ADVANCED BATTERIES - GLOBAL MARKET SIZE, REGULATIONS ... · Advanced Batteries – Global Market...

Advanced Batteries – Global Market Size, Regulations, Competitive Landscape and Pricing Analysis to 2020 © GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resold in any form.

REFERENCE CODE GDAE1075MAR | PUBLICATION DATE JUNE 2013

ADVANCED BATTERIES - GLOBAL MARKET SIZE, REGULATIONS,

COMPETITIVE LANDSCAPE AND PRICING ANALYSIS TO 2020

Advanced Batteries – Global Market Size, Regulations, Competitive Landscape and Pricing Analysis to 2020 2 © GlobalData. This report is a licensed product and is not to be copied, reproduced, shared or resold in any form.

Advanced Batteries – Global Market Size, Regulations, Competitive Landscape and Pricing Analysis to 2020

Executive Summary

Electric Vehicles Set to Drive the Market for Advanced Batteries

The advanced battery market, created by the

increasing development of Electric Vehicles (EVs),

has been growing steadily from 2008 to 2012,

despite a fall in battery cost due to a very sharp

increase in the number of EVs manufactured and

sold each year during this period. This increasing

trend in the EV batteries market is expected to

continue through to 2020, as a result of several

countries planning to increase their EV usage and

infrastructure during this period.

The following chart shows the market size for

advanced batteries created by cellphones, other

consumer electronics and EVs during the 2008–

2012 historic period and the expected market

created by these segments during the 2013–2020

forecast period.

Advanced Battery Market, Global, Market Segmentation ($bn), 2008–2020

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

Rev

enue

($bn

)

Cellphones Other Consumer Electronics Electric Vehicles Source: GlobalData

China is a Leading Producer and Consumer of Advanced Batteries

China is currently the largest consumer of

advanced batteries. This is due, in part, to the

huge consumer electronics sales in the country,

driven by its large, growing population and the

growing levels of expendable income among the

populace. China also has significant and growing

EV sales, which has led to a billion-dollar market

for advanced batteries each year since 2008.

China is also one of the most important

manufacturing hubs for advanced batteries.

Several Chinese companies are pioneers in

manufacturing advanced batteries. Besides this,

several international players have set up

manufacturing facilities in China through

partnerships or joint ventures in order to take

advantage of the low labor cost and also to capture

the regional demand in China and neighboring

countries.



Table of Contents

1 Table of Contents

1 Table of Contents .......................................................................................................................... 4

1.1 List of Tables............................................................................................................................ 8

1.2 List of Figures .......................................................................................................................... 9

2 Introduction to Energy Storage Devices....................................................................................... 10

2.1 Types of Energy Storage Devices .......................................................................................... 10

2.1.1 Mechanical ..................................................................................................................... 11

2.1.2 Electrical ......................................................................................................................... 11

2.1.3 Thermal .......................................................................................................................... 12

2.1.4 Electrochemical .............................................................................................................. 12

2.2 Types of Electrochemical Devices .......................................................................................... 13

2.2.1 Flow Batteries ................................................................................................................. 13

2.2.2 Fuel Cells ....................................................................................................................... 13

2.2.3 Electrical Batteries .......................................................................................................... 14

2.3 Technology Analysis of Advanced Batteries ........................................................................... 15

2.3.1 Characteristics of Advanced Batteries ............................................................................ 15

2.3.2 Lithium-ion Batteries ....................................................................................................... 16

2.3.3 Nickel-based Battery ....................................................................................................... 18

2.4 New Technologies in Advanced Batteries .............................................................................. 20

2.4.1 Smart Nano Technology ................................................................................................. 20

2.4.2 SILX Technology ............................................................................................................ 21

2.5 Advanced Battery – Applications ............................................................................................ 23

2.5.1 Consumer Applications ................................................................................................... 23

2.5.2 Automotive Applications.................................................................................................. 23

2.5.3 Military and Aerospace Applications ............................................................................... 24

2.5.4 Medical Applications ....................................................................................................... 25

2.6 GlobalData Report Guidance ................................................................................................. 26



Table of Contents

3 Advanced Batteries ..................................................................................................................... 27

3.1 Overview ................................................................................................................................ 27

