ADVERTISING RATE CARD 2013 FIRST GENERAL ENTERTAINMENT PREMIUM HD JAPANESE TV CHANNEL IN THE WORLD.
28
ADVERTISING RATE CARD 2013 FIRST GENERAL ENTERTAINMENT PREMIUM HD JAPANESE TV CHANNEL IN THE WORLD
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Transcript of ADVERTISING RATE CARD 2013 FIRST GENERAL ENTERTAINMENT PREMIUM HD JAPANESE TV CHANNEL IN THE WORLD.
ADVERTISING RATE CARD 2013
FIRST GENERAL ENTERTAINMENTPREMIUM HD JAPANESE TV CHANNEL IN THE WORLD
INTRODUCTION 2
WHO ARE WE
HELLO! JAPAN is the first private Japanese TV
station in Asia, showcasing the latest and hottest
happenings in Japan.
A full HD TV channel created by J Food & Culture
TV (JFCTV), HELLO! JAPAN will introduce “Unseen
Japan” and promote popular Japanese culture to Asia
Pacific and the rest of the world! Our viewers can
enjoy a variety of Japanese entertainment ranging
from movies, variety shows to music programmes,
anime and so on. Being a general entertainment
channel, HELLO! JAPAN engages all viewers with
high quality and top-notch contents.
All contents are in its original Japanese language
with localized foreign language subtitles.
3
ASIA EXPANSION TARGET BY 2015Possible PlatformsDTH / Cable / Digital Cable / Satellite / IPTVPotential household reach
TOTAL 15,767,831
KOREA3,005,856
HONG KONG1,809,000
TAIWAN3,706,975
THAILAND762,000
VIETNAM900,000
MALAYSIA2,272,000
SINGAPORE930,000
PHILIPPINES1,023,000
INDONESIA1,359,000
POTENTIAL MULTICHANNEL TV REACH (HOUSEHOLDS)
”
4
WHO WILL YOU CAPTURE WITH USPay TV viewers in Singapore: more than 60% penetration.(Source : MPA2011)
Our target audience: Ages 5-45, majority of which are affluent elites in Singapore.
Pay-TV viewers are more often thannot the first to buy market freshpremium-priced products and gadgets;this is consistently reflected in thehigher rates of ownership of HD TVs,4G mobile phones and multimediadevices shown in audience surveys.(Source : CASBAA)
“
TARGET AUDIENCE
5ASIA-PACIFIC AUDIENCES
“50% of Asian Business Elites inAsia watched an International TV
Channel yesterday, 74% watchevery week and 81% monthly.”
Source: CASBAA/BEAsia: CT IPSOS 2011
TARGET AUDIENCE
Multichannel TV Viewers arethe most affluent.
Profile of AffluentAdult Viewers With and
Without Multichannel TV
*Asia Pacific refers to 7 markets: Singapore, Malaysia,Philippines, Hong Kong, Taiwan, India, AustraliaSource:CASBAA/Local Peoplemeter (Jan-Jun2011)
Market H/H income Social Group
SINGAPORE
S$5,000
MALAYSIA
RM3,000
PHILIPPINES
SEC ABC
HONG KONG
HK$30,000
TAIWAN
NT$70,000
INDIA
SEC A/B
AUSTRALIA Occupation
Group 1/2
Terrestrial TV Multichannel TV
6ASIA-PACIFIC AUDIENCES
Total Day Average Audience (‘000)Source: CASBAA/Local Peoplemeter 2008 - YTD 2011
TARGET AUDIENCE
Multichannel TV attracts more viewers every year.Terrestrial TV viewership remains low.
TOTAL AFFULUENT PEOPLE
Terrestrial TV
Multichannel TV
TOTAL PEOPLE
Terrestrial TV
Multichannel TV
Total Affluent People: Multichannel TV grows
+45%Total People: Multichannel TV grows
+50%
7ASIA-PACIFIC AUDIENCESTARGET AUDIENCE
Multichannel TV Viewers aremore prepared to spend.
“Intend to buy in next 12 months”Elites and Affluents Who Watched TVYesterday (Index)Source: CASBAA/Local Peoplemeter 2008 - YTD 2011
Terrestrial TV Multichannel TV
8ASIA-PACIFIC AUDIENCESTARGET AUDIENCE
Audience: All 4+
Terrestrial TV
Reach increases as the advertising budget isreallocated from 100% on Free to Air TV toa proportion on Multichannel TV
1+ Reach % 3+ Reach %
Multichannel TVTerrestrial TV(FTA) vs Multichannel TVADVERTISING BUDGET ALLOCATIONSource: CASBAA/Local Peoplemeter 2008 - YTD 2011
9SINGAPOREAN ELITESTARGET AUDIENCE
72% have subscription TV
95% watch regional cable& satellite TV
Have access tosubscription TV at home
Do not have access tosubscription TV at home
10TARGET AUDIENCE
Foodie,especially for
Japanesecuisine!!
