ADVERTISING GUIDE - OutdoorPainter€¦ · PleinAir REaDERShIP PRofIlE * 81% attend a plein air...
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INSIDE: 2018 Advertising Guide 2018 ADVERTISING GUIDE
Transcript of ADVERTISING GUIDE - OutdoorPainter€¦ · PleinAir REaDERShIP PRofIlE * 81% attend a plein air...
INSIDE:
2018Advertising
Guide
2018 ADVERTISINGGUIDE
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REaDERShIP & DIStRIbutIoN
PleinAir is the #1 magazine about representational painting in Barnes & Noble.
PleinAir magazine is also available in Canada at more than 100 Chapters and Indigo retailers as well as independent bookstores throughout the United Kingdom.
NatIoNwIDE NEwSStaND DIStRIbutIoN
PleinAir REaDERShIP PRofIlE *
81% attend a plein air event each year
69% have purchased two or more paintings in the last year
$2,000 median painting price
87,100 Readership Based on distribution times 3.5 average pass-along rate
To QUALIFIED Collectors and Artists24,900 Distribution
* Harker Research 2013
The only magazine devoted 100 percent to the plein air community,
PleinAir is the premier magazine for collectors, art professionals,
galleries, and artists alike.
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REGIoNal MaRKEtING MaNaGERS
Anne Weiler-BroWnArt Division Director / Western
ID, MT, UT, WY, AB, SK435.772.0504
GinA WArDCentral
CO, IL, IN, IA, KS, MI, MN, MO, NE,NM, ND, OH, SD, TX, WI, ON, MB
920.743.2405 [email protected]
KrystAl Allen West Coast
AK, AZ, CA, HI, NV, OR, WA, BC 541.447.4787
trACey norvellMid-Atlantic, southeast
AL, AR, DE, FL, GA, KY, LA, MD, NJ,NC, OK, PA, SC, TN, VA, DC, WV
MAry Greennortheast, internationalCT, ME, MA, NH, NY, RI, VT,
NB, NL, NS, PE, QC, INTL.508.230.9928
riChArD linDenBerGnational sales Manager, suppliers
2018 EDItoRIal CalENDaR
DeadlinesDECEMbER 2017/JaNuaRY 2018SPECIal EDItIoN: 2018 ultimate artists’ & Collectors’ Guideto Plein air Events & organizationsPhoto Spread: Winter & Snow Scenes
fEbRuaRY/MaRChSPECIal EDItIoN: artists’ Guideto workshops, Classes & SchoolsPhoto Spread: Travels Abroad
aPRIl/MaYSPECIal EDItIoN: 7th annualPlein air Convention & Expo (PaCE)Photo Spread: StormsSpecial advertising Sections:PACE 2018 FacultyOutdoor Painters SocietyWayne Plein Air Festival
JuNE /JulYPhoto Spread: Cars & TrucksSpecial advertising Sections:PACE “Wet Paint Showcase”Oil Painters of America
auGuSt/SEPtEMbERPhoto Spread: Beaches & CoastlinesSpecial advertising Sections:Grand Canyon National ParkPlein Air Artists Colorado
oCtobER/NoVEMbERPhoto Spread: CityscapesSpecial advertising Sections:EnPleinAirTEXASZion National Park
DECEMbER 2018/JaNuaRY 2019SPECIal EDItIoN:2019 ultimate artists’ & Collectors’ Guideto Plein air Events & organizationsPhoto Spread: Doors, Windows& Passageways
NOTE: Contents are subject to change.
