runners and bikers
on the Hudson River bikeway/walkway
and limited High Line visibility.
Size 37’ high x 45’ wide
DEC 100,000 (Northbound)
Pricing $30,000 per month (net)
Discounts available for multi-month
commitments.
Note: The Chelsea Piers billboards are business signs. Specific criteria must be met in order for Chelsea Piers to accept advertising.
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CHELSEA PIERS ASSETSADVERTISING & BRANDING - LIGHTBOXES
Location Interior Garages
Pier 60, Pier 61
Chelsea Piers
Quantity Eight (8) double-sided lightboxes
Sixteen (16) faces
Size 7’ high x 11’ wide
DEC 10,000
Pricing Pier 60: $10,000 per month (net)
Pier 61: $10,000 per month (net)
Discounts available for multi-month
commitments.
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CHELSEA PIERS ASSETSADVERTISING & BRANDING - PEDESTRIAN WALKWAY
Locations Pier 60: Pedestrian Walkway (facing north)Pier 61: Pedestrian Walkway (facing north)
Quantity Two (2) Faces
Size 36’ 6” wide x 20’ 6” high
Illumination Dusk to midnight daily
DEC 10,000
Face North & South
Pricing$15,000/unit per month (net)Discounted rates available for multiple units.
Production & Installation
$8,000 net
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CHELSEA PIERS ASSETSADVERTISING & BRANDING - VIDEO SCREEN
The 30’ x 40’ Chelsea Piers Video Screen is in clear view of all Chelsea Piers visitors, as well as southbound
traffic on the West Side Highway (36.5 million individuals travel south past Chelsea Piers on the West Side
Highway each year). The color screen, which faces southbound traffic, can run either animated or video com-
mercials, text messages or static images. Messages run in 15 second to 1 minute increments over a 10-12
minute cycle from 6am - midnight daily. Messages can be changed periodically, providing Advertisers and
Sponsors with valuable flexibility in their communications strategy.
Video Screen time is determined based on the level of advertising or sponsorship commitment.
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CHELSEA PIERS ASSETSADVERTISING & BRANDING - VIDEO WALL
Location Main Level, Pedestrian WalkwayChelsea Piers, NYC
Direction Faces north, visible to pedestrians who enter Chelsea Piers at the Pier 62 main entrance.
Size 13’ w x 7.5’ h
Illumination 10:30am - 11:00pm daily
Display 30 second commercial spot with sound to play 4 times per hour.
DEC 10,000
This Full HD seamless plasma display provides high impact
advertising with sound to Chelsea Piers pedestrian traffic.
The state-of-the-art display can run commercials and movies
using Blu-ray or DVD video discs, or live HD cable televison.
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CHELSEA PIERS ASSETSADVERTISING & BRANDING – EMAIL NEWSLETTERS
Each month, Chelsea Piers sends out 5-6 email newsletters to
over 35,000 customers and members. This includes venue specific
newsletters and CP eFriends, a complex-wide email. These email
newsletters update our customers on the latest programming,
upcoming events and exclusive offers at Chelsea Piers.
Sponsors of Chelsea Piers receive brand integration in these
newsletters, and can use them to support promotions for Chelsea
Piers customers or other initiatives. In addition, Sponsors have an
opportunity to target specific customers with dedicated emails.
Specific email newsletters are sent to members and customers
of each of the following venues:
• CP eFriends (complex-wide)
• Golf Club
• Field House
• Chelsea Piers Fitness
• Sky Rink
• Summer Camp
In addition, sponsors can also be included in Chelsea Piers
Facebook, Twitter and Instagram posts. Chelsea Piers has an
engaged and growing network of over 49,000 fans and followers.
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CHELSEA PIERS ASSETSADVERTISING & BRANDING – ONLINE
The Chelsea Piers website receives over 1.2 million unique visits per
year. The site is an important resource for our customers, providing
them with league schedules, special events, monthly specials, and
program registration information. Chelsea Piers can integrate a
sponsor on its website in a variety of ways. Some examples include
web links for monthly promotions at the Field House and Golf
Getaways at the Golf Club.
