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WHAT TO WRITE ON YOUR LANDING OR SALES PAGE TO SELL MORE OF

YOUR PRODUCTS

I must inform you from the very onset that this week’s lesson will be a detailed and interesting one. Study every single line and take notes. In this module, I will show you exactly how to use words to convince people to buy whatever product you sell on the Internet. Nothing convinces people to buy your products than the way you express yourself online. Forget fancy website graphics, forget beautiful colours. Truth is, a person who knows how to use words to attract and sell products on an ugly website will always outsell by a very big margin than someone who has the most beautiful website with average sales letter. Have you ever notice how I write my newsletter series? I'm very simple in my approach and this has proven to outperform even people who have all the bells and whistles on their websites. If you can master how to write an effective sales page, as I will show you, then making money will become an easy thing for you all year round, and even a life time.


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You will just use words as your most powerful tool to make money. Below is the 15 Step by step sales letter writing formula that has been responsible in helping some articulate bloggers make several millions of naira online. I'm going to analyse my Basic Technology Opt—In page and sales page with this 15 step copywriting formula (Copywriting is a term used to describe effective sales letter writing in internet marketing). Here is the link to my opt-in and sales letter pages. Just click on the link below. Basic Technology and

Technology Made Easy You must visit the links and spend 20 – 30 minutes to read it. Try to notice all the motivational elements in those pages. As I analyse the above sales page, you will start to understand what copywriting is all about. You must READ IT first before continuing with the rest of this tutorial. Go now and read… Are done reading that sales page? Welcome back. Now let’s go into the 15 step copywriting formula for a successful sales page.

http://sureincometips.com/Welcome%20To%20Basic%20Technology%20Products/BST%20Sueeze%20Page%20NEW.htm

http://sureincometips.com/BST%20Landing%20New%20Sales%20P/index.basictech%20landing%20page.htm


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Step 1: Grab the attention of your audience with your Big Promise Headline telling them, specifically, what you are going to show them. In the case of the site you just saw I did that by making this exact statement: (On the first link above)

In your own case, whatever niche market you are targeting, your Big promise must be spelt out on the headline. Step 2: Backup the big promise with a quick explanation (sub-headline) A look at my sub headline shows that I actually backed up my promise I made in the headline with a corroborating statement which goes thus:


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The above statement completes or proves that the Claim I made in the headline is possible because I have actually gotten things ready himself. Step 3: Identify the problem by telling a story A look further down the sales letter on the Academic site shows that I actually told a brief story about the product I needed them to go download. See it below:

Story telling helps you to connect on an emotional level with your target audience because most people who will be visiting your website are people going through the same situation that you promised providing a solution to, and which you have successfully done. This resonates with people who have been in the same shoes with you. The truth is people love stories, and they pay attention to every detail in stories that have resulted to a success.


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When you tell them stories, they convince themselves that if you can do it, then they too can overcome it. Step 4: Provide your solution - and prove it is the best option More especially, you must be very convincing in your sales letter and appear very real (in fact, you are real). For instance you can go to my sales letter page here: https://bit.ly/2BATysf to see how I presented myself to my audience, showing I knew what I was talking about. Did you ever notice how I presented my product as the only solution any aspiring Basic Technology teacher can take and get results? Truth is, if you have been on the list of many people, with the type of emails and free newsletters I write, it's very difficult to see people who give as much free but original content the way I give it. This creates trust, though not yet verified. How did I prove that my solution is the very best? I did that by first showing my knowledge on the subject matter.

https://bit.ly/2BATysf


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To accomplish a detailed training, more especially a practical one, one needs an audio visual material, a task to be accomplished, and an understanding of the concept. Before anyone pays for any of my product the person perceives value for the product more than the amount he’s paying. He believes that paying that money is an investment which can be earned many times over while making use of my product. More especially, I was very convincing in my sales letter and appeared very real. Did you notice that personally? Step 5: Detail the benefits in bullet points If you noticed on my sales page, immediately after introducing the product, I went ahead to create bullet points for it. What are the bullet points you ask? Bullet points are strategic benefits of the product in question or statement form. If it's a book, you can create bullet points from the table of contents by turning positive sides of that book to benefits. See how I did it below again:


