Trading in GoosebumpsPresented by New Republ ique, Apri l 2014

People want an easier, better, cheaper life. They want to be happy, to laugh, smile and enjoy the world. They want the mundane to be more interesting and be wowed by the impossible made possible.

They know the world is hard and at times painful, so a moment of delight, a magical moment is something to revel in, something that brings joy & happiness.

The achievement of happiness for people is when their inner world and their outer world are in sync

BRANDS WANT GROWTHGrowth comes from increased customer engagement and from creating moments of magic between consumers and products.

This, however is born from understanding just what consumers want (inner world) and aligning that with product/service (the consumers’ outer world).

Note: A moment of magic doesn’t have to be New Years

Eve fireworks. It can be as simple as a pen that writes so

smoothly it makes me feel creative .

It is through the alignment of magical moments that people will naturally gravitate to brands.

CONSUMER

P

R

G

Proximity“how close are you to me?”

Responsiveness“how well do you know me?”

Generosity“how much do you care about me and about society?”

A brand’s is built on the optimal alignment of brand elements which pulls consumers towards the brand.

This attraction is subtle, natural and powerful, but never forced.

The alignment of these elements is built on the brand’s understanding of the consumer inner world (Responsiveness) which is matched to the brand’s inner world (Generosity) and Proximity of the brand to the consumer world.

Proximity

Generosity

Responsiveness

Magic

When brands achieve this, there’s a magical moment when consumers experience a reality that is different from the mundane and everyday.

A state of awe and wonderment naturally flows through the consumer.

This is a what we do for our clients; we create the conditions in which magic can flow.

We create a reality for consumers that is different to their every day lives

http://vimeo.com/57110562

We create transformative experiences that help customers improve their lives

http://push.newrepublique.com/mcp/

We align the inner world of the brand and consumer to create outcomes that cause magic to occur in ‘our world’ and ‘the world’

http://vimeo.com/75285132

We re-ignite moments of magic to create happiness and energy, thus increasing the pull between consumers and brand

The Purpose

Support launch into Woolworths

The Results

63%Increase on total

units sold.

9that highest point

From 135th to 9th

The Idea

Talk up the Australian heritage

ACCOUNT / PRODUCTION MANAGEMENT

TECHNOLOGY PRODUCTIONR

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OUR CORE SERVICEOFFERING

La FínLevel 2, 2 Church Street, Paddington, Australia, NSW, 2021

newrepublique.com facebook.com/newrepublique hello@newrepublique.comphone: +61 2 9332 2218 fax: +61 2 9251 7422

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