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CHELSEA PIERS ASSETSADVERTISING & BRANDING – PRINT
Complex-Wide Brochure
Sponsors of Chelsea Piers may receive logo placement in the Chelsea
Piers complex-wide brochure (50,000 copies per year).THE WAY WE WERE
First opened in 1910, the Chelsea Piers are the last survivors of a once grand row of nine ocean liner piers — a frequent port of call for the great ships that sailed during the heyday of transatlantic voyages.
Walk along Sunset Strip and view the historic photomurals that depict some of the high points of Chelsea Piers’ early history. Witness the anxious crowds awaiting the arrival of the Titanic survivors after the great ship sank on April 15, 1912, during her maiden voyage while en route to Chelsea Piers. Catch a glimpse of the 1936 U.S. Olympic team that sailed to the Berlin Games from Chelsea Piers, and see Jesse Owens’ triumphant return with his four gold medals.
After serving as a base for warships during both World Wars, changing transportation trends in the 1960s brought Chelsea Piers’ shipping days to an end. In 1994, Chelsea Piers was reborn when con-struction began on the restoration and revitalization of the Piers and surrounding waterfront. Today, as a state-of-the-art sports and entertainment complex, the Piers provide a vibrant environment, showcasing both historic architecture and the waterfront’s adaptability to New York City’s changing needs.
YEAR-ROUND SPORTS VILLAGEChelsea Piers is a place where anyone with a
few hours to spare can enjoy healthy, fun-filled rec-reation. Five different athletic facilities — the Field House, Sky Rink, the Sports Center health club, the Golf Club and Bowlmor Chelsea Piers — offer an unrivaled combination of sports and entertainment.
Join one of the many youth or adult league teams that compete regularly in basketball, soccer, golf and ice hockey, or take classes in a wide variety of sports. Chelsea Piers also boasts New York City’s ultimate health club — the Sports Center — which is located at Pier 60. Here, you’ll find more equipment, group fitness classes, personal trainers and training programs than any other club in Manhattan.
If you’re a kid, Chelsea Piers is a dream come true. Take classes in more than 21 different sports, or reserve your place in one of our popular sum-mer or school break sports camps. From preschool programs and child care to birthday parties, school field trips and high school proms, Chelsea Piers has something for kids of all ages.
N E E D A P L A C E T O P L A Y ?
23rd Street & Hudson River ParkNew York, New York 10011 | 212.336.6666
chelseapiers.com
PROUD SPONSORS OF CHELSEA P IERS
MANHATTAN’S ULTIMATE YEAR-ROUND PLAYGROUND!
Barre • Baseball • Basketball • Bowling
Golf • Gymnastics • Health Club • Ice Hockey
Ice Skating • Rock Climbing • Soccer
Spa • Swimming • Triathlon Training • Yoga
Summer & School Break Sports Camps
Child Care and Preschool
Riverside Restaurants • Private Event Spaces
Dining Cruises • Spectacular Sunsets
PRIVATE AND CORPORATE EVENTSWith multiple riverside meeting and reception
spaces, Chelsea Piers is one of New York City’s most popular destinations for private and corporate events. Chelsea Piers event spaces can accommodate 10 to 2,000 guests. Event formats include fun-filled activity outings and team building days, cocktail receptions, gala fundraisers, corporate picnics, scavenger hunts, holiday parties, weddings, bar and bat mitzvahs, sweet sixteens, high school proms and more.
MARITIME CENTERThe Chelsea Piers Maritime Center offers numerous
ways for visitors to enjoy the Hudson River. Take a harbor dining cruise aboard Spirit Cruises or Bateaux New York. Enjoy a relaxing tour of New York harbor aboard the Schooner Adirondack. Host a one-of-a-kind group outing aboard the Atlantica or Manhattan Elite private charter yachts. Or, simply stroll along our one-mile riverside esplanade and take in the scenic views.