3.2 Types of Advanced Batteries ................................................................................................. 27

3.3 Comparison to Conventional Batteries ................................................................................... 28

3.3.1 Performance ................................................................................................................... 28

3.3.2 Price Analysis ................................................................................................................. 28

3.3.3 Longevity ........................................................................................................................ 29

4 Advanced Batteries Market, Global ............................................................................................. 32

4.1 Advanced Batteries Market, Global, Overview ....................................................................... 32

4.2 Advanced Battery Market, Global, Drivers .............................................................................. 34

4.2.1 Need for Advanced Energy Storage Systems with High Energy and Power Density ....... 34

4.2.2 Growth in Consumer Electronics and Portable Devices .................................................. 34

4.2.3 Successful Commercialization of Hybrid Electric Vehicles .............................................. 35

4.2.4 Government Support and Incentives ............................................................................... 35

4.3 Advanced Battery Market, Global, Challenges ....................................................................... 36

4.3.1 Safety Issues for both Portable and HEV Li-ion Batteries ............................................... 36

4.3.2 High Initial Costs ............................................................................................................. 37

4.3.3 Lithium Production and Supply may be a Bottleneck ...................................................... 38

4.4 Advanced Battery Market, Global, Revenue, 2008–2020 ....................................................... 39

4.5 Advanced Battery Market, Lithium-based, Global, Revenue, 2008–2020 ............................... 41

4.6 Advanced Battery Market – Nickel-based, Global, Revenue, 2008–2020 ............................... 43

4.7 Advanced Battery Market, Global, Market Segmentation, 2008–2020 .................................... 45

4.8 Advanced Battery Market, Cost Analysis, 2008–2020 ............................................................ 48

4.9 Lithium-based Battery Energy Storage Systems, 2009–2020 ................................................. 52

4.10 Lithium Ion Battery Market, Global Market Share by Production, 2012 ................................... 55

4.11 Advanced Battery Market, Global, Competitive Analysis ........................................................ 56

4.11.1 The Panasonic Corporation. ........................................................................................... 57



Table of Contents

4.11.2 Samsung SDI ................................................................................................................. 58

4.11.3 LG Chem, Inc. ................................................................................................................ 59

4.11.4 China BAK Battery .......................................................................................................... 60

4.11.5 BYD Company Ltd. ......................................................................................................... 60

5 Advanced Batteries Market, The US ............................................................................................ 61

5.1 Advanced Batteries Market, The US, Overview ...................................................................... 61

5.2 Advanced Battery Market, The US, Revenue, 2008–2020 ..................................................... 62

5.3 Advanced Battery Market, The US, Market Segmentation, 2008–2020 .................................. 64

5.4 Advanced Battery Market, The US, Regulations .................................................................... 66

5.4.1 Vision for 2025: A Framework for Change ...................................................................... 66

5.4.2 Grants............................................................................................................................. 66

5.4.3 Mercury-containing and Rechargeable Battery Management Act .................................... 66

6 Advanced Batteries Market, UK ................................................................................................... 68

6.1 Advanced Batteries Market, UK, Overview ............................................................................. 68

6.2 Advanced Battery Market, UK, Revenue, 2008–2020 ............................................................ 69

6.3 Advanced Battery Market, UK, Market Segmentation, 2008–2020 ......................................... 71

6.4 Advanced Battery Market, UK, Regulations............................................................................ 73

7 Advanced Batteries Market, Germany ......................................................................................... 74

7.1 Advanced Batteries Market, Germany, Overview ................................................................... 74

7.2 Advanced Battery Market, Germany, Revenue, 2008–2020 ................................................... 75

7.3 Advanced Battery Market, Germany, Market Segmentation, 2008–2020 ............................... 77

7.4 Advanced Battery Market, Germany, Regulations .................................................................. 79

7.4.1 Policy Support for Electric Vehicles ................................................................................ 79

7.4.2 Battery Act to Ensure Safe Usage .................................................................................. 80

8 Advanced Batteries Market, China .............................................................................................. 83

8.1 Advanced Batteries Market, China, Overview ........................................................................ 83

