Advertising Kit - ciri.org · Advertising Kit Canadian Investor Relations Institute ... Hotel Room...

Advertising Kit

Canadian Investor Relations Institute Institut canadien des relations avec les investisseurs

CIRI.org | [email protected] of 16


Targeted Advertising Solutions

You want to communicate your message to decision makers and influencers in the Canadian investor relations community. We can do this for you!

Build brand awareness by aligning with CIRI's relevant and insightful publications, resource guides, events and online presence.

CIRI members are decision makers with annual budgets ranging from $335,000 to $1.5 million. Corporate members spend over half a billion dollars annually on products and services.

CIRI is a professional, not-for-profit association of executives responsible for communication between public corporations, investors and the financial community. With close to 500 members, CIRI is the world’s third-largest society of investor relations professionals. .

IR Budgets Range from $335,000 to $1.5 Million Annually



Table of Contents – Targeted advertising solutions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2

– Our audience scope . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4

Member-only publications: IR leader & IR focus. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7

– wIRed bi-weekly publication . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 9

– Circulation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 0

– Bundle opportunities. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 0

– Ad mechanical specifications . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 0

– CIRI.org homepage . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 1

– ChatIR & IR e-Library . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2

Event-based advertising . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 2

Supplier Central . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 3

Rates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 4

Terms & conditions . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 5

Commitment . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1 6



25%

28% 25%

5%

17%

Corporate Member by Roles

Vice President

AVP/Director

Manager

Analyst

Other

We can get you in front of:

- 56% of the membership is listed on the TSX

Composite Index

- 80% of the membership is listed on the TSX

60 Index

Based on CIRI’s 2013 Member Needs

Survey, IROs want to learn more about you.

Here’s how:

- By exhibiting at CIRI’s Annual Conference

each June and the Essentials of IR two-day

program in September each year

- CIRI.org (Homepage ads, Supplier Central) - Digital publications: IR leader, IR focus and

wIRed ads. 30%

19% 14%

14%

23%

Corporate Members By Industry

Mining

Oil & Gas

Diversified

Financial Services

Other

7%4%

21%

68%

Corporate Member By Market Cap

< $25 M

$25 M to $99 M

$100M to $1 B

$1 B+

Audience Scope



0% 10% 20% 30% 40% 50% 60% 70% 80% 90% 100%

IR Website

Relations with buy-side/sell-side (analysts/investors/managers)

Shareholder identification/analysis

Event Planning (e.g., roadshow, site visits)

Presentations to analysts/investors/managers

News releases

Quarterly conference calls

Retail investor relations

Shareholder meetings, incl. AGM

Research (e.g., perception audits, intelligence)

Annual report

Quarterly reports

Presentations/reports to the Board

Media relations

Compliance with securities regulators

Governance/disclosure policy

Shareholder administration

Monitoring social media sites

Use social media tools for IR

MD&A

Financial analysis

Monitoring external databases (e.g., rating agencies)

Proxy solicitation

Corporate social responsibility (CSR) reporting

Debtholder relations

Level of Responsibility Assumed by IR Function

Influencers & Decision Makers. Based on CIRI’s 2014 Investor Relations

Compensation and Responsibilities Survey,

IROs are more often making or influencing

the decision on vendor selection than they

are gathering the information to make the

supplier selection.



0% 5% 10% 15% 20% 25% 30% 35% 40% 45%

Shareholder identification/analysis

IR website

Annual report

Quarterly conference calls

Compliance with security regulators

Media relations/news releases

Corporate Social Responsibility reports

Monitoring Internet chat/blogs/external databases

Presentations/relations with buy-side/sell-side

Presentation/reports to the Board

Quarterly reports

Monitor external databases (e.g., rating agencies)

Debtholder relations

IR Spending on Services/Vendors

20122014

Smaller teams, more outsourcing.

Based on CIRI’s 2014 Investor Relations Compensation

and Responsibilities Survey, there has been a significant

increase in outsourcing across a number of services as

IROs try to deliver their IR programs with fewer internal

resources.

More IROs (85%) engaged outside service providers, up

from 39% in 2012.



IR leader IR leader is a members-only quarterly e-magazine covering a broad range of financial, regulatory and accounting issues relevant to the practice of investor relations.

Columns are written by senior IR practitioners and business executives respected for their expertise.

42% Open Rate | 38% Click Rate

Distribution:

Close to 500 CIRI members, (69% practitioners, 12% consultants, 18% vendors).

