Advertising at Golds Gym. Company Brief Has emerged as a strong Brand Name in the fitness Industry...
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Transcript of Advertising at Golds Gym. Company Brief Has emerged as a strong Brand Name in the fitness Industry...
Advertising at Gold’s Gym
Company Brief
• Has emerged as a strong Brand Name in the fitness Industry over a decade.
• Gold’s Gym has over 700+ facilities all over the world.
• Fastest growing international gym chain in the Asia Pacific with 2 gyms opening every month
• Currently we are 79 gyms across 43+ cities of India.
INDIAN FOOTPRINTS- 79 Gyms
• Mumbai – 13 Gyms• Kolkata – 3 Gyms• Guwahati – 1 Gym• Bangalore – 10 Gyms• Hubli – 1 Gym• Coimbatore – 1 Gym• Ahemdabad – 1 Gym• Baroda- 1 Gym• Surat - 1 Gym• Pune – 5 Gyms• Faridabad – 1 Gym• Lucknow – 1 Gym• Raipur- 1 Gym• Kanpur- 1 Gym• Mangalore- 1 Gym• Agra – 1 Gym • Chennai – 1 Gym • Cochin – 1 Gym
• Kolhapur – 1 Gym• Nasik - 1 Gym• Indore – 3 Gyms• Jaipur - 2 Gym• Udaipur – 1 Gym• Mohali – 1 Gym• Jalandhar – 1 Gym• Amritsar - 1 Gym• Noida – 2 Gyms• Delhi – 7 Gyms• Gurgaon – 2 Gyms• Ghaziabad- 2 Gym• Panchkula – 1 gym • Meerut- 1 Gym• Cochin- 1 Gym• Sangli- 1 Gym• Belgaum- 1 gym• Patna – 2 Gyms
360 degree Branding
• Displays/Interactive media.• Electronic media.• Print media – PULSE.• Static branding.• SMS’s.• Website branding.• E-mailers.• Direct mailers.• Sponsoring event .• OOH .• Scrollers .• Gold’s Gym Radio .
Demographics :-
• Clientele:- Gold’s Gym caters to the elite namely directors, CEO’s, MD’s and top level executives. Members include the likes of: Niranjan Thakur, Surendra Hiranandani, Sunil lulla, Avanti and Yash Birla, Atul Ruia, Ambika Hinduja, Ajit Agarkar, Mahesh Bhupati, Mohamad Azruddhin, Shammi Kapoor, Rishi Kapoor, Salman Khan, John Abraham, Rocky S, Sabina Merchant and many more.
• All Gyms have a 30% female : 70% male ratio• Age group :- -15% below 24 years
- 75% between 24-50 years- 10% above 50 years
• Footfalls:- on an average we have 350 workouts per day per gym.
• Gym size: 7000Sq Ft to 15000 Sq Ft
Some landmark locations providing reach and scale…
Gold’s Gym Bandra-Mumbai
Gold’s Gym Kandivali West-Mumbai
Gold’s Gym Hadapsar –Pune
Gold’s Gym Peddar road – Mumbai
Interactive space and sampling activity :-
Display :-
Gold’s Gym Pulse magazine
• Gold’s Gym magazine • Prospective target audience of 90,000
members across 43 cities
Advertising Options in PULSE
• Right hand full page• Back inside/front inside cover• Back cover• Belly Wrap• Insertion of fliers/Pamphlets• Tear off coupon• Index page branding• Sampling of product with PULSE
Static branding:-
TENT CARDS
DROP BOX ROLL UP STANDEE
WALL BRANDING
ACRYLIC SHEETS
Innovative branding
Mirror Strip Branding
6*3 feet Scrollers
Tags on the handles of each locker
Locker room – Main Doors
Changing Room Door
A Translucent branding on the glass doors of the changing room
Shower Area Doors/Curtains
Event Properties of Gold’s Gym:-
Calendar Model hunt
Fit & Fab
Super Spin
Body Transformation
Media
Cars
Watches
Brands who worked with Gold’s Gym
Music Systems /Plasma
Clothes and accessories
Perfumes and skin products :-
Lingerie
Sports and health products:-
AND SOME MORE…
Banks
Durable lifestyle stores/ goods
Travel
Car Placement- Mercedes at Pune Gold’s Gym ; Jaguar at Mumbai and Pune ;Audi at Mumbai gyms and Fit & Fab 2011
We PROMOTE You PROFIT !!!
Contact
• Pooja Thakur – [email protected] Mobile no. - 09223593185.• Sanyukta Khandke – sanyukta.khandke
@goldsgymindia.com Mobile no. - 09223300255• Bhagyashree Shukla –
[email protected] Mobile no . – 09223394389 • Aseem Chaturvedi –
[email protected] - North Mobile no. - 09560588057• Swagata Prasad – [email protected] –
South