Advertisement with New Slogans

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1 Name: Saad Mazhar ID: SP12-BB-0056 Course: Oral Communication Section: A

Transcript of Advertisement with New Slogans

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Name: Saad Mazhar

ID: SP12-BB-0056

Course: Oral Communication

Section: A

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Report On: Advertisement

with New Slogans

Submitted To: Ma’am

Rubina Safdar

Acknowledgement

At the onset I would like to thank ALLAH who gave me strength to compile this report with my own efforts and collected the data.

I hope that the report I tried to make will afford information and true picture to the readers and they might show the deep sense of appreciation for my effort.

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I am thankful to my course instructor Ma’am Rubina Safdar who helped me throughout the entire course and guided to complete this report successfully.

Table of Contents

Contents

Page #

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Philips 4

Tapal Danedar 5

Olper 6

KIWI 7

Mortein 8

Opel 9

Shiseido 10

Reebok 11

Bonanza 12

Nelson Paints 13

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Slogan : “light up the world”

Explanation of the slogan:

The company Philips is giving light to its customers through their products. Philips

has developed a complete range of light therapy products that boost your energy.

Brand: Philips

Market status: Philips is No.1 in the global market, a position supported by

leadership in innovation combined with a systematic approach to seeking out new

market opportunities. Philips products are designed-in and applied world-wide .It

is able to address the global need for a diverse range of entertainment

applications today offering innovative lighting solutions.

Competitors: Osaka, Dai-ichi, Mitsubishi

Consumer level: 78 percent

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Slogan : “fresh from the farm ”

Explanation of the slogan: Leaves of tea is being plucked from the farm.

Brand: Tapal Danedar

Market status: Tapal Danedar is the flagship brand of the company and the

name has become synonymous with Tapal’s reputation as a market leader and

innovator. Tea is supplied through a distribution network and is made available at

retail outlets, wholesale shops, institutions and utility stores.

Competitors: Lipton, Vital

Consumer level: 92 percent

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Slogan : “Make your bones strong ”

Explanation of the slogan: If we drink milk our bones will be stronger.

Brand: Olper’s

Market status: A product of Engro foods which hold 89 percent of the stocks in

Karachi. 72 percent consumer in all over Pakistan

Competitors: Milkpak ,Haleeb ,Tarang

Consumer level: 72 percent

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Slogan:” no need of mirror “

Explanation of the slogan: Through KIWI Polish we can make our shoes so

shiny that we don’t need any mirror to see our face.

Brand: Kiwi

Market status: We know that shoes are a key part of personal grooming, and

therefore a reflection of who we are to the outside world. We also understand

that shoes can be expensive and that keeping them in good repair is a better

means of extending the life of your favorite pair of shoes.

Competitors: Cherry, Lincoln

Consumer level: 54 percent

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Slogan :” we have to go home now”

Explanation of the slogan: Mortein insecticides are very infective for all types

of insects they have no option other than to go home.

Brand: Mortein

Market status:

Bugs think so too. Flies, cockroaches and mosquitoes in particular are part of a

way of life. The vast numbers of flies were noted to set foot on soil.

Today, insects invade every home. In the open air they can make life a misery,

especially in summer. Biting and bloodsucking insects pose a direct health risk.

Others contaminate food and spread germs and disease. Rodents too are a

problem, usually in the cooler months when they tend to move into houses in

search of shelter and food. Mortein has been dealing with these problems and

now competes in all three segments of the market.

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Competitors: Baygon, King

Consumer level: 75percent

Slogan:” a new way of thinking about cars “

Explanation of the slogan: If we look at the shadow of the car it seems

that it’s a house, but it isn’t.

Brand: Opel

Market status: Opel is one of the most technologically advanced automobile

manufacturers in Europe. Our company is shaped by our passion for cars; we sell

vehicles in over 40 markets in Europe. The company operates plants and

development centers in seven European countries.

The company has founded a new segment in the European automotive market

and underlines its role as a trendsetter for progressive mobility solutions.

Competitors: Audi, Mercedes Benz

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Consumer level: In 2011, Opel sold over 1.2 million passenger cars and light

commercial vehicles in Europe, achieving a market share of 6.1 percent

Slogan: “Beauty comes forward”

Explanation of the slogan: Using of cosmetics bring about a huge

change in your personality.

Brand: Shiseido

Market status : Shiseido is a Japan based Brand .Shiseido cosmetic brand has

launched many products like Yardley, shadows, eyeliner, mascara, powder

brush, compact foundations,oncealers and many more. It provides full make up

products and that to even reasonable rates. The product of Shiseido brand has

the highest sales in Europe and America.

Competitors: Clinique, L’Oreal, Mac

Consumer level: Shiseido builds ties with customers through sales counter

activities that introduce beauty methods tailored to the skin and tastes of each

individual. Shiseido has continuously worked to realize beauty through activities

that touch the skin and the hearts of customers.

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Slogan: “lighter than air”

Explanation of the slogan: Find a non-traditional way to advertise a new

brand of Reebok shoes as being able to make you move more comfortably.

Brand: Reebok

Market status: Italian brand capture all over the world one of the most

renowned shoe and kits maker.

Competitors : Nike , Puma

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Consumer level: 34 percent

Slogan: “your everyday style”

Explanation of the slogan: Everyday we have new style to present our future.

Brand: Bonanza

Market status: One of the leading clothing line in Pakistan .best quality clothes

highly demanded specially for winter clothes

Competitors: Cambridge

Consumer level: 88 percent

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Slogan: “colors of life”

Explanation of the slogan: Colors are our life

Brand: Nelson Paints

Market status: Nelson Paints has the courage and energy to be the best in the

field of Paint Industry. An essential element for innovation is its application in a

commercially successful way.

Competitors: ICI Dulux, Master Paints

Consumer level: Nelson Paints has been providing its satisfactory services on

Consumer /Corporate level with outstanding remarks from its esteemed

customers.