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Advanced Search Engine Optimisation Course

C o u r s e B r o c h u r e

Learn Advanced, Practitioner-level SEO Strategies as Executed by

Industry Experts

Clients and testimonials, key features.

Why Learn at Equinet?

Course fees, course schedules, and FAQs

Course Information

Course description, objectives, target audience, course outline, etc.

Course Overview

TABLE OF CONTENTSC O U R S E B R O C H U R E S U M M A R Y

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COURSE OVERVIEWADVANCED SEARCH ENGINE OPT IMISAT ION COURSE

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Course FeeCourse Duration2 Days (16 Hours)

9am - 6pm

S$802.50 (inclusive of GST) Original Course Fee : $888

Mode of DeliveryClassroom, Instructor-Led, Hands-On

Trainings are conducted live in Singapore

Advanced Search Engine Optimisation Course

Learn Advanced, Practitioner-level SEO Strategies as Executed by

Industry Experts

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Participants will be required to either demonstrate fundamental knowledge on how search engines work through this diagnostic quiz, or have completed the WSQ Search Engine Optimisation course before signing up for this advanced course.

Each phase of the 4-step SEO process (Keyword Research, On-Page SEO, Off-Page SEO, SEO Analytics) covered in the fundamental WSQ Search Engine Optimisation course will be reinforced and covered in more detail in this advanced course.

Set in a real world setting with live case studies shared by participants, successful and unsuccessful case studies shared by a subject matter expert, and in-class sessions of practical implementation of SEO strategies, participants will take away practitioner-level SEO skills and confidence by the end of the course.

This 16-hour advanced SEO course dives deep into expert-level SEO techniques that experienced practitioners apply on a day-to-day basis.

COURSE DESCRIPTIONW H A T I S T H I S C O U R S E A B O U T ?

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Target Audience

This advanced SEO course is targeted to Client-side and Agency-side Marketers, Web Developers, and Small Business Owners who wish to understand the exact mechanics behind how search engines rank websites, manage an SEO project in-house or externally with better precision, and gain practitioner-level SEO knowledge and skills to successfully implement advanced SEO strategies to their existing marketing campaigns.

Prerequisites

Basic computer knowledge.

Some experience in marketing or completion of the free Digital Marketing Essentials course is required.

Participants should have completed the WSQ Search Engine Optimization Course or have been practicing SEO for at least a year.

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COURSE HIGHLIGHTS

✓ The exact mechanics behind how search engines function and important ranking factors.

✓ How to manage an SEO project in-house or externally and better communicate with key stakeholders within an organization

✓ How to strategise and develop comprehensive SEO plans and lead the execution team to achieve higher SEO rankings.

✓ How to diagnose and fix technical SEO issues that could potentially hinder organic search rankings.

✓ Advanced off-page SEO techniques from link building to online reputation management.

✓ How to conduct a complete SEO audit on a live website.

In this advanced SEO course, participants will learn:

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COURSE OBJECTIVES

✓ Be able to conduct advanced keyword research and build a comprehensive keyword and content plan for a long term SEO strategy.

✓ Be able to perform advanced competitor analysis and derive benchmark key performance indicators to dominate the competition.

✓ Be able to conduct a complete SEO audit on a live website and provide recommendations for organic search ranking improvements

✓ Be able to implement advanced on-page and off-page SEO techniques to achieve specific business objectives.

✓ Be able to manage SEO projects in-house or through an external marketing agency and better communicate with key stakeholders.

By the end of the class, participants will:

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COURSE OUTLINE

ADVANCED KEYWORD RESEARCH AND SEO CONTENT STRATEGYInstructor-Led | Lecture, case study, demonstration and modelling, drill and practice, concept formation

▷ Breakdown and review of keyword research tools ▷ Building an advanced keyword research and

content plan ▷ Competitor keyword research and analysis ▷ Comprehensive mapping of content formats to

search queries ▷ How to integrate your content strategy with an

SEO strategy ▷ Prioritising budget and resources for high ROI

content with high ranking potential

ADVANCED ON-PAGE SEOInstructor-led | Lecture, demonstration and modelling, drill and practice, case study, group discussion, group presentation, group project work

