Juliet Sims, MPH, RD

Program Manager

Maureen Silva, MPH

Program Coordinator

Nikta Akhavan, BA

Program Assistant

Advancing Collective

Strategies for Primary

Prevention: A New Era for Effective

Collaboration and Partnership

@preventioninst

http://www.facebook.com/PreventionInstitute.org

a systematic process that reduces the frequency

and/or severity of illness or injury.

Promotes healthy environments and behaviors to

prevent problems from occurring before the onset

of symptoms

Child Restraint and Safety Belt Use

Smoking Prevention

Bans on School Junk Food

School-Based Wellness Policies for PA

Childhood Immunizations

Motorcycle and Bicycle Helmet Laws

Oh, Britney…

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NORMS

The Spectrum of Prevention

The Spectrum of Prevention

Coalitions may be...

Time intensive

Frustrating

But they can also be...

Inefficient

Poorly utilized

“Another meeting?

I'd like to attend but

I have real work to

do.”

“This coalition

used to be

worthwhile, but

now it is a waste of

time.”

…a tool for achieving

effectiveness and sustainability

Effective coalitions allow you to...

Accomplish a broad range of goals

Broaden buy-in

Identify areas for focus

Concentrate on comprehensive

approaches

Yelp.com colapublib.org

A Family Place Library

Los Angeles

Healthy Harvest Program

Houston, TX

Salud America! Growing Healthy Change

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Intersectoral Collaboration

Why Cross-Sector Work?

Why Cross-Sector Work?

Making the case for

community

prevention across

sectors?

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Making the Case

Prepares students with knowledge and intellectual skills

for success later in life.

Schools

What’s the Problem?

Decreases safety and/or perceptions of

safety among students’ walking to school

Increases the risk of injuries

Undermines community support for

quality schools

Schools

This vacant space…

What’s the Opportunity?

A multi-sector effort to investing in this space

would:

Improve safety and perceptions of safety in and

around the school

Enter into a joint use agreement, so that the

school can use community facilities after school

and on weekends

Increase activity among students and families by

creating a walkable neighborhood

Schools

Making the Case

Designs the physical environment of the city and its

structures, so that all spaces are used as intended and

for the maximum benefit of the public.

Planning

and Zoning

Source: Plan for a Healthy Los Angeles

What’s the Problem?

Decreases the amount publicly-accessible

open space.

Is considered a ‘blight’ that encourages

illicit activities, and reduces real and

perceived property values.

Further reduces opportunities for

neighborhood reinvestment and

development.

Planning and Zoning

This vacant space…

What’s the Opportunity?

A multi-sector effort to investing in this space

would:

Transform an underutilized space into an

attractive area for the public to use and enjoy

Attract new development to the neighborhood

Pilot a model of creating public spaces that

could be replicated throughout the city

Planning and Zoning

Making the Case

Provides goods and services, typically in exchange for

money, with the goal to generate profit and conduct

business in ways that advance the interests of

stakeholders and the business owner.

Local

Businesses

Source: Minnesota Department of Health

What’s the Problem?

Makes the neighborhood less attractive to

customers, investors and other businesses

Neighborhood seen as unsafe are not

appealing places for potential employees

and visitors

Lack of neighborhood safety may alter

purchasing patterns

Local Businesses

This vacant space…

What’s the Opportunity?

A multi-sector effort to investing in this space would:

Promote a safer, cleaner neighborhood that

encourages patrons to shop at businesses from all

parts of town

Attract investments and increase the visibility of the

neighborhood to visitors

Better serve hard-to-employ individuals and their

families by increasing local employment

opportunities

Local Businesses

Dipping Our Toes in the Water…

Common Questions to Intersectoral

Collaboration

How does collaboration impact community health and safety?

Who should be included at the table?

How do we ensure that collaborative partnerships are sustainable?

What do you do when partners have different goals?

Reasons to Collaborate

Diverse expertise and more resources to reach common goals

Access to new constituencies and networks

Improved outcomes, greater effectiveness

Less redundancy, greater efficiency

Sustainability, appeals to funders

Others?

Collective Impact

Source: Stanford Social Innovation Review

Collaboration

Multiplier

Be Strategic

Drafting a Vision and Goal

Questions to consider in goal setting:

How can your vision and goal engage a broad set of partners?

Is this goal timely and a priority right now?

Is your goal realistic and specific?

How are you ensuring that equity is prioritized, in addition to your

community’s strengths and needs?

What obstacles from other sectors might create challenges in the

attainment of your goal?

Setting the Table…

Developing strategic partnerships….

