Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference
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Transcript of Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference
![Page 1: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/1.jpg)
ADVANCED KEYWORD RESEARCHLSI MASTERY AND
AUTHORITATIVE CONTENT THEMING
KIM TYRONE [email protected]/kimtyroneagapito
#kimoftheworld kimoftheworld kim.tyrone.agapito kimoftheworld.com
![Page 2: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/2.jpg)
ADVANCED KEYWORD RESEARCH
What is ADVANCED?
![Page 3: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/3.jpg)
ADVANCED KW Research Process
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
ADVANCED KEYWORD RESEARCH
![Page 4: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/4.jpg)
ADVANCED KW Research Process
SelectPopulate
Sort
AnalyzeSocial
Test
Rinse and Repeat
ADVANCED KEYWORD RESEARCH
![Page 5: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/5.jpg)
Select
Trends
Social
News
Offline
Trends
Social
News
Offline
Fun and Easy to Produce
Must Be Timely
High Traffic Spikes
Seasonal
ADVANCED KEYWORD RESEARCH
![Page 6: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/6.jpg)
Select
Trends
Social
News
Offline
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
ADVANCED KEYWORD RESEARCH
![Page 7: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/7.jpg)
Select
Niche
Expert
Authority
Go To Website
Niche
Expert
Authority
Go To Website
High Value Websites
Produced, Published and Maintained by Niche Expert
Can Essentially become Authority Websites
Can Later Have High Direct Traffic
ADVANCED KEYWORD RESEARCH
![Page 8: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/8.jpg)
Select
Niche
Expert
Authority
Go To Website
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
ADVANCED KEYWORD RESEARCH
![Page 9: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/9.jpg)
Select
Theme
Element
Lists
Mashups
Theme
Element
Lists
Mashups
Fun and Easy to Produce
Can Target Multiple Niches
Banks Highly on Social Media Traffic
ADVANCED KEYWORD RESEARCH
Usually Has a Wide Demographic Target
![Page 10: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/10.jpg)
Select
Theme
Element
Lists
Mashups
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
ADVANCED KEYWORD RESEARCH
![Page 11: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/11.jpg)
Select
Trends
Social
News
Offline
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
ADVANCED KEYWORD RESEARCH
![Page 12: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/12.jpg)
SelectSelect
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
ADVANCED KEYWORD RESEARCH
Specific
Can be Based on Fresh New Data w/o HistoryCan be Based on Old Data w/ New Permutation
Broad to Specific
Can be Very Well Sniped
Heavily Relies on Historical Trends
ThematicHow to <keyword>Top List of <keyword>
Relies on Search VolumeSocial Data
Trends ThemeNiche
Social Interest
![Page 13: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/13.jpg)
SelectSelect
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
Knowing Your Website Type is the Key to your Keyword Research
ADVANCED KEYWORD RESEARCH
![Page 14: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/14.jpg)
ADVANCED KW Research Process
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
ADVANCED KEYWORD RESEARCH
![Page 15: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/15.jpg)
ADVANCED KW Research Process
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
ADVANCED KEYWORD RESEARCH
![Page 16: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/16.jpg)
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
In Order to Find Gems, You First Need to Collect a Lot of Rocks
Populate
ADVANCED KEYWORD RESEARCH
![Page 17: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/17.jpg)
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
Key to Collecting a Lot of Rocks = Tools. Why?