8.2 Advanced Battery Market, China, Revenue, 2008–2020 ........................................................ 84



Table of Contents

8.3 Advanced Battery Market, China, Market Segmentation, 2008–2020 ..................................... 86

8.4 Advanced Battery Market, China, Regulations ....................................................................... 88

9 Advanced Batteries Market, Japan .............................................................................................. 90

9.1 Advanced Batteries Market, Japan, Overview ........................................................................ 90

9.2 Advanced Battery Market, Japan, Revenue, 2008–2020 ........................................................ 91

9.3 Advanced Battery Market, Japan, Market Segmentation, 2008–2020 .................................... 93

9.4 Advanced Battery Market, Japan, Regulations ....................................................................... 95

9.4.1 METI Subsidies for Low-carbon Industry ........................................................................ 95

9.4.2 Subsidies for the Acquisition of Electric Vehicles ............................................................ 95

9.4.3 Fuel Efficiency Standard to Promote the Use of Battery-operated Vehicles .................... 95

10 Advanced Batteries Market, India ................................................................................................ 96

10.1 Advanced Batteries Market, India, Overview .......................................................................... 96

10.2 Advanced Battery Market, India, Revenue, 2008–2020 .......................................................... 97

10.3 Advanced Battery Market, India, Market Segmentation, 2008–2020 ...................................... 99

10.4 Advanced Battery Market, India, Regulations ....................................................................... 101

10.4.1 Subsidies and Duty Exemptions ................................................................................... 101

10.4.2 Green Car Policy .......................................................................................................... 101

11 Appendix ................................................................................................................................... 102

11.1 Abbreviations ....................................................................................................................... 102

11.2 Sources ................................................................................................................................ 104

11.3 Methodology ........................................................................................................................ 105

11.3.1 Secondary Research .................................................................................................... 105

11.3.2 Primary Research ......................................................................................................... 106

11.3.3 Market Estimates and Assumptions .............................................................................. 106

11.4 Disclaimer ............................................................................................................................ 107



Table of Contents

1.1 List of Tables

Table 1: Energy Storage Devices, by Category .......................................................................................... 10

Table 2: Comparison between Li-ion Battery and Smart Nano Battery ........................................................ 21

Table 3: Cost Comparison of Advanced Batteries, by Chemistry ................................................................ 29

Table 4: Advanced Battery Market, Global, Revenue ($bn), 2008–2020 ..................................................... 40

Table 5: Advanced Battery Market, Lithium-based, Global, Revenue ($bn), 2008–2020 ............................. 42

Table 6: Advanced Battery Market, Nickel-based, Global, Revenue ($bn), 2008–2020 ............................... 44

Table 7: Advanced Battery Market, Global, Market Segmentation ($bn), 2008–2020 .................................. 47

Table 8: Advanced Battery Market, Lithium-Ion, Cost ($/kWh), 2008–2020................................................. 49

Table 9: Advanced Battery Market, NiMH, Cost ($/kWh), 2008–2020 ......................................................... 51

Table 10: Lithium-based Battery Energy Storage Systems, Cumulative Installations (MWh), 2009–2020 ..... 54

Table 11: Advanced Batteries, Global, Major Companies ............................................................................. 56

Table 12: Advanced Battery Market, The US, Revenue ($ bn), 2008–2020 .................................................. 63

Table 13: Advanced Battery Market, The US, Market Segmentation ($bn), 2008–2020 ................................ 65

Table 14: Advanced Battery Market, UK, Revenue ($bn), 2008–2020 .......................................................... 70

Table 15: Advanced Battery Market, UK, Market Segmentation ($ m), 2008–2020 ....................................... 72

Table 16: Advanced Battery Market, Germany, Revenue ($bn), 2008–2020 ................................................. 76

Table 17: Advanced Battery Market, Germany, Market Segmentation ($bn), 2008–2020.............................. 78

Table 18: Advanced Battery Market, China, Revenue ($bn), 2008–2020 ...................................................... 85

Table 19: Advanced Battery Market, China, Market Segmentation ($bn), 2008–2020 ................................... 87

Table 20: Advanced Battery Market, Japan, Revenue ($bn), 2008–2020 ..................................................... 92

Table 21: Advanced Battery Market, Japan, Market Segmentation ($bn), 2008–2020 .................................. 94