Discuss partner selection criteria

Define roles and expectations of potential partners

Determine appropriate partner engagement strategies

Establish a common language and align goals

Estimate resources required to develop partnerships

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Information- Gathering

Analysis

1 2

Information-Gathering

Categories 1

Importance of this issue

Mandate

Organizational goals

Expertise, assets and strengths

Strategies and activities

Audience and partners

Data

Desired outcomes

Information-Gathering Completed Grid

1

Public

Health

Property

Owners

Public

Works

Youth

Groups

Mandate

Activities

Data

Desired

Outcomes

2 Analysis

Education

Law

Enforcement

Health

Services

Parent

Groups

Shared

Outcomes

Partner

Strengths

Joint

Strategies

City Heights Educational

Collaborative, San Diego

Photo source: Herbert Hoover High School

Education

Law Enforcement

Health Services

Parent Groups

Parks & Recreation

Youth

Community

Development

Faith-based Orgs

Planning Department

School

Promotores

Community Health

Education

Parent Groups PG

Health Services HS

Shared Outcomes

Partner Strengths

Joint Strategies

Education E

Law Enforcement LE

Desired Outcomes:

•Improved behavior and academic

achievement

•Ownership of public facilities and

resources

Key Strategies:

•Access to facilities and services that

serve the community

•Engage students & community

Expertise:

•Experience working with students,

families and community members

Expertise:

• Monitor / reinforce traffic safety laws

• Established connections with city

staff and community services

Desired Outcomes:

•Increased safety in surrounding areas

•Community connection & cohesion

Key Strategies:

•Outreach to parents and school staff

around key safety issues

•Address barriers and solutions in

students’ ability to walk to school

safely

Expertise:

•Understands community health

outcomes and needs

Desired Outcomes:

•Equitable access to opportunities to

prevent chronic diseases

•Improved health behavior and

outcomes

Key Strategies:

•Strategizes using a health

perspective

•Foster partnerships across sectors

Expertise:

•Strong ability to cultivate parents

and leaders of the community

• Understanding of community needs

and concerns

Desired Outcomes:

•Increased health and safety in their

community

•Services with community relevance

Key Strategies:

•Promote to community members

•Provide public support around

health and safety to community

leaders

• Increased educational opportunities

for students

• Improved health outcomes for

children and families

• Apply solutions in students’ ability to

walk to school safely.

• Offers a hub for a number of services

through “community schools”

approach

• Community trust and established

history in community

• Connections to a variety of

institutions, organizations and sectors

• Shared leadership to increase

community health and safety

• Support outreach efforts to community

members and residents

• Engage new partners to support

broader stewardship

Essentials for Childhood

Source: Centers for Disease Control and Prevention

Parent Groups PG

Health Services HS

Shared Outcomes

Partner Strengths

Joint Strategies

Education E

Law Enforcement LE

Desired Outcomes:

•Improved behavior and academic

achievement

Key Strategies:

•Access to facilities and services that

serve the community

•Engage parents and caregivers in

normalizing parenting programs

Expertise:

•Experience working with students,

families and community members

Expertise:

• Established connections with city

staff and community services

Desired Outcomes:

•Reduced incidences of violence and

increased community safety.

•Community connection & cohesion

Key Strategies:

•Outreach to parents and school staff

around key safety issues

•Provide programs for incarcerated

parents

Expertise:

•Understands community health

outcomes and needs

Desired Outcomes:

•Equitable access to opportunities to

prevent chronic disease and reduce

child and family trauma

•Improved health behavior and

outcomes

Key Strategies:

•Provide guidance on common

developmental issues as part of

standard protocol during well-baby

visits

Expertise:

•Strong ability to cultivate parents

and leaders of the community

• Understanding of community needs

and concerns

Desired Outcomes:

•Increased health and safety in their

community

•Services with community relevance

Key Strategies:

•Promote to community members

•Provide public support around

health and safety to community

leaders

• Increased educational opportunities

for students

• Improved health outcomes for

children and families

• Reduced occurrence of traumatic

incidences in children

• Offers a hub for a number of services

through “community schools”

approach

• Community trust and established

history in community

• Connections to a variety of

institutions, organizations and sectors

• Shared leadership to increase

community health and safety

• Support outreach efforts to community

members and residents

• Leverage multiple sources of data

“A [multi-sector

partnership]

doesn’t have to

be pretty;

it does have to

be honest.”

— Adapted from Brene Brown

Final Reflections

What’s one thing you want to tell your colleague about what you learned today?

As a result of what I learned today, who are other people/organizations I am considering bringing to the table as a strategic partner?

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Collaborator 4

Expertise:

Desired

Outcomes:

Key Strategies:

Collaborator 3

Expertise:

Desired

Outcomes:

Key Strategies:

Collaborator 1

Expertise:

Desired

Outcomes:

Key Strategies:

Collaborator 2

Expertise:

Desired

Outcomes:

Key Strategies:

Shared Outcomes

Partner Strengths

Joint Strategies

Collaboration Multiplier

1. Determine whether to form a coalition

2. Recruit the right people

3. Devise preliminary objectives and activities

4. Convene the coalition

5. Anticipate necessary resources

6. Develop a successful structure

7. Maintain coalition vitality

8. Improve through evaluation

Developing Effective Coalitions

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The Tension

of Turf

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