Advertising SolutionsIdaho Tourism Co-Op Partners

FY’16

OverviewSojern is the world’s leading data-driven traveler engagement platform that delivers the most efficient marketing, distribution, and insight solutions at scale.Since 2007, we have been helping brands more efficiently and meaningfully engage with travelers to drive conversions, loyalty, and monetization.

2

3

50 StatesU.S.

Sojern by the Numbers in 2014

Global Data Footprint

Impressions13B

Heads in Beds2.2M

Travelers in Seats1.2M

Dollars in Bookings

1B

Global Clients600+

Traveler Profiles350M

Locations13

Employees135

45 Countries

EMEA12 Countries

ASIA9 Countries

S. AMERICA

4

Intent, Book, and Board data from leading airlines, OTAs, meta-search, hotels, car rentals, and cruise agents

Billions of Data PointsProprietary technology to process data

Traveler Platform Activation Channels

Big (travel) Data gets Idaho in front of the right person, with the right message, at the right time

5

How Programmatic Buying aka Real-Time Bidding (RTB) Works via Sojern

1. We identify, score/evaluate, and locate online audiences to meet each campaign objective.

2. Our powerful platform bids on ad inventory across 95% of sites on the web in milliseconds, ensuring you reach your audience.

3. Ad inventory is secured, putting your ad in front of your audience at the optimal cost.

4. Getting your ad in front of the right audience in the right places at the right times increases brand awareness, conversions, and loyalty.

6

How Prospect Targeting Works

+ Find new and similar audiences who are in market for your products and offers

+ Generate more sales with hyper-relevant, targeted messaging

+ Segment key data attributes based on intent, interest, and relevancy

+ Drive incremental bookings and ancillary revenue

Key Benefits & Features1. Traveler visits Sojern’s data partner sites, showing purchase intent.

2. Later, the visitor surfs other sites and sees your ads.

3. Inspired and engaged, potential traveler comes to your site to book.

7

Data Activation Across Multiple Channels

Smart DevicesMobile, Tablet

Facebook ExchangeNews Feed, Right Rail

EmailCustomized Offers, Loyalty Program Messaging

Real Time DisplayStandard Rich Media

TravelerDNA

Real-Time VideoIn-Banner, Pre-Roll

High ImpactIAB Rising Stars

Source: comScore, June 2014, U.S. only

Largest Audience Reach

Spirit AirlinesVirgin Atlantic

Virgin America Allegiant Air

Alaska AirlinesStarwood Hotels and Resorts

Carnival Cruise LinesUS Airways

EnterpriseTravelzoo

HiltonAmerican Airlines

MarriottKayak

Hilton WorldwideDelta

OrbitzYahoo Travel

HomeAway Southwest Airlines

Booking.com Booking.com Europe

Travelocity AdaraPricelineExpedia

Trip AdvisorSojern

0 2,000 4,000 6,000 8,000 10,000 12,000 14,000 16,000 18,000 20,000

Monthly UUs

10

Plan Details$10,000 Plan

$25,000 Plan

Start Date End Date Site Section Geo Targets Notes Unit/Size Impressions CPM Total

3 Month Campaign, Flight Dates TBD

3 Month Campaign, Flight Dates TBD

Sojern

Sojern Traveler Platform - reaching in-market travelers

to Idaho

Behavioral - those currently shopping

for travel to ID

Media must run within 3 months

728x90, 1600x600,

300x250, 300x600

1,666,666 $6 $10,000.00

3 Month Campaign, Flight Dates TBD

3 Month Campaign, Flight Dates TBD

SojernPost Impression

Search and Booking Analytics

Post Impression Search and

Booking AnalyticsBONUS

728x90, 1600x600,

300x250, 300x600

BONUS BONUS BONUS

TOTAL             1,666,666   $10,000.00

Start Date End Date Site Section Geo Targets Notes Unit/Size Impressions CPM Total

3 Month Campaign, Flight Dates TBD

3 Month Campaign, Flight Dates TBD

Sojern

Sojern Traveler Platform - reaching in-market travelers

to Idaho

Behavioral - those currently shopping

for travel to ID

Media must run within 3 months

728x90, 1600x600,

300x250, 300x600

4,166,666 $6 $25,000.00

3 Month Campaign, Flight Dates TBD

3 Month Campaign, Flight Dates TBD

SojernPost Impression

Search and Booking Analytics

Post Impression Search and

Booking AnalyticsBONUS

728x90, 1600x600,

300x250, 300x600

BONUS BONUS BONUS

3 Month Campaign, Flight Dates TBD

3 Month Campaign, Flight Dates TBD Sojern

Causal Impact Lift Study

Causal Impact Lift Study BONUS

728x90, 1600x600,

300x250, 300x600

BONUS BONUS BONUS

TOTAL             4,166,666   $25,000.00

11

Who We Work WithPartnership With 150+ of the World’s Top Tourism Brands

12

Montana Case Study

+ Overall 2012 campaign CTR performance was 64% better than the established campaign goal

+ Travelers exposed to Montana’s brand marketing message delivered by Sojern showed a 14% increase in flight bookings to Montana airports compared to a portion of the same audience that was not shown the ads

+ Optimized summer campaign produced 145% increase in CTR compared to winter campaign, proving that continuous optimization is a key performance driver in behavioral targeting campaigns

Results

Objective+ Expand awareness and drive qualified traffic to visitmt.com website

+ Increase visitors to Montana and the various destinations within the state

+ Engage in-market travelers in Montana’s key feeder markets to keep Montana top of mind as trips are being researched and planned

13

Visit Salt Lake Case Study

+ 62% of Sojern's audience booked travel for 6+ nights after seeing the ads

+ 57.7x ROAS in economic impact to Salt Lake from incremental travelers

+ Out of eight publishers, Sojern recorded the 2nd highest impression to leisure traveler conversion rates

+ Travelers exposed to Salt Lake marketing message were 22% more likely to visit the destination after seeing the ads

Results

Objective

+ Increase overall leisure ski travelers to Salt Lake

+ Attract visitors for longer stays of 6+ days

+ Drive engaged visitors to visitsaltlake.com

14

Thank You!

Christina JacobsonRegional Director of Sales, TourismE christina.jacobson@sojern.comP 917.208.7310

+