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You show them in bullet points the way I did it on the sales page. If it's software, you do the same; just show the different benefits as well. Bullet points help the reader to ascertain the quality of the product at a glance. It gives them the idea of exactly what's inside what they are paying you for and makes the decision making process of buying faster. Step 6: Prove that you are the expert (credibility) Nothing creates more trust than your ability to successfully impress your credibility on the minds of your audience. If you must sell anything, you need to prove that you are an expert, knowledgeable in your field and worthy of patronage.


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Show that you know your stuff. Show that the claims you make are real. How do you do this? Present undeniable proof or evidence of your claims. In my case, I showed testimonials of real people who have used my product, and benefitted from it. See a few if you forgot:


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In your own case, if you are just starting, you can get testimonials for your product by simply sending a review copy to 5 people. Ask them to read it and give you their honest opinion about your book. Another way you can gather credibility is by the use of Social proof. Social proofs are people's positive comments about you and your products. If you blog, it is very easy to get social proof. When you write very good articles and people place very good comments in response to your well written articles that is a good social proof.


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You can just take a screenshot of it, paste onto a graphic software like Paint brush or Paint.net software, save as JPG file and upload on your website. To get the screen capture of any content on your laptop, press "PrtSC" on your keyboard, open up any Paint brush application on your computer and press "Ctrl V" to paste it. "PrtSC" stands for "Print Screen". Better still you can go to the link below and download a FREE screen capture software that I personally make use of. This tool is used to capture a certain portion of your screen. It is very easy to use. I will make a short video on it soon. Here>> https://bit.ly/2LOEvSC Another example of social proof is unsolicited email replies to any of your emails. When a prospect writes you back and gives a very good comment about your product or you, just copy, paste and save that screenshot for later use on your website. That is the method I use to gather the initial testimonies I used on my sales pages when I was starting out. Even as we speak, I still use this method in private niches where people try to protect their privacy because of the topic of the niche market. Examples are issues about weight loss, and health, where people do not feel comfortable showing off their faces.

https://bit.ly/2LOEvSC


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Step 7: Show proof/testimonials... you can also use an outside authority...such as statistics from research, or quoting an authority (i.e. "According to the Guardian Newspaper"). Although, I have touched on this aspect above, I'm just re-iterating it here and adding another way to prove or show testimonials. You can borrow the testimonials of other people who have used the system and achieved the result your product promises. Using outside authority sources is another powerful way to show proof or testimony that a particular concept or system works. Enough said for testimonials already. Step 8: Build up your value - Fragment your offer and then add it all up to increase value Building your value has to do with how to present your offer so that it has a higher perceived value in the minds of your target audience. When your audience perceives your product to be of high value, then patronage becomes easy because for one to buy any product, that product must be more valuable than the amount used to purchase it. (At least in the eyes of the one purchasing it). In the Basic Technology website, how did I do this? First I fragmented my offer in units (classes) and gave each class a


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monetary value. For instance I explored what the buyer should expect of my product:


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After stating what the buyer should expect, I went further to state the monetary value of the product as shown below:

By presenting the offer this way, it helps your target audience to appreciate the value of this product and helps them to make


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a quick buying decision when they just discovered that instead of paying N5,700 (Jss 1), N14,700(JSS 2) and N3,700 (JSS 3) they will pay N1,200 only for each product. To them it is a great deal. And if the prospect is truly in need of this product, the only thing that will stop him from buying it, is if he has no money to purchase it at that particular time. In your own case, most likely, you will start with a low ticket item such as an e-book. You enhance perceived value by including bonus ebooks and attaching a monetary value to them one by one. Most times, it’s always a good idea to add up to 3 related bonuses to a single product you are selling. The value of these bonuses should be more than the price you are asking your readers to purchase your book. When you write this way, then you have successfully implemented fragmentation and increased the perceived value of your offer. I know in my sales page for my Basic Technology product I did not include any bonuses since the products had enough videos to back me up on that already. Step 9: Add bonuses - Increase the value even more I have talked about bonuses above, still I want to re-iterate the essence of using bonuses to sell digital products. Why do you think most internet marketers use or add bonuses to all their products sales pages?


