Advert rate list No. 27 2021 44th edition 64.1% of private consumers said yes. Readership Which area

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Transcript of Advert rate list No. 27 2021 44th edition 64.1% of private consumers said yes. Readership Which area

  • 1

    T H E M A G A Z I N E F O R T E X T I L E S L I V I N G A N D D E S I G N

    Advert rate list No. 27 · 2021

    44th edition

  • 2

    Table of contents

    PROFILE 3

    READERSHIP STRUCTURE 4

    ADVERT ASSISTANCE 5

    TECHNICAL SPECIFICATIONS AND PUBLICATION SCHEDULE 6

    RATES AND FORMATS 7 - 8

    INSERTS, ATTACHEMENTS SHOPPING ADVERTS 9

    DISCOUNTS 10

    DECO GUIDE 11

    Online

    DECO.DE 12

    DIGTAL ADVERTS 13 - 14

    SOCIAL MEDIA 15

    RATE LIST 16

    DIGITAL EDITION 17

    PLANNED TOPICS 18 - 20

  • 3

    Profile

    FORMAT/PRICE

    230 mm width x 297 mm height Price per issue €7.80, annual subscription (Germany) €37, (other countries) €42

    PUBLISHER

    Winkler Medien Verlag GmbH Nymphenburger Strasse 1 80335 Munich, Germany Telephone: +49 89 - 29 00 11-0 Fax: +49 89 - 29 00 11-99 E-mail: info@winkler-online.de

    INTERNET / SOCIAL MEDIA

    www.winkler-online.de/deco www.decohome.de www.deco.de

    @decohomemag @decomagazin @decohomemag

    DECO HOME The magazine for textiles, living and design

    BRIEF PROFILE

    DECO HOME stands for quality, non-mainstream journalism with a special focus on textiles. Over 130 pages, we bring our readers exclusive home stories and photo galleries, the latest trends from major trade fairs, well-researched special topics, design nuggets and carefully chosen travel tips. The magazine is published five times a year with each edition focusing on a different theme.

    On our website, www.decohome.de, readers can find additional information about selected topics from the magazine and exclusive online content.

    DISTRIBUTION

    DECO HOME is distributed to national and international newsdealers

    (www.mzv.de) and sent by post to all subscribers. Added to that are the sales of e-paper issues via iKiosk (www.ikiosk.de) and United Kiosk (www.united-kiosk.de).

    For five years now DECO HOME has also been available for reading via the digital

    magazine-platform Readly (https://de.readly.com) (see page 17).

    On an average the readership per issue across these various distribution channels amounts to:

    45,780 readers * (without Readly) 58,497 readers (including Readly)

    * Results from the 2019 readership survey

  • 4

    0

    50 10 0

    15 0

    20 0

    25 0

    30 0

    35 0

    41 % Bedroom

    26 % Bathroom

    and spa areas

    30 % Kitchen

    38 % Garden

    73 % Living and

    dining room

    1 % Fitness room

    9 % Other

    READER SURVEY

    We have conducted a survey* with 5,178 selected DECO HOME readers. Of these, 522, or more than 10%, responded.

    As with our previous reader survey, each edition of DECO HOME is read by 2.1 people on average.

    When asked why they buy DECO HOME, 63.4% responded: “To discover new furnishing ideas and trends.”

    When asked whether they planned to invest in new homeware in the next 12 months, 64.1% of private consumers said yes.

    Readership structureWhich area of your home would you like to

    invest in? (Multiple responses possible)

    0 50

    100 150

    200 250

    300 350

    88% Design and

    attractiveness

    45 % Trust

    in retail outlet

    58 % Good advice

    82 % Quality

    2 % Other

    40 % Price

    We enjoy every edition and hope that the magazine will remain as excellent as it is now! (DECO HOME reader survey)

    How important are the following product characteristics for you when buying fabrics, furniture and other home furnishing? (Multiple responses possible)

    The average gross monthly household income of our readers is €4,821.00. They rank as top earners among German readers of interior lifestyle magazines.

    The DECO HOME reader’s home has an average of 146 m2 living space. * June 2019

    of our readers are women 71.5%

    A total of 70.1% of our readers own their homes. According to the national average, only 46% of the German population are home owners.

  • 5

    Advert assistance

    ADVERT ASSISTANCE

    Gunnar Reckstat (Mgr.) E-mail: gunnar.reckstat@winkler-online.de Telephone: +49 89 - 29 00 11-33

    Klaus Winkler E-mail: klaus.winkler@winkler-online.de Telephone: +49 89 - 29 00 11-22

    Sabine Kochan E-mail: sabine.kochan@winkler-online.de Telephone: +49 89 - 29 00 11-12

    PUBLISHING REPRESENTATIVE FRANCE

    Melanie Villard 3, rue Montfleury F-78000 Versailles E-Mail: melanievillard@orange.fr Telephone: +33 9 - 75 79 27 43

    PUBLISHING REPRESENTATIVE ITALY

    M.A.M. International di Michaela Jaeger Via G. Visconti 22 C 15060 Castelletto d‘Orba (AL) E-mail: michaela.jaeger@winkler-online.de Telephone: +39 347 - 50 51 074

    PAYMENT TERMS

    A 2% discount for advance payment, net for payments within seven days of the invoice date. Discounts do not apply to production costs and promotions/ advertorials.

    BANK ACCOUNT

    HypoVereinsbank Munich Bank code 70020270 /Account number 2727668 IBAN: DE44 7002 0270 0002 7276 68 SWIFT (BIC): HYVEDEMMXXX

    VAT

    Prices in Germany are subject to the applicable value added taxes VAT Reg. No.: DE 184 172 896 Tax number: 143/192/80295

    TERMS OF BUSINESS

    Our general terms and conditions for advertising and third-party supplements in magazines (“Allgemeinen Geschäftsbedingungen für Anzeigen und Fremdbeilagen in Zeitschriften”) shall apply. You can download these terms as a PDF file from our website: www.winkler-online.de/agb Jurisdiction: Munich The publisher ensures that every client is treated equally and that no client is offered more favourable prices for the same terms.

  • 6

    Technical specifications and publication

    schedule

    PRINTING PROCESS

    Scroll offset, 70 grid screen

    FILES

    PDF/X-3 compatible with Acrobat 4.0 (PDF 1.3) All images and graphics must be provided in the CMYK colour model. Fonts must be embedded. Colour profile: ISO Coated v2 300% (ECI), max. colour application is 300%

    COLOUR PROOFS

    For a flawless copy of your advert, we need a colour proof or a print from another publication. If neither has been provided to us by the deadline for receipt of print materials, we cannot accept any responsibility for the correct appearance. There may be irregu- lar colour gradients in the print reproduction where there are dark or black areas of full-tone colour. Providing us with a colour proof can reduce the likelihood of this. If requested, we will be happy to provide a proof in return for a small fee covering the cost.

    DATA SUBMISSION/DELIVERY

    Please send all the data for the advert to anzeigen@winkler-online.de

    Winkler Medien Verlag GmbH Advertising, Ms. Christiane Müller-Patzelt Nymphenburger Strasse 1, D-80335 Munich

    SCHEDULE

    February/March/April

    May/June

    July/August

    September/October

    November/December

    January/February/March

    FIRST DAY SALE

    28/01/2021

    15/04/2021

    24/06/2021

    26/08/2021

    28/10/2021

    13/01/2022

    DEADLINE FOR AD SUBMISSION AND CANCELLATIONS

    23/12/2020

    05/03/2021

    14/05/2021

    16/07/2021

    24/09/2021

    29/11/2021

    DEADLINE FOR PRINT MATERIALS

    04/01/2021

    12/03/2021

    21/05/2021

    23/07/2021

    30/09/2021

    10/12/2021

    EDITORIAL PRINT MATERIALS

    01/12/2020

    19/02/2021

    03/05/2021

    02/07/2021

    01/09/2021

    13/11/2021

    ISSUE

    1/2021

    2/2021

    3/2021

    4/2021

    5/2021

    1/2022

    NO.

    126

    127

    128

    129

    130

    131

  • 7

    1/2 page horizontal bleed off w 230 x h 145*

    €5,605

    1/2 page vertical bleed off w 112 x h 297*

    €5,605

    1/2 page horizontal w 208 x h 134

    €5,305

    1/2 page vertical w 92 x h 277

    €5,305

    1/3 page horizontal bleed off w 230 x h 99*

    €4,340

    1/3 page vertical bleed off w 74 x h 297*

    €4,340

    1/3 page horizontal w 208 x h 88

    €4,040

    1/3 page vertical w 68 x h 277

    €4,040

    Double page (2 x 1/1 page across gutter) bleed off width 460 x height 297 mm*

    €16,200

    1/1 page bleed off w 230 x h 297*

    €8,250

    1/1 page w 208 x h 277

    €7,950

    *TRIM

    3 mm per border

    PLACEMENT

    A 10% surcharge over and above the advert price shall apply to preferred placement in the middle of the magazine and on the second and fourth pages. Space reservations require the written consent of the publisher.

    BLEEDS & CUSTOM COLOURS

    Bleed adverts and gutter bleeds or custom colours for all formats €300

    Rates and

    formats

  • 8

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