Ad-aware andreceptive
Early adopters,open to and
welcomeforeign cultures
High disposableincome, willing tospend on lifestyle
luxury goods.
Lovestravelling
Opinionleaders
Our target audienceprofile
Tech-savvy
PMEBs
MONDAY TUESDAY WEDNESDAY THURSDAY FRIDAY SATURDAY SUNDAY
11HELLO!JAPAN WEEKLY SCHEDULE (BY GENRE)
30
CULTURE
FOOD ANDTRAVEL
GOURMET
FOOD ANDTRAVEL
TRAVEL
FOOD ANDTRAVEL
FOOD ANDTRAVEL
FOOD ANDTRAVEL
GOURMET
FOOD ANDTRAVEL
TRAVEL
FOOD ANDTRAVEL
FOOD ANDTRAVEL
TRAVEL
FOOD ANDTRAVEL
FOOD ANDTRAVEL
GOURMET GOURMET GOURMET
VARIETY VARIETY VARIETY
GOURMET
VARIETY
CULTURE GOURMET TRAVEL TRAVELANIME/
LIVE ACTIONTRAVEL TRAVEL
30
30
30
TRAVEL TRAVEL GOURMET VARIETY
VARIETY CULTURE(MUSIC)
TRAVEL
MOVIE
TRAVEL
TRAVEL
CULTURE(SPORTS)
MOVIE VARIETY
VARIETY ANIME/LIVE ACTION MOVIE CULTUREGOURMET TRAVEL FOOD AND TRAVELGenre Mix
18
19 00
30
20 00
21 00
22 00
23 00
ANIME/LIVE ACTION
ANIME/LIVE ACTION
ANIME/LIVE ACTION
ANIME/LIVE ACTION
ANIME/LIVE ACTION
ANIME/LIVE ACTION
ANIME/LIVE ACTION
ANIME/LIVE ACTION
TRAVEL TRAVELTRAVELTRAVELGOURMET
GOURMET
GOURMET GOURMET GOURMET
GOURMET
CLUTURE
TRAVEL
TRAVELTRAVELCLUTURE
CLUTURE
FOOD AND TRAVEL
FOOD AND TRAVEL
FOOD AND TRAVEL
FOOD AND TRAVEL
FOOD AND TRAVEL
FOOD AND TRAVEL
VARIETY
MOVIE VARIETYMOVIE
CLUTUREVARIETY
TRAVEL
FOOD AND TRAVEL
FOOD AND TRAVEL
TRAVEL
TRAVELTRAVEL
FOOD AND TRAVEL
TRAVEL
GOURMET
VARIETY VARIETY
VARIETY
VARIETY
FOOD AND TRAVEL
GOURMET
12HELLO!JAPAN PROGRAM DESCRIPTION (BY GENRE)
GENRE
GOURMET
TRAVEL
FOOD &TRAVEL
VARIETYSHOW
DRAMA /MOVIE
CULTURE
ANIME/LIVE ACTION
DESCRIPTION
Our shows will bring you on a gourmet journey to seek fordelicious Japanese food and even teaching you how to makeit! Ramen, sushi, sashimi, tempura... You name it, we have it!
Travel all around Japan and finding out the wayof life in the country!
Eat as you travel and travel as you eat! We have variousshows that helps audiences discover where to eat and travelat the same time!
We offer many fresh and fun-filled entertainment programs!Ranging from infotainment, game shows to quiz shows andmore. There is something for everyone to enjoy!
Japanese classic and modern movies you hardlyfind outside Japan!
Learn more about traditional and modern Japanese culturethrough our shows and original contents.
Famous and popular Japanese animation andlive- action films for the young and old!