▷ Understanding complex search engine algorithms ▷ Interpreting Google Search Quality Rater Guidelines in-depth ▷ Structuring content and information architecture for SEO ▷ How to rank for short tail (generic) and long tail (specific)

keywords ▷ How to deal with conflicting perspectives (UX Vs. SEO) ▷ Implementing structured data markup with Schema.org and

rich snippet testing tool ▷ Conducting advanced technical SEO audit and resolving

technical issues ▷ Dealing with duplicate content ▷ Reviewing existing content and recommending progressive or

radical improvements to boost rankings ▷ Conducting internal and external linking audit

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COURSE OUTLINE (CONT…)

ADVANCED OFF-PAGE SEOInstructor-led | Lecture, demonstration and modelling, case study, drill and practice, concept formation, individual project work

▷ Conducting a comprehensive off-page SEO audit ▷ Generating off-page SEO reports for management

review ▷ Online reputation management ▷ How to research and create ultra-linkable assets ▷ Advanced link building strategies

ADVANCED SEO STRATEGIES AND ANALYTICSInstructor-led | Lecture, demonstration and modelling, drill and practice, case study, individual project work

▷ Assessing whether SEO is a viable digital channel for your organisation

▷ Managing external SEO agencies and in-house SEO function

▷ Conducting a comprehensive SEO audit ▷ Analysing keyword ranking reports and proposing SEO

initiatives to boost overall rankings ▷ Advanced competitor SEO analysis and benchmarking ▷ Calculating ROI of your SEO campaigns ▷ Tracking and analysing essential SEO metrics and

recommending improvements

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COURSE OUTLINE (CONT…)

BONUSInstructional-led | Lecture, case study

▷ Optimising for other search engines (Bing, Baidu, Naver, YouTube, App Store, etc.).

▷ Latest Search Engine Optimisation trends ▷ International SEO ▷ How to fix a search engine penalty

ASSESSMENT COMPONENT▷ Individual Project Work ▷ Case Study with Activity Sheet (Written Assessment)

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CERTIFICATIONA D V A N C E D S E A R C H E N G I N E O P T I M I S A T I O N C O U R S E A Certification of Achievement by Equinet Academy will be awarded to candidates who

have achieved at least 75% attendance.

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DYLAN SUNT R A I N E R P R O F I L E

Dylan is the Founder, Marketing Director, and Director of Training of Equinet Academy. Throughout his career as a Search Marketing Specialist, he audited over 300+ SEO/SEM campaigns, conducted SEO classes for over 1500+ trainees, and provided consultancy to dozens of Small Medium Enterprises, Global Brands, Academic Institutions, and Government Organisations across the Infocomms, Travel, Hotel, Retail, eCommerce and B2B & B2C industries. Some of his clients include DHL, Fuji Xerox Asia Pacific, Microsoft, Emmerson, Singhealth, and Singtel.

During his previous role as a Search Marketing Consultant, he facilitated the SEO site revamp and migration for SingHealth (Singapore’s largest academic medical centre) HealthXchange web portal, a content hub for trusted health tips tailored for Asia, while successfully maintaining the web portal’s search engine ranking positions on Google. Traffic volume increased by over 100% within a year after the successful revamp. He currently manages digital marketing campaigns for several companies in Asia, all consistently generating online leads and observing stable profit growth.

Dylan is also a certified adult educator with the WSQ Advanced Certificate in Training and Assessment (ACTA) and certified curriculum developer with the WSQ Diploma in Adult and Continuing Education (DACE), awarded by the Institute of Adult Learning (IAL), previously an institute under SkillsFuture Singapore (Formally WDA) and now an autonomous institute within the Singapore University of Social Sciences (SUSS).

He is a dedicated trainer and curriculum developer who prides himself in delivering quality training to ensure learners take away applicable knowledge and skills they can immediately put to action.

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KEVIN DAMT R A I N E R P R O F I L E

Kevin is the Founder and Director of Product & Marketing for Aemorph Digital Agency.

Kevin started in digital marketing, specialising in Search Engine Optimisation after leaving a career in banking and finance. He now has almost 10 years of experience gathering thousands of auditing hours on 300+ websites in all industries such as F&B, finance, insurance, e-commerce, medical and b2b services, serving clients such as MSIG Insurance, Bizcover Insurance, TWG Tea, Aura Group, Merger Markets (Acuris) and dozens of local SME's, across Australia, New Zealand, Hong Kong, the United States and Singapore.