Populate
ADVANCED KEYWORD RESEARCH
![Page 18: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/18.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Populate
Checking the Keywords of Your CompetitorsView Source
SpyFu [link]KeywordSpy [link]
More about Tools on Sort and Analyze Unit
ADVANCED KEYWORD RESEARCH
Alexa [link]
SEODigger [link]
![Page 19: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/19.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Populate
More about Tools on Sort and Analyze Unit
ADVANCED KEYWORD RESEARCH
Competitor Keyword Espionage
View Source
Alexa
![Page 20: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/20.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Populate
ADVANCED KEYWORD RESEARCH
Competitor Keyword Espionage
Keywords Your Competitors are Targeting on PPC / SEO
![Page 21: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/21.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Populate
ADVANCED KEYWORD RESEARCH
Competitor Keyword Espionage
Keywords Your Competitors are Targeting on PPC / SEO
![Page 22: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/22.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Populate
ADVANCED KEYWORD RESEARCH
Competitor Keyword Espionage
Keywords Your Competitors are Targeting on PPC / SEO
![Page 23: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/23.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Populate
Manually Harvest Keywords from Different Sources
Google Keyword Tool [link]Google Suggest [link]
ADVANCED KEYWORD RESEARCH
YouTube Keyword Tool [link]Keyword Discovery [link]Wordtracker [link]Wordpot [link]
![Page 24: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/24.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Populate Use Google Keyword Tool
ADVANCED KEYWORD RESEARCH
![Page 25: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/25.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Populate Use Google Keyword Tool
ADVANCED KEYWORD RESEARCH
![Page 26: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/26.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Populate Use Google Keyword Tool
ADVANCED KEYWORD RESEARCH
![Page 27: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/27.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Populate Use Google Keyword Tool
ADVANCED KEYWORD RESEARCH
Include / Exclude TermsUse Exact MatchRemove Sensitive / Not Needed KW Footprints (brand names)Target Specific Country / LanguageManipulate Columns
Google KW Tool Tips
Use Check All FF / Chrome Plugin to Get KW from Ad Group Ideas [BETA]
![Page 28: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/28.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Populate
Use Tools to Automatically Populate Your KW List
ScrapeBox [link – Paid Software]
Market Samurai [link] – Free Version Works
ADVANCED KEYWORD RESEARCH
More about Tools on Sort and Analyze Unit
![Page 29: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/29.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Populate Use ScrapeBox to Scrape KWs
ADVANCED KEYWORD RESEARCH
![Page 30: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/30.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Populate Use ScrapeBox to Scrape KWs
ADVANCED KEYWORD RESEARCH
![Page 31: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/31.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Populate Use ScrapeBox to Scrape KWs
ADVANCED KEYWORD RESEARCH
![Page 32: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/32.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Populate Use ScrapeBox to Scrape KWs
ADVANCED KEYWORD RESEARCH
Massive KW List BuildingThousands to Hundreds of ThousandsDifferent Niches, Themes, TrendsDifferent Markets / LocalScales Up KW Research DramaticallyFind KWs/ Niches / Themes You’ve Never Considered Before
![Page 33: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/33.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Populate Use Market Samurai to Populate KW List
ADVANCED KEYWORD RESEARCH
![Page 34: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/34.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Populate Use Market Samurai to Populate KW List
ADVANCED KEYWORD RESEARCH
![Page 35: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/35.jpg)
ADVANCED KW Research Process
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
ADVANCED KEYWORD RESEARCH
![Page 36: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/36.jpg)
ADVANCED KW Research Process
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
ADVANCED KEYWORD RESEARCH
![Page 37: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/37.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Keyword Inclusion / Exclusion
ADVANCED KEYWORD RESEARCH
Sort
![Page 38: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/38.jpg)
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
Keyword Inclusion / Exclusion
ADVANCED KEYWORD RESEARCH
Sort
![Page 39: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/39.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Keyword Inclusion / Exclusion
ADVANCED KEYWORD RESEARCH
Sort
Treating Massive KW List
No Tool Allows You to Manage This Amount of KWs Efficiently
With a Little Bit of RegEx / Already Available Plugins Notepad++ Can Do Wonders for KW Research and other things
![Page 40: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/40.jpg)
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
Keyword Inclusion / Exclusion
ADVANCED KEYWORD RESEARCH
Sort
![Page 41: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/41.jpg)
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
Keyword Inclusion / Exclusion
ADVANCED KEYWORD RESEARCH
Sort