Table 22: Advanced Battery Market, India, Revenue ($m), 2008–2020 ........................................................ 98

Table 23: Advanced Battery Market, India, Market Segmentation ($m), 2008–2020 ................................... 100

Table 24: Abbreviations ............................................................................................................................. 102



Table of Contents

1.2 List of Figures

Figure 1: Physical Construction of Lithium-Ion Battery ................................................................................. 16

Figure 2: Physical Construction of NiMH Battery (Cylindrical Type) ............................................................. 18

Figure 3: Physical Construction of NiMH Battery (Prismatic Type) ............................................................... 19

Figure 4: Cross-Sectional View and Structure of SILX ................................................................................. 22

Figure 5: Advanced Battery Market, Global, Revenue ($bn), 2008–2020 ..................................................... 39

Figure 6: Advanced Battery Market, Lithium-based, Global, Revenue ($bn), 2008–2020 ............................. 41

Figure 7: Advanced Battery Market, Nickel-based, Global, Revenue ($bn), 2008–2020 ............................... 43

Figure 8: Advanced Battery Market, Global, Market Segmentation ($bn), 2008–2020 .................................. 46

Figure 9: Advanced Battery Market, Lithium-Ion, Cost ($/kWh), 2008–2020................................................. 48

Figure 10: Advanced Battery Market, NiMH, Cost ($/kWh), 2008–2020 ......................................................... 50

Figure 11: Lithium-based Battery Energy Storage Systems, Cumulative Installations (MWh), 2009–2020 ..... 53

Figure 12: Lithium Ion Battery Market, Global Market Share, %, 2012 ........................................................... 55

Figure 13: Advanced Battery Market, The US, Revenue ($bn), 2008–2020 ................................................... 62

Figure 14: Advanced Battery Market, The US, Market Segmentation ($bn), 2008–2020 ................................ 64

Figure 15: Advanced Battery Market, UK, Revenue ($bn), 2008–2020 .......................................................... 69

Figure 16: Advanced Battery Market, UK, Market Segmentation ($m), 2008–2020 ........................................ 71

Figure 17: Advanced Battery Market, Germany, Revenue ($bn), 2008–2020 ................................................. 75

Figure 18: Advanced Battery Market, Germany, Market Segmentation ($bn), 2008–2020.............................. 77

Figure 19: Advanced Battery Market, China, Revenue ($bn), 2008–2020 ...................................................... 84

Figure 20: Advanced Battery Market, China, Market Segmentation ($bn), 2008–2020 ................................... 86

Figure 21: Advanced Battery Market, Japan, Revenue ($bn), 2008–2020 ..................................................... 91

Figure 22: Advanced Battery Market, Japan, Market Segmentation ($bn), 2008–2020 .................................. 93

Figure 23: Advanced Battery Market, India, Revenue ($m), 2008–2020 ........................................................ 97

Figure 24: Advanced Battery Market, India, Market Segmentation ($m), 2008–2020 ..................................... 99



Introduction to Energy Storage Devices

2 Introduction to Energy Storage Devices

Energy storage devices are devices or systems that store energy in several forms and make it

available for use at a later time. Energy may be stored in several forms, but after retrieval it is

converted into a useful form such as electricity or heat. In the case of electricity, energy storage

helps to balance and regulate the supply and demand of electricity.

2.1 Types of Energy Storage Devices

Energy storage devices can be divided into four types based on the underlying technology. The

following table categorizes storage devices into these four types:

Table 1: Energy Storage Devices, by Category

Technology Storage Device

Mechanical

Pumped hydro

Flywheel

Compressed Energy Energy Storage(CAES)

Electrical Superconducting Magnetic energy Storage System (SMES)

Ultra capacitors

Thermal Heating, Ventilating and Air-Conditioning (HVAC)

Electrochemical

Batteries

Fuel cell/hydrogen cycle

Regenerative fuel cells

Source: GlobalData



Introduction to Energy Storage Devices

2.6 GlobalData Report Guidance

This report opens with an executive summary, which provides an overview of the global

advanced battery market and its key indicators and trends.

Chapter two explains the different types of energy storage devices and details the technologies

used for advanced batteries.

Chapter three focuses on advanced batteries and their advantages over conventional batteries.