PROGRAM NAMEs
GOCHI Dinner is on YOU TONIGHT!, Sweetsweets-Japanese style confection-, Recipe forToday’s Speciality, etc
Hot Spring Girls, Pet Wonderland Pochi-tama,Hitch Housing, Dreaming Journey, etc
Hungry Hoppers: Pigging Out Around Japan,Japanese Food, Year- round, NaoyukiYanagihara’s Traditional Japanese Cuisine, etc
Athletic Fire, London Hearts, Kenmin Show! TheLocal Secrets, etc
Proof of man, The Great White Tower, Be withyou, Oppai Volleyball, Always-sunset on thethird street-, etc
Music Station,World Pro Wrestling, etc
Ultraman Mebius,Detective Opera Milky Holmes, etc
13WHAT’S SHOWINGPROGRAMS
GOURMET TIMEHello! Japan’s food-related programmes will bring viewers on a gourmet journey to seek
delicious Japanese food and even giving lessons on how to make them! Ramen, sushi,
sashimi, tempura and so much more, many of which you’d never heard before!
©NTV
ぐるぐるナインティナインGOCHI Dinner is on YOU TONIGHT!
©MBS
魔法のレストランMaki’s Magic Restaurant
14
Travel all around Japan and finding out the way of life in the country!
ぶらり途中下車の旅Next Stop Discovery
温泉女子Hot Spring Girls
© KBS
TRAVEL TIME
© NTV
© TV TOKYO
WHAT’S SHOWINGPROGRAMS
ペット大集合！ポチたまPet Wonderland Pochitama
15
FOOD &TRAVELEat as you travel
and travel as you
eat! We have
various shows that
helps audiences
discover where to
eat and travel at
the same time!
WHAT’S SHOWINGPROGRAMS
京都•食の歳時記Japanese Food, Year-round
© KBS
© HTB
© LaLa TV
柳原尚之の和食道Naoyuki Yanagihara’s Traditional Japanese Cuisine
おにぎりあたためますかHungry Hoppers
16
VARIETYSHOWSHello! Japan offers
many fresh and fun-
filled entertainment
programs! Ranging
from infotainment,
game shows to quiz
shows and more.
There is something
for everyone toenjoy!
炎の体育会 TVAthletic Fire
©2012 Tokyo Broadcasting System Television, Inc.
©YTV
WHAT’S SHOWINGPROGRAMS
秘密のケンミン SHOWKenmin Show! The Local Secrets
17
MOVIESBringing you
a whole range
Japanese classic
and modern movies
you hardly find
outside Japan!
ALWAYS 三丁目の夕日ALWAYS-Sunset on the Third Street-
おっぱいバレーOppai Volleyball
©2005 NTV / ROBOT / SHOGAKUKAN / VAP / TOHO /DENTSU / YTV / THE YOMIURI SHIMBUN / SIROGUMI / IMAGICA
©2009 “Oppai Volleyball” Film Partners
WHAT’S SHOWINGPROGRAMS
18
探偵オペラミルキィホームズDetective Opera Milky Holmes
ウルトラマンメビウスUltraman Mebius
©bushiroad/Project MILKY HOLMS©2006 TSUBURAYA PRODUCTIONS
WHAT’S SHOWINGPROGRAMS
ANIME / LIVE-ACTIONHello! Japan offers many fresh and fun-filled entertainment programs! Ranging from
infotainment, game shows to quiz shows and more. There is something for everyone to enjoy!
19
CULTURALLearn more about
traditional and
modern Japanese
culture through our
shows and original
contents.
ワールドプロレスリング•リターンズWorld Pro Wrestling Returns
ミュージックステーションMusic Station ©tv asahi
©NJPW
WHAT’S SHOWINGPROGRAMS
20HELLO! JAPAN TV ADVERTISING
SPONSORSHIP
Hello! Japan prepares proposalwhich are built to support andimprove the effectiveness ofclient’s campaign.The standard sponsorshippackage contains twosponsorship tags, before andafter the program.
Effective Jan 2013Hello! Japan reserves the right to amendany of the above pricing categoriesand/or its time belts from time to time.Premium rates applicable to specialprogrammes/events.
COMMERCIAL SPOT
BASE RATE
Prime Time (18:30 - 23:29)
Non-Prime Time (23:30 - 18:29)
On-Air 30sec
S$400
S$200
21
TYPEOF
SERVICE
TYPEOF
SERVICE
SURCHARGEAMOUNT
SURCHARGEAMOUNT
Top & tailposition in
commercial break
25% increase of therate card price of
every spot(before any discount)
1
Selection ofcommercial break +top or tail position
in commercial break
30% increase
5
Top position incommercial break
20% increase
2
Co-advertising
Up to 20% increaseof rate card price
for every additionalAdvertiser
(before any discount)
6
Tail position incommercial break
20% increase
3
Secondary event
To be discussed
7
Selection ofcommercial break
10% increase
4
Editing & subtitling
To be discussed
8
Special Request Services
HELLO! JAPAN TV ADVERTISING
22
Additional charges
Urgentcancellation ofcommercial
90% of cancelledspot’s gross valueif cancelled after7-days notificationperiod beforebroadcast.