DEC 2017/JaN 2018Photo Spread Submissions: Oct 20
Space Deadline: Nov 3 (Ultimate Guide: Oct 27)
Ad Materials Due: Nov 6 (Ultimate Guide: Oct 30)
fEb/MaRPhoto Spread Submissions: Dec 20
Space Deadline: Jan 3 (Artists’ Guide: Dec 29)
Ad Materials Due: Jan 5 (Artists’ Guide: Jan 2)
aPR/MaYPhoto Spread Submissions: Feb 7 Space Deadline: Feb 21Ad Materials Due: Feb 23
JuNE/JulYPhoto Spread Submissions: Apr 11 Space Deadline: Apr 25Ad Materials Due: Apr 27
auG/SEPPhoto Spread Submissions: June 8 Space Deadline: June 22Ad Materials Due: June 25
oCt/NoVPhoto Spread Submissions: Aug 15 Space Deadline: Aug 29Ad Materials Due: Aug 31
DEC 2018/JaN 2019Photo Spread Submissions: Oct 17
Space Deadline: Oct 31 (Ultimate Guide: Oct 26)
Ad Materials Due: Nov 2 (Ultimate Guide: Oct 29)
3
REGIoNal MaRKEtING MaNaGERS
Anne Weiler-BroWnArt Division Director / Western
ID, MT, UT, WY, AB, SK435.772.0504
GinA WArDCentral
CO, IL, IN, IA, KS, MI, MN, MO, NE,NM, ND, OH, SD, TX, WI, ON, MB
920.743.2405 [email protected]
KrystAl Allen West Coast
AK, AZ, CA, HI, NV, OR, WA, BC 541.447.4787
trACey norvellMid-Atlantic, southeast
AL, AR, DE, FL, GA, KY, LA, MD, NJ,NC, OK, PA, SC, TN, VA, DC, WV
MAry Greennortheast, internationalCT, ME, MA, NH, NY, RI, VT,
NB, NL, NS, PE, QC, INTL.508.230.9928
riChArD linDenBerGnational sales Manager, suppliers
bESt-SEllING MaGaZINE: With content dedicated 100 percent to the plein air community, PleinAir is the #1 fine art magazine in Barnes & Noble.
oVER 87,000 REaDERS PER ISSuE:We reach readers in every major market in the U.S. and Canada and select areas in Europe, all of them passionate about plein air art.
loNGER ShElf lIfE: As a bimonthly publication, PleinAir provides extended exposure for each advertising dollar invested.
boNuS DIStRIbutIoN: Throughout the year, PleinAir sponsors events with significant bonus distribution in major art markets across the country and internationally.
why advertise in PleinAir?
RatE PolICY:• Contracts and insertion orders are binding, and must accompany or precede artwork.
• Billing is subject to the contractual rate. Unfulfilled contracts will be subject to the appropriate earned rate.
• Full payment in advance via credit card is required for all first-time advertisers, or until credit is approved.
• Additional conditions apply as stated in the advertising agreement.
Print ADvertisinG rAtesAll Advertising is 4-Color • Final Trim Size is 9''w x 10.875''h
1 issue 3 issues 6 issuestwo-Page spread ................................................ $6,000 ............ $5,500 .............$5,000Full Page ................................................................ $3,995 ............ $3,500 .............$3,200two-thirds Page .................................................. $3,200 ............ $2,500 .............$2,300half Page (vertical or horizontal) .................... $2,150 ............ $1,800 .............$1,600one-third Page.................................................... $1,500 ............ $1,300 .............$1,200Quarter Page ........................................................ $1,200 ............ $1,000 .............. $900one-sixth Page ......................................................$925 ................$700 ................ $600
PreMiuM Positions (based on availability)
Back Cover – additional 20% of earned full-page rate inside Front Cover – additional 15% of earned full-page rate
inside Back Cover – additional 15% of earned full-page rate Publisher’s note – additional 10% of earned full-page rate
editor’s note – additional 10% of earned full-page rate table of Contents – additional 10% of earned full-page rate
PRINt aDVERtISING RatES
Specifications
ClAssiFieD teXt$100 per listing of 55 words or less. $.50 each additional word.
