Advertising Coca Cola
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Transcript of Advertising Coca Cola
ADVERTISING
Mia IštvanovićMartina Horvat
Petra HostićLora Ivanišević
Anita Ivorek
What is advertising and how do the companies advertise?
Best ways of advertising.
Examples.
Advertising = a form of communication intended to persuade an audience to purchase or take some action upon products
Most companies use advertising agencies that create advertisements
newspapers, magazines, the Internet, radio, television, cinema, posters, mail etc.
depends on the budget
What is advertising ang how do the companies advertise?
Best ways of advertising launching new product: advertising + sales
promotions + price reductions and competitions
best way: word-of-mouth advertising
today it has developed into viral marketing
new strategies: blogs, online forums, commenting on blogs and social networking websites, making podcasts, putting videos on YouTube
Examples:
COCA - COLA world`s biggest drink company
6th place in advertising
What does this remind you of?
Coca Cola Christmas advertising
"Thirst Knows No Season“ (slogan 1922.)
The Coca-Cola Company began it`s Christmas advertising in the 1920s with shopping-related ads in magazines
Most people can agree on what Santa Claus looks like. But he did not always look that way, and Coca-Cola® advertising actually helped shape this modern-day image of Santa
COCA COLA COMMERCIAL 1931.
COCA COLA COMMERCIAL 1942.
"'Twas the Night Before Christmas"
COCA COLA COMMERCIAL 1931. -1964.
“My hat’s off to the pause that refreshes”
COCA COLA COMMERCIAL 1947.
The Coca-Cola Santa made its debut in
1931 in The Saturday Evening Post and
appeared regularly in that magazine, as well
as Ladies Home Journal, National
Geographic, The New Yorker and others
COCA COLA COMMERCIAL 1951.
Sundblom continued to create new visions of Santa Claus through 1964. For decades
after, Coca-Cola advertising has featured Santa’s image based on
Sundblom’s original works.
COCA COLA COMMERCIAL 1964.
It's a common misconception that Santa wears a red coat because red is the color of Coca-Cola. In fact, Santa appeared in a red coat before artist Haddon Sun dblom painted him for Coca-Cola advertising
In 2001, the artwork from Haddon Sundblom's 1962 original painting was used as the basis for an
animated TV commercial starring the Coca-ColaSanta. The ad was created by Academy Award-winning
animator Alexandre Petrov.
Coca-Cola's advertising has significantly affected American culture
Coke's advertising is pervasive, as one of stated goals was to ensure that everyone on Earth drank Coca-Cola as their preferred beverage
The Coca-Cola Company purchased Columbia Pictures in 1982, and began inserting Coke-product images in many of its films
Coca-Cola has gone through a number of different advertising slogans in its long history
In 2006, Coca-Cola introduced My Coke Rewards, a customer loyalty campaign where consumers earn points by entering codes from specially marked packages of Coca-Cola products into a website
It's a common misconception that Santa wears a red coat because red is the color of Coca-Cola. In fact, Santa appeared in a red coat before artist Haddon Sun dblom painted him for Coca-Cola advertising
DID YOU KNOW?
There is no Christmas without Coca-cola
commercial!