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Adventures of the Mommy Safety Blogger

Jessica Saunders, MPA, CPSTISafe Kids Greater Dayton

Dayton Children’s Hospital

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My Journey

Choosing a car seat

Motherhood

Drop side crib

Seatbelts for “the belly”

Lifejackets

Childproofing

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Why Blog?

• Connect with target market – health and safety decision makers (moms)

• Position as pediatric safety expert• Drive to website• Child advocacy• Quick posting and response• Connect with other online and social media• Be your own publisher• Build relationships and dialogue!

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Tips and Tricks

Repurpose, repurpose, repurpose!• Safe Kids “Swiss Cheese” Press

Releases• FAQs and Fact Sheets• Interesting recalls• Videos and other media

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Tip 1: Repurpose Content

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Tips and Tricks

Grab the Reader!

• Interesting headlines• Relevant commentary• Controversial topics• Seasonal issues• Personal stories• Photos and video

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Tip 2: Grab the ReaderTop “Safety Mom” Posts to Date by views• Pinteresting…car seat covers (1,158)• There is no word for a parent who loses a child (664)• The “B” and microbiomes (426)• You’ve been pinned! (363)• The dangers of detergent pods (334)• Seriously…breath-holding spells??? (280)• Left alone in a hot car (277)• Pet peeves and me (234)• No word for a parent who loses a child (208)• Things that go bump in the night…night terrors (204)

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Tips and Tricks

Integrate within your portfolio• Let your listening be your

inspiration• Share via social media

channels• Market as a safety blogger• Share infographics, photos

and videos

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Tip 3: Integration

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Questions

Jessica SaundersDayton Children’s HospitalSafe Kids Greater Dayton

(937) 641-3385saundersj@childrensdayton.org http://blog.childrensdayton.org/