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REGIoNal MaRKEtING MaNaGERS
Anne Weiler-BroWnArt Division Director / Western
ID, MT, UT, WY, AB, SK435.772.0504
GinA WArDCentral
CO, IL, IN, IA, KS, MI, MN, MO, NE,NM, ND, OH, SD, TX, WI, ON, MB
920.743.2405 [email protected]
KrystAl Allen West Coast
AK, AZ, CA, HI, NV, OR, WA, BC 541.447.4787
trACey norvellMid-Atlantic, southeast
AL, AR, DE, FL, GA, KY, LA, MD, NJ,NC, OK, PA, SC, TN, VA, DC, WV
MAry Greennortheast, internationalCT, ME, MA, NH, NY, RI, VT,
NB, NL, NS, PE, QC, INTL.508.230.9928
riChArD linDenBerGnational sales Manager, suppliers
PREMIuM PoSItIoN oPtIoNS & ENhaNCED VISIbIlItY
sliP sheet........................ $2,500 ......not AvAilABleTwo-sidedFront side must be designed to match PA cover designBack side may have any approved content
appropriate to event, etc.In poly-bagged circulation onlyFinal trim size 9¨w x 10.875¨h; no bleeds70# gloss stock only
Belly BAnD ..................... $4,100 ......not AvAilABleMust be printed by PA printer to adhere to
mailing specificationsSmall glue spot applied to PA cover to
hold belly band in placeDesign must be approved to work with PA coverCentered on magazine with overlap centered6¨ to 7¨ in height x approx. 18¨ wrap depending
on issue’s thickness Must bleed80# card stock only
Poster .............................. $5,975 ...............$8,150Poster opens in magazine on tip-in glue strip8 pagesFlat size 17.25¨w x 21.5¨h; folded size 8.5¨w x 10.625¨h 70# gloss stock only
FolD-out tAB insert.. $5,500 ...............$7,150Display ad on both sidesNo die cutBound into magazineMust be spot-glued when folded in8.75¨w x 10.875¨h when folded in, may be
up to 10.75¨ wide90# coated stock only
tiP-in CArD ..................... $4,000 ...............$5,000Printed piece on tip-in glue stripFrom 4¨w x 4¨h to maximum 6¨w x 8¨hMaximum 4 pages70# gloss stock only
BinD-in CArD .................. $3,500 ...............$4,400Postcard type, two-sidedPerforated to be taken out of magazine9¨w x 4.75¨h with 1/8¨ gutter ¨grind¨75# card stock only
*GAteFolD AD (4 PAGes) ....................... $4,300.............. $5,650Flat trim size 17.25¨w x 10.875¨hPanel dimensions: 8.75¨w x 10.875¨h
and 8.5¨w x 10.875¨h70# gloss stock only
*GAteFolD Cover(6 PAGes) ....................... $6,750.............. $8,950Includes continuation of cover, inside front cover,
as well as following 4-page fold-inFlat trim size 26.25”w x 10.875”hPanel dimensions: 8.5¨w x 10.875¨h, 8.75¨w x 10.875¨h
and 9¨w x 10.875¨h100# gloss stock only
*DouBle GAteFolD AD (8 PAGes) ....................... $6,560.............. $8,500Flat trim size 34.5”w x 10.875”hPanel dimensions: 2 at 8.75¨w x 10.875¨h
and 2 at 8.5¨w x 10.875¨h70# gloss stock only
15,000 25,000ToTal prinTpaid CirCulaTion
15,000 25,000ToTal prinTpaid CirCulaTion
All rates do NOT include printing.
Printing and design options and rates quoted individually.
Premium position options may be printed by client or PA printer
unless otherwise noted.
All premium positions must be contracted for 30 days prior to
space close.
Only one of each premium position option available per issue.
GAt
eFo
lD A
D (4
PAG
es)
GAt
eFo
lD C
ove
r (6
PAG
es)
Do
uBl
e G
AteF
olD
AD
(8 P
AGes
)
*Ask your regional marketing manager for detailed gatefold specifications.
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18.5”w x 11.125”h 8.5”w x 10.375”h 5”w x 9.875”h 7.625”w x 4.875”h9.25”w x 11.125”h
2-Page Spread w/BleedFull PageNO Bleed 2/3 Page V 1/2 Page H
Full Page w/Bleed
2.46”w x 4.875”h3.75”w x 9.875”h 2.46”w x 9.875”h 3.75”w x 4.875”h
1/6 Page V1/2 Page V 1/3 Page V 1/4 Page V
fIlE PREPaRatIoN:When bleed is required (for full-page or spread ads), please provide .25'' beyond the trim area. Include all standard trim, bleed, and center marks outside the live image area.
PREfERRED DIGItal fIlE foRMat:PDF/X1a, with high-resolution CMYK
RESolutIoN:300 DPI (All images must be 300 DPI when placed in ad layout.)
ColoR MoDE:CMYK, 4/C process or grayscale images and all fonts embedded
PRINtING MEthoD:Web offset, SWOP standards
SwoP PRoofS: Advertisers are strongly encouraged to order SWOP proofs from PleinAir, because SWOPs are the only way to guarantee color and review the final ad as it will be printed in the magazine. Please contact your regional marketing manager to order your SWOP proof.
aD DElIVERY MoDES:• E-mail to your regional marketing manager
• Share file via Dropbox, Google Drive, or any other file transfer program
• Upload to our FTP site Ftp.pubpress.com
user: stream
Password: boynton9
Please alert your regional marketing manager with file name when uploading file to FTP site. If experiencing technical difficulties, please share file via Dropbox or any other file transfer program.
triM size: 9”w x 10.875”h, perfect-bound
live AreA: Text and images must be at least .25” away from trim on all sides so nothing gets cropped when file goes to press. (Applies only to BLEED ads.)