In his capacity as the lead consultant and strategist for client campaigns, he's facilitated SEO migrations and site revamps consisting of 4-5000 URL's that lead to a 20% increase in traffic. In another case, Kevin helped revitalise an outdoor furniture client after a botched CMS migration from Wordpress to Magento and helped this outdoor furniture client recover their rankings, originally from top 5 before migration, to page 3, to recovering and improving their position to the top 3 rankings. In a third case local to Singapore, the client was not getting results after 6 months working with a provider but after making the switch to Kevin's agency saw a 620% increase in traffic to well over 10,000 visits a month and growing profit.

Kevin is also a certified adult educator with the WSQ Advanced Certificate in Learning and Performance (ACLP) awarded by the Institute of Adult Learning (IAL), previously an institute under SkillsFuture Singapore (Formerly WDA) and now an autonomous institute within the Singapore University of Social Sciences (SUSS).

Kevin is a dedicated practitioner and trainer who's paving the way by helping companies create profitable online channels and delivering high quality, relevant and easy to implement training to ensure learners can get immediate results and build upon their knowledge.

*Only one trainer will be facilitating per class*14

WHY LEARN AT EQUINET?ADVANCED SEARCH ENGINE OPT IMISAT ION COURSE

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COMPANIES WHO HAVE ATTENDED OUR COURSESO U R C L I E N T E L E

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COMPLIMENTARY REFRESHERRe-attend the course, free of charge. Up to 1 complimentary refresher for up to 3 years after the last date of the course attended.*

POST-TRAINING SUPPORTThe post-training support programme is available to past trainees who have successfully completed the course. It serves as a consultation to address any hurdles faced while implementing the strategies and tactics shared during the course on real world campaigns. Contact your course trainer directly via email.

HANDS-ONRetain knowledge better through practice and feedback. We apply instructional design methodologies such as Gagne’s 9 Events of Instruction to enhance your learning and retention.

STRUCTURED CURRICULUMC O M P R E H E N S I V E A N D

Course modules are designed to build on the foundations, gradually leading up to the main course, and finally reinforcing the concepts learned through practice and feedback.

* Refresher seats are specially allocated for refresher trainees and are non-participative. Refresher trainees may opt to take up participative seats subject to availability.

E N J O Y A C C E S S

G E T

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Feature NameW R I T E H E R E

INDUSTRY EXPERTSD E V E L O P E D A N D D E L I V E R E D B Y

Our team of digital marketers are passionate individuals dedicated to imparting their years of knowledge and experience to our learners.

UP-TO-DATEC U R R I C U L U M A N D C O U R S E W A R E A R E

Our curriculum developers who are in charge of keeping the curriculum and courseware up to date are active practitioners and experts in their respective fields.

REAL-WORLD PRACTICAL SETTING

R E A L I S T I C ,

Shorten your learning curve through real-world case studies and practical examples.

MODERN TRAINING FACILITIES

E X P E R I E N C E

Our training rooms are equipped with laptops, 500mbps internet connection, hexagon-shaped cluster seating, and comfortable swivelling chairs, providing you a cozy yet open learning environment.

ACTIONABLE STRATEGIES

T A K E A W A Y

Takeaway actionable strategies, frameworks, and processes you can implement to new or existing campaigns.

3-YEAR ACCESS TO COURSE MATERIALS

G A I N

Worried your course materials accessed a year ago have become outdated? Fret not, signing up for this course gains you 3-year access to the course materials via our learning management system.

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Will Facer

“I have a high level knowledge of the topic, but have never fully learnt to an advanced level. Now, thanks to the help of Equinet and Kevin Dam, I am very confident in my abilities to run a successful SEO strategy.”

T r e m c o C P G

TESTIMONIALSW H A T O U R T R A I N E E S S A Y A B O U T O U R C O U R S E

Effendy Chearles“The course is very useful to understand what really matters in building a trustable, well-ranked website which is good for both human visitors and the SEO engine. Kevin delivered the course very well and shared a lot of his own good and relevant experiences.”

Yeo Chuen Chuen

“The Advanced SEO Course is hands-on and useful. As a business owner, this provides a good overview of what I need to do within a short period of time. I'm more confident that I can execute the content and SEO strategy optimally for my company after this course.”

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Maurice Mok

“Kevin is an awesome trainer who takes the time to explain things clearly. Highly recommend my peers to take up the course.”

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COURSE INFORMATIONADVANCED SEARCH ENGINE OPT IMISAT ION COURSE

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COURSE FEES & SCHEDULESCOURSE FEES COURSE

SCHEDULESOriginal course fee: $888

Promotional course fee: $802.50 (inclusive of GST)

View Available Course Dates via https://www.equinetacademy.com/courses/aseo-course-registration/

Online classroom and Face-to-face learning modes available.