IR leader Ad Price

300 x 250 IR leader home page $ 750 - One per issue 300 x 250 IR leader inside page $ 575 - Seven ads per issue - Visit page 10 for special bundled pricing

Member-only quarterly e-publication

Go to Rates Sheet

Sample Home Page Ad

Sample Inside Page Ad



Go to Rates Sheet

Sample Ad

IR focus IR focus is a members-only quarterly e-publication providing in-depth insight on a professional IR-related issue or challenge. IR focus features only one ad per issue, with four issues published each year.


Distribution:

Close to 500 CIRI members, (69% practitioners, 13% consultants, 18% vendors).

IR focus Ad Price

300 x 600 IR focus $1,000 - Only one per issue - Four issues per year - Visit page 10 for special bundled pricing

Member-only quarterly e-publication



wIRedwIRed is a bi-weekly e-newsletter publication distributed to more than 2,360 individuals who work in IR or IR-related fields. Articles are selected with the goal of keeping readers abreast of everything they need to know in the ever-changing IR environment.


wIRed Ad Price 500 x 100 wIRed banner ad $500 - 26 issues per year - Visit page 10 for special bundled pricing

NEW! wIRedSPONSORED REPORTDemonstrate your thought leadership by posting company branded research, reports or white papers in wIRed, CIRI’s bi-weekly publication distributed to more than 2,360 individuals who work in IR or IR-related fields. Your company will be positioned as a subject matter specialist.

wIRed Sponsored Report: $1,500 each

‘ADD ON’ DISCOUNTS: Posting to CIRI IR eLibrary $750 for 12 months (50% discount) Company listing in Supplier Central $300 for 12 months (40% discount)

Member and prospect bi-weekly e-newsletter

Go to Rates Sheet

Sample Banner Ad



Circulation All CIRI members receive IR leader, IR focus and wIRed. wIRed is also delivered to an additional network of over 2,360 IR professionals.

2017 publication ad optionsHome Inside

Publication Ad Size Page Page IR leader 300 x 250 $750 $575 IR focus 300 x 600 $1,000 wIRed 500 x 100 $500

Bundles: 20% Off List Price These discounted bundles give you access to CIRI’s members and more than 2,360 Canadians who work in IR or IR-related fields. Our bundles offer you considerable savings.

One-of-a-Kind Bundle $1,660 one IR leader ad

one IR focus ad one wIRed banner ad

Double Decker Bundle $2,120 two IR leader ads two weeks homepage ad two wIRed banner ads

Triple Threat Bundle $3,180 three IR leader ads three weeks homepage ad three wIRed banner ads

Fours Corners of IR Bundle $4,240 four IR leader ads four weeks CIRI homepage banner ads four wIRed banner ads

Ad mechanical specifications Resolution: 72 dpi Format: JPG, GIF, animated GIF or PNG File Size: 40K or smaller URL: Include URL where you would like readers directed on your website.

Go to Rates Sheet



CIRI.org homepage

Ads placed on the CIRI.org homepage are the first thing viewers see when visiting our site.

With over 2,000 views per month, your ad will receive maximum exposure with IR professionals.

CIRI.org Ad Price $250/week Banner ad, homepage Right

column ad, inside page $175/week

Special Limited Offer: CIRI Website Advertising Bundle $2,100

(save $400)

Includes one Platinum listing in the Supplier Central section of CIRI.org for 12 months and a homepage banner ad on CIRI.org for four weeks.

Go to Rates Sheet

Sample homepage ad



IR e-Library Research or White Paper

Enhance your thought leadership by posting company branded research, reports or white papers to CIRI’s IR e-Library on CIRI.org. By posting your company’s research and white papers you will position yourself as a subject matter specialist to close to 500 CIRI members.

IR eLibrary Research or White Paper posting $1,500

ChatIR Thought Leadership Interview

Demonstrate your expertise with a video interview showcased for two weeks on the homepage of CIRI.org. All interviews will be archived and can be used in your company’s marketing efforts.

Thought Leadership Interview (ChatIR) $2,500

Event-based advertisingCIRI also offers direct advertising opportunities at the June 2017 Annual Conference.

Hotel Room Drop $3,000 Guestroom Door Hangers $3,000 Registration Kit Supplement $2,000 2017 Annual Conference Program Guide, Full page, colour ad $1,000 2017 Annual Conference Program Guide, Half page, colour ad $ 575

Go to Rates Sheet



Rates

Categories: Extra categories $25 each

- Annual General Meetings - Proxy Solicitation - Corporate Governance - Publications - Graphic Designers - Research - Investor Perception Surveys - Roadshows - Investor Relations Consultants - Shareholder Identification / Analysis - Media Services - Teleconferencing - Mergers & Acquisitions - Transfer Agents - News Dissemination - Webcasting / Production Services - Other Associations - Websites - Other Shareholder Services - Writers (speech/financial reports) - Printers

