© 2015 SkimaTalk, Inc.

SkimaTalk Official Course

Advanced Speech Delivery Lesson 4: “iPhone Introduction”

by Steve Jobs

1.  “I Have a Dream” 2.  “Inaugural Address” 3.  “Remarks at the Brandenburg Gate”

4.  “iPhone Introduction” by Steve Jobs

5.  “First Inaugural Address”

Advanced Speech Delivery

2 © 2015 SkimaTalk, Inc.

Today’s Lesson!

Session Guidelines

3

Your session with your SkimaTalk instructor will be structured as follows:

Introduction / briefing

Deliver the speech (speech text on pages 9 & 10)

Teacher feedback / discussion

5 min

10 min

5 min

5 min

© 2015 SkimaTalk, Inc.

Deliver the speech again (time permitting)

Spend 2 – 3 minutes reviewing the content on page 5. Answer any student questions.

© 2015 SkimaTalk, Inc.

Preparation�

4

Speech Tip #4: Use Suspense to Build Excitement

5 © 2015 SkimaTalk, Inc.

Delay key points or information to build suspense and increase the impact of your reveal

Notice how Steve Jobs uses suspense to build audience excitement before his big reveal.

“What is she going to say?”

“What is the big reveal?”

“I am getting so excited!”

© 2015 SkimaTalk, Inc.

Are You Ready?�

6

1

2

3

Preparing For Your Speech

7 © 2015 SkimaTalk, Inc.

You should spend 1 hour preparing for your SkimaTalk session. To prepare, please take the following steps:

Read the speech that you will be delivering for this course (pages 9 & 10).

Watch the video of the original speech by Steve Jobs (video link on page 8). Notice how Jobs builds suspense before revealing the new product.

Practice delivering the speech in front of a mirror. Use the speech notes as an aid; you should try to make eye contact with the audience as much as possible.

Speech Details

8 © 2015 SkimaTalk, Inc.

Speech Title: “iPhone Introduction” Speaker: Steve Jobs

Overview: In this lesson, you will deliver a portion of Steve Jobs “iPhone Introduction” speech. In this 2007 speech, Jobs introduces the iPhone to the world for the first time.

Video source: https://www.youtube.com/watch?v=vZYlhShD2oQ Text source: Genius.com, http://genius.com/Steve-jobs-complete-transcript-of-steve-jobs-macworld-conference-and-expo-january-9-2007-annotated

Speech: “iPhone Introduction” (pg. 1)*

9 © 2015 SkimaTalk, Inc.

This is a day I’ve been looking forward to for two-and-a-half years. Every once in a while, a revolutionary product comes along that changes everything. And Apple has been — well, first of all, one’s very fortunate if you get to work on just one of these in your career. Apple’s been very fortunate. It’s been able to introduce a few of these into the world. 1984, introduced the Macintosh. It didn’t just change Apple. It changed the whole computer industry. In 2001, we introduced the first iPod, and it didn’t just change the way we all listen to music, it changed the entire music industry. Well, today, we’re introducing three revolutionary products of this class. The first one is a widescreen iPod with touch controls. The second is a revolutionary mobile phone. And the third is a breakthrough Internet communications device. So, three things: a widescreen iPod with touch controls; a revolutionary mobile phone; and a breakthrough Internet communications device. An iPod, a phone, and an Internet communicator. An iPod, a phone … are you getting it?

* The speech in this lesson is an excerpt from Steve Jobs’ 2007 “iPhone Introduction”. The full text can be found on the Genius.com website: http://genius.com/Steve-jobs-complete-transcript-of-steve-jobs-macworld-conference-and-expo-january-9-2007-annotated

Speech: “iPhone Introduction” (pg. 2)

10 © 2015 SkimaTalk, Inc.

These are not three separate devices, this is one device, and we are calling it iPhone. Today, Apple is going to reinvent the phone, and here it is. No, actually here it is, but we’re going to leave it there for now. So, before we get into it, let me talk about a category of things. The most advanced phones are called smart phones, so they say. And they typically combine a phone plus some e-mail capability, plus they say it’s the Internet. It’s sort of the baby Internet, into one device, and they all have these little plastic keyboards on them. And the problem is that they’re not so smart and they’re not so easy to use, and so if you kind of make a Business School 101 graph of the smart axis and the easy-to-use axis, phones, regular cell phones are right there, they’re not so smart, and they’re not so easy to use. But smart phones are definitely a little smarter, but they actually are harder to use. They’re really complicated. Just for the basic stuff people have a hard time figuring out how to use them. Well, we don’t want to do either one of these things. What we want to do is make a leapfrog product that is way smarter than any mobile device has ever been, and super-easy to use. This is what iPhone is. OK? So, we’re going to reinvent the phone.

Teacher Notes & Discussion Questions

11 © 2015 SkimaTalk, Inc.

Teacher Instructions: Listen to the student deliver the full speech. •  Note any errors in pronunciation and delivery. Discussion: After the conclusion of the speech, discuss with the student: •  “How did you feel delivering the speech?” •  “What was the most difficult part of the speech?” •  Review any pronunciation errors. •  Provide suggestions on how the student might improve (e.g., slow down /

speed up, use more emotion, make better eye contact with the audience, etc.)

(Time Permitting): Have the student deliver the speech a second time.

Teacher Version Only

© 2015 SkimaTalk, Inc. 12

End of Lesson We Hope You Enjoyed It!