ADVENTURES ON FOOT - Amazon Web Services€œADVENTURES ON FOOT ... • Advanced smart-phone devices...

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ADVENTURES ON FOOT JOHN HANKE, NIANTIC INC.

Transcript of ADVENTURES ON FOOT - Amazon Web Services€œADVENTURES ON FOOT ... • Advanced smart-phone devices...

Page 1: ADVENTURES ON FOOT - Amazon Web Services€œADVENTURES ON FOOT ... • Advanced smart-phone devices and robust networks ... LA ZOO Los Angeles Zoo . Dec. 7, 2016 8.7 Billion

ADVENTURES ON FOOT

JOHN HANKE, NIANTIC INC.

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TOO MUCH SCREEN TIME?

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“ADVENTURES ON FOOT”

+

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IT WORKED!

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CONNECTING WITH PLAYERS

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NEW FAMILIES!

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INGRESS BABIES

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REAL WORLD EVENTS

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REAL WORLD EVENTS

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RESULTS

• Played in over 200 countries • 20M+ downloads • Rabid, loyal fan base that play daily • Collectively players have walked over 344M

km

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NATIVE MOBILE EXPERIENCE

• Advanced smart-phone devices and robust networks

• High capacity data services • Advanced location services

and mapping • Billing solutions such as DCB

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NATIVE MOBILE EXPERIENCE

• Downloaded to 650M+ devices • 44,600 TB data transferred

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AUGMENTING REALITY

• Over 35K sponsored locations live in the game

• Over 500M visits to sponsored locations since launch

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SPONSORED LOCATIONS + SPECIAL OFFERS

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WORLDWIDE APPEAL

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PARTNER-DRIVEN EVENTS

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MOBILE PARTNERSHIPS

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DRIVING STORE TRAFFIC

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TRAINER REWARD PROGRAM

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TURNING STORES INTO SOCIAL PLAYGROUNDS

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THE JOINT OPPORTUNITY AHEAD

• Advanced location technologies such as beacons

• Wearable and AR devices • Broader adoption of DCB • More Pokémon GO and more

games

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GET UP AND GO!


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