ADVERTISING PHOTOGRAPHY

By: Kristen Pietraszewski

The Basics Advertising photographers take photos, edit them, and send

the final result to the company they are working for

Photos would appear in magazines, newspapers, catalogs, web sites, etc.

Work at an advertising agency, photo studio, or work as a freelance photographer

Typically specialize in certain objects/areas.

Began in the 20th century

There is keen competition for job openings because the work is attractive to many people.

Education Requirements

Photographic training and/or education is essential because the advertising industry is highly competitive

Bachelor of Advertising/BFA in Photography Colleges to attend: The Art Institute and

Brooks Institute of Photography Portfolio of previous advertising work

Availability

Majority of advertising photographers are in big cities, such as NYC, L.A., Boston, and Chicago

Different aspects of advertising photography:• Fashion• Other products• Specific companies ad work

Statistics

Employment is expected to grow 12 percent over the 2008-2018 period

Many start out by working for an experienced photographer this is valuable experience and can help make connections, even if the pay is low

Newspapers, magazines, television broadcasters, and advertising firms employ most of them

Ads can be realistic, or highly creative using photo image manipulation

Need to keep up with technology and editing software. Digital camera, tripod, and a variety of lenses are

required Typical 40-hour, 5-day workweek when working for an

agency; freelancing is your own schedule

Logistics

Abilities needed:• Create ideas based on what is being advertising,

the client, and target market• Work well with people, places, and products is

required• Photography to capture the best image and

composition for the ad using models, landscapes, buildings, and merchandise

Logistics cont’d

Michael Muller Annie Leibovitz

Famous Advertising Photographers

Michael Muller

Has done ad work for Speedo, Nike, Airwalk, Dodge,

Four Seasons, and Cingular Album work for the Red Hot Chili Peppers and Jerry

Lewis Done work on Spiderman 3, Fantastic 4, Heroes,

Friday Night Lights, and Wolverine

Annie Leibovitz

“Got Milk?” advertisements

Examples of Advertising Photography

More examples

More examples

Personal Reaction

I chose to research advertising photography because I am going for my BFA in graphic design and a minor in photography in the fall and this could be a career I could do with that degree.

Works Cited http://images.google.com/imgres?imgurl=http://www.poster-books.com/images/milton-glaser-

graphic-design.jpg&imgrefurl=http://msm-graphic-design.blogspot.com/feeds/posts/default&usg=__kKWIY37Mn6b6Jpvjc7lrwdNQ6R4=&h=447&w=450&sz=34&hl=en&start=2&um=1&itbs=1&tbnid=zA4bHv_txwfu-M:&tbnh=126&tbnw=127&prev=/images%3Fq%3Dgraphic%2Bdesigner%26um%3D1%26hl%3Den%26safe%3Dactive%26sa%3DN%26tbs%3Disch:1

http://education-portal.com/articles/Advertising_Photographer%3A_Career_Profile_and_Suggested_Education.html

http://www.bls.gov/oco/ocos264.htm

http://www.answers.com/topic/advertising-photography