![Page 42: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/42.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Keyword Inclusion / Exclusion
ADVANCED KEYWORD RESEARCH
Sort
Mark Based on KW’s Word CountMark Based on KW’s Character Count, etc
Mark Based on Included Word(s) [shown]Mark Based on Excluded Word(s)
![Page 43: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/43.jpg)
ADVANCED KW Research Process
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
ADVANCED KEYWORD RESEARCH
![Page 44: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/44.jpg)
ADVANCED KW Research ProcessSelect
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
ADVANCED KEYWORD RESEARCH
![Page 45: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/45.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Analyzing KW Metrics
ADVANCED KEYWORD RESEARCH
Analyze
Keyword Metrics – Help You Decide the Value of Your KW
![Page 46: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/46.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Analyzing KW Metrics
ADVANCED KEYWORD RESEARCH
Analyze
Tools You Can Use
![Page 47: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/47.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Analyzing KW Metrics
ADVANCED KEYWORD RESEARCH
Analyze
Freaking Awesome
KW(s)
Search Volume
Search Match Type
Audience Location
CPCAdvertiser
Competition
KW Trends
KW Competition
Others
![Page 48: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/48.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Analyzing KW Metrics
ADVANCED KEYWORD RESEARCH
Analyze
Search Volume
Daily
Weekly Monthly
Yearly
![Page 49: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/49.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Analyzing KW Metrics
ADVANCED KEYWORD RESEARCH
Analyze
Search Match Type
Broad
[Exact]
“Phrase”
![Page 50: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/50.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Analyzing KW Metrics
ADVANCED KEYWORD RESEARCH
Analyze
Audience Location
Global
Regional
Local
![Page 51: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/51.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Analyzing KW Metrics
ADVANCED KEYWORD RESEARCH
Analyze
CPC
High Paying KW
Medium Paying KW
Low Paying KW
![Page 52: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/52.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Analyzing KW Metrics
ADVANCED KEYWORD RESEARCH
Analyze
Advertiser CompetitionHigh
Medium
Low AdWords Comp
AdWords CPC
AdWords CTR
![Page 53: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/53.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Analyzing KW Metrics
ADVANCED KEYWORD RESEARCH
Analyze
KW Trends
Seasonal Non Seasonal
![Page 54: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/54.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Analyzing KW Metrics
ADVANCED KEYWORD RESEARCH
Analyze
KW Competition
SEO Competition
Title Competition
URL Competition
Advertiser Competition
![Page 55: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/55.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
KW Difficulty
ADVANCED KEYWORD RESEARCH
AnalyzeTitle
Competition
SEO
Competition
URL Competition
Sear
ch
Volum
e
Advertiser
Competition
KW
Effectiveness
Index (KEI)
Site
s Alre
ady
Rank
ing
![Page 56: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/56.jpg)
ADVANCED KEYWORD RESEARCH
![Page 57: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/57.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
KW Difficulty
ADVANCED KEYWORD RESEARCH
Analyze
![Page 58: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/58.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
KW Difficulty
ADVANCED KEYWORD RESEARCH
Analyze
![Page 59: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/59.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
KW Difficulty
ADVANCED KEYWORD RESEARCH
Analyze
EasyDoableNot The Easiest
DifficultDon’t Waste Your Time
Extremely Easy
Could Be Tough
![Page 60: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/60.jpg)
ADVANCED KEYWORD RESEARCH
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
KW DifficultyAnalyze
![Page 61: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/61.jpg)
ADVANCED KEYWORD RESEARCH
Tons of Keywords
Massive KW Research
Great Big / Thematic Sites
Great for Long TailsGeneral Overview : KW Competition
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
KW DifficultyAnalyze
Great for Sniping Micro Niches
![Page 62: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/62.jpg)
ADVANCED KEYWORD RESEARCH
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
KW DifficultyAnalyze
![Page 63: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/63.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
KW Difficulty
ADVANCED KEYWORD RESEARCH
Analyze
Export
Export
Merge
Master File w/ All Metrics
Keyword Difficulty Column
New Master File
![Page 64: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/64.jpg)
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
KW Difficulty
ADVANCED KEYWORD RESEARCH
Analyze
Until You’re Ready to Face Ugly Spreadsheets with a Lot of Numbers, You’re Not Ready for a Serious Advanced KW Research
![Page 65: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/65.jpg)
ADVANCED KEYWORD RESEARCH
![Page 66: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/66.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
KW Difficulty
ADVANCED KEYWORD RESEARCH
Analyze
![Page 67: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/67.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
KW Difficulty
ADVANCED KEYWORD RESEARCH
Analyze
Add Unique / Own Variables Assign Numeric Values to Non-numeric Variables Such as SENuke’s KW DifficultyAdd Other Factors to Consider Based on Your SEO Strategies, Comp, Timeframe etc.