BleeD: Please add .25” beyond trim on all sides. (Applies ONLY to FULL PAGE and SPREAD ads.)
LIVE ArEA
.25 BLEED
9.25''W X 11.125''h
9''W
X 1
0.87
5''h
8.5''WX10.375''h
ads may be produced by PleinAir per the advertiser’s
request. Contact your regional marketing manager for production
charges and deadlines. See following page for contact information and
ad materials guidelines.
MEChaNICal SPECIfICatIoNS foR aDVERtISERS SuPPlYING PRESS-REaDY aDS
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REGIoNal MaRKEtING MaNaGERS
Anne Weiler-BroWnArt Division Director / Western
ID, MT, UT, WY, AB, SK435.772.0504
GinA WArDCentral
CO, IL, IN, IA, KS, MI, MN, MO, NE,NM, ND, OH, SD, TX, WI, ON, MB
920.743.2405 [email protected]
KrystAl Allen West Coast
AK, AZ, CA, HI, NV, OR, WA, BC 541.447.4787
trACey norvellMid-Atlantic, southeast
AL, AR, DE, FL, GA, KY, LA, MD, NJ,NC, OK, PA, SC, TN, VA, DC, WV
MAry Greennortheast, internationalCT, ME, MA, NH, NY, RI, VT,
NB, NL, NS, PE, QC, INTL.508.230.9928
riChArD linDenBerGnational sales Manager, suppliers
GuIDElINES foR aDVERtISERS SubMIttING aD MatERIalS to bE PRoDuCED bY PlEINaIR
aD MatERIalS DElIVERY MoDES:• E-mail to your regional marketing manager
• Share file via Dropbox, Google Drive, or any other file transfer program
• Upload to our FTP site Ftp.pubpress.com
user: stream
Password: boynton9
Please alert your regional marketing manager with file name when uploading file to FTP site. If experiencing technical difficulties, please share file via Dropbox or any other file transfer program.
IMaGES & loGoS:Supply high-resolution images — JPG or TIF in CMYK mode, at least 300 DPI, large enough to print at 100%.
For example: If you have a full-page ad, please make sure the image is large enough to fill the page at 100%.
tEXt/CoPY:Ad copy must be provided in an editable format in either a Word document or in the body of an e-mail (preferred).
Please include the Following:
• Title, size, medium of artwork
• Contact information
• Any additional copy you would like to include in your ad.
foNtS:If advertiser has specific fonts to use in ad, please provide font file or name of font. We will do our best to match as closely as possible if we do not have the specific font.
ColoR:If advertiser has specific color preferences, please provide a visual reference or CMYK percentages of color.
aPPRoVal PRoCESS:PleinAir will send a PDF proof for approval. Each advertiser receives TWO complimentary rounds of PDF proofs.
Production charges will be applied after two rounds of revisions (unless it’s an error made by PleinAir ).
SwoP PRoofS: Advertisers are strongly encouraged to order SWOP proofs from PleinAir, because SWOPs are the only way to guarantee color and review the final ad as it will be printed in the magazine. Please contact your regional marketing manager to order your SWOP proof.
it is not required, but it’s always helpful to have an example or a mockup of an ad.