Chapter four examines the market for advanced batteries. The chapter provides an overview of

the market, and provides annual sales for the 2006–2012 period and the 2013–2020 forecast

period. This chapter also discusses the drivers and restraints affecting the global advanced

battery market, and provides a list of the leading global manufacturers and their details.

Chapters five to 10 provide specific accounts of the market in each of the six countries that are

vital to the advanced battery market. Each chapter starts with an overview of the market in the

respective country. It then provides the advanced battery consumption data for the country in

terms of market value for the 2006–2012 period and forecast market value for the 2013–2020

forecast period. This is followed by a segmentation of the advanced battery market in the

country, based on end user applications. Each chapter also discusses the battery related

regulations (if any) and major initiatives that have been introduced to promote electric vehicles

and energy efficiency systems that use advanced batteries.



Advanced Batteries Market, Global

4.4 Advanced Battery Market, Global, Revenue, 2008–2020

The global advanced battery market was $XX bn in 2008. With the successful introduction of

several new models of electric vehicles, and the growing use of portable electronic devices, this

increased steadily and reached $XX billion in 2011. However, due to a fall in cellphone sales, the

advanced battery market size saw smaller growth and reached $XX billion in 2012 (Hansegard,

2013). With the recovery and growth of cellphone sales expected in 2013, and with growing EV

sales, the advanced battery market is expected to grow and reach $XX billion in 2013. Driven

mostly by increasing EV sales, the market is expected to reach $XX billion in 2020.

The following figure shows the global market size of advanced batteries for 2008–2012, and the

forecast value of the market for 2013–2020.

Figure 5: Advanced Battery Market, Global, Revenue ($bn), 2008–2020

2008 2009 2010 2011 2012 2013 2014 2015 2016 2017 2018 2019 2020

Rev

enue

($bn

)

Source: GlobalData




Table 4: Advanced Battery Market, Global, Revenue ($bn), 2008–2020

Year Revenue ($bn)

2008

2009

2010

2011

2012

2013

2014

2015

2016

2017

2018

2019

2020

Source: GlobalData




4.10 Lithium Ion Battery Market, Global Market Share by Production, 2012

A number of companies are involved in the manufacture of Li-ion batteries, most of which are

located in Asia. However, a small number of companies control a major share of the market, with

over XX%. Samsung dominated the market by producing XX billion Li-ion cells and capturing a

XX% market share. Panasonic group, having acquired Sanyo, captured a market share of XX%.

LG Chem had the third largest market share at XX%. Sony, China BAK Battery and BYD Company

followed with XX%, XX% and XX% respectively. Other important advanced battery manufacturers

include Saft Batteries, GS Yuasa, SB LiMotive, A123 Systems, Enerdel, Toshiba, Blue Energy, and

Johnson Controls.

The following figure represents the market shares of the Li-ion battery manufacturers for the year

2012.