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It’s simply because it works. Most people do not purchase a product because of the value of that product; they do because there are one or two products which appeared in the bonus section of your offer. Others buy your product simply because having extra bonuses to sell your products simply imply massive value and people,like getting value for every dime they spend. I’m sure you do too. In ordering for this product on Advanced Blog Training for Beginners you will agree with me that you did enjoy my entire bonus package…Right? Step 10: Reveal Your Price This is obvious. It is a complete waste of time if after convincing your prospects to buy your product; you did not tell them how much your product goes for. You must include your product price on your sales page to make the buying process easier. Give them a price, and justify that price. You can do that using the tip I covered above about building up value and fragmentation. In pricing products especially ebooks, here is the guidelines I used. Though there are still other factors that affect this pricing model. 5 – 10 page book = Free 10 – 20 page book = N1500 20 – 40 page = N2500


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40 – 60 page = N4500 60 – 100 page = N6500. Any book longer than 100 pages, people hardly read them simply because people don’t have time to read novels just because they want solution to their problems. (My Basic Technology eBook was an exception because it is an Educational material) If you notice though, mine is on academics. In such a case, you must evaluate your pricing based on the prevailing price of such books in the normal market at bookshops before pegging your price (like my e-textbook on Basic Technology) Ebooks should be short, precise and straight to the point. Though there are exceptions to these rules. Some niche markets that are lucrative may have solutions to problemthat can result to serious relief to problems like Finance, savings, etc. For such niches, a book that has 14 pages can be sold for N5000 to N15,000. As long as what is in that book is guaranteed to help the buyers make back their spending by over 10 folds or more. For my Basic Technology eBook you saw the pricing pattern I applied already. For this Blog Training Corse, the pricing was a new ball game. Did you take note of that? Step 11: Inject Scarcity - Find a way to deliver this...via increased price, limited time, etc. Scarcity is one of the most powerful marketing tactics that makes people buy from you.


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Truth is, most people procrastinate a lot. If you know that you can always get a product anytime, there won’t be any need to hurry and get it. In fact you can decide to get it anytime. Anytime may be never, because due to procrastination, any of the following situations can happen to your prospect. A more serious or pressing problem can come up and take the money which was supposed to be used to buy your product. The prospect may simply get discouraged by friends and relatives when he discusses with them about buying products from the Internet. They may simply lose interest after a while. If they purchased immediately, they will be forced to use or just dump it. Any other situation not mentioned here… The question is, how do you inject scarcity into your offer? You do this by planting any of the following marketing tactics into your offer: 1. Limited Time Offer 2. Limited copies, slots, memberships, etc 3. Use of coupon for promotions 4. Reduced or discount prices 5. Closing of sales, training 6. Price increases etc. Although I did not actually follow this pattern in my Basic Technology niche, due to the fact that it is an academic product that is readily available at any time, I have done that in my Advanced Blog Training Sales page.


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In your case, the product should be presented as really scarce and only very limited copies are available. So you should as a matter of fact model your sales letter this way. Step 12: Give guarantee to remove/reverse all risk Giving guarantees minimizes risk for the buyer. When you give a guarantee, it shows that you are confident of what you are selling. For you to give a strong guarantee, you must be convinced that your solution works and you must honour any guarantee you give on your website. Personally, when I give guarantee, I have tested that product to work exactly as I said. More so, I can always prove it before anyone. Other people call giving guarantees risk reversal, meaning that all the risk is on the seller if the product fails to work. This is also called a product sales refund policy. In my sales page I did it by telling them that I will make full refund if the product does not meet the expected promises I committed to. I’m sure you may be wondering that since some Nigerians are cunning, most people will come back demanding a refund. Guess what? Nobody has come so far. Why?


