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RohanBharaj

15020841046

Name:RohanBharajPRN:15020841046Subject:IMC

• Śṛungāram(श#ृगारं):Love,Attractiveness

Presidingdeity:Vishnu

Colour:LightGreen

Advertisement:WildStoneNoGasDeodorantAdvertisement(2014)

Company:McNROE

EssenceoftheAdvertisement:Theadvertisementshowsthathowagirlgetsattractedtoamanbecauseoftheexoticfragranceofthedeodorant.

Link:https://www.youtube.com/watch?v=up-fxeVdIs

• Hāsyam(हा)य)ं:Laughter,Mirth,Comedy

Presidingdeity:Pramata

Colour:White

Advertisement:FevikwikIndiavsPakistanAd(2015)

Company:Pidilite

EssenceoftheAdvertisement:TheadvertisementshowsthesequenceofWaghaBorderwheretheIndianandPakistaniSoldiersperformadrilleveryday.TheIndianSoldierhelpshisPakistanicounterpartbyfixinghisshoeusingFevikwik.

Link:https://www.youtube.com/watch?v=EXHzH85oZPY

• Raudram(रौ,ं):Fury

Presidingdeity:Rudra

Colour:Red

Advertisement:PolioEradicationProgram(2006)

Organization:MinistryofHealthandFamilyWelfare,GovernmentofIndia

EssenceoftheAdvertisement:HerewecanseeanangryAmitabhBachchanshoutingontheaudiencebecauseoftheircarelessnessingivingPoliodropstotheirchildrenasandwhenrequired

Link:https://www.youtube.com/watch?v=QEqPQ6kmJUQ

• Kāruṇyam(का./यं):Compassion,Mercy

Presidingdeity:Yama

Colour:Grey

Advertisement:SayNotoTobaccoAd(2011)

Organization:MinistryofHealthandFamilyWelfare,GovernmentofIndia

EssenceoftheAdvertisement:ThisadvertisementshowsofaguynamedMukesh,whowasonly24yearsolddiedofmouthcancerbecauseheregularlyhadTobacco.

Link:https://www.youtube.com/watch?v=lMiz7sSNqP8

• Bībhatsam(बीभ3सं):Disgust,Aversion

Presidingdeity:Shiva

Colour:Blue

Advertisement:HarpikChotaPack(2011)

Company:RB

EssenceoftheAdvertisement:TheadvertisementshowshouseswithdirtytoiletsandhowHarpikChotapackcanhelpcleanthosetoilets.

Link:https://www.youtube.com/watch?v=RG8VD5dcFuE&t=33s

• Bhayānakam(भयानकं):Horror,Terror.

Presidingdeity:KalaRatri

Colour:Black

Advertisement:Alwayswearaseatbelt(2008)

Organization:DepartmentofTransport,UK

EssenceoftheAdvertisement:Thisadvertisementemphasizestheimportanceofwearingaseatbelt,notonlyforthepeoplesittinginfrontbutalsowhoaresittingbehind.

Link:https://www.youtube.com/watch?v=g-9JR2P4wWI

• Veeram(वीरं):HeroicMood

Presidingdeity:Indra

Colour:Saffron

Advertisement:LeadIndiaAd(2008)

Organization:TimesofIndia

EssenceoftheAdvertisement:Here,weseepeoplecribbingaboutthetrafficjamcausedbecauseofafallentreebutnoonetriestotakeanyinitiativetomovethetreeaway.Incomesasmallschoolkidwhotriestomovethetree.Seeinghim,manypeoplejoinandtogethertheyasuccessfulinmovingthetreeaway.

Link:https://www.youtube.com/watch?v=ErbH7dT8prk

• Adbhutam(अ8भतुं):Wonder,Amazement

Presidingdeity:Brahma

Colour:yellow

Advertisement:GoogleSearch:Reunion(2013)

Organization:Google

EssenceoftheAdvertisement:ThiswonderfuladbyGoogleshowshowagirlfromIndiahelpshergrandfatherfindhischildhoodfriendinPakistanusingGoogletools.

Link:https://www.youtube.com/watch?v=gHGDN9-oFJE

• Śāntam:PeaceorTranquility

Presidingdeity:Vishnu

Colour:PerpetualWhite

Advertisement:UNITACBuilders(2016)

Organization:UNITACBuilders

EssenceoftheAdvertisement:ThisadvertisementshowshowpeacefulandsereneisthelifeatUNITAC’snewproject.

Link:https://www.youtube.com/watch?v=az5TCdh8Aig

• Vātsalya(वा3स;य):ParentalLove

Advertisement:MetLifeChildren’sPlan(2015)

Organization:MetLife

EssenceoftheAdvertisement:Thisadvertisementshowshowafatherworkshardandsacrificesallhishappinessandaspirationsjusttomakehisdaughterhappyandhelpherfinishhereducation.

Link:https://www.youtube.com/watch?v=LWJng9sZViY

• Bhakti(भि=त):SpiritualDevotion

Advertisement:SarveshaamMangalamBhavatu

Company:MangaldeepAgarbatti(ITC)

EssenceoftheAdvertisement:TheadvertisementshowsMangaldeepAgarbattishelpinachievingthepurestformofspiritualenlightenment.

Link:https://www.youtube.com/watch?v=B2OuPihKuOw