Advertising at Hong Kong International Airport North Satellite Concourse Handbook
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Transcript of Advertising at Hong Kong International Airport North Satellite Concourse Handbook
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Advertising at Hong Kong International Airport Advertising at Hong Kong International Airport
North Satellite ConcourseNorth Satellite Concourse Handbook Handbook
Oct 2009
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JCDecaux Transport
No.1 Hong Kong outdoor advertising
No.1 worldwide for airport advertising with concessions in 141 airports
1st in Asia airport advertising – 7 airports
Hong Kong
JCDecaux Airport
ForewordForeword
Asia’s international financial centre
Main hub in Asia and as major gateway to/from China
Within 5 hours to reach half of the world's population
World’s freest economy
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The Best of The Best: The Best of The Best: Hong Kong International Airport Hong Kong International Airport
•Named the world’s best airport more than 25 times in 10 years***
•Named ‘World’s Best Airport” for 7 times in 8 years
•4th busiest international airport*
•1st busiest international airport in Asia*
•48.6 million passengers in 2008 Jan to Dec
•2008 Awards: World Best Airport**
Sources: *Airport Council International (Last Update on Mar 2009) **Skytrax 2008 ***AAHK 08/09 Annual Report
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HKIA Passenger ThroughputHKIA Passenger Throughput
36
38
40
42
44
46
48
50
2005 2006 2007 2008
Million
41*
44*
47.8*48.6*
North Satellite Concourse (NSC)expected 5 million passengers capacity annually
Source: * Passenger’s Throughput, Airport Authority Hong Kong
Annual Compound growth of 6.1% from 2005 - 2008
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10 Bridge-Served Stands
13 Retails and 2 F&B Outlets
18,873sqm Total Floor Area in 2 Storey
24 hours Operation
3 Minutes Connection to Terminal 1 by APV
North Satellite ConcourseNorth Satellite Concourse
Grand Opening in December 2009
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North Satellite ConcourseNorth Satellite Concourse
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NSC LocationNSC Location
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East Hall Level 4 APV Lounges Terminal 1
NSC
Departures Drop Off
Arrivals Pick Up
North Satellite ConcourseNorth Satellite Concourse
The NSC is situated at the Northern Apron Area
Terminal 1
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North Satellite Concourse North Satellite Concourse PassengersPassengers
Design for an annual handling capacity of 5 million passengers, 10% of HKIA total annual passengers
Estimate to handle 1800 flights monthly with arrival and departure passengers of over 270,000
Target primarily short-haul passengers within 5 hours flying time, reaching 50% of world’s population
Primarily target short-haul passengers
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Flights DistributionFlights Distribution
Schedule to handle over 60 flights daily
DragonairDragonair
Air ChinaAir China
China EasternChina Eastern
China SouthernChina Southern
And more….. And more….. China AirlinesChina Airlines
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Location MapLocation MapDeparture Route, Level 4Departure Route, Level 4
Passenger flow (Departure)
12-Sheet Lightbox on Wall x 12
6-Sheet Lightbox on Wall x 46-Sheet Free Standing Lightbox x 3
Wall Adhesive x 2 sets
Panels on Escalator Wall x 10
Departures Drop Off
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Location MapLocation MapDeparture Route, Level 5 Departure Route, Level 5
Passenger flow(Departure)
12-Sheet Lightbox on Wall x 12
6-Sheet Lightbox on Wall x 64-sheet Lightbox on Wall x 2
12-Sheet Free Standing Lightbox x 3
4-Sheet Free Standing Lightbox x 1
Wall Mounted Overhead Panel x 2
Airbridge Airbridge Airbridge
Airbridge
Airbridge
Airbridge
Airbridge
AirbridgeAirbridgeAirbridge
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Location MapLocation MapArrival Route, Level 5 Arrival Route, Level 5
Passenger flow(Arrival)
12-Sheet Lightbox on Wall x 12
6-Sheet Lightbox on Wall x 64-sheet Lightbox on Wall x 2
12-Sheet Free Standing Lightbox x 3
4-Sheet Free Standing Lightbox x 1
Wall Mounted Overhead Panel x 2
Airbridge Airbridge Airbridge
Airbridge
Airbridge
Airbridge
Airbridge
AirbridgeAirbridgeAirbridge
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Location MapLocation MapArrival Route, Level 4Arrival Route, Level 4
12-Sheet Lightbox on Wall x 12
6-Sheet Lightbox on Wall x 46-Sheet Free Standing Lightbox x 3
Wall Adhesive x 2 sets
Panels on Escalator Wall x 10
Passenger flow (Arrival)
Arrivals Pick Up
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Contact Us for More Details!Contact Us for More Details!
For inquiries, please contactJCDecaux Transport - Airport Advertising TeamTel : (852) 2111 0111 / (852) 2862 7240Fax: (852) 2110 1407 Email: [email protected]