Advancing Analytics: Generating unprecedented Business Perspective & Customer Transparency
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Transcript of Advancing Analytics: Generating unprecedented Business Perspective & Customer Transparency
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Advancing Analytics: Generating unprecedented Business Perspective
and Customer Transparency
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13 April 2023 | Slide 2
Smart Solution, Smarter Insights
In-Memory Analytical Platform
Data Discovery & Visualization
+
Solution that is enabling Everyclick to monetize data by providing cross
retail analysis
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13 April 2023 | Slide 3
Introducing Polly Gowers, OBE
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13 April 2023 | Slide 4
Everyclick’s insights
How we are using data to drive our businessPolly Gowers, OBE@pgowers#digitalgiving
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13 April 2023 | Slide 5
About Give as you Live
• A new source of recurring donations generated without supporters spending additional cash
• £27m retail spend
• 42,000 shoppers
• Over 400 charities earning over £25 per shopper per year
• Over 3,000 retailers including ASOS, Amazon, Expedia, Argos and John Lewis
• High retention with 64% of 2012 shoppers having shopped in 2013
• Voted "Best Giving Platform 2013" by IOF members, Smarta 100 Business of the Year 2013 and "The Most Promising Internet Company" at Internet World 2013
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13 April 2023 | Slide 6
The online economy continues to grow
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13 April 2023 | Slide 7
@pgowers The affiliate marketing industry
In 2012, £814m was spent on affiliate marketing delivering over £9bn in sales
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13 April 2023 | Slide 8
Give as you Live works with over 3,000 retailers
Donates up to 2.75% Donates up to 7.5% Donates 1% Donates up to 3% Donates 2.5% Donates up to 1.75%
Donates 1% Donates up to 6.5% Donates 2.5% Donates 1.5% Donates 2% Donates up to 1.5%
Donates 1.5% Donates 1% Donates up to 6% Donates 1% Donates 0.5% Donates up to 1.75%
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13 April 2023 | Slide 9
How Give as you Live works
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13 April 2023 | Slide 10
How Give as you Live works
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13 April 2023 | Slide 11
How Give as you Live works
I searched for my holiday….
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13 April 2023 | Slide 12
How Give as you Live works
Cost£2,044
Donation
£61.34
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13 April 2023 | Slide 13
The donations add up…
iPad MiniCost:
£359.99Raises: £3.60
Donations
£15.74
ChanelCost: £79.99
Raises: £2.00
MacBookCost:
£949.00Raises: £9.49
Red DressCost: £65.00
Raises: £0.65
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13 April 2023 | Slide 14
The donations add up…
It’s really easy – 2 clicks and you’re supporting your favourite charity with over 3,000 retailers
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13 April 2023 | Slide 15
We have no time to invest and no infrastructure for answering business questions
Budget & Resource constraints
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13 April 2023 | Slide 16
Our solution
• Instant access
• Granular data
• Train of thought analysis
• New data sources (e.g. facebook, email)
• The why and the how answered
• Budget that grows with our success and not before
• Handover to my technicians
• No capital investment
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13 April 2023 | Slide 17
Kognitio Cloud
VP
NV
PN
£0
£200,000
£400,000
£600,000
£800,000
£1,000,000
£1,200,000
£1,400,000
201111 201112 201201 201202 201203 201204 201205 201206 201207 201208 201209 201210 201211
2011 2012
Axi
s Ti
tle
Total Order Value
0 months
1 month
2 months
3-6 months
7-11 months
>11 months
Freq Year
Order Date
Order Value
First Shopped
DATA PORTAL
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13 April 2023 | Slide 18
We can see what is driving our business
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13 April 2023 | Slide 19
We can see what is driving our business
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13 April 2023 | Slide 20
Digging into the data to improve performance
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@pgowers
Gartner Neutrino Video2 minute presentation time
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13 April 2023 | Slide 22
…AND using data to drive our PR
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13 April 2023 | Slide 23
Thank you for listening
Thank You!
Polly Gowers, OBE.@pgowers#digitalgiving
Being able to access and understand data is helping us make smart business decisions
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THANK YOU! Any Questions?@NeutrinoBI - PL 17
@Kognitio - S 10
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#SmartBI #GartnerBI