RETAIL SHOPSLooking for a new set of golf clubs? Hockey or figure
skates? A bowling ball? A new boat? You can find them all right here. On-site specialty sport retailers make it easy for Chelsea Piers patrons to test out and purchase top-rated equipment and sports apparel.
RIVERSIDE DININGSpecialty restaurants provide convenient and delicious dining at Chelsea Piers. Located on Pier 62, ’wichcraft offers delicious hand-crafted sandwiches, salads, soups and
sweets, plus a seasonal grill menu, kids menu and frozen yogurt bar. If pizza is your pleasure,
head to Sky Rink at Pier 61, where Piers Pizza Company serves up family-friendly quick-service meals. Located between Piers 59 and 60, Bowlmor Chelsea Piers features a full-service kitchen and bar serving innovative American cuisine and cocktails.
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Chelsea Piers is out of this world, but just across town. Stunning river views, refreshing breezes, open spaces and scores of opportuni-ties for fun and relaxation make the Piers seem miles away from the bustle of Manhattan. Located within Hudson River Park between 17th Street and 22nd Street, the Piers are easily accessible by public transportation, car, taxi, bike, blades, boat and foot.
CARS AND TAXISCars and taxis enter Chelsea Piers through the
vehicular entrance at 23rd Street and the West Side Highway. Taxi stands are located at the entrances to Pier 61 and Pier 60. Moderately priced on-site parking is available. Pick-up and drop-off locations are shown on the map above.
PUBLIC TRANSPORTATIONThe M23 bus crosses Manhattan on 23rd
Street and stops directly in front of Chelsea Piers. The M23 connects with all of Manhattan’s north-south bus routes and subway lines:
#6 - Park Avenue N, R - Broadway/Fifth Avenue
M, F, PATH - Sixth Avenue #1 - Seventh Avenue C, E - Eighth Avenue
#7 - 34th Street – Hudson Yards The M14-D bus crosses Manhattan on 14th
Street and terminates at 18th Street & the West Side Highway, directly across from Pier 59.
The M12 bus travels between Columbus Circle and the West Village and stops on 11th Avenue, directly adjacent to Pier 62.
PEDESTRIAN ACCESSTraffic lights and crosswalks guide pedestri-
ans, skaters and cyclists across the highway to entrances at 22nd Street, 20th Street and 18th Street at the West Side Highway. A 1-mile pub-lic esplanade extends around the perimeter of Chelsea Piers and an interior walkway connects the facilities. The Hudson River Park bikeway/walkway runs parallel and through Chelsea Piers. On-site bike racks are available.
M23
M12
M14
NEED A PLACE TO PLAY?chelseapiers.com
Chelsea Piers opened to rave reviews in 1995, and the excitement hasn’t stopped since. One of New York City’s top destinations, this amazing riverside sports and entertainment com-plex sits in the heart of Hudson River Park, New York City’s expanse of public green space. With the Hudson River to the west and the Hudson River Park bikeway/ walkway and the High Line to the east, Chelsea Piers attracts NYC residents and visitors alike, day and night, year-round.
“Like Google, Chelsea Piers established itself as a basic necessity almost as soon as it appeared on the scene. It’s hard to remember NYC without it.”
— Time Out New York Kids
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“With each stop, the final destination of the M23 bus became clearer. Some passengers got on with golf clubs, others with hockey sticks, a few with bowling balls. We were trundling to Chelsea Piers, the once-crumbling Hudson River docks that in 1995 opened as a self-proclaimed athletic paradise.”
— The New York Times
W E L C O M E T O C H E L S E A P I E R S
G E T T I N G T O C H E L S E A P I E R S
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If you can imagine it, chances are you’ll find it at Chelsea Piers. Whether it’s an automated ball tee-up system across a four-tier, 52-stall golf driving range, year-round ice skating, 40 state-of-the-art bowling lanes, a Hudson River view for your next celebration, gymnastics galore or simply a day of bliss at the spa, this 28-acre sports and entertainment complex has you covered. So, go ahead. Think big. We sure do!
