Advertising data dealers+oem-paglia

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Integrated Solution Digital Marketing Premium Interact ive Content Premium eBusines s Consulti ng Daily Task Mgmt Showroom Traffic Mgmt Reports Goals Data Upd Admin w.e.b.CR M Transact Online Data Acquisition Website Mgmt / Channel Publishing Virtual Online Storefro nt Online Marketin g Content Dynamic Websites Interact ive Voice Response Apps Phone Mgmt Desk Basic Telephon e Function s Network Security Platform Admin Network Phone (IPT) Sales, Service, Parts DMS CustomerTouch Outsource Communic. Service Design On Demand Internet Lead Mgmt Targeted Marketin g Campaign Cadenced Customer Contacts CUSTOMER COMMUNICATIONS & MARKETING MODULAR Evolutionary COMPLEMENTARY Integrated COMPREHENSIVE Packaged Solutions CHOICE Dealer Advertising Assets Sponsored Link Templates Static Image JPG Animated GIF • Multimedia SWF Gadgets/Widgets (CPM) Cost Per Thousand Impressio ns (CPC) Cost Per Click Search Context Network Digital Advertising Solutions ADP Network Behavior al Targetin g Web Site Targetin g
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Transcript of Advertising data dealers+oem-paglia

Page 1: Advertising data   dealers+oem-paglia

Integrated Solution

Digital Marketing

Premium Interactive

Content

Premium eBusinessConsulting

DailyTaskMgmt

ShowroomTrafficMgmt

Reports

Goals

Data Upd

Admin

w.e.b.CRM

Transact Online Data Acquisition

Website Mgmt / Channel Publishing

Virtual Online

Storefront

OnlineMarketingContent

Dynamic Websites

Interactive

Voice

Response

AppsPhoneMgmtDesk

BasicTelephoneFunctions

Network

Security

Platform

Admin

Network Phone (IPT)

Sales,Service,

Parts

DMS

CustomerTouch

OutsourceCommunic.

Service

Des

ign

On

Dem

and

InternetLeadMgmt

Targeted MarketingCampaign

CadencedCustomerContacts

CUSTOMER COMMUNICATIONS & MARKETINGMODULAR

• EvolutionaryCOMPLEMENTARY

• IntegratedCOMPREHENSIVE

• Packaged Solutions

CHOICE

Dealer Advertising Assets• Sponsored Link Templates

• Static Image JPG

• Animated GIF

• Multimedia SWF

• Gadgets/Widgets

(CPM)Cost Per

ThousandImpressions

(CPC)Cost Per

Click

SearchContextNetwork

Digital Advertising Solutions

ADP Network

BehavioralTargeting

Web SiteTargeting

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Digital Advertising

Digital Marketing

CUSTOMER COMMUNICATIONS & MARKETING

MODULAR• Evolutionary

COMPLEMENTARY• Integrated

COMPREHENSIVE• Packaged Solutions

CHOICE

Dealer Digital Advertising Assets• Sponsored Links

• Static Image JPG

• Animated GIF

• Multimedia SWF

• Gadgets/Widgets

(CPM)Cost Per

ThousandImpressions

basedAdvertising

(CPC)Cost Per

Click Advertising

ADP Search Network

Google ContextNetwork

Digital Advertising Solutions

ADP Network –Google,

Jumpstart, etc.

Behavioral Targeting – ADP Jumpstart alliance

Web SiteTargeting – Google Network

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Digital Advertising SolutionsProvide dealers with a full range of online advertising products and services

• Text based sponsored link ads• Image Ad design and production• Rich Media Ad design, production & hosting• Conversion Optimized Landing Pages• Specialized Micro-Sites• Deep-Linked URL Management• Campaign Management Services

Keyword Bid Management (PPC) Site Targeting Bid Management (CPM) Automotive Web Site Advertising Network Behavioral Targeting and Retargeting Campaigns to display digital ads to dealer web site visitors after they leave the dealer’s site Monthly budget and results reporting

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ADP Digital Advertising Product Feature Summary

• Digital Advertising Assets – Static, dynamic and media-enriched advertisements built to specifications compliant with IAB industry standards for Online Ad Creative Units. This product offers dealers a high level of flexibility for digital ad distribution and placement on targeted websites.

