Advanced WordPress: Session I
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![Page 1: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/1.jpg)
Advanced WordPress
![Page 2: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/2.jpg)
Our Flight Plan
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Our Flight Plan
5:30 - 5:45 Introductions
![Page 4: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/4.jpg)
Our Flight Plan
5:30 - 5:45 Introductions 5:45 - 6:15 Review + Productivity Tips
![Page 5: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/5.jpg)
Our Flight Plan
5:30 - 5:45 Introductions 5:45 - 6:15 Review + Productivity Tips6:15 - 7:00 Basics Checklist7:00 - 7:15 Persona Worksheet
![Page 6: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/6.jpg)
Our Flight Plan
5:30 - 5:45 Introductions 5:45 - 6:15 Review + Productivity Tips6:15 - 7:00 Basics Checklist7:00 - 7:15 Persona Worksheet 7:15 - 7:20 BREAK
![Page 7: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/7.jpg)
Our Flight Plan
5:30 - 5:45 Introductions 5:45 - 6:15 Review + Productivity Tips6:15 - 7:00 Basics Checklist7:00 - 7:15 Persona Worksheet 7:15 - 7:20 BREAK7:20 - 7:40 Overview of Good Web Design + Usability
![Page 8: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/8.jpg)
Our Flight Plan
5:30 - 5:45 Introductions 5:45 - 6:15 Review + Productivity Tips6:15 - 7:00 Basics Checklist7:00 - 7:15 Persona Worksheet 7:15 - 7:20 BREAK7:20 - 7:40 Overview of Good Web Design + Usability7:40 - 8:30 In-Class Work Session
![Page 9: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/9.jpg)
Our Flight Plan
5:30 - 5:45 Introductions 5:45 - 6:15 Review + Productivity Tips6:15 - 7:00 Basics Checklist7:00 - 7:15 Persona Worksheet 7:15 - 7:20 BREAK7:20 - 7:40 Overview of Good Web Design + Usability7:40 - 8:30 In-Class Work Session
Homework - Log in, edit/delete/add page, upload media, optimize a page for search
![Page 10: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/10.jpg)
Whatʼs a CMS?
PrinciplesOverview of WordPress
Review
![Page 11: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/11.jpg)
Whatʼs a CMS?CMS = Content Management System
PrinciplesOverview of WordPress
Review
![Page 12: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/12.jpg)
Whatʼs a CMS?CMS = Content Management System
Easily update text, pictures, links
PrinciplesOverview of WordPress
Review
![Page 13: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/13.jpg)
Whatʼs a CMS?CMS = Content Management System
Easily update text, pictures, links
Integrate with Social Media + Plug-ins
PrinciplesOverview of WordPress
Review
![Page 14: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/14.jpg)
Whatʼs a CMS?CMS = Content Management System
Easily update text, pictures, links
Integrate with Social Media + Plug-ins
Easily get found via search engines
PrinciplesOverview of WordPress
Review
![Page 15: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/15.jpg)
The Good Old DaysWeren’t So Good...
PrinciplesOverview of a WordPress
Review
![Page 16: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/16.jpg)
The Good Old DaysWeren’t So Good...
CMS = $Big Money
PrinciplesOverview of a WordPress
Review
![Page 17: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/17.jpg)
The Good Old DaysWeren’t So Good...
CMS = $Big Money
Required knowledge of code to update
PrinciplesOverview of a WordPress
Review
![Page 18: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/18.jpg)
The Good Old DaysWeren’t So Good...
CMS = $Big Money
Required knowledge of code to update
Expensive to Host
PrinciplesOverview of a WordPress
Review
![Page 19: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/19.jpg)
The Good Old DaysWeren’t So Good...
CMS = $Big Money
Required knowledge of code to update
Expensive to Host
Hard for search engines to see
PrinciplesOverview of a WordPress
Review
![Page 20: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/20.jpg)
Enter Wordpress...
![Page 21: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/21.jpg)
Enter Wordpress...
Blogging “Platform”
![Page 22: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/22.jpg)
Enter Wordpress...
Blogging “Platform”
Search-engine friendly
![Page 23: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/23.jpg)
Enter Wordpress...
Blogging “Platform”
Search-engine friendly
Free via Open Source
![Page 24: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/24.jpg)
Enter Wordpress...
