Advertising Media Kit of Hong Kong International Airport (Provisional Version) JCDecaux Transport...

Advertising Media Kit ofAdvertising Media Kit of Hong Kong International Airport Hong Kong International Airport

(Provisional Version)

JCDecaux Transport(Updated as on February 2009)

Hong Kong International Airport Hong Kong International Airport in the Worldin the World

1st: London, GB (LHR)1st: London, GB (LHR)

4th: Frankfurt, DE (FRA)4th: Frankfurt, DE (FRA) 2nd: Paris, FR (CDG)2nd: Paris, FR (CDG)

5th: Hong Kong, CN (HKG)5th: Hong Kong, CN (HKG)

3rd: Amsterdam, NL (AMS)3rd: Amsterdam, NL (AMS)

5th busiest international airportReach 50% of the world’s population connected within 5 hours flying time from HK Close to 90 airlines flying more than 150 destinations including around 40 cities in mainland China

Top 5 by International Passengers 2007

Source: Airport Council International (Last Update on July 2008)

The World’s Best AirportThe World’s Best Airport

World’s Best Airport – UK aviation research institution Skytrax, 2001-2005, 2007-2008

World’s Best Airport among facilities serving 40 million-plus passengers – Airports Council International Airport Service Quality Awards, 2006-2007

Best Airport – Travel trade publisher TTG, 2002, 2004-2008

Best International Airport – Travel trade magazine Travel Weekly (Asia) and Travel Weekly China, 2007

Best Airport in China – Magazine Business Traveller China, 2006-2008

Hong Kong International Airport Hong Kong International Airport in Asia in Asia

Ranking Airport in Asia

Top 5 by International Passengers 2007

1 Hong Kong, CN (HKG) 46.3m

2 Singapore, SG (SIN) 35.2m

3 Tokyo, JP (NRT) 34.2m

4 Dubai, AE (DXB) 33.5m

5 Bangkok, TH (BKK) 31.6m

Source: Airport Council International (Last Update on July 2008)

The busiest airport in Asia Pacific

Hong Kong is recognized as a major hub in Asia

• a major gateway to / from China

Air Passenger TrafficAir Passenger Traffic

Source: The Nielsen Company, Oct 2008*

HKIA Source, Dec 2007 – Nov 2008

Originating , 29%Transfer & Transit , 40%

Terminating , 31%

Originating Terminating Transfer & Transit

Average Dwell time in HKIA : 2.74 hrs*

Arriving Passengers by NationalityArriving Passengers by Nationality

Visitor Arrival by Air by Nationality

Others, 3%

Mainland, 23%

Taiwan, 13%

Japan, 8% South Korea, 6%

Thailand, 3%

Other Asian Countries, 15%

Caucasian, 29%

Caucasian Other Asian Countries ThailandSouth Korea Japan Taiw anMainland Others

A good mix of international and Chinese travelers

Source: Hong Kong Tourism Board, Aug 2007 – Jul 2008

Passenger Profile Passenger Profile

Gender 62% Male vs 38% Female

Average age 35

Proportion of PMEBs

(Professionals, Managers, Executives

& Businessmen)

56%

Purpose of trip : -

Airside Departing Passengers 41% Business vs 54% Leisure

Arriving Visitors 41% Business vs 56% Leisure

Source: The Nielsen Company, Oct 2008

Overview of Overview of Hong Kong International AirportHong Kong International Airport

Terminal 1

Golf Course

Hong Kong Skycity Marriott

Hotel

SkyPierAsiaWorld-Expo

Terminal 2

HKIA Tower

World Trade Centre

Map of Hong Kong International Airport Map of Hong Kong International Airport (HKIA) (HKIA)

7/F:

Landside: Departure Check-in Area

Airside: Immigration; Shopping & Dining Area

6/F:

Departure Duty Free Area;

Departure Concourses

5/F:

Landside: Arrival Greeting Hall

Airside: Arrival Concourses; Arrival Customs, Baggage Reclaim Area

6/F:

Entertainment Area; Food Court

5/F:

Check-in & Retail Area

3/F:

Departure Immigration; Arrival Couch Lounge Area

Strengths of HKIA AdvertisingStrengths of HKIA Advertising

Prime Location in the World

Major business and financial centreA hub in Asia & as the major gateway to/from ChinaCentre point to approach elite air passengers

High Traffic with Outstanding Passenger Profile

Annual passengers throughput has reached 48.6 million in 2008A good mix of international and Chinese travelersOver 50% are professionals / managers / business executives

Positive Feedback

68% passengers are aware of HKIA ad80% perceive HKIA ad as impactful 67% prefer advertise at restricted area

Variety of Advertising Format

Good variety of advertising formats to suit different advertising purposesDevelopment on digital products to meet market trend

Source: Research on Ad Effectiveness at HKIA 2007, ACNielsen

Advertising Format in HKIA Advertising Format in HKIA – Lightbox Networks– Lightbox Networks

Lightbox Network • Check-in 12-Sheet Network• Baggage Reclaim Focus

Network• All Arrival Frequency

Network • All Departure Frequency

Network • Total Journey Network • Arrival Greeting Network • Business Traveler Network • T1 & T2 Connection Network

………and More

All Arrival Frequency NetworkAll Arrival Frequency Network

All Departure NetworkAll Departure Network

Advertising Format in HKIA Advertising Format in HKIA – Lightbox Networks– Lightbox Networks

Lightbox Network

• Key Benefits

Baggage Reclaim Focus NetworkBaggage Reclaim Focus Network

Check-in 12-sheet NetworkCheck-in 12-sheet Network

Up to 100% coverage of arriving and departing passengers

Guarantee exposure due to repetitive presence

Advertising Format in HKIA Advertising Format in HKIA – Banner Networks– Banner Networks