And there’s more! New York’s premier health club — the Sports Center at Chelsea Piers — features one
of the country’s most challenging rock climbing walls, a 25-yard indoor pool, indoor sand volleyball court, boxing ring, triathlon training programs, 180+ weekly group fitness classes and much more. If you enjoy the water, take a cruise or enjoy a schooner
tour of New York’s harbor. Relax on a bench or walk to the end
of a pier and watch the sun set over the Hudson River.
Chelsea Piers is for everyone — adults and kids, committed
athletes and those learning a sport for the first time. Membership is not required and all the equipment you need is right here.
CP Brochure 16.indd 1 5/9/16 5:25 PM
THE WAY WE WEREFirst opened in 1910, the Chelsea Piers are the last
survivors of a once grand row of nine ocean liner piers — a frequent port of call for the great ships that sailed during the heyday of transatlantic voyages.
Walk along Sunset Strip and view the historic photomurals that depict some of the high points of Chelsea Piers’ early history. Witness the anxious crowds awaiting the arrival of the Titanic survivors after the great ship sank on April 15, 1912, during her maiden voyage while en route to Chelsea Piers. Catch a glimpse of the 1936 U.S. Olympic team that sailed to the Berlin Games from Chelsea Piers, and see Jesse Owens’ triumphant return with his four gold medals.
After serving as a base for warships during both World Wars, changing transportation trends in the 1960s brought Chelsea Piers’ shipping days to an end. In 1994, Chelsea Piers was reborn when con-struction began on the restoration and revitalization of the Piers and surrounding waterfront. Today, as a state-of-the-art sports and entertainment complex, the Piers provide a vibrant environment, showcasing both historic architecture and the waterfront’s adaptability to New York City’s changing needs.
YEAR-ROUND SPORTS VILLAGEChelsea Piers is a place where anyone with a
few hours to spare can enjoy healthy, fun-filled rec-reation. Five different athletic facilities — the Field House, Sky Rink, the Sports Center health club, the Golf Club and Bowlmor Chelsea Piers — offer an unrivaled combination of sports and entertainment.
Join one of the many youth or adult league teams that compete regularly in basketball, soccer, golf and ice hockey, or take classes in a wide variety of sports. Chelsea Piers also boasts New York City’s ultimate health club — the Sports Center — which is located at Pier 60. Here, you’ll find more equipment, group fitness classes, personal trainers and training programs than any other club in Manhattan.
If you’re a kid, Chelsea Piers is a dream come true. Take classes in more than 21 different sports, or reserve your place in one of our popular sum-mer or school break sports camps. From preschool programs and child care to birthday parties, school field trips and high school proms, Chelsea Piers has something for kids of all ages.
N E E D A P L A C E T O P L A Y ?
23rd Street & Hudson River ParkNew York, New York 10011 | 212.336.6666
chelseapiers.com
PROUD SPONSORS OF CHELSEA P IERS
MANHATTAN’S ULTIMATE YEAR-ROUND PLAYGROUND!
Barre • Baseball • Basketball • Bowling
Golf • Gymnastics • Health Club • Ice Hockey
Ice Skating • Rock Climbing • Soccer
Spa • Swimming • Triathlon Training • Yoga
Summer & School Break Sports Camps
Child Care and Preschool
Riverside Restaurants • Private Event Spaces
Dining Cruises • Spectacular Sunsets
PRIVATE AND CORPORATE EVENTSWith multiple riverside meeting and reception
spaces, Chelsea Piers is one of New York City’s most popular destinations for private and corporate events. Chelsea Piers event spaces can accommodate 10 to 2,000 guests. Event formats include fun-filled activity outings and team building days, cocktail receptions, gala fundraisers, corporate picnics, scavenger hunts, holiday parties, weddings, bar and bat mitzvahs, sweet sixteens, high school proms and more.
MARITIME CENTERThe Chelsea Piers Maritime Center offers numerous
ways for visitors to enjoy the Hudson River. Take a harbor dining cruise aboard Spirit Cruises or Bateaux New York. Enjoy a relaxing tour of New York harbor aboard the Schooner Adirondack. Host a one-of-a-kind group outing aboard the Atlantica or Manhattan Elite private charter yachts. Or, simply stroll along our one-mile riverside esplanade and take in the scenic views.
