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RACHANATMAKTARACHANATMAKTARACHANATMAKTARACHANATMAKTAAD MAKING CONTEST

Advertisement Designing Contest (RACHANATMAKTA)

Department of management, LPU is pleased to announce National Level Ad Designing Competition -

RACHANATMAKTA. This is a golden chance to showcase your creativity, innovation and thoughts through advertising

design on a given theme.

Students and faculty members can participate in this National Advertising Design Contest and Win Rs. 10,000

cash prize for First position and Rs. 5,000 for second position.

Rules and regulation for contest are attached below. They have to make the advertisement on the Kundan kidney care

(Case attached below). Submit your entries at spriteaddesign@gmail.com

Last date to submit the Entries 23rd April 2012 Date of presentations of selected entries- 28th April 2012

ANNEXURE-I1. Each team will consist of two participants2. Advertisements are to be designed for Kundan Kidney Care (Details are given in the case study in

Annexure II).

3. The participants will have to prepare three different categories of advertisements out of thefollowing categories:

Category 1: Video Advertisement (Compulsory for all Teams)

Optional Categories: Select any two categories to prepare the advertisements -

Optional Category 2: Web Banner Optional Category 3: Print Advertisement Optional Category 4: Radio Advertisement Optional Category 5: E-mail Advertisement

THE EVENT WILL BE CONDUCTED AS FOLLOWS:

I. The participating teams have to prepare advertisements for Kundan Kidney Care as per the caseprovided in Annexure II.

II. They will be required to submit their video ad or storyboard and the two advertisements from theoptional category by sending a mail to spriteaddesign@gmail.com latest by 23

rdApril 2012.

III. Main presentation: The selected teams will have to present all three advertisements (One Video andany two from the optional categories). Maximum time allotted to each team for presentation of

advertisements will be 10 minutes. Video advertisement should not be more than 120 seconds. Date

of presentation: 28th April 2012.

GENERAL GUIDELINES:

a. Judgement will be based on the Novelty, Relevance to situation, Creativity and Overall Impact of theadvertisements.

b. The Advertisements should be Original in content and idea.c. The Language of Advertisements can be English/Hindi only.d. All Advertisements should adhere to ethical standards.e. The Judgement of the Panel is final and binding.f. The files for advertisement shall be sent across to the email address provided only.g. The selected contestants have to be present at the University campus Block 14 on 28th April 2012.

Annexure II : Case Kundan Kidney Care

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Say Goodbye to Dialysis

Mission: The Kundan Kidney Care Centre is committed to Ayurvedic medical principles in partnership with modern

medical care.

Company Profile: The Kundan Kidney Care Centre established in 1974 is an association of Ayurvedic doctors whose

priority concern is providing care and relief to people living with chronic kidney disease. Alternative herbal treatments

provided at the Kundan Kidney Care Centre are tailored to each patients individual symptoms, blood work and medicalhistory.

Doctors:The Kundan Kidney Centres team is comprised of Ayurvedic doctors; they all have been through a rigorous

program of study that takes six years to complete. They also have years of practice in treating kidney patients.

Products: The Kundan Kidney Care Centre manufactures their own supplements to help patients with chronic kidney

disease. The herbs in the products are carefully chosen and have known safety profiles. Herbs are bought from their

indigenous regions to ensure that the proper climate, soil and water crucial to the content of active ingredients are

present.

Once the herbs arrive at the manufacturing plant, they are examined macroscopically by the Master Pharmacist. All

products are manufactured under the GMP1

certification guidelines to ensure the highest effectiveness. All Kundan

Kidney Care products are tested twice, once by the manufacturer and then by an independent third party lab (SGS2).

Additional tests are performed to ensure that the products are absolutely free of any external chemicals, metals orsteroids.

Kundan Kidney Care products are available in the form of capsules and tablets and are shipped to more than 25

countries around the world.

Centres: We currently have two domestic and two international centres. We are in the midst of opening another centre

in Sri Lanka.

Chronic Kidney Disease: Kidney failure is a most complex and silent disease. There is no cure available for this disease

in modern medicine. The two options offered by modern medicine are dialysis or transplant. Having this disease can be

very stressful physically, mentally and financially.

The Kundan Kidney Care Centre offers an alternative to dialysis and transplant. Thousands of patients have benefitted

from our program and have successfully recovered. They are living a happy and healthy life.

Our non-invasive program is easy to start and with regular support from our doctors, the patient never feels alone.

We take pride in our customer service and support, we receive thousands of emails from many different countries and

our turnaround time is always less than 24 hrs.

How can we help?A patient can start by filling our online assessment form. The case will be reviewed by our qualified

doctors and a reply will be sent within a day for acceptance or denial.

Once accepted, a patient may order the prescribed medicine via internet. All orders are sent via a reliable courier.

International packages usually arrive within 3 to 5 business days. Walk in patients and pickup is also offered at our

centres.

1Good manufacturing practice" or "GMP" is part of a quality system covering the manufacture and testing of active pharmaceutical ingredients,diagnostics, foods, pharmaceutical products, and medical devices. GMPs are guidelines that outline the aspects of production and testing that can

impact the quality of a product. Many countries have legislated that pharmaceutical and medical device companies must follow GMP procedures, and

have created their own GMP guidelines that correspond with their legislation.

2SGS is the worlds leading inspection, verification, testing and certification company. SGS is recognized as the global benchmark for quality and

integrity. With more than 70,000 employees, they operate a network of more than 1,350 offices and laboratories around the world.