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OPEN RATE - 22.81% (12-week average)
E-MAIL LIST SUBSCRIBERS - 33,340 (weekly)
MONTHLY E-MAILS SENT - 133,360
DELIVERY RATE - 99.9% (12-week average)
(vs. 22.14% Media & Publishing Industry average)
DIGItal DEMoGRaPhICS
PleinAir Today (weekly e-newsletter)
www.outdoorPainter.com
PAGE VIEWS - 593,255
VISITS - 301,579
UNIQUE VISITORS - 146,366
PAGES PER VISIT - 1.97
TIME EACH SESSION - 2:54
aNNual tRaffIC
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25-34 4%35-44 5%45-54 12%55-64 31%65+ 48%
aGEMalE 27%fEMalE 73%
GENDER
PoDCaSt• 71,800 PLAYS
IN 2017 TO DATE (through August)
• Average Listeners Per Episode (12-episode average)
2,382• Top Episodes in 2017:
Carl Bretzke, EP51Morgan Samuel Price, EP49
Kim Casebeer, EP50Statistics current as of August 2017
REGIoNal MaRKEtING MaNaGERS
Anne Weiler-BroWnArt Division Director / Western
ID, MT, UT, WY, AB, SK435.772.0504
GinA WArDCentral
CO, IL, IN, IA, KS, MI, MN, MO, NE,NM, ND, OH, SD, TX, WI, ON, MB
920.743.2405 [email protected]
KrystAl Allen West Coast
AK, AZ, CA, HI, NV, OR, WA, BC 541.447.4787
trACey norvellMid-Atlantic, southeast
AL, AR, DE, FL, GA, KY, LA, MD, NJ,NC, OK, PA, SC, TN, VA, DC, WV
MAry Greennortheast, internationalCT, ME, MA, NH, NY, RI, VT,
NB, NL, NS, PE, QC, INTL.508.230.9928
riChArD linDenBerGnational sales Manager, suppliers
Please e-mail completed ads to your Regional Marketing Manager
and Digital ad Manager.
If you require production services, please contact your regional
Marketing Manager or Digital Ad Manager.
SaRah wEbbDigital ad Manager
630.445.9182 [email protected]
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Banner 1 (600x200) $175Banner 2 (600x400) $250Banner 3 (600x200) $150Banner 4 (600x400) $225Banner 4A (600x200) $175Banner 4B (600x200) $175Banner 5 (600x200) $125Banner 6 (600x400) $200Banner 6A (600x200) $150Banner 6B (600x200) $150
Reach a growing audience of plein air collectors and artists through our targeted online advertising options. The center of activity for PleinAir magazine online, our updated OutdoorPainter.com site offers a community environment for plein air artists and collectors alike. In addition, our weekly e-newsletter, PleinAir Today, is delivered to over 33,000 subscribers each week, and with over 75,000 plays for the first 32 episodes of the PleinAir Podcast alone, our Podcast Sponsorship also offers a unique advertising opportunity.
wEbSItE aDVERtISING: outDooRPaINtER.CoM
E-MaIl aDVERtISING: PlEINaIR toDaY NEwSlEttER
weekly Rate
600 x 200 banner
600 x 400 banner & featured artwork
• Payment in full for each monthly schedule is due on the first Friday of the month following your scheduled start date.
• Rates, sizes, and availability subject to change.
DIGItal aDVERtISING RatE
PleinAir Today is released weekly on Wednesdays.
OutdoorPainter.com ads run from the first day through the last day of a calendar month.
Reaching Your Market
1 Month 3 Months 6 Months 9 Months annual
Leaderboard (3 rotating) 728x90 $600 $550 $500 $450 $400Skyscraper (3 rotating) 300x600 $1,000 $900 $800 $700 $600Sidebar 1 (3 rotating) 300x250 $600 $550 $500 $450 $400Sidebar 2 (3 rotating) 300x250 $500 $450 $400 $350 $300Sidebar 3 (3 rotating) 300x250 $400 $350 $300 $250 $200Sidebar 4 (3 rotating) 300x250 $300 $250 $200 $150 $100Featured Artwork (10 rotating) 700x429 $750 $700 $650 $600 $500
728 x 90 leaderboard
700 x 429 featured artwork
300 x 250 Sidebar
300 x 600Skyscraper
PoDCaSt SPoNSoRShIP
AnnuAl PresentinG
sPonsor AD (700x200):
yeArly rAte $9,500
PleinAir magazine publisher Eric rhoads delves into the world
of plein air painting and the outdoor
painting movement with compelling
discussions and artist interviews.
REGIoNal MaRKEtING MaNaGERS
Anne Weiler-BroWnArt Division Director / Western
ID, MT, UT, WY, AB, SK435.772.0504
GinA WArDCentral
CO, IL, IN, IA, KS, MI, MN, MO, NE,NM, ND, OH, SD, TX, WI, ON, MB
920.743.2405 [email protected]
KrystAl Allen West Coast
AK, AZ, CA, HI, NV, OR, WA, BC 541.447.4787
trACey norvellMid-Atlantic, southeast
AL, AR, DE, FL, GA, KY, LA, MD, NJ,NC, OK, PA, SC, TN, VA, DC, WV
MAry Greennortheast, internationalCT, ME, MA, NH, NY, RI, VT,
NB, NL, NS, PE, QC, INTL.508.230.9928
riChArD linDenBerGnational sales Manager, suppliers
Please e-mail completed ads to your Regional Marketing Manager
and Digital ad Manager.
