Advantech's Progression Story
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Transcript of Advantech's Progression Story
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Progressing the Advantech Story
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Progressing the Advantech Story
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Critical Change in the Past 30 Years
Transformation 1985 From System Integrator to Product Producer
1987 From Taiwan to Global Market
Brand as Core Competence 1992 Channel Development
Paradigm Shift and Org. Change 2000 “ Greater China Homeland ” Strategy
2005 “Global Integrated Enterprise” Strategy 2012“ Stakeholder Balance” Philosophy
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Advantech beginnings…
Back in the 1980s-- the dream of three young HP Taiwan engineers
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Advantech starts in a kitchen ATS (Automatic Test System) 83~85
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Transformation 1985 From System Integrator to Product Producer
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Transformation IEEE-488 ATS
1985 IEEE-488 ATS
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Transformation First IPC
1990 First IPC
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Transformation ADAM-4000 Series
1992 ADAM-4000 Series
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Transformation 1987 From Taiwan to Global Market
Phase 1 Phase 2
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From Taiwan to Global Market First Trade Shows
1987 Comdex Fall
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From Taiwan to Global Market First Worldwide Office
1987 San Jose Office
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From Taiwan to Global Markets
First Overseas Building
1998 Beijing Office
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From Taiwan to Global Markets Germany Office
1993 Germany Office
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From Taiwan to Global Markets Worldwide Presence—Taiwan
Neihu HQ Yang Guang Building
Xindian Office Donghu Manufacture Center
Taichung Office
Kaohsiung Office
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RMA center for Europe / Russia
Shanghai Office Beijing (China Headquarters)
Hangzhou Office Nanjing Office
Shenzhen Office
Guangzhou Branch
From Taiwan to Global Markets Worldwide Presence—China
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From Taiwan to Global Markets Worldwide Presence—China
RMA center for Europe / Russia
Kunming Office Fuzhu Office
Xi An Office Wuhan Office
ChengDu Branch
Shenyang Off
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From Taiwan to Global Markets Worldwide Presence—Asia
RMA center for Europe / Russia
Japan Osaka India Bangalore
Korea Seoul
Japan Tokyo
Russia Moscow
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RMA center for Europe / Russia
Malaysia Penang Singapore (SAP Headquarters)
Indonesia Jakarta Thailand Bangkok
Malaysia Jaya
From Taiwan to Global Markets Worldwide Presence—South Asia Pacific
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From Taiwan to Global Markets Worldwide Presence—Australia
RMA center for Europe / Russia
Australia Melbourne Australia Sydney
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From Taiwan to Global Markets Worldwide Presence—America
RMA center for Europe / Russia
US Irvin US Milpitas
US Cincinnati Brazil Sao Paulo
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RMA center for Europe / Russia
Germany Düsseldorf Germany München The Netherlands Breda
UK Reading France Colombes
From Taiwan to Global Markets Worldwide Presence—Europe
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RMA center for Europe / Russia
Poland Warsaw Italy Milano
The Netherlands Eindhoven Germany Amberg
From Taiwan to Global Markets Worldwide Presence—Europe
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Brand as Core Competence Smile Curve Approves Advantech Brand
服務/內容
Product Development
R&D/ Industrial Standard
Material & Logistics
Manufacturing
Sales Network
Marketing
Brand
Service/Content
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Brand as Core Competence Progressing the Advantech Brand Story
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Brand as Core Competence The Advantech Story in Images
2005
2007
2009
2011
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Brand as Core Competence Global Solution Day
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From Brick-and-Mortar to Virtual
Brand as Core Competence Marketing Transformation
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Brand as Core Competence Taiwan Top 20 Global Brands
The “Taiwan Top 20 Global Brands” survey is conducted by The China External Trade Development Council and Interbrand, a London based Branding Consulting company.
Advantech’s 2012 brand value increased 8% compared to the previous year.