![Page 68: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/68.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
KW Difficulty
ADVANCED KEYWORD RESEARCH
Analyze
![Page 69: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/69.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
KW Difficulty
ADVANCED KEYWORD RESEARCH
Analyze
Great KW Difficulty ScoringRanking Analysis Containing Important SEO Factors
You can Easily Integrate KW Difficulty Scoring as it is a Numerical Value
![Page 70: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/70.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
KW Difficulty
ADVANCED KEYWORD RESEARCH
Analyze
Top 10 Serp Results
Page Authority
Page Linking Root Domains
Domain AuthorityRoot Domains Linking to Root Domain
![Page 71: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/71.jpg)
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
Takeaways on KW Difficulty and KW Analysis
ADVANCED KEYWORD RESEARCH
Analyze
It’s Your Research and Ultimately It’s Your DataInclusion of Your Own Unique Metrics Based on Your SEO Strategies / Techniques is CrucialKW Research is Math and Science – It Involves Numbers, Permutations and Formulas
![Page 72: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/72.jpg)
ADVANCED KW Research Process
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
ADVANCED KEYWORD RESEARCH
![Page 73: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/73.jpg)
ADVANCED KW Research Process
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
ADVANCED KEYWORD RESEARCH
![Page 74: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/74.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Making Your KWs Social and Trendy
ADVANCED KEYWORD RESEARCH
Social
Trends Based Types of Website: News, Regular Multiple Niche BlogsSites That Aim to Stay Relevant, Trendy and SocialSites That are Interested in Huge Traffic SpikesSites That Run Offers or Campaigns Based on Trends / Immediate Need (CPAs)
![Page 75: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/75.jpg)
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
Making Your KWs Social and Trendy
ADVANCED KEYWORD RESEARCH
Social
Social is Important because it Presents Current, Verifiable, Observable and In-Your-Face Keyword Data
Why is Social Important?
![Page 76: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/76.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Making Your KWs Social and Trendy
ADVANCED KEYWORD RESEARCH
Social
![Page 77: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/77.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Making Your KWs Social and Trendy
ADVANCED KEYWORD RESEARCH
Social
![Page 78: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/78.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Making Your KWs Social and Trendy
ADVANCED KEYWORD RESEARCH
Social
![Page 79: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/79.jpg)
SelectPopulat
e
Sort
AnalyzeSocial
Test
Rinse and Repeat
Making Your KWs Social and Trendy
ADVANCED KEYWORD RESEARCH
Social
![Page 80: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/80.jpg)
ADVANCED KW Research Process
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
ADVANCED KEYWORD RESEARCH
![Page 81: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/81.jpg)
ADVANCED KW Research Process
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
ADVANCED KEYWORD RESEARCH
![Page 82: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/82.jpg)
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
Testing and Validation
ADVANCED KEYWORD RESEARCH
It’s the Only Way to Prove Every KW Research Ninja Tactic You Applied Worked
Test
If it didn’t work, go BACK a FEW steps, you probably did something wrong: misinterpreted a data, miscalculated a metric, underestimated the competition or overestimated yourself.
Split Testing (another topic)
Test via PPC (another topic)
![Page 83: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/83.jpg)
ADVANCED KW Research Process
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
ADVANCED KEYWORD RESEARCH
![Page 84: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/84.jpg)
ADVANCED KW Research Process
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
ADVANCED KEYWORD RESEARCH
![Page 85: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/85.jpg)
Educ
ate Reading
AskingExperimentingSharingCollaborating
Criti
cize Facts
StatementsClaimsStandards
Anal
yze Metrics
DataCompareContrastCorrelate
Valid
ate Test
CheckApplicationCorroborate
Add Tools
SoftwareAdd-onsScriptsSources
This is true to ALL SEO Skill Set
ADVANCED KEYWORD RESEARCH
Your KW Research (SEO) is ADVANCED (if)
![Page 86: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/86.jpg)
ADVANCED KW Research Process
ADVANCED KEYWORD RESEARCH
Select
Populate
Sort
AnalyzeSocial
Test
Rinse and Repeat
![Page 87: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/87.jpg)
LATENT SEMANTIC INDEXING MASTERY
LSI = Latent Semantic Indexing
![Page 88: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/88.jpg)
LATENT SEMANTIC INDEXING MASTERY
dateI want to go on a date with you.What’s the date today?
notebookThe kid turned her notebook into a coloring book.My notebook is an Intel Core i7 MSI.
