Advertainment English
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Transcript of Advertainment English
Dreams becoming business
DREAMERS EUROPE is a consulting firm dedicated to high-level synergistic research
on ideas for ADVERTAINMENT specially conceived for TV, Film and Music Industry.
We have developed THE THINK TANK a group dedicated to problem solving and research of
ADVERTAINMENT IDEAS creating opportunities for new business and
communications projects for major brands.
Communication that pays for itself
ADVERTAINMENT emerge from a simple premise: the audiences want content, they want
TV, they want music, they want films. They do not want advertising, it seems like a necessary
evil and with the technological advances now they are getting full control or what they watch,
hear, or see.
DREAMERS EUROPE is convinced that the natural progress of brand communication will
be BRANDED CONTENT. Brands having great entertainment ideas, brands creating, brands
connecting with their target audiences in a new powerful way.
Brand as a creative force
The Brand creating content: Television, Films, Music, Sports, Arts, Videogames and a wide
range of entertainment content.
DREAMERS EUROPE has developed a consulting service to create compelling
ADVERTAINMENT IDEAS, helping Brands not only to communicate but making money thru it.
The key for success in Advertainment is not only having a great idea, but finding the WOW FACTOR and integrating the brand or product
values in an intelligent and creative way.
Strategic Alliances
DREAMERS EUROPE has consolidated strategic alliances with the leading
worldwide communication companies:
WPP Group
InterPublic Group
Media Planning
Creating in this way high-level synergies to develop new business and communication
strategies.
Trusting our dreams
Dreamers Europe develops creative concepts like:
• Advertainment: Showing and integrating Brand name products in entertainment content like feature films, TV shows or other and not perceived as advertising.
• Concept Placement: Integrating Brand values and lifestyle product concepts into scripts, screenplays, ideas, entertainment projects, etc.
• Global entertainment strategies: Plans or schemes that allow different industries to work together in a single project under the same advertainment concept or Brand.
• New Media: Advertainment Strategies for new platforms as Internet, 3G mobile entertainment, Digital TV…
Collaboration between partiesCollaboration between parties
BRANDSAdvertiserIntellectual Property Rights, creative control of advertainment media outlets, management and licensing/franchise control.
PRODUCTIONThird partiesProduction companies, TV Networks, Radio, Franchisee, Mass Media, Management, New Media, etc.
ADVERTAINMENTDreamers Europe
Advertainment consulting, Licensing Strategies. Design and creative
development of branded content for Television, Films, Music, Sports or
Arts. .
Advertainment IDEA
Advertainment IDEA
Source of Income (third parties)Source of Income (third parties)
LICENSINGFILM INDUSTRYFilm Production, Distributors, Movie theaters
FILM INDUSTRYFilm Production, Distributors, Movie theaters
TELEVISION/RADIONational/ international, Digital, Networks
TELEVISION/RADIONational/ international, Digital, Networks
ARTSMuseums, Public Institutions, Galleries
ARTSMuseums, Public Institutions, Galleries
NEW MEDIAInternet companies, Mobile companies
NEW MEDIAInternet companies, Mobile companies
MUSIC INDUSTRYRecord Companies, Distributors, Management
MUSIC INDUSTRYRecord Companies, Distributors, Management
SPORTSTeams, athletes, events, Institutions
SPORTSTeams, athletes, events, Institutions
Brand exposureBrand exposure
ADVERTAINMENT
CONTENT CREATIVE/PRODUCER
MASS MEDIA COMMUNICATION
• Screenplays, ideas/concepts
• Concept Placement
• Product Placement
• Target audiences
• “YOUR BRAND” Entertainment
• Branded Content provider
• Press office
• Media coverage (News, Interviews, etc)
• Marketing Buzz • Awareness
• Programming/Broadcasting
• Media exposure
• Coverage and frequency
• Teasers, promos…
Some of our Advertainment ideas
ABRAZAMETV show celebrating the International Women Day
RETIRARTEAdvertainment project for Parque del Retiro Madrid
ACTION! Brand FilmsBranded shortfilms
ZooTVTV CHANNEL for Zoo de Madrid
CELEBRITY-DATE.COMInternet Portal
THE COOLHUNTERSCoolhunting team
VideoRocks!Advertainment in music videos
casaRealmadridTheme Restaurants Franchise
Dreamers Europe SL.“Dreams becoming business”
Alejandro MarcosChief Creative Officer
Madrid Spain