Blogging “Platform”
Search-engine friendly
Free via Open Source
Powerful for simple sites
![Page 25: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/25.jpg)
What Wordpress Can Do
![Page 26: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/26.jpg)
What Wordpress Can DoCreate “Static” Pages and Blog
![Page 27: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/27.jpg)
What Wordpress Can DoCreate “Static” Pages and Blog
Insert photos, video, text, and links
![Page 28: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/28.jpg)
What Wordpress Can DoCreate “Static” Pages and Blog
Insert photos, video, text, and links
Easily add a custom design called a ‘Theme’
![Page 29: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/29.jpg)
What Wordpress Can DoCreate “Static” Pages and Blog
Insert photos, video, text, and links
Easily add a custom design called a ‘Theme’
Tons of plug-ins
![Page 30: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/30.jpg)
What Wordpress Can DoCreate “Static” Pages and Blog
Insert photos, video, text, and links
Easily add a custom design called a ‘Theme’
Tons of plug-ins
Online Community to Help
![Page 31: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/31.jpg)
What Wordpress Canʼt Do
![Page 32: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/32.jpg)
What Wordpress Canʼt DoeCommerce for many SKU’s
![Page 33: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/33.jpg)
What Wordpress Canʼt DoeCommerce for many SKU’s
Massive big websites
![Page 34: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/34.jpg)
What Wordpress Canʼt DoeCommerce for many SKU’s
Massive big websites
Custom functionality (unless you know code)
![Page 35: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/35.jpg)
What Wordpress Canʼt DoeCommerce for many SKU’s
Massive big websites
Custom functionality (unless you know code)
Complex custom designs (unless you know code)
![Page 36: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/36.jpg)
PrinciplesOverview of WordPress
Review
Vs.
![Page 37: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/37.jpg)
PrinciplesOverview of WordPress
Review
Page
Vs.
![Page 38: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/38.jpg)
PrinciplesOverview of WordPress
Review
Page
(doesn’t change)
Vs.
![Page 39: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/39.jpg)
PrinciplesOverview of WordPress
Review
Page
(doesn’t change)
Posts
Vs.
![Page 40: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/40.jpg)
PrinciplesOverview of WordPress
Review
Page
(doesn’t change)
Posts
(changes)
Vs.
![Page 41: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/41.jpg)
PrinciplesOverview of a WordPress
Review
Pages Posts
Vs.
![Page 42: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/42.jpg)
PrinciplesOverview of a WordPress
Review
Pages Posts
Vs.
Example:HomeAboutContact Us
![Page 43: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/43.jpg)
PrinciplesOverview of a WordPress
Review
Pages Posts
Vs.
Example:HomeAboutContact Us
Example:Blog Recent News
![Page 44: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/44.jpg)
FAQʼs
PrinciplesOverview of a WordPress
Review
![Page 45: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/45.jpg)
FAQʼsCan’t I just move stuff around to get what I want for a look?
PrinciplesOverview of a WordPress
Review
![Page 46: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/46.jpg)
FAQʼsCan’t I just move stuff around to get what I want for a look?
I need the site to login users, update Facebook automatically, take credit cards, cure cancer, etc.
PrinciplesOverview of a WordPress
Review
![Page 47: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/47.jpg)
FAQʼsCan’t I just move stuff around to get what I want for a look?
I need the site to login users, update Facebook automatically, take credit cards, cure cancer, etc.
So, I’ll be the first result in Google, right?
PrinciplesOverview of a WordPress
Review
![Page 48: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/48.jpg)
TipsPrinciples
Overview of a WordPressReview
Tabs Are Your Friend
![Page 49: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/49.jpg)
TipsPrinciples
Overview of a WordPressReview
Google is Your Friend
![Page 50: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/50.jpg)
Tips
PrinciplesOverview of a WordPress
Review
http://codex.wordpress.org/
Codex is Your Friend
![Page 51: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/51.jpg)
TipsPrinciples
Overview of a WordPressReview
Code: HTML, CSS, PHP, MySQL
Visual
![Page 52: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/52.jpg)
PersonaUse This as Your Guide
Design
Name: Bill JohnsonAge: 52Home: Pasadena, CAMarried with 3 kidsOldest of 4 siblings
Occupation: CEO of mid-size company.Company: Apartment Renovations Inc.Clients: Landlords, Real estate investorsCulture: Laid back, friendly, professional, quality
![Page 53: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/53.jpg)
PersonaUse This as Your Guide
Design
![Page 54: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/54.jpg)
PersonaUse This as Your Guide
Design
What does our website need to provide for Bill?
How will he find us?
What value do we provide for his time?
![Page 55: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/55.jpg)
Zen Question of the Day
![Page 56: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/56.jpg)
Zen Question of the Day If one builds a site and nobody visits, is it a website?