![Page 89: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/89.jpg)
LATENT SEMANTIC INDEXING MASTERY
typesWebsite types and the primary keywords you’re going to target are inter-related. The guy types fast because his paper is due today.
apocalypsemarvel, apocalypse, thanos, x-men, avengers, iron man, fantastic four
walking dead, apocalypse, zombie, left 4 dead, resident evil
![Page 90: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/90.jpg)
LATENT SEMANTIC INDEXING MASTERY
LSI = Latent Semantic IndexingLSI is Google’s sh*t to fully understand my sh*t, correlate it to that guy’s sh*t with that girl’s sh*t and differentiate his sh*t from your sh*t…
![Page 91: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/91.jpg)
LATENT SEMANTIC INDEXING MASTERY
LSI = Latent Semantic Indexing…where sh*t can be: query, content, metas, tags, captions, keywords etc.
![Page 92: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/92.jpg)
LATENT SEMANTIC INDEXING MASTERY
LSI Keywords TipsSemantically related termsUse niche jargon / industry standard termsPopular mother KWs whenBrand names whensCelebrities, industry leaders / pioneers
![Page 93: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/93.jpg)
LATENT SEMANTIC INDEXING MASTERY
Tools for LSI Keyword Suggestion?You don’t need a tool for that.
![Page 94: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/94.jpg)
LATENT SEMANTIC INDEXING MASTERY
![Page 95: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/95.jpg)
LATENT SEMANTIC INDEXING MASTERY
Visuwords
![Page 96: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/96.jpg)
LATENT SEMANTIC INDEXING MASTERY
![Page 97: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/97.jpg)
AUTHORITATIVE CONTENT THEMING
Authoritative Content Theming
Technique to Improve Your Site’s Integrity and AuthorityA Way to Streamline Your ContentA Method to Keep Your Pages and Posts FocusedIt Directs Your Website to a Purpose (whatever that is).
What?
![Page 98: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/98.jpg)
AUTHORITATIVE CONTENT THEMING
Authoritative Content Theming
Build AuthorityTotal Niche DominationPromote BrandingUser Trust and LoyaltySearch Engine TrustPotential to Go Viral
Why?
![Page 99: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/99.jpg)
AUTHORITATIVE CONTENT THEMING
Authoritative Content Theming
Write Quality, Quantity and Original ContentSemantically Related Themes or SubjectsBe Generous in Linking Based on RelevancyBe Generous in Linking Based on Obligation (Creative Commons etc)Write on Other Sites About the Same Theme
How?
![Page 100: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/100.jpg)
AUTHORITATIVE CONTENT THEMING
Authoritative Content Theming
As Often as You CanEvery Time There is a Big Issue That All Industry Players / News Sources Will be Talking About
Every Time You Come Up with a Unique Idea for ContentWhenever There is a Question That Google Finds Hard to Answer
When?
![Page 101: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/101.jpg)
AUTHORITATIVE CONTENT THEMING
Authoritative Content Theming
You
Ghost WritersGuest Authors and BloggersCrowdsource When You Can
Who?
Hire Real Writers
![Page 102: Advanced Keyword Research, LSI Mastery and Authoritative Content Theming - Iloilo SEO Conference](https://reader033.fdocuments.net/reader033/viewer/2022042713/5480169eb4af9f6b668b4645/html5/thumbnails/102.jpg)
ADVANCED KEYWORD RESEARCHLSI MASTERY AND
AUTHORITATIVE CONTENT THEMING
KIM TYRONE AGAPITO
[email protected]/kimtyroneagapito
#kimoftheworld
kimoftheworld kim.tyrone.agapito kimoftheworld.com