ADVERTISING AND COPYWRITING
20
A refresher on the importance of advertising and copywriting strategy
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mc0925-- here is the copy of the powerpoint presentaion of prof. Kernan..:)
Transcript of ADVERTISING AND COPYWRITING
A refresher on the importance of advertising and copywriting strategy
PROMOTES, INFORMS, SELLS a PRODUCT or SERVICE
HOW?
STRATEGICALLY WRITING WORDS that move the reader TO TAKE SOME FORM OF ACTION
CATCHES your ATTENTION
CATCHES your ATTENTION
CONNECTS to your EMOTIONS
CONVINCES you to TAKE ACTION
1. MAKE THE FIRST SENTENCE READ
2. MAKE THE COPY SIMPLE AND CLEAR
3. CREATE A COMPELLING
HEADLINE
4. REVIEW YOUR HEADLINE
5. MAKE YOUR COPY PERSUASIVE
6. HIGHLIGHT FEATURES OR
BENEFITS
7. MAKE AN IRRESISTIBLE
OFFER
8. MAKE A STRONG AND SUBSTANTIVE
GUARANTEE
9. TARGET YOUR MARKET
10. USE WORDS THAT WORK