RETAIL SHOPSLooking for a new set of golf clubs? Hockey or figure
skates? A bowling ball? A new boat? You can find them all right here. On-site specialty sport retailers make it easy for Chelsea Piers patrons to test out and purchase top-rated equipment and sports apparel.
RIVERSIDE DININGSpecialty restaurants provide convenient and delicious dining at Chelsea Piers. Located on Pier 62, ’wichcraft offers delicious hand-crafted sandwiches, salads, soups and
sweets, plus a seasonal grill menu, kids menu and frozen yogurt bar. If pizza is your pleasure,
head to Sky Rink at Pier 61, where Piers Pizza Company serves up family-friendly quick-service meals. Located between Piers 59 and 60, Bowlmor Chelsea Piers features a full-service kitchen and bar serving innovative American cuisine and cocktails.
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Chelsea Piers is out of this world, but just across town. Stunning river views, refreshing breezes, open spaces and scores of opportuni-ties for fun and relaxation make the Piers seem miles away from the bustle of Manhattan. Located within Hudson River Park between 17th Street and 22nd Street, the Piers are easily accessible by public transportation, car, taxi, bike, blades, boat and foot.
CARS AND TAXISCars and taxis enter Chelsea Piers through the
vehicular entrance at 23rd Street and the West Side Highway. Taxi stands are located at the entrances to Pier 61 and Pier 60. Moderately priced on-site parking is available. Pick-up and drop-off locations are shown on the map above.
PUBLIC TRANSPORTATIONThe M23 bus crosses Manhattan on 23rd
Street and stops directly in front of Chelsea Piers. The M23 connects with all of Manhattan’s north-south bus routes and subway lines:
#6 - Park Avenue N, R - Broadway/Fifth Avenue
M, F, PATH - Sixth Avenue #1 - Seventh Avenue C, E - Eighth Avenue
#7 - 34th Street – Hudson Yards The M14-D bus crosses Manhattan on 14th
Street and terminates at 18th Street & the West Side Highway, directly across from Pier 59.
The M12 bus travels between Columbus Circle and the West Village and stops on 11th Avenue, directly adjacent to Pier 62.
PEDESTRIAN ACCESSTraffic lights and crosswalks guide pedestri-
ans, skaters and cyclists across the highway to entrances at 22nd Street, 20th Street and 18th Street at the West Side Highway. A 1-mile pub-lic esplanade extends around the perimeter of Chelsea Piers and an interior walkway connects the facilities. The Hudson River Park bikeway/walkway runs parallel and through Chelsea Piers. On-site bike racks are available.
M23
M12
M14
NEED A PLACE TO PLAY?chelseapiers.com
Chelsea Piers opened to rave reviews in 1995, and the excitement hasn’t stopped since. One of New York City’s top destinations, this amazing riverside sports and entertainment com-plex sits in the heart of Hudson River Park, New York City’s expanse of public green space. With the Hudson River to the west and the Hudson River Park bikeway/ walkway and the High Line to the east, Chelsea Piers attracts NYC residents and visitors alike, day and night, year-round.
“Like Google, Chelsea Piers established itself as a basic necessity almost as soon as it appeared on the scene. It’s hard to remember NYC without it.”
— Time Out New York Kids
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“With each stop, the final destination of the M23 bus became clearer. Some passengers got on with golf clubs, others with hockey sticks, a few with bowling balls. We were trundling to Chelsea Piers, the once-crumbling Hudson River docks that in 1995 opened as a self-proclaimed athletic paradise.”
— The New York Times
W E L C O M E T O C H E L S E A P I E R S
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If you can imagine it, chances are you’ll find it at Chelsea Piers. Whether it’s an automated ball tee-up system across a four-tier, 52-stall golf driving range, year-round ice skating, 40 state-of-the-art bowling lanes, a Hudson River view for your next celebration, gymnastics galore or simply a day of bliss at the spa, this 28-acre sports and entertainment complex has you covered. So, go ahead. Think big. We sure do!