![Page 57: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/57.jpg)
Remember ThisIt’s All About: Keywords
![Page 58: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/58.jpg)
PrinciplesOverview of a Search Results Page
Review
![Page 59: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/59.jpg)
PrinciplesOverview of a Search Results Page
Keyword Phrase
Review
![Page 60: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/60.jpg)
PrinciplesOverview of a Search Results Page
Keyword Phrase
Local Results
Review
![Page 61: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/61.jpg)
PrinciplesOverview of a Search Results Page
Keyword Phrase
Local Results
PageTitle
Review
![Page 62: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/62.jpg)
PrinciplesOverview of a Search Results Page
Keyword Phrase
Local Results
PageTitle
PageDescription
Review
![Page 63: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/63.jpg)
PrinciplesPaid Search
Review
![Page 64: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/64.jpg)
ReviewKeywordsHow We Find Everything Online
![Page 65: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/65.jpg)
ReviewKeywordsHow We Find Everything Online
1. Brainstorm keyword phrases around pain points
![Page 66: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/66.jpg)
ReviewKeywordsHow We Find Everything Online
1. Brainstorm keyword phrases around pain points
2. Use Google’s AdWords Tool for ideas (free)
![Page 67: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/67.jpg)
ReviewKeywordsHow We Find Everything Online
1. Brainstorm keyword phrases around pain points
2. Use Google’s AdWords Tool for ideas (free)
3. Identify keywords to weave into all your content
![Page 68: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/68.jpg)
<!DOCTYPE html>
<html>
<head>
<link rel="shortcut icon" href="/favicon.ico" />
<script src="/js/jquery-1.4.2.js" type="text/javascript" language="JavaScript" _cdn="true"></script>
<!-- <link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/frame.css" media="screen" type="text/css" _cdn="true" />
-->
<link rel="stylesheet" href="http://cdn.seomoz.org/css/moz_nav/all.css" media="screen" type="text/css" _cdn="true" />
<link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/site_wide.css" media="screen" type="text/css" _cdn="true" />
<link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/page_banner.css" media="screen" type="text/css" _cdn="true" />
<link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/blueprint/screen.css" media="screen, projection" type="text/css" _cdn="true" />
<link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/blueprint/print.css" media="print" type="text/css" _cdn="true" />
<link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/blueprint/plugins/fancy-type/screen.css" media="screen, projection" type="text/css" _cdn="true" />
<!--[if lte IE 8]>
<style type="text/css">
#moz-nav-header.basic .navigation form.search input[type="submit"] {
height: 22px !important;
}
</style>
<![endif]-->
<!--[if IE]>
<link rel="stylesheet" href="http://cdn.seomoz.org/css/moz_nav/ie.css" media="screen" type="text/css" _cdn="true" />
<link rel="stylesheet" href="http://cdn.seomoz.org/css/v5/blueprint/ie.css" media="screen, projection" type="text/css" _cdn="true" />
<![endif]-->
<script type="text/javascript" src="//www.google.com/cse/brand?form=site-search"></script>
<script src="/js/default.js" type="text/javascript" language="JavaScript" _cdn="true"></script>
<script type='text/javascript' src='//snapabug.appspot.com/snapabug.js'></script> <!-- live_chat -->
<link rel="alternate" type="application/rss+xml" title="RSS 2.0" href="http://feeds.feedburner.com/seomoz" />
<link rel="stylesheet" href="http://cdn.seomoz.org/css/home.css" type="text/css" _cdn="true" />
<link rel="stylesheet" href="http://cdn.seomoz.org/css/home/logged_in_with_campaigns.css" type="text/css" _cdn="true" />
<!--[if lte IE 7]>
<link rel="stylesheet" type="text/css" href="/css/ie_hacks.css" /><![endif]-->
<!--[if lte IE 6]>
<link rel="stylesheet" type="text/css" href="/css/ie_6_hacks.css" /><![endif]-->
<meta http-equiv="Content-Type" content="text/html; charset=utf-8" />
<meta name="description" content="SEOmoz is the most popular provider of SEO software. Our easy to use tools and tutorials make search engine optimization accessible to everyone." />
<meta name="robots" content="noodp" />
<meta name="verify-v1" content="n21loivGH5/YYAgbhkXiQmhe/Wwxu7/zfzPHgFTqjl0=" />
Is This Hard?Nope.
