ADVANCEMENT UPDATE Erin Sargeant Greenwood Interim Vice-President, Advancement Presented to Senate...
-
Upload
jayson-pierce -
Category
Documents
-
view
220 -
download
2
Transcript of ADVANCEMENT UPDATE Erin Sargeant Greenwood Interim Vice-President, Advancement Presented to Senate...
ADVANCEMENT UPDATE
Erin Sargeant GreenwoodInterim Vice-President, Advancement
Presented to Senate June 15, 2015
TRANSITION UPDATE
• Advancement Operations
• Integrated Strategy & Planning
• Fundraising Priority Setting & Case Development
TURNING INTENTION INTO ACTION
Resource Planning
Prospect Base
Evaluation
Case for Support &
Communications Strategy
Identification of Priorities
&Internal
Consultation
FUNDRAISING PRIORITY SETTING
Vision
Strategy
Priorities
Tactics
University Vision & GoalsA Distinguished Past – A Distinctive Future
Faculty & Unit Strategic Plans (i.e. Academic, International, Co-Op, Research, University
Relations, Advancement Strategic Framework)
Campaign Preparation & Case for Support Development
Fundraising Priority Setting (University-Wide, Academic Units, Administrative Units)
WHY SET FUNDRAISING PRIORITIES
• Defines the “Case for Support” – focus on outcomes not needs
• Aligns fundraising efforts and resources with priorities
• Ensures that UW faculty & staff can articulate priorities to potential financial supporters
• Helps identify prospective sources of private sector support
• Contributes to a stronger culture of philanthropy in each unit – and across the university
• Maximizes Waterloo’s philanthropic success
KEY ELEMENTS
• Fair and Equitable
• Alignment with strategic plan(s) – university-wide, unit specific
• Multi-year focus, annual review
• Not prohibitive in terms of amount of work for staff and faculty
• Manages expectations
• Results in a list of fundraising priorities that is the appropriate size and scope for case development – would be categorized and bundled as needed
Inputs to Fundraising Priority Setting
DECISION MAKING
• Submission and prioritization within the Faculty or Unit, authorized by Dean or Vice-President, with committee structure within the Faculty or Unit
• Provost and Vice-President, Advancement are aware of all projects and order of prioritization for proactive fundraising efforts
• All projects of $5 million+ are reviewed by the Provost for approval, and rated for proactive or reactive fundraising strategy
END RESULT
Activated in response to donor inquiry