Supplier Central Listings

Platinum Listing $1,500 - Company logo on category listing page - 1,000 character company description - Company logo with a link to your website - Product listing with hyperlinks to specific pages

on your site - Unlimited number of categories

Gold Listing $1,000 - 750 character company description - Company logo with a link to your website - Selection of five categories

Silver Listing $500 - 500 character company description - Link to your website - Selection of three categories

Supplier CentralThis is a fast, easy way for IROs to quickly identify supplier experts in the various facets of investor relations. Suppliers are listed on CIRI.org according to their areas of expertise. Platinum, Gold and Silver listings are available. Visit http://www.ciri.org/MemberServices/FindExpertise/SupplierCentral for complete details.

Go to Rates Sheet


Canadian Investor Relations Institute Institut canadien des relations avec les investisseurs Rates

Publication Ad Size Description Cost Per Ad Qty IR leader 300 x 250 Inside page ad $575

IR leader 300 x 250 Home page ad $750

IR focus 300 x 600 Exclusive ad (one ad per issue) $1,000

wIRed 720 x 100 Banner ad $500

wIRed Sponsored Report $1,500

NEW: wIRed Add-Ons Add sponsored report to CIRI IR eLibrary, 12 months (50% discount)

$750

Add listing in Supplier Central, 12 months ($200 discount) $300

Homepage (CIRI.org) Banner ad – One-week duration on CIRI.org $250/week

Right column ad, inside page – One-week duration $175/week IR eLibrary Research or White Paper

Minimum two-year posting on CIRI.org IR eLibrary $1,500

Supplier Central - Platinum Refer to page 13 for full details – 12 month listing

$1,500

$1,000

Supplier Central - Silver $500

Supplier Central Bundle 15% discount on both items $1,500

Thought Leadership Interview (ChatIR): two weeks on CIRI.org homepage then archived $2,500

One-of-a-Kind Bundle

20% Off list price. Refer to page 10 for details

$1,660

Double Decker Bundle $2,120

Triple Threat Bundle $3,180

Four Corners of IR Bundle $4,240

CIRI website advertising bundle

Platinum listing on Supplier Central & four week homepage banner ad ($400 discount)

$2,100

Hotel Room Drop 2017 Annual Conference, Kelowna, BC $3,000

Guestroom Door Hangers 2017 Annual Conference, Kelowna, BC $3,000

Registration Kit Supplement 2017 Annual Conference, Kelowna, BC $2,000

Annual Conference Program Guide Advertising

Full page colour ad $1,000

Half page colour ad $575



The advertiser and CIRI agree that:

1. CIRI reserves the right to review all advertising material and reserves the right to reject anyadvertising material or, with the advertiser’s consent, to revise the material.

2. Advertisers are required to supply payment with their Agreement or may request an invoice for theirentire contract amount on signing the Agreement.

3. The advertiser agrees to pay CIRI within 30 days of the invoice date.

4. An advertiser may cancel space with written notice to CIRI within 15 days of the publication month. A$75 administration fee will be applied to all cancelled ads.

5. In consideration of publication, the advertiser shall indemnify and hold harmless CIRI, its directors,officers, members, employees and agents from and against all losses, claims, costs, damages andliabilities incurred or caused, including solicitors’ fees as incurred, and shall defend all proceedings oractions arising out of or in connection with any claims made by any person, firm or corporation inconnection with such publication and this agreement.

Terms & conditions



Commitment

Payment Amount (including 13% HST): $

If paying by credit card please complete the following:

Credit Card Payment: VISA or MasterCard

Card #:

Expiry: (MM/YY) CVV:

Name on Card:

Signature:

Contact Name:

Title:

Company:

Phone:

Email:

Mailing Address:

PAYMENT:

Once commitment for advertisement has been received, a confirmation email will be issued together with an invoice. Please note GST/HST will be added to the invoice as applicable, CIRI HST #8671850. Advertisements not paid in full within 30 days will be made available to other interested parties. Cheques should be made payable to Canadian Investor Relations Institute.

Paying by credit card

Paying by cheque Cheque payable to Canadian Investor Relations Institute

CIRI Contact: Patricia MacPherson Manager, Membership and SponsorshipCanadian Investor Relations Institute 601, 67 Yonge St., Toronto, ON, M5E 1J8, Canada Phone: (416) 364-8200 ext. 228 Email: [email protected]

Advertising Kit - ciri.org · Advertising Kit Canadian Investor Relations Institute ... Hotel Room...

Documents

Transcript of Advertising Kit - ciri.org · Advertising Kit Canadian Investor Relations Institute ... Hotel Room...