![Page 69: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/69.jpg)
PluginsPowerful Add Ons
Design
![Page 70: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/70.jpg)
Overview
Code: HTML, CSS, PHP, MySQL
Visual
PluginsPowerful Add Ons
Design
Plugins
![Page 71: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/71.jpg)
PluginsPowerful Add Ons
Design
![Page 72: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/72.jpg)
PluginsPowerful Add Ons
Design
1. Simple to Install
![Page 73: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/73.jpg)
PluginsPowerful Add Ons
Design
1. Simple to Install2. Adds Functionality
![Page 74: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/74.jpg)
PluginsPowerful Add Ons
Design
1. Simple to Install2. Adds Functionality3. Google It
![Page 75: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/75.jpg)
PluginsPowerful Add Ons
Design
1. Simple to Install2. Adds Functionality3. Google It4. Read Installation
![Page 76: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/76.jpg)
PluginsPowerful Add Ons
Design
1. Simple to Install2. Adds Functionality3. Google It4. Read Installation
TIP: Check the “Average Rating” and make sure the Plug-in will work with your current version(Wordpress 3.0+)
![Page 77: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/77.jpg)
PluginsPowerful Add Ons
Design
![Page 78: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/78.jpg)
PageTitle
PluginsPowerful Add Ons
Design
![Page 79: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/79.jpg)
PageTitle
PageDescription
PluginsPowerful Add Ons
Design
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exerciseLet’s Install a Plugin: All in One SEO Pack
PluginsPowerful Add Ons
Design
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exercise
PluginsPowerful Add Ons
Design
Let’s Install a Map: MapPress
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Time to earn 4 gold stars
PluginsPowerful Add Ons
Design
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PluginsPowerful Add Ons
Design
Introducing: [ short codes ]
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PluginsPowerful Add Ons
Design
Introducing: [ short codes ]
short codes
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How to Provide a Good Web Experience
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SitemapSketching Out Your Content
Example: (Basic)
Design
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SitemapSketching Out Your Content
Example: (Basic)
Home
Design
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SitemapSketching Out Your Content
Example: (Basic)
Home
Services
Design
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SitemapSketching Out Your Content
Example: (Basic)
Home
Services
About
Design
![Page 90: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/90.jpg)
SitemapSketching Out Your Content
Example: (Basic)
Home
Services
About
Contact
Design
![Page 91: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/91.jpg)
2Number of clicks to get to any part of your site (ideally)
Design
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How People Read
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How People Read Online
Source: http://usableworld.com.au/2009/03/16/you-look-where-they-look/
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How People Read Online
Source: http://usableworld.com.au/2009/03/16/you-look-where-they-look/
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20%Percentage of words read during an average site visit
Strategy
Source: http://www.useit.com/alertbox/percent-text-read.html
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Strategy
Source: http://www.useit.com/alertbox/percent-text-read.html
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Source: http://webdesign.about.com/od/writing/a/aa031405.htm
#1Write relevant content
Strategy
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#2Put conclusions at the beginning
Strategy
Source: http://webdesign.about.com/od/writing/a/aa031405.htm
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#3One idea per paragraph
Strategy
Source: http://webdesign.about.com/od/writing/a/aa031405.htm
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#4Use action words
Strategy
Source: http://webdesign.about.com/od/writing/a/aa031405.htm
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#5Use lists over paragraphs
Strategy
Source: http://webdesign.about.com/od/writing/a/aa031405.htm
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#6Limit list items to 7 words
Strategy
Source: http://webdesign.about.com/od/writing/a/aa031405.htm
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#7Write. Briefly.Always.
Strategy
Source: http://webdesign.about.com/od/writing/a/aa031405.htm
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#8Include:
Strategy
Source: http://webdesign.about.com/od/writing/a/aa031405.htm
Sub-headings
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#9Include links in your copy
Strategy
Source: http://webdesign.about.com/od/writing/a/aa031405.htm
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#10prufread. proof. read.proofread.
Strategy
Source: http://webdesign.about.com/od/writing/a/aa031405.htm
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does this stuff matter?
Design
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Flashback
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Flashback
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Today
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PrinciplesGetting Your User Through Your Site
Design
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PrinciplesGetting Your User Through Your Site
Design
1. Simple navigation
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PrinciplesGetting Your User Through Your Site
Design
1. Simple navigation2. Keyword Headings
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PrinciplesGetting Your User Through Your Site
Design
1. Simple navigation2. Keyword Headings3. Concise Text
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PrinciplesGetting Your User Through Your Site
Design
1. Simple navigation2. Keyword Headings3. Concise Text4. Great Images
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PrinciplesGetting Your User Through Your Site
Design
1. Simple navigation2. Keyword Headings3. Concise Text4. Great Images5. Breadcrumbs
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PrinciplesGetting Your User Through Your Site
Design
1. Simple navigation2. Keyword Headings3. Concise Text4. Great Images5. Breadcrumbs
TIP: Observe somebody on your site and have them talk through their thoughts
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Where We’ve Been
PrinciplesOverview of a WordPress
Review
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Where We’ve Been
1. Getting Traffic to Your Site
PrinciplesOverview of a WordPress
Review
![Page 120: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/120.jpg)
Where We’ve Been
1. Getting Traffic to Your Site
1I. Using plugins instead of code
PrinciplesOverview of a WordPress
Review
![Page 121: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/121.jpg)
Where We’ve Been
1. Getting Traffic to Your Site
1I. Using plugins instead of code
1II. Providing good user experiences
PrinciplesOverview of a WordPress
Review
![Page 122: Advanced WordPress: Session I](https://reader038.fdocuments.net/reader038/viewer/2022103109/54630f85af7959f84e8b510a/html5/thumbnails/122.jpg)
exerciseLet’s Review Themes
Design