Advanced Marketing Management Class 3
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Nature of marketing research
Transcript of Advanced Marketing Management Class 3
Nature of marketing research
1.Marketing research is an input to decision making
2. MR is a continuous process
3.MR in interdisciplinary in nature
4.MR is descriptive
5.MR is exploratory
6.MR is predictive
8.MR gives meaning to data
9.MR is gathering information
10.MR is a team work
11.MR is a profession