Year Rank Brand Value (USD Millions)
2003 11 N/A 2004 10 195 2005 11 N/A 2006 12 N/A 2007 13 232 2008 10 299 2009 12 204 2010 12 197 2011 10 241
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Brand as Core Competence Global IPC Leader
Worldwide Market Share 26%
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Brand as Core Competence 1992 Channel Development
Phase 1 Phase 2
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0人參加 Brand as Core Competence World Partner Conference
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網際網路 世代
The Intelligent Planet is Happening
個人電腦 世代 大型與迷你電腦
世代
Paradigm Shift Affects Organizational Change
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1980 Personal Computer
1995 Internet & www
Source: IBM Louis V. Gerstner, Jr.
個人電腦世代
網際網路世代
Paradigm Shift Affects Organizational Change
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Source: IBM Louis V. Gerstner, Jr.
Paradigm Shift Affects Organizational Change
1995~2008 Connected eWorld
1995 Internet & www 網際網路世代
Intelligent Planet 智能地球世代
2010
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Source: IBM Louis V. Gerstner, Jr.
Paradigm Shift Affects Organizational Change
2008~ The Coming of Intelligent Planet
Intelligent Planet Era 智能地球世代
2010
2025
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Paradigm Shift Affects Org. Change
掌握產業趨勢 啟動變革
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2003 “Greater China Homeland” Strategy
以產業造福世界 把榮耀帶回家鄉
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“Greater China Homeland”
Kunshan Manufacturing Center was Built
2003 Kunshan
Manufacturing Center
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Advantech Collaboration Design Campus Opening Second Qtr 2013
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2005 Global Integrated Enterprise (GIE)
GIE Globally Integrated Enterprise
To Serve Global Market via
Worldwide Resources & Talents
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ANA
Intercon.
AEU
Asia SAP
ACN
Sector Sales Organization Geo-region Based
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N. America RBU (Product Oriented)
Automation
Embedded System
Emb’Core
i-Services
AOnline
DMSO
RBU (Geo Oriented)
North America
Europe
China
Asia
Inter.
SBU (Product Oriented)
IAG
ESG
ECG
SAG
AOnline
DMS
Sector Sales Organization 1.0
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Organizational Transformation From Geographic & Product Driven to Industry & Application Driven
BG/SBU
IMAX Roadmap Quality Product 3-Year Projection
BG/SBU ABP
RB
U C
OE C
OR
P C
OE
Global Sector Strategy Planning Resource Allocation Target Mkt & Customer
HQ Sector ABP
Industry Focus Solid Execution Customer Services
RBU Sector ABP
Business Support
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Global Sector BG/SBU
IAG
ESG
ECG
NCG
ACG
SAG
AC-DMS
AOnline
D&C Channel
Automation KA (VM)
Emb’core
Intelligent System
Gaming
Network & Communication
Digital Healthcare
Digital Logistic
Smarter Digital Signage
ANA
ACN
ATW
Asia
Inter.
AEU
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Region
Organizational Transformation
HQ & RBU Back up
Region
COE
HR/IT/ Business Alliance Finance Partner
CTOS/RMA
Sector Sales Head
HQ HQ COE
HQ Sector
HR/IT/ Business Alliance Finance Partner
CTOS/RMA
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2012 Stakeholder Balance Philosophy
LITA Stakeholder Capitalism
From stockholder focus to stakeholder balance
Stakeholders include
Employees, Customers, Society, Shareholders
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2012 Stakeholder Balance Philosophy
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2012 Stakeholder Balance Philosophy Corporate Social Responsibility Award
2006 Global Views Magazine CSR Award 2007 Global Views Magazine CSR Award 2012 CommonWealth Magazine CSR Award
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2012 Stakeholder Balance Philosophy 1st Advantech CSR Report
Advantech Corporate Citizenship Website
Advantech CSR Report
Advantech Corporate Citizenship Handbook
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2012 Stakeholder Balance Philosophy Continuously Academy Collaboration
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2012 Stakeholder Balance Philosophy Advantech Beautiful LifE
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2012 Stakeholder Balance Philosophy WW Cycling with Advantech @30
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Progressing the Advantech Story
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不斷創新的本質 Endless Innovation as Essence
全球化的經營策略 Globalization as a Way to Go
經營全球品牌 Global Branding as Business Strategy
願景、人才、文化是成長的基礎 Vision, Talent & Culture as Growth Foundation
What makes Advantech Today