1.7 Secrets of the Masters: advancing and enhancing an online MA
Advancing Online Public Consultation
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Transcript of Advancing Online Public Consultation
Advancing Online Public Consultation
City of VancouverAugust 2012
Refresher - The Problem
Timeline:What a short trip it's been!
● March 2011: City of Vancouver Corporate Mgmt Team- Presented concept
● May-August 2011: Prototype Pilots● September 2011: Vancouver School Board -
Sectoral review● Fall 2011: Additional case studies
● Jan 2012: Urban Futures Survey - expansion● April 2012: Re-engineered platform
NOW: Expansion into other areasNEXT: API, standardization & systemization
Growth of PlaceSpeak Users
Citizen-centred - Network Effect
Lifeguards
Maritime Museum
Planetarium &Museum
Henry Hudson School
Squamish Development
Billy Bishop Patio License
Coast Guard
Development permit application
Bike Lanes
Kitsilano to Jericho Seawall
Artist's Residence
Boathouse Patio
Fires on beach
Traffic Circle
Parking Restrictions
Imagine ~ ~ ~
● You can be notified online of consultations relevant to where you live, work and play.
● You choose by distance and subject what topics you're interested in hearing about.○ e.g. anything to do with housing within 1 KM or ○ anything to do with transportation within 5 KM
● Notifications can come from many sources:○ including governments, transportation agencies, developers, utilities,
schools, parks, emergency services, and community organizations● You register and confirm your identity and location
○ carry those credentials with you everywhere● You can influence outcomes because your verified input
enables evidence-based decision making.
Open Data & Public Consultation
Open Data Standards
Each time a new consultation topic is initiated a standardized listing is created:
1. Title2. Abstract (140 characters, incl. keywords)3. URL (link to originating web site/page)4. Contact Email (notifies responsible staff)5. Address (site location under review)6. Date (public meeting, open house)
● Generates XML or JSON file into the Open Data Catalogue http://data.vancouver.ca/
Setting up a Topic
An email is sent to the contact person asking them to activate the topic and decide whether to choose:
1. API (PS Connect) or;
2. PlaceSpeak page containing feedback tools:● Discussion Forum(s)● Survey(s)● Poll(s)● Notice Board● Social Media
Mapping of Topic Area
● The responsible staff person maps out the area (polygons) of interest: ○ Manually (e.g. 2 block radius) ○ Importing KML file (eg. 26 local areas)
● Residents will be notified within affected area.
● Reporting will be segmented by polygon boundary.
Public Notification
Residents are notified according to their preferences:● Distance: eg. 1 km - 100 km● Keyword: eg. housing, parks,
transportation
Residents determine their privacy ● Show names and photos?
(yes/no)
NOTE: Connected participants identities are always visible to the proponent (although not their street address).
In the Beginning: Registration
Network Effect requires verification of participants:● Email● Home phone (Audio PIN)● Cell phone (SMS PIN) ● Home/work address (Mailer' PIN) ● Other
○ Property assessment roll○ Credit card minimum $0.02
● Privacy: separating 'church from state'
● Authentication = transparency ● Information and Privacy Act(s)
Citizen User (Participant) Feedback
Once notified, residents determine whether or not to engage. Select consultation features:
● Discussion Forums● Polls● Surveys● Notice Board ● Social Media
To participate, residents must CONNECT with the Topic.● This requires registration and verification within the
boundaries defined in the map polygon.
How to build Awareness and Adoption?
Coordinated offline and online strategies:
● Offline○ Posters○ Mailers○ Handouts○ Traditional advertising, media
● Online○ Social Media (Facebook, Twitter)○ Wider reach○ Websites, email, newsletters
Reporting and Analytics
All feedback received:● Quantitative: polls & surveys● Qualitative: discussion, notice board
Reports include: ● x # of participants responded with y area(s) with z
responses● Spatially segment data (by polygons):
○ shows how responses vary by area
Outcomes
CORE PRINCIPLE:Evidence-based decision making and public policy development
● After conclusion of consultation, outcomes must be communicated to participants.
● Important that participants observe that their input has had an impact on the outcome.
● Process is open, accessible, dynamic, transparent and defensible.
Recommendations
1. Standardized Open Data○ Add a public consultation category to the City's Open
Data Catalogue and standardize
2. Inform/Notify○ Implement an online notification system that ties
digital identity to physical address
3. Consult/Feedback○ Ensure accessible online and place-based
4. Report/Analytics○ Require defensible evidence to inform decision-
making and public policy development