Using Social Insights To Fine Tune Your Advertising | Current360
Advertising opportunity with Fine Dine Love
Transcript of Advertising opportunity with Fine Dine Love
About Fine Dine Love• Fine Dine Love (www.finedinelove.com) is an e-magazine – web and mobile-based platform. The content
is focused on dining trends, restaurant features, reviews, previews, guides to various food and alcohol pairings, food interviews, listicles – basically, everything to do with gourmet food and dining out.
• We have interacted with food influencers such as Rushina Munshaw Ghildiyal, Pooja Dhingra, Karen Anand, Chef Kelvin Cheung and more through special features which has helped us increase our reach and visibility in the fine dining space.
• We get 1,00,000 monthly visits with more than 60% traffic generated by mobile users. With over 70,000 fans on Facebook and a loyal subscriber base, we are rapidly gaining popularity amongst gourmet lovers across Mumbai, Pune, Delhi and Bangalore. (Stats as of March 2016)
• Our content is also shared on the social media assets of WowTables – across more than 21,000 Facebook fans and 6800 Twitter followers. (Stats as of March 2016)
BRIEF INSIGHT INTO OUR AUDIENCE
DEMOGRAPHICS:• 20 to 50+ years old• High Networth Individuals• Mumbai, Delhi, Bangalore, Pune
PSYCHOGRAPHICS:• Well read, well travelled• Like to lead the good life, like to experiment
FDL on social media (stats as of April 2016)• Facebook: 70K fans• Twitter: 360 and growing• Instagram: 300 and growing
• Are you looking to advertise your brand on Fine Dine Love?
• As a fast growing fine dining portal, our aim is to become synonymous with dining out in India.
• With a strong presence across the country - your brand will be assured optimal coverage across different platforms - mobile/desktop, social media, newsletter, etc.
CONTEXT
Target Audience
Affinity Category
• Foodies/Food Bloggers• Cooking Enthusiasts/Aspiring Chefs• Avid Readers/Entertainment & Celebrity News
• TV Lovers• Shutterbugs• Travel Buffs• Social Media Enthusiasts• Technophiles• Beauty Mavens
In-Market Segment
• Travel/Hotels & Accommodations• Employment• Dating Services• Travel/Air Travel• Consumer Electronics/Mobile Phones• Education/Post-Secondary Education• Employment/Career Consulting Services• Apparel & Accessories• Beauty Products & Services• Financial Services/Investment Services
Sponsored Posts on Fine Dine Love
Ad Assets on FDL
Square Side Banner (left hand side)
Banner at the end of articles
Large Rectangle Banner
Listing on the Calendar Widget
Roadblock Banner within the article
Slider (homepage)
Ad Assets on FDL
Dedicated newsletter
Footer banner in the
Newsletter
Promotion on The Grub
Contact Us
Team Fine Dine Love,Nagwa K.Editor+91 9833706697
We would love to have you be a part of this revolutionary growth and reap its many amazing benefits with us.
Do let us know if you're interested.
Thank You!