Advc campaign ingofraph

3
Estima tes Vogue Sevente n Radio 96.5 Target Market Secondary : 25-31 Professio nals Primary: 17-24 College Students Objective s Creat AXE Body Spray Loyalty Increase Sales to Wallgreens/CVS Increase Awareness: Axe Female Body Spray Advertising Media Magazines T.V. Radio Youtube Instagr am Twitter Faceboo k

Transcript of Advc campaign ingofraph

Page 1: Advc campaign ingofraph

Estimates

Vogue

Seventeen

Radio 96.5

Target Market

Secondary:

25-31 Professio

nals

Primary:17-24

College Students

Objective

s

Creat AXE Body Spray Loyalty

Increase Sales to

Wallgreens/CVSIncrease

Awareness: Axe Female Body

Spray

Advertising Media

Magazines T.V.

Radio YoutubeInstagra

m TwitterFaceboo

k

Page 2: Advc campaign ingofraph

COSTS ESTIMATES

Page 3: Advc campaign ingofraph

MEDIA SCHEDULE


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