• Specialized Micro Sites – Micro Sites provide dealers with the ability to create a highly focused marketing effort for one specific campaign or product. Search optimization leading to incremental traffic is achieved independent of the dealer’s primary site via specialized content indexed by search engines as being organically relevant to specific topics likely to be researched by vehicle, service and parts customers.

• Ad Campaign Landing Pages – these are single page online forms for the purpose of linking to a dealer’s digital advertising campaign. Landing Pages are designed to collect customer and prospect data at a higher rate than full featured web sites via conversion rate optimization. Landing Pages do not provide dealers with Search Optimization benefits.

• Campaign Management Services – The ADP Digital Advertising solution will offer dealers the ability to distribute their Digital Advertising Assets in multiple ways to achieve their communication objectives. Two primary means of digital asset distribution will be offered; Cost Per Click (CPC) and Cost Per Thousand Impressions (CPM). ADP will leverage new alliances with Google, Jumpstart Automotive Media and others to provide dealers with one stop digital marketing.

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Digital Advertising Assets

ADP’s digital advertising solutions are currently in development. Prototypes of each solution have been built and are being used by several dealers. Our Fiscal 2008 objective is the development of an automotive dealership digital advertising creative content development and related micro site platforms. Our objective is to expand the portfolio of business development tools that Dealers have available from the ADP Digital Marketing team. ADP’s Digital Advertising solutions strategy includes development of an application platform that provides dealers and ADP resources with a graphical, point and click interface use to create:

• Print files• Image files• Video files• Audio files• Marketing collateral

ADP Digital Marketing will provide a robust, database storage and retrieval system to manage digital advertising assets - video files, print files, image files, audio files, virtual test drive components as well as other imagery that will be used in the development of the advertising formats listed above. These tools will also be connected to a billing system that can accurately record usage so monthly invoicing can be generated and sent to dealers. The billing system will accommodate invoicing requirements for both a monthly subscription based licensing fee, as well as ala carte pricing for individual items when appropriate.

MODULAR• Evolutionary

COMPLEMENTARY• Integrated

COMPREHENSIVE• Packaged Solutions

CHOICE

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Winners and Losers in the World of Automotive AdvertisingDealer spending in Digital Advertising to increase 84% during the next 5 years

2006 through 2011 Overall Auto Advertising by Media Channel ($ Millions)

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Revenue Growth Opportunities Digital Advertising products and services represent the single most significant revenue growth opportunity for ADP Digital Marketing in the next 24 months.

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Objective Opportunity AnalysisWhere will Dealers shift money from so that Digital Advertising does not increase their operating costs?

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Client Benefit ValidationWhy should ADP guide Dealers towards shifting money from newspaper into Digital Advertising?

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Until now, the way to connect local auto dealers with potential buyers online has been through paid listings and banner ads. These two formats have comprised the majority of online advertising since the inception of the Internet. The proliferation of free-listing sites like Craigslist, Google Base and MySpace and the rising popularity of paid search - helping dealers drive traffic to listings on their own sites - clearly threatens the dominance of traditional online advertising formats for car dealers. Two formats in particular have recently captured the interest of auto dealers: online video and paid search. We see These formats surpassing all otherForms of local online dealership advertising by 2012.

Automotive Online Future: Video & Paid Search

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Tier 1, 2 and 3 New Vehicle AdvertisingNewspaper, Radio and Direct Mail currently consume 42.4% of dealer ad budgets, with Online advertising getting 5.7%... Over 70% of car buyers use the web to determine the vehicle and the dealer for their next purchase.

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Online Advertising Conquers Used Car MarketingThe shift from analog to digital advertising continues to accelerate with Online projected to pass Newspaper advertising for used car sales before the end of 2007.

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16,266 Online Car Shoppers driven to Dealer’s Sites in 4 months.

$1.90 Cost per Online Car Shopper that actually clicked through to Dealer’s web site

$1.51 Cost per 1,000 Online Car Shopper views of Dealer’s online advertisements

Online Car Shoppers saw Dealer’s Ads 20,536,600 times in 4 months.