1Delayedsubmission ofadvertisingschedule
S$1002
Submission ofwrongadvertisingmaterials*
S$1004Delayedsubmission ofadvertisingmaterials
S$1003
HELLO! JAPAN TV ADVERTISING
23
Order placement &Submission terms
Technical Specification ofAdvertising Material
STEP
1Placing an order
At least X working days priorto first airing date
VIDEO
STEP
2
Submission of advertisingmaterials & broadcast
schedule form
At least X working days priorto first airing date
STEP
3
Submission of authorizationletter and MOU
At least X working days priorto campaign’s first broadcast
TapeDigital Betacam
corresponding withspecification of thefiles with correct
Time Code.
FTPSpots can be
uploaded for airingvia
FTP/Aspera.
DeliveryOptionsNote:Hello! Japan cannotbe held responsible forany mistakes, if thesubmission of advertisingschedules and materialsis delayed.
Please check with our sales representative for further details.
HELLO! JAPAN TV ADVERTISING
AUDIOCompression Sample & Bit Rate, Channels
16-bit Integer (Little Endian)48Khz
Discrete Mono / Stereo LR
Frame Size
1920 x 1080
Codec
XDCAM HD 422
Apple Prores 422
H.264
Min. Data Rata
50Mbps CBR
> 40Mbps CBR
10Mbps CBR
Frame Rate
PAL 25fpsInterlaced
File Format
.MXF
.MOV
.MOV
ALA CARTE
Mix and matchaccording to your
preference!
ALL
All Genres
松(Matsu)
Up to 4 Genres
竹(Take)
Up to 3 Genres
梅(Ume)
Up to 2 Genres
Usual Package of HELLO! JAPAN
24HELLO! JAPAN TV ADVERTISING
展開
政策的
コンテン
シンガポール、アジアでの日本製コンテンツを受素地を
客観証モデルを海外へ配信 ータ
ブラン
JFTV
Shop
本の観光ドの新たな誘致
業した
で検
25MORE OFFERINGs
アジア１０ヶ国へ展開
日本の
政府の
文化
容する示す
的デ
と各
デルを日本で
・地方局
・オリジナルコンテンツ制作
日本国内放送局既存コンテンツ
・ CS 局
・ BS 局 2 次配信
・地上波局 マルチ言語
コンテンツ調達
調 達
配 信
海外顧客へ日本の情報
旅
アニメ
自 然伝 統
食
医 療
技 術
ファッション音 楽
コンテンツ配信候補シンガポール既存局
支援
Convention Music
Movie Cocert Netshop e-Book
ツ、実
番組の事業化
Travel.app
Gourmet.app
複数のデバイスと連動したDate Marketing
放送外収益の拡大
新たな広告モデルの実証
質の高い番組を継続的に確保
日本
各デバイスから得られるデータを収集
モ事
証国
TV
EVENT
放送
番組補助誘導
Multi-Platform
TV Server
DATA Mining
CM/CTA パートナーCoupon スポンサーシップ
Smart Phone
制作者へ還元するプロダクションモデルを構築視聴率による収益分配システムなど
価値創造、日
事 業モデル虎 の巻
26MORE OFFERINGs
事業展開
事業収入
視聴•行動情報 視聴・行動
情報
コンテンツ供給
コンテンツ発信•配信
事業
参加／購入等サービス利用
広告収入
広告
JFCTV
各種放送外事業
オンライン
イベント
ショッピング
コンベンション
視聴者
TV
PC
SmartPhone
TabletPC
SELL
その他
自治体
メディア
企業
JAPANコンテンツ生活者
行動 DB
ASEAN各地の通信や放送の利用情報の行動データ解析し、日本コンテンツ提供者・協力者に戻す
27INFORMATION
Singapore Office
177 River Valley Rd #05-11 Liang CourtSingapore 179030
Tel : +65-6336-5679Fax : +65-6336-4766
For additional information and customized advertising solutions,please contact:
J Food & Culture TV Pte. Ltd.
Email: [email protected]://www.jfctv.com
Japan Office
Minatoku, Toranomon 2-7-5 BUREXToranomon #1201 Tokyo 105-0001, Japan
Tel: +81(0)3-6206-1820Fax: +81(0)3-6206-1827
Thankyou!