ChanelChanelEstee Lauder – Check-in Estee Lauder – Check-in Ceiling Banner NetworkCeiling Banner Network

Premium

• Key Benefits

Advertising Format in HKIA Advertising Format in HKIA – Banner Networks– Banner Networks

Audemars Piguet – Arrival Central Audemars Piguet – Arrival Central Concourse Banner NetworkConcourse Banner Network

Allianz – Check-in Allianz – Check-in Banner NetworkBanner Network

Up to 100% coverage of arriving and departing passengers

Various formats to suit your needs

Advertising Format in HKIA – Advertising Format in HKIA – PremiumPremium

Cathay Pacific - Exterior BillboardCathay Pacific - Exterior Billboard


Prada – Bulkhead Column Mounted LightboxPrada – Bulkhead Column Mounted Lightbox


Bvlgari - Column Lightbox Bvlgari - Column Lightbox

HSBC - Lightbox on Glass WallHSBC - Lightbox on Glass Wall


Allianz - Frontlit BillboardAllianz - Frontlit Billboard


Premium

• Key Benefits

Estee Lauder – Primary IconEstee Lauder – Primary Icon

Tiffany – Secondary Icon & Lightbox on Tiffany – Secondary Icon & Lightbox on Glass Balustrade Glass Balustrade


Giant in size offers high visual impact

Effective brand building tool

Advertising Format in HKIA Advertising Format in HKIA – Digital Media– Digital Media

UBS – Digital Business NetworkUBS – Digital Business Network

Digital Media

• Key Benefits

Advertising Format in HKIA Advertising Format in HKIA – Digital Media– Digital Media

Chow Tai Fook – Digital Duty Free Chow Tai Fook – Digital Duty Free NetworkNetwork

Innovated technology to stimulate attention and increase impact

Multiple displays to showcase range of new product features

Strategic locations to capture quality audiences

Advertising Format in HKIA Advertising Format in HKIA – Motion and Interactive Media– Motion and Interactive Media

Omega -Arrival LED TV with LightboxOmega -Arrival LED TV with Lightbox

Advertising Format in HKIA Advertising Format in HKIA – Motion and Interactive Media– Motion and Interactive Media

Visa – Multimedia WallVisa – Multimedia Wall

PolyU – Internet LoungePolyU – Internet Lounge

Motion and Interactive Media

• Key Benefits

Innovative formats to maximize advertising creativity

Engage target customers to enhance effective communication

Advertising Format in HKIA Advertising Format in HKIA – Exhibition Site– Exhibition Site

Clinique – Exhibition SiteClinique – Exhibition Site

Advertising Format in HKIA Advertising Format in HKIA – Exhibition Site– Exhibition Site

Exhibition Site

• Key Benefits

Lancome – Exhibition SiteLancome – Exhibition Site

Marriott – Exhibition SiteMarriott – Exhibition Site

Effective two-way communication can be achieved by face-to-face interaction

Strategic locations to target customers

Advertising Format in HKIA Advertising Format in HKIA – Specials– Specials

Cathay Pacific – Glass Lift WrapCathay Pacific – Glass Lift Wrap


RBS – Airbridge Interior WrapRBS – Airbridge Interior WrapLouis Vuitton – Giant Travelling Trunk Louis Vuitton – Giant Travelling Trunk DisplayDisplay

Samsung – TV SponsorshipSamsung – TV Sponsorship


Lancome – Binnacle WrapLancome – Binnacle Wrap

HSBC – Wrap on Glass Balustrade HSBC – Wrap on Glass Balustrade


Visa – Poster on WallVisa – Poster on Wall

MasterCard – Baggage MasterCard – Baggage TrolleyTrolley


Asia Miles – Wrap on Glass Balustrade Asia Miles – Wrap on Glass Balustrade

Specials

• Key Benefits

Global Sources Global Sources – – Automatic People Mover AdvertisingAutomatic People Mover Advertising


Impressive and acts as alternatives to traditional formats

Stimulate brand awareness

Advertising Format in HKIA Advertising Format in HKIA – New Innovative Formats– New Innovative Formats

Mega Glass Balustrade LightboxMega Glass Balustrade Lightbox

Subject to final approval by Airport Authority

Mockup PhotoMockup Photo


Interactive Floor ProjectionInteractive Floor Projection Enlarged Lightbox at Enlarged Lightbox at

Arrival Greeting HallArrival Greeting Hall


Flagpole NetworkFlagpole Network

Power PolePower Pole

Advertiser Brand: American ExpressFormat: 3D Display and Carousel WrapLocation: Arrival Baggage Reclaim Area

2008 Outstanding Campaign 2008 Outstanding Campaign ShowcaseShowcase

Advertiser Brand: American ExpressFormat: Free Standing Lightbox, Column Banner, Digital PanelsLocation: Departure and Arrival Area


Advertiser Brand: ESTEE LAUDERFormat: Column Banner, Lightbox on Balustrade, Exterior Billboard and Multimedia WallLocation: Departure Check-in and Duty Free Area, Main Road to the Airport


The JCDecaux Group The JCDecaux Group

No.1 worldwide for street furniture advertising

1st in Asia airport advertising – 7 airports

No. 1 worldwide for airport advertising with concessions in 141 airports

No. 1 worldwide in transport advertising

Thank YouThank You

For inquiries, please contact

JCDecaux Transport - Airport Advertising Team

Tel : (852) 2111 0111 / (852) 2862 7240

Fax: (852) 2110 1407

Email: [email protected]

Advertising Media Kit of Hong Kong International Airport (Provisional Version) JCDecaux Transport...

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