Advancing Behavioral Research Through Public Education Steven Breckler.
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Transcript of Advancing Behavioral Research Through Public Education Steven Breckler.
![Page 1: Advancing Behavioral Research Through Public Education Steven Breckler.](https://reader035.fdocuments.net/reader035/viewer/2022062320/56649cf45503460f949c2746/html5/thumbnails/1.jpg)
Advancing Behavioral Research Through Public Education
Steven Breckler
![Page 2: Advancing Behavioral Research Through Public Education Steven Breckler.](https://reader035.fdocuments.net/reader035/viewer/2022062320/56649cf45503460f949c2746/html5/thumbnails/2.jpg)
What We Do Now…
Research
Publish
Convene
Train
Lobby
Advocate
![Page 3: Advancing Behavioral Research Through Public Education Steven Breckler.](https://reader035.fdocuments.net/reader035/viewer/2022062320/56649cf45503460f949c2746/html5/thumbnails/3.jpg)
Who is the Audience?
Ourselves
Other scientists
Our students
Policy makers
![Page 4: Advancing Behavioral Research Through Public Education Steven Breckler.](https://reader035.fdocuments.net/reader035/viewer/2022062320/56649cf45503460f949c2746/html5/thumbnails/4.jpg)
What is Missing?
Public education
“Lay” public as audience
![Page 5: Advancing Behavioral Research Through Public Education Steven Breckler.](https://reader035.fdocuments.net/reader035/viewer/2022062320/56649cf45503460f949c2746/html5/thumbnails/5.jpg)
Why Worry about the Masses?
Feed the pipeline
Influence funding
Accept interventions
Resent ivory tower elitism
Because they …
![Page 6: Advancing Behavioral Research Through Public Education Steven Breckler.](https://reader035.fdocuments.net/reader035/viewer/2022062320/56649cf45503460f949c2746/html5/thumbnails/6.jpg)
What is Public Education?
a.k.a. Public communication a.k.a. Public information To educate and inform the public The use of media to influence large
numbers of people … … to persuade or change behavior
![Page 7: Advancing Behavioral Research Through Public Education Steven Breckler.](https://reader035.fdocuments.net/reader035/viewer/2022062320/56649cf45503460f949c2746/html5/thumbnails/7.jpg)
We Already Do This!
![Page 8: Advancing Behavioral Research Through Public Education Steven Breckler.](https://reader035.fdocuments.net/reader035/viewer/2022062320/56649cf45503460f949c2746/html5/thumbnails/8.jpg)
We Already Do This!
Science Café
![Page 9: Advancing Behavioral Research Through Public Education Steven Breckler.](https://reader035.fdocuments.net/reader035/viewer/2022062320/56649cf45503460f949c2746/html5/thumbnails/9.jpg)
We Already Do This!
![Page 10: Advancing Behavioral Research Through Public Education Steven Breckler.](https://reader035.fdocuments.net/reader035/viewer/2022062320/56649cf45503460f949c2746/html5/thumbnails/10.jpg)
We Already Do This!
![Page 11: Advancing Behavioral Research Through Public Education Steven Breckler.](https://reader035.fdocuments.net/reader035/viewer/2022062320/56649cf45503460f949c2746/html5/thumbnails/11.jpg)
We Already Do This!
![Page 12: Advancing Behavioral Research Through Public Education Steven Breckler.](https://reader035.fdocuments.net/reader035/viewer/2022062320/56649cf45503460f949c2746/html5/thumbnails/12.jpg)
Not Bad, Compared to This…
![Page 13: Advancing Behavioral Research Through Public Education Steven Breckler.](https://reader035.fdocuments.net/reader035/viewer/2022062320/56649cf45503460f949c2746/html5/thumbnails/13.jpg)
Or to This…
![Page 14: Advancing Behavioral Research Through Public Education Steven Breckler.](https://reader035.fdocuments.net/reader035/viewer/2022062320/56649cf45503460f949c2746/html5/thumbnails/14.jpg)
Yet, Not Quite Here …
![Page 15: Advancing Behavioral Research Through Public Education Steven Breckler.](https://reader035.fdocuments.net/reader035/viewer/2022062320/56649cf45503460f949c2746/html5/thumbnails/15.jpg)
Or here …
![Page 16: Advancing Behavioral Research Through Public Education Steven Breckler.](https://reader035.fdocuments.net/reader035/viewer/2022062320/56649cf45503460f949c2746/html5/thumbnails/16.jpg)
Or here …
![Page 17: Advancing Behavioral Research Through Public Education Steven Breckler.](https://reader035.fdocuments.net/reader035/viewer/2022062320/56649cf45503460f949c2746/html5/thumbnails/17.jpg)
Or here…
![Page 18: Advancing Behavioral Research Through Public Education Steven Breckler.](https://reader035.fdocuments.net/reader035/viewer/2022062320/56649cf45503460f949c2746/html5/thumbnails/18.jpg)
Or Here…
![Page 19: Advancing Behavioral Research Through Public Education Steven Breckler.](https://reader035.fdocuments.net/reader035/viewer/2022062320/56649cf45503460f949c2746/html5/thumbnails/19.jpg)
Public Education is…
A simple, plain message Designed to persuade Requires understanding of audience And of media Expensive Something behavioral science does
not do well (if at all)…
![Page 20: Advancing Behavioral Research Through Public Education Steven Breckler.](https://reader035.fdocuments.net/reader035/viewer/2022062320/56649cf45503460f949c2746/html5/thumbnails/20.jpg)
Advancing Behavioral Research Through Public Education
Steven Breckler