Advanced social media 31032011
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Seminar presentation on Advanced Social Media
Transcript of Advanced social media 31032011
Objectives
Answer questions
Recap from last seminar
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Recap
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Strategy
Branding, Customer Service and Lead Generation
Keep it professional but give a little bit of yourself
4 C's of Business Social Media
Content – Context – Connections – Community
Integrate with existing marketing
Commercial Objective
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Reach Customers
Build relationships
Educate followers
Increase sales
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Approach
What to Say
FISHY
Managing your presence
Friendly, Informative, Sociable, Helpful and Yourself
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TweetDeck
Social media browser
Efficient social media management tool
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TweetDeck
Everything in an organized column format
Multiple views within the same main viewing window
Schedule your social media updates
Keywords, auto-searches
Individuals / Company information
Auto response
Statistics
Schedule more – blog posts included
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Easy to vet followers and friends
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Some stats
UK users 30 Million
Within 10 miles of Chester 62,000
Within 25 miles of Chester 680,000
Within 50 miles of Chester 4,000,000
Worldwide users 600 Million
Profile vs Group vs Page
Profile – Personal only
Group – Good for conversations but not much more
Pages – You need one for your Business!
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– Searchable (don't have to be logged in)
– Unlimited Fans or Likes
– Pages have analytics, profiles do not
– You can send “updates to fans”. whenever you want
– Third party applications are available on a Page
Business page
Friendly url
Landing page
Sharing and getting 'liked'
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Add apps