And there’s more! New York’s premier health club — the Sports Center at Chelsea Piers — features one
of the country’s most challenging rock climbing walls, a 25-yard indoor pool, indoor sand volleyball court, boxing ring, triathlon training programs, 180+ weekly group fitness classes and much more. If you enjoy the water, take a cruise or enjoy a schooner
tour of New York’s harbor. Relax on a bench or walk to the end
of a pier and watch the sun set over the Hudson River.
Chelsea Piers is for everyone — adults and kids, committed
athletes and those learning a sport for the first time. Membership is not required and all the equipment you need is right here.
CP Brochure 16.indd 1 5/9/16 5:25 PM
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CHELSEA PIERS ASSETSADVERTISING & BRANDING – ONSITE SIGNAGE
Sponsors of Chelsea Piers receive a
comprehensive signage package that includes:
9’ x 6’ Banners at the Field House
8’ x 3’ Dasherboards at Sky Rink5’ x 3’ Banners at the Golf Club
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CHELSEA PIERS ASSETS
ADVERTISING & BRANDING – ONSITE SIGNAGE
3’ x 1.5’ Logo Tags on double-sided
Banners at Chelsea Piers Fitness
Sponsor Display Logo at the
Entrance to Chelsea Piers
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CHELSEA PIERS ASSETSADVERTISING & BRANDING – CUSTOM ONSITE SIGNAGE
364 sq.- ft. Mural
at the Golf Academy
5.5’ x 40’ Fairway Tower Banners
at the Golf ClubLogo Plaque above the
Field House Front Desk
Elevator Door Wrap
at Sky Rink
9’ x 8’ Parking Garage Entry Banners
at the Golf Club
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CHELSEA PIERS ASSETSPROMOTIONS
Sponsors can target key prospects through a variety of promotional programs. All
programs can be supported via on-site POPs, the Chelsea Piers website, email
newsletters, the Chelsea Piers video screen, video wall and Facebook/Twitter/Instagram.
What follows is a sample promotion with Norwegian Cruise Line:
Enter-to-Win Sweepstakes:
Norwegian Cruise Line Promotion
Chelsea Piers customers entered to win an all-expense paid Norwegian Cruise Line
vacation. The sweepstakes was promoted through the Chelsea Piers email newsletters
online at chelseapiers.com, on the Chelsea Piers Video Screen and in social media.
Chelsea Piers HomepageOver 1.2 million unique website visits per year
Social MediaEngaged and growing network
of over 49,000 Facebook, Twitter and Instagram fans and followers.
Email Newsletters5-6 email newsletters to apx. 35,000 customers monthly
West Side Highway Video Screen
Viewed by 100,000 people per day
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CHELSEA PIERS ASSETSEVENT SPONSORSHIP
Chelsea Piers sponsors have an opportunity to be recognized as a
sponsor of high-profile events at Chelsea Piers. These events provide
sponsors with an opportunity to promote their brand and sample their
product to a highly targeted audience.
Events take place throughout the year at all of the Chelsea Piers venues.
In addition, Chelsea Piers works with partners to develop and execute
customized events to meet their marketing objectives.
What follows is a representative sample of the wide range of events
and programs that take place at Chelsea Piers.
Field House
• Parents Week
• Youth Sports Festival
• Customer Appreciation Weeks
Golf Club
• Golf Fest
• Girls Night Out
• Friday Night Swings
• Member Appreciation Events
• Customer Appreciation Weeks
Sky Rink• Holiday on the Hudson
Skating Show
• ISI Figure Skating Competition• Chelsea Challenge International Hockey Tournament
Chelsea Piers Fitness
• Sunset Socials
• Rock Wall Events
• Open House Events
• Member Guest Events
Demo Clubs from Top Manufacturers
Technology Demos
Complimentary Schools & Swing Tips
Lessons with Golf Pros
Kids’ Corner, Raffles & Prizes and more!