If you require production services, please contact your regional
Marketing Manager or Digital Ad Manager.
SaRah wEbbDigital ad Manager
630.445.9182 [email protected]
9
Pre-Designed ads
For multiple-time advertisers, all ads should be designed and submitted up front, at the beginning of a campaign. We will manage the role of rotating your banners throughout the schedule. Also, we may provide production services, but for a more specialized design, we recommend hiring a graphic designer.
General Guidelines
• GIf and JPG are acceptable file formats.
• Image quality must be a minimum of 72ppi (150ppi recommended) at 100 percent scale based on ad size.
• Images must be optimized so they are no larger than 200kb in weight.
• All ads are due at least seven business days prior to the posting date.
• Ad schedules begin on the first day of the month and run continuously through the last day of the month.
• Ads for plein air events will not be accepted for Sidebar ads 1-3 in FineArtConnoisseur.com or Banner ads 1-4B in Fine Art Today.
• Purpose: The benefit of a digital ad is an abbreviated message as you are directing people to a website or custom “landing page” with more information and more depth than you would normally include in an ad. Therefore your digital ad should accomplish one goal: drive people to click through by creating interest or curiosity.
• less Is More: In a digital environment, 60-80 percent of the audience is likely viewing on a smartphone (mobile-friendly), where the ad is small. Clutter in this environment is the enemy. avoid clutter by resisting the temptation to include too much information — such as multiple dates, names, event names, chairpeople, or even lists of participating artists.
• Design unity: A digital ad should be visually consistent with existing branding and with your site.
SPECIfICatIoNS & GuIDElINES foR CREatING EffECtIVE DIGItal aDS
Specifications
font usage
• No more than 25 percent of the ad space may be text.
• Minimum font size is 12 pt.
• Avoid cursive, script, and extremely thin fonts, as well as all-uppercase copy.
• Try to use high contrast so your ad can be read easily when reduced.
(Continued on next page)
REGIoNal MaRKEtING MaNaGERS
Anne Weiler-BroWnArt Division Director / Western
ID, MT, UT, WY, AB, SK435.772.0504
GinA WArDCentral
CO, IL, IN, IA, KS, MI, MN, MO, NE,NM, ND, OH, SD, TX, WI, ON, MB
920.743.2405 [email protected]
KrystAl Allen West Coast
AK, AZ, CA, HI, NV, OR, WA, BC 541.447.4787
trACey norvellMid-Atlantic, southeast
AL, AR, DE, FL, GA, KY, LA, MD, NJ,NC, OK, PA, SC, TN, VA, DC, WV
MAry Greennortheast, internationalCT, ME, MA, NH, NY, RI, VT,
NB, NL, NS, PE, QC, INTL.508.230.9928
riChArD linDenBerGnational sales Manager, suppliers
Please e-mail completed ads to your Regional Marketing Manager
and Digital ad Manager.
If you require production services, please contact your regional
Marketing Manager or Digital Ad Manager.
SaRah wEbbDigital ad Manager
630.445.9182 [email protected]
10
Examples of Cluttered ads
Examples of well-Designed ads
• Use a single, bold image. No more than one image.
• No more than 25 percent of the ad space can be text (goal-driven copy length).
• Avoid including website addresses. People know to click on ads, so use a small “click for more” button or text instead.
• Include a strong call to action. Your ad should tell people what to do, or they might not do anything at all. Instruct them to: Learn More, Sign Up Now, View Video, Apply Now, Contact Us, Buy Now, etc. This can be done with text or with a button (a button is known to increase click-through rates).
• Since the purpose of a digital ad is to drive people to a site with more information, the ad should always answer the question, “What’s in it for me [the viewer]?” Is there something interesting, unique, or of value at the other end of the click?
• When evaluating your ad, always view it in the smallest digital environment, such as a smartphone, to see how it looks when greatly reduced.
• For multiple-time advertisers: Vary your image and call to action for each rotation to catch the interest of return viewers.
All ads subject to approval.
Content/Design Requirements
GuIDElINES foR CREatING EffECtIVE DIGItal aDS
