ADVERTISING Diane Gibson WEBSTER HIGH SCHOOL. An Overview l Advertising is were a company is trying...
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Transcript of ADVERTISING Diane Gibson WEBSTER HIGH SCHOOL. An Overview l Advertising is were a company is trying...
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ADVERTISING
Diane GibsonWEBSTER HIGH SCHOOL
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An Overview
Advertising is were a company is trying to persuade people to buy goods and services.
An advertising agency is a marketing consultant.
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Trends in the Industry
PR agencies (place news items about clients in the media)
Direct Marketers (send out annoying junk mail)
Internet advertising (create pop-up or banner ads or design websites for clients)
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Departments
Public Relations Marketing
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Career Tracks
Advertising Account Manager
Advertising Media Planner
Senior Advertising Copywriter
Senior PR Account Executive
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Compensation
There are several different forms but most common is a base salary plus commission on accounts brought in.
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Tips on getting hired
Keep a portfolio of class projects done.
Be willing to take an entry level position.
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National Major Players
J. Walter Thompson BBDO Worldwide Leo Burnett Worldwide Grey Worldwide McCann-Erickson Worldwide
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Love/Hate Tips
Can be a very rewarding job - stay focused.
Can be a very stressful job - stay focused.
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Courses to Take:
Intro to Business Intro to Marketing Marketing and Sports
Entertainment
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Employers Who Will Hire
Kodak Wegman’s BUELL Advertising
These companies all have internships for high school students
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Two-Year College
Monroe Community CollegeA.S. in Business/Marketing
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Four-Year College
Rochester Institute of Technology
B.S. in Marketing
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Employers in Monroe County
Kodak Wegman’s Keller Advertising & Marketing Inc. Jay Advertising Inc. BUELL Advertising