Figure 12: Lithium Ion Battery Market, Global Market Share, %, 2012

Samsung SDI

Panasonic Group

LG Chem

Sony

Hitachi Maxell

China BAK

BYD Co

Others

Source: GlobalData



Appendix

11 Appendix

11.1 Abbreviations

Table 24: Abbreviations Abbreviation Full form

°C Degrees Celcius

Ah Ampere hour

BCD Basic Customs Duty

BESS Battery Energy Storage System

BEV Battery Electric Vehicle

bn Billion

CAES Compressed Air Energy Storage

CBB China BAK Battery

CBU Completely Built Unit

CCC Committee on Climate Change

CO2 Carbon Di Oxide

CRT Cathode Ray Tube

CSP Concentrated Solar Power

EPA Environment Protection Agency

EU European Union

EV Electric Vehicle

GBP Great British Pound

GHG Green House Gas

HDV Heavy Duty Vehicle

HE-Lion High Energy Lithium ion Battery Consortium

HEV Hybrid Electric Vehicle

HF Hydro Fluoric acid

HIT Heterojunction with Intrinsic Thin Layer

HVAC Heating Ventilation and Air Conditioning

ICD Implantable Cardioverter Defibrillator

ICE Internal Combustion Engine

IECCP Integrated Energy and Climate Change Program

INR Indian Rupee

JPY Japanese Yen

JV Joint Venture

KG Kilogram

kmpl kilometers per liter



Appendix

KRW Korean Won

kW Kilowatt

kWh Kilowat-hour

LCE Lithium Carbonate Equivalent

LCD Liquid Crystal Display

LED Light Emitting Diode

LIB2015 Lithium Ion Battery Alliance

Li Lithium

Li-ion Lithium Ion

m Million

MNRE Ministry of New and Renewable Energy

MW Megawatt

MWh Megawatt-hour

NCPP National Climate Protection Program

Ni Nickel

NiCd Nickel Cadmium

NiMH Nickel Metal Hydride

NPE National Platform for Electric Mobility

PC Personal Computer

PDA Personal Digital Assistant

PDP Plasma Display Panel

PHEV Plug-in Hybrid Electric Vehicle

PRC Peoples Republic of China

PVC Polyvinyl Chloride

PVC Photovoltaic

R&D Research and Development

SLR Single Lens Reflex

SMES Superconducting Magnetic Energy Storage

SOF Special Operations Force

TfL Transport for London

UK United Kingdom

US United States

USDOE United States Department of Energy

W Watt

Wh Watt-hour

Zn-Air Zinc Air

Source: GlobalData



Appendix

11.2 Sources

ANL (2008). Developments in Lithium-ion battery Technology in The People’s Republic of

China. Argonne National Laboratories. Available from:

http://www.ipd.anl.gov/anlpubs/2008/02/60978.pdf

BBC (2007). “Nokia admits mobile battery issue”, British Broadcasting Corporation, August 14,

2007. Available from: http://news.bbc.co.uk/2/hi/technology/6945593.stm [Accessed April 10,

2013]

EPA (2008). National Action Plan for Energy Efficiency. Environment Protection Agency

Available from: http://www.epa.gov/cleanenergy/documents/suca/vision.pdf

ET (2006). “Sony to recall 90,000 batteries in Japan, China”, The Economic Times, October

17, 2006. Available from: http://articles.economictimes.indiatimes.com/2006-10-

17/news/27460629_1_lithium-ion-vaio-laptop-computers [Accessed April 10, 2013]

FP Battery

Hallam M (2013) Germany aims for 1 million e-cars by 2020. Deutsche Welle May 2013.

Available from: http://www.dw.de/germany-aims-for-1-million-e-cars-by-2020/a-16841141

[Accessed May 2, 2013]

Hansegard J (2013). “Global Mobile Phone Sales Fell in 2012”, The Wall Street Journal,

February 13, 2013. Available from:

http://online.wsj.com/article/SB10001424127887324616604578301653104902368.html [Accessed April 10, 2013]

IEAHEV (2010) Batteries. International Energy Agency Hybrid & Electric Vehicle Implementing

Agreement. Available from: http://www.ieahev.org/about-the-technologies/batteries/ [Accessed

April 12, 2013]

METI (2010). FY 2011 Budget Request. Ministry of Economy, Trade and Industry. Available

from: http://www.meti.go.jp/english/aboutmeti/policy/2011budget.pdf

Mulholland, H. (2009) Boris Johnson fleshes out London electric car ambitions. The Guardian

December 2009. Available from: http://www.guardian.co.uk/politics/2009/dec/15/boris-johnson-

electric-car-ambitions [Accessed April 12, 2013]



Appendix

Nikon (2012). EN-EL15 Rechargeable Li-ion Battery Pack Recall. Nikon USA. Available from:

http://www.nikonusa.com/en/Service-And-Support/Service-Advisories/h0ndzaip/EN-EL15-

Battery-Recall-Service-Advisory.html [Accessed April 10, 2013]

RES (2009) A Wind-power fuel cell hybrid system study. The School for Renewable Energy

Science Available from:

http://skemman.is/stream/get/1946/7001/17767/1/Katarzyna_Sobotka.pdf

Sethuraman VA, Kowolik K, and Srinivasan V (2011). Increased Cycling Efficiency and Rate

Capability of Copper-coated Silicon Anodes in Lithium-ion Batteries. Journal of Power Sources;

01:393-398

11.3 Methodology

GlobalData’s dedicated research and analysis teams consist