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FAQsF R E Q U E N T L Y A S K E D Q U E S T I O N S

+ What is the difference between the WSQ SEO course and this advanced course?The WSQ SEO course covers the fundamental concepts of search engine optimisation. The advanced SEO course goes into more detail covering more advanced concepts of search engine optimisation. You may go through and review both course outlines in detail and contact us should you have any specific questions on this.

+ Is 2 days sufficient to meet the learning objectives?Equinet Academy's courses are designed to provide bite-sized yet comprehensive information to be delivered within 1-3 days. The courses not only include theory but also hands-on practical experience so that trainees can take away applicable knowledge.

If you feel that you have not met the learning objectives at the end of the course, you are always welcomed to resit the course online without any cost on your end. You will also have 3-year access to the courseware online which you may review, and post-training Ask Me Anything sessions to address your challenges with a subject matter expert.

If you want to acquire foundational knowledge and skills in search engine optimisation, you may sign up for the WSQ SEO course prior to this course.

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FAQsF R E Q U E N T L Y A S K E D Q U E S T I O N S

+ What is the difference between online classroom and face-to-face traditional classroom?Typically, in a traditional classroom, classes are conducted with 1 trainer to 20 – 24 learners in a cluster or classroom seating format. Group discussions, group presentations, lectures, peer-to-peer coaching are all conducted face-to-face (in-person).

In an online-based classroom, lessons will be delivered via a video conferencing software, Zoom. Lectures will be conducted via screensharing, while group discussions and group brainstorming will be conducted via “breakout” rooms (individual virtual rooms) to split up discussions into smaller groups.

Both learning modes essentially offer the same course content and learning outcomes.

Read the Online-based Classroom Learner Guide for a more detailed comparison on both formats.

+ Can’t I learn everything online?Our courses offer a very hands on approach so that you will be able to apply these content marketing strategies learnt in the course in real life practical situations. Moreover, our trainers are industry experts who can clarify your doubts in real time. We also offer post-training support which includes unlimited 2-hour Ask Me Anything sessions with an industry expert for up to 3 years, an online refresher seat within 3 years post-training, forum support, and 3-year access to up-to-date courseware via the learning portal.

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FAQsF R E Q U E N T L Y A S K E D Q U E S T I O N S

+ If I have specific questions relating to my SEO campaigns after the course, can I consult the trainer?Yes, you may most certainly book unlimited complimentary 2-hour Ask Me Anything sessions with a subject matter expert for up to 3 years to clarify your doubts or address any challenges you may be facing. The links to book your Ask Me Anything sessions will be emailed to you after your course.

+ Do I have to prepare anything before attending the course?For in-person training, do bring along a laptop. You also have the option to loan a laptop from us for the duration of the course. You may also want to bring along a jacket in case the room gets cold.

For online classes, do ensure you have a functional laptop and have Zoom installed prior to class. For more details, you may read the Online-based Classroom Learner Guide.

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+ Are there any other prerequisites/criteria I need to meet in order to attend this course?You are required to have basic computer navigational skills such as opening and closing, dragging and dropping, copying and pasting of files.

If you have no prior experience in search engine optimisation, attending the WSQ SEO course prior to this course is recommended, although not a requirement.

+ Will this course allow me to acquire sufficient skills to find a job as a digital marketer?Though you may gain useful skills and applicable knowledge after completing this course, landing a job in digital marketing is a different level as some field experience is required. For more information on kickstarting a career in digital marketing, you may explore our Digital Marketing Career Portal.

FAQsF R E Q U E N T L Y A S K E D Q U E S T I O N S

+ How do I sign up?You can sign up for this course through this link. Once you have registered for the course, we will follow up with you via email regarding your course registration.

+ I’m still unsure whether this course can help me meet my objectives.If you’re unsure about your learning objectives, you may use the Course Selector Tool to get course recommendations tailored to your needs, or claim your free 5-step Digital Marketing Strategy Guide.

If you are still unsure whether this course is suitable for you, please leave your contact details here. A course consultant will get in touch with you to recommend appropriate course(s) based on your learning objectives.

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A D V A N C E D S E A R C H E N G I N E O P T I M I S A T I O N C O U R S E

*https://www.equinetacademy.com/advanced-seo-course/

Learn Advanced, Practitioner-level SEO Strategies as Executed by Industry Experts

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