ADVERTISING CONTENT CREATION SOCIAL MEDIA CONSULTINGimnct.com/IMNCTMediaKit.pdf · ADVERTISING...

Helping your business navigate the social and new media landscape

We Are Reinventing Local Media

ADVERTISING � CONTENT CREATION � SOCIAL MEDIA CONSULTING

CONTACT Sarah [email protected]

DATA

Internet advertising surpasses newspaper advertising for the

Source: IABhttp://tranloi.com/internet-advertising-surpasses-print-advertising-2010-iab-internet-advertising-revenue-report/

US Advertising Market by Media Revenue—2010 (In billions)

TV Distribution

Internet

Newspapers

TV: Cable Networks

TV: Broadcast Networks

Radio

Directories

Consumer Magazines

Trade Magazines

Out of Home

$28.6

$26.0

$22.8

$22.5

$17.6

$15.3

$11.5

$10.2

$7.4

$6.1

100+4,000,000

Newspapers and Local Publications

Independent Connecticut Websitesand counting

The Independent Media Network is building a sustainable business model for local news and information sites. Our network partners generate millions of pageviews a month providing critical community news, information, and engagement opportunities for the readers they serve.

What’s more, our buying power with other media providers like Patch and major newspapers means we can often negotiate ad buys with those publications for less than you’re paying now.

You can even offset advertising costs by creating your own social media content and joining our network of publishers. We share net advertising revenue 50/50 with our member publishers—and they may even share your content free of charge.

Please call for rate information.

impressions a month

Over

Your business needs local eyeballs, and we can deliver.

ADVERTISING

70

Projected Monthly Impressions By Vertical

Statewide news

Political Commentary

Consumers

Tech

Online Video and Audio

Food, Wine, and Garden

Sports News and Commentary

Parenting and Kids

Arts & Leisure

Writers and BloggersLocal Town News and Newspapers

1,000,000364,000700,00014,00038,00030,000

1,334,000200,00040,00032,000900,000

Consumers of independent media are financially secure, educated, and informed. They are more than just consumers—they are opinion leaders. And we can help you get your brand in front of them.

76% earn more than $50k

70% over age 45

81% graduated college

83% own homes

94% employed or retired


DATA

Internet advertising surpasses newspaper advertising for the fi rst time in 2010



TV Distribution

Internet

Newspapers

TV: Cable Networks


Radio

Directories

Consumer Magazines

Trade Magazines

Out of Home

$28.6

$26.0

$22.8

$22.5

$17.6

$15.3

$11.5

$10.2

$7.4

$6.1

DATA




TV Distribution

Internet

Newspapers

TV: Cable Networks


Radio

Directories

Consumer Magazines

Trade Magazines

Out of Home

$28.6

$26.0

$22.8

$22.5

$17.6

$15.3

$11.5

$10.2

$7.4

$6.1

Internet advertising surpasses newspaper advertising for the first time in 2010.

SOCIAL MEDIA CONSULTATIONDATA




TV Distribution

Internet

Newspapers

TV: Cable Networks


Radio

Directories

Consumer Magazines

Trade Magazines

Out of Home

$28.6

$26.0

$22.8

$22.5

$17.6

$15.3

$11.5

$10.2

$7.4

$6.1

DATA

DATA




TV Distribution

Internet

Newspapers

TV: Cable Networks


Radio

Directories

Consumer Magazines

Trade Magazines

Out of Home

$28.6

$26.0

$22.8

$22.5

$17.6

$15.3

$11.5

$10.2

$7.4

$6.1

NET WORK MEMBER SITES

imnct.com

ADVERTISING CONTENT CREATION SOCIAL MEDIA CONSULTINGimnct.com/IMNCTMediaKit.pdf · ADVERTISING...

Documents

Transcript of ADVERTISING CONTENT CREATION SOCIAL MEDIA CONSULTINGimnct.com/IMNCTMediaKit.pdf · ADVERTISING...