Advanced Facebook Marketing Seminar
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Transcript of Advanced Facebook Marketing Seminar
Facebook Terminology
Profiles vs. Pages• Profiles are for people.• Pages are for business.
Friends vs. Fans• Friends are for profiles.• Fans are for pages.
Wall, Info, News Feed, Insights,
Places, & Tags.
?
Facebook Details150,561,820 users in the US.1,320,980 users in the state of Arkansas.108,200 users within 50 miles of Jonesboro.
•A simple Facebook Icon alerts visitors to your website of your presence on Facebook.•Custom Landing Tabs – a splash page for your Facebook Page that directs traffic back to your website or specific link.•Blogs – great way to promote your website on your Facebook page & cross promote your latest news, specials, or information.•Social Plugins – “Like” button, Facebook Comments or News Feed (this is a bit technical but can be done!)
*Data reflected as of 6/14/2011.
First WHY Are you on Facebook?
• SHOOT…AIM…READY!• WHAT IS YOUR PURPOSE?– Generate Sales?– Generate Leads?– Generate Support?
• WHO IS YOUR TARGET MARKET?
Herb’s Rule of Marketing Online
• Everyone has IADD• Everyone is Lazy– 90% Video over Text– 90% Fans never come back to Your Page– Keep it short and Sweet– Title MUST Grab Attention
• NEVER, EVER FORGET: WIIFM!– FEAR– GREED
WHY YOU FAN A PAGE
• Exact Target www.exacttarget.com
– 40% To Receive Discounts/Promotions– 39% Show Support for the Company– 36% To get FREEBIEs– -33% Updates on Products/Services– 29% Fun or Entertainment– 25% Exclusive Content
Facebook Pages: Analysis
Facebook Pages: Insights
• Log-in to your Facebook Account.
• Go to your business page.
• Select Edit Page or View Insights on right side of page.
Facebook Pages: InsightsDon't just glance at this data- take a closer look & APPLY!
What's Your Demographic?•Who's interacting on your page? Males? Females? Both? •How old are they?•Where are they from?•WhThese questions will help you understand how to address your
fans/likers. Understanding your demographic helps you decide
what content to share.
Who's "Liking" Your Page?The demographic of your fans may be different than those who actually interact. This will help you deliver relevant info from your business.
Facebook Pages: Insights
• What is Post Quality?o How engaging your posts are during a set period of time.
Post informational, educational & interactive content.
• Engage Your Followers:o Use several different forms of media to engage your
fans/likers. Anytime you create a video/radio commercial share it on your page!
What is Media Consumption?When you post a video, audio clip, or photo album on your page Facebook monitors how many times people click, view and share this content on Facebook.
Facebook Pages: Landing Tabs
- Static FBML - Photobucket - Basic HTML/CSS -
Facebook Pages: Landing Tabs
• First Impression • Visual Engagement
• Promote Specials
• Contests
• New Products
Resources:
-Basic HTML/CSS• Static FBML Fact Sheet • HTML Code Chart
-Photobucket - Static FBML
Landing Pages Options
• Pagemodo – Free Templates– http://legacy.pagemodo.com/
• IWIPA – Free Templates– http://www.iwipa.com
• Wildfire – No longer free but reasonable– http://help.wildfireapp.com/home
Facebook Vanity URL
http://www.facebook.com/username
Short, Simple & Easy to Remember
Facebook Decal For Your Store Front!
http://blog.blueskyfactory.com/facebook/make-your-own-facebook-sign
Social Plugins: The Like Buttono The Like Button can be
added to any website, simple as 1-2-3!
o Along with the Social API—Any website can be open with Facebook!
o You may need a developer to assist you.
o Benefits: - Brand Awareness - Content Sharing - Product Reviews - Specials/Offers (more accessible) - Personal
Interaction - Social Referrals
Management Tools
• Hootsuite http://hootsuite.com• Ninja Social http://bit.ly/NinjaSocial • HyperAlerts www.hyperalerts.no
Facebook Community Pageso Community Pages are a fairly unknown feature to
Pages on Facebook that helps local business users.
o Use your keywords: If you are are talking about services or events in your community, type the name of your town & city!
o Facebook uses keywords: Jonesboro, Arkansas and creates a central hub that collects any status, event or news article submitted on Facebook about ‘Jonesboro, Arkansas.’
o Same goes for Business Names: You may have a Community Page created by Facebook about your company—to see search Facebook—they are also created if you list your Company as your employer in your personal profile on Facebook.
Facebook Events
o Promote Your BIG Event on Facebook!
o Use your Facebook Page to create, share and invite people from your community to your event!
o Update the fans of the page.
INVITE
CREATE
SHARE
Facebook Promotions
Warning--Whatever You Do: DON'T BE A SPAMMER!
On ANY Social Media Outlet, balance your content.
Think of Social Media as a conversation: listen, respond when spoken to, and share interesting details.
If there is someone you want to talk to online, then introduce yourself!
Questions are important…
So let’s talk about some specific things you may want to ask about!
Feeling shy? Feel free to call me or email me!870.277.0174 or [email protected]
Abbi SilerFind Me Online:@abbisilerfacebook.com/plethslideshare.net/abbisilerlinkedin.com/in/abbisiler
[email protected] Code Sites:TrakQR
http://trakqr.com/dashboard/
QR Stuff http://www.qrstuff.com/
Thanks Again -- ASBTDC Online:
Facebook:http://www.facebook.com/ASU.SBTDC
Twitter:http://twitter.com/asbtdc_asu
Blog:http://www.asbtdc-asu.com/
Connect with Herb on LinkedIn:http://www.linkedin.com/in/asusbtdc
Thanks For Coming!
