Advert devlopment

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On my first advert design development you can see that I have gone for an image that has a young person drinking a can. i have found my image on the internet and this gave me an idea that I could edit this and adjust it making it fit in with what I want to be advertised. I have used one of my designs that I used for the packaging design and I have applied it on the image making the person look like they are drinking the product I am promoting. I then have used a black and white filter as this is common with the original designs Irn-Bru, I thought this could also be applied in my design but however the only object I have kept in colour is the can as this draws attention to the advert and makes it more eye catching, it’s a good way to hook the audience and also the vibrant colours make it more approachable by the young audience. The font that I have used is bold so this makes it more easier to understand and stands out, also by changing the font colour I have also used orange keeping it in theme with the colour of the packaging. Following on with the slogan I have come up with “relight the fire” I decided to use this slogan as I have used a fire flamed background and also fire is orange so again I have linked in this with the colour of the product and the colour scheme this makes my advert look more professional as I have a house style and theme that everyone can link making it more motivating and will make people by the energy drink.

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Transcript of Advert devlopment

Page 1: Advert devlopment

On my first advert design development you can see that I have gone for an image that has a young person drinking a can. i have found my image on the internet and this gave me an idea that I could edit this and adjust it making it fit in with what I want to be advertised.

I have used one of my designs that I used for the packaging design and I have applied it on the image making the person look like they are drinking the product I am promoting. I then have used a black and white filter as this is common with the original designs Irn-Bru, I thought this could also be applied in my design but however the only object I have kept in colour is the can as this draws attention to the advert and makes it more eye catching, it’s a good way to hook the audience and also the vibrant colours make it more approachable by the young audience.

The font that I have used is bold so this makes it more easier to understand and stands out, also by changing the font colour I have also used orange keeping it in theme with the colour of the packaging. Following on with the slogan I have come up with “relight the fire” I decided to use this slogan as I have used a fire flamed background and also fire is orange so again I have linked in this with the colour of the product and the colour scheme this makes my advert look more professional as I have a house style and theme that everyone can link making it more motivating and will make people by the energy drink.

Page 2: Advert devlopment

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Here I have decided to use a different design. I have gone for an animal theme. I have used an image of a tiger roaring at the side. Another reason why I have used a tiger is, that this sort of animal is powerful and strong and has super energy and it links in with the product as Irn-Bru is and energy drink and the advert is promoting and encouraging people to buy the product as it will make them feel as powerful and strong as a tiger.

On my next stage of the process I have placed the Irn-bru can inside the tigers jaw making it look like the can is strong and powerful and the Irn-Bru has made the tiger bring out the wild side of the drink. Following on with my development I have decided to place the image of the tiger on top and have a colour page on the bottom so it gives me space to place a quote that I would like. Again as you can see I have used an orange colour scheme as it fits in with the packaging of the product and the energy drink itself. Another reason why a tiger fits in with the theme of the advert is that tigers are known to be orange too.

Finally I have used a quote and placed it on the orange pace with a blue font using the colour scheme of Irn-Bru as this makes it more professional by sticking with the same theme throughout the design. I have used a bold font but slightly less shaper as its more soft. However I have not used a funny and humorist quote as Irn-Bru is known for but I have linked it to my image that I have selected making it more motivating and persuading as again tigers are wild powerful strong animals that have extreme amount of energy!

Comparing this design with my first you can see with the first one I have used an image of a young person drinking the can, as you can see I have used the same designed can on both designs.I feel that I have also used similar theme throughout my adverts as I have used a fire background on my first design and on my second design I have used a tiger, I have used ideas that link in with the colour scheme of the product and relating it back and giving it a link between the layout design and what its asking from you by the quotes used.

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