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Because I kept my promise. No doubt reading thus far, you will agree with me that I have done a very good job with this training because I detailed everything you will ever need to succeed as a blogger in this niche. The only reason why you may fail is if you NEVER DID ANYTHING with what you have learned today. So your product must have a similar guarantee. You may use any of these guarantees in your own copy. “If you don’t get X result in 30 days, I will return your money.” “Try this today, if in 90 days after trying my system and it doesn’t work, I will not only pay you back what you paid, but also give you an extra N10,000 for wasting your time.” “In the unlikely event that this product did not work for you in the next 60 days, after completing and implementing this training course you can send a refund request, and I will send you back your payment while you keep the product.” Your guarantees can go in a similar line. When used well, you get more sales because it will help your reader to be rest assured that the money they are about to spend will be justified. And if it fails, you will give them back their money. Truth is sometimes, few people come back for refund request, when that happens; ensure you honour them to avoid trouble. Be rest assured that you will still make more money as many will never come back for refunds.


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To minimize refund request ensure your products are high valued and also have plenty of bonuses. Deliver all you promised. That’s the secret. Step 13: Call to Action - Be specific and tell them what to do to take action now Call to action simply means tell them what you want them to do. If you write your sales letter and you did not clearly tell your prospects you want them to buy your product, this will reduce sales for you. How did I do it on my Basic Technology sales letter?

I simply asked them to obtain the full version of my product in any of the classes of their choice by CLICKING on a link. I provided my bank account details at my order page, and listed all the details I needed from them to help me fulfill my own part of delivering my product to them. As shown below: And some of these details include a special email address where all payment emails is filtered. Also I asked them to provide a special subject line to help me streamline all orders and prioritize them.


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I also gave them an idea of exactly when they are to receive what they paid for. In this instance, I gave within 24 hours after payment confirmation. See it below:


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Step 14: Give warning that if they don't buy, here's what will happen (i.e. will remain in pain) In some sales letter that promotes a product that relieves pain, you can tell your audience what will happen to them if they continue to ignore your offer. After revealing the price of the training, you can paint a real picture of what may happen if they refuse to take the action you want them to take. For instance that may be the loss of a job, continuing to bear pains, continue in penury, lose an opportunity to make it financially, etc. So I ask them to take action to avoid this occurrence from happening. You should model yours this way as well. Step 15: Close with a reminder - a PS recap of everything A P.S. stands for Post Scripts. This is a term used by most internet marketers at the end of their emails or sales letters to enforce what has been said already. At other time, it could be an entirely different idea but somehow connected to the whole material on the sales page. In my training sales page, I simply used my double your money back guarantee as my P.S.


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This helps to remind people that their order is safe and they can join without fear. You should use this in your own sales copies when you start blogging and decide to write your own sales letters. For instance, in my case see how it looked:

Conclusion I want to believe that you understand all I have said in this tutorial and willing to use all the tips to explode your income as you produce a fine sales letter like mine soon. The truth is, all I have explained is all you need, to write a world class sales page. If you master these concepts, churning out a sales letter will not be a problem for you anymore. I spend about 5 hours writing and putting together the content of a sales letter. I spend another 5 hours formatting, designing the sales pages. At the end of the day, when you launch them, after the initial quick rush of sales which usually results to N200k – N300k of sales the first week, you continue to get trickles of 1, 2 or 5 copies of sales every week day of the week.


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Since I have different products with different sales pages, I sell at least 1 of them every day just writing free articles on my blog. This week’s lesson doesn’t have any need for a video. Let me know if you have questions. Just shoot me an email. See you next week. Regards, Mr. Benaiah Agejivwie. [email protected]

https://sureincometips.com/blog

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