GOLFFEST
KICK OFF A NEW GOLF
SEASON AT CHELSEA PIERS!
Saturday, May 312:00pm – 6:00pm
chelseapiers.com/golffest
Join us for the
11th Annual Golf Fest
and enter to win a
trip to Hawaii.
NYP 1-4p GC 4-24-14.indd 1 4/14/14 3:01 PM
1/4 Page Ad, New York Post
30 x 40 Poster
Girls Night Out at the Golf Club
Youth Sports Festival
Friday, December 15, 2017Holiday on the Hudson skating show features performances by top regional and sectional figure skating champions, as well
as group performances by Sky Rink’s Elite Prep skaters, Junior Prep skaters, and Skating School students.
ENTER FOR A CHANCE TO WIN TRAVEL FOR TWO ON DELTA AIR LINES!No Purchase Necessary. Terms & Conditions Apply. Visit chelseapiers.com/holidaysweeps for full rules.
For more information or to enroll in Skating School, visit chelseapiers.com/skatingschool.
Join Skating School today and be part of the fun!
Rehearsals the Week of December 11.
HOLIDAY ON THE HUDSON IS A FREE EVENT.
Free raffle tickets will be available the night of the show for a chance to win exclusive prizes.
PRESENTED BY
PreK–8 School
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Chelsea Piers is the premier location in New York City for client enter-
taining, retailer and consumer events, corporate functions, employee
parties, media events, travel professional expos, etc. With state-of-the-art
athletic facilities and first-class catering and event spaces, Sponsors
receive a package of hospitality benefits that can be used to connect
with and entertain their most important clients.
Below is a summary of the many ways sponsors can use Chelsea Piers
for business entertaining:
Client Entertaining
Popular activities include hitting golf balls or taking a lesson at the Golf
Club, rock climbing on the largest, most impressive indoor climbing wall
in the Northeast or a workout and massage at Chelsea Piers Fitness.
Business-to-Business Initiatives
The Chelsea Piers sports venues can be used as a platform for a wide
range of business-to-business initiatives. For example, sponsors can host
seminars at the Golf Club, followed by open hitting contests and swing
tips from Chelsea Piers pros.
CHELSEA PIERS ASSETSBUSINESS ENTERTAINING
THE PLAYERS ROOM AT THE GOLF CLUB
DRIVING RANGE AT THE GOLF CLUB
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Company Parties/Meetings
Chelsea Piers is the perfect location for staff training or team
building events, employee participatory events (i.e. a skating
and pizza party at Sky Rink or a cocktail and golf event at the
Golf Club), small departmental meetings or full-day seminars.
Dedicated event spaces Pier Sixty, The Lighthouse, Current and
Sunset Terrace can accommodate both social events and meet-
ings for groups of 100 to 2,500.
Media Events
Sponsors can use Chelsea Piers to showcase their brand and
services through press events.
Discounts and Complimentary Memberships
Sponsors can secure discounts and access to New York’s
premier sports complex for its employees, partners and other
stakeholders.
CHELSEA PIERS ASSETSBUSINESS ENTERTAINING
TEAM BUILDING SUNSET TERRACEROCKWALL CLIMBING AT CHELSEA PIERS FITNESS
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CHELSEA PIERS ASSETSSAMPLING • PRODUCT DISPLAY • EXPERIENTIAL MARKETING
STONYFIELD
POWERADE ION4 LAUNCH
YU GI OH!
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CHELSEA PIERS ASSETSSAMPLING • PRODUCT DISPLAY • EXPERIENTIAL MARKETING
GOT MILK?
PETFIT SAMPLING TENT
SHARE A COKE CUSTOM CANS
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CHELSEA PIERS ASSETSSAMPLING • PRODUCT DISPLAY • EXPERIENTIAL MARKETING
AT&T MICROSOFT
OLD NAVY CORE POWER
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CHELSEA PIERS ASSETSSAMPLING • PRODUCT DISPLAY • EXPERIENTIAL MARKETING
UNDER ARMOUR TEAM UA NEXT CHALLENGE
HAWAIIAN AIRLINES SAND VOLLEYBALL TOURNAMENT
UNDER ARMOUR COMBINE 360
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CHELSEA PIERS ASSETSSAMPLING • PRODUCT DISPLAY • EXPERIENTIAL MARKETING
UNDER ARMOUR STRENGTH IN THE SAND CLASS
COCA-COLA LIVE POSITIVELY EVENT
DELTA “FLY LIKE A PRO”
DELTA “NY IS GO RUN”
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CHELSEA PIERS ASSETSSAMPLING • PRODUCT DISPLAY • EXPERIENTIAL MARKETING
NORTHWELL HEALTH BALANCE & POSTURE SEMINAR
NORTHWELL HEALTH TRAINERS SEMINAR
HUBERT’S LEMONADE VERIZON FIOS
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CHELSEA PIERS ASSETSSAMPLING • PRODUCT DISPLAY • EXPERIENTIAL MARKETING
FAIRLIFE YUP! GE
COCA-COLA TEAM USA DISPLAY COCA-COLA ZERO SUGAR
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CHELSEA PIERS ASSETSSAMPLING • PRODUCT DISPLAY • EXPERIENTIAL MARKETING
BASIS INDEPENDENT MANHATTAN
JOHNNIE WALKER TASTING EVENT
PLAYTEX SPORT
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CHELSEA PIERS ASSETSCUSTOMER ACQUISITION
ON-SITE MARKETING
DEDICATED EMAILS
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CHELSEA PIERS ASSETSPOP-UP RETAIL
DEDICATED EMAILS
ADIDAS
ADIDAS SHOEBOX ON THE BIKEWAY/WALKWAY
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OTHER SPECIAL EVENTS
PRODUCT LAUNCHGeneral Mills - Box Tops For Education
Kellogg’s - Marshmallow Blasted Fruit LoopsLaunch & Pokemon Cereal
Cannon - Mobile UnitArm & Hammer - Blue Box
Biotherm - Aqua SportPolo Ralph Lauren - Fragrance
Royal Caribbean - Explorer Of The SeasMattel - Barbie Sport Initiative
The North Face - Tekware IntroductionBanana Boat Suntan Lotion
Tag Heuer - Diving Event - Diving WatchBlack Swan - Wine LaunchGravity Hills - Wine Launch
Game Show Network - Dodgeball PromoAqua Leisure/First Fitness - Children’s Fitness Products
Panasonic - Camcorder LaunchCoca-Cola Brands, Fuze, Sprite, Coke Zero Sugar,
Powerade Ion4 and OthersGlidden Paints
Verizon FiosCorePower • Yup!Milk
Playtex Sport
PRODUCT DISPLAYFord
Daimler ChryslerBMW
Dr. Scholl’sPolar Heart Rate Monitors
AudiMini
SAMPLINGPfizer - Neosporin • Dunkin’ Donuts
Starbucks Coffee • Morningstar FarmsMrs. Paul’s Fish N’ Dips • Unilever — All Detergent
Quaker Oats • Got Milk?Reebok • New Balance
Pirate’s Booty • Hill’s Pet FoodSusie’s Super Club • Fresh WaveStonyfield • Chobani • Smucker’s
Zicam • Hi-ChewHonest Tea • Hubert’s Lemonade
MOBILE TOURSSeaworld Orlando
Mattel — Matchbox Across AmericaClub Med
Air JamaicaFuji Photofilm USA Digital Experience
Dell Total Business Truck TourNational Geographic Photo Tour
Charmin PottypollozaYu-Gi-Oh! ‘Time 2 Duel’ Tour
AT&T • Verizon FiosBubblicious Blow In Tour
Popcorn, IndianaShare A Coke
Old Navy – Tweet For Your FeetMicrosoft
Updated March 2018
chelseapiers.com
Chelsea Piers Management, Inc.Chelsea Piers, Pier 62, Suite 300
New York, NY 10011
For further information:
Dana ThayerSenior Vice President
Arie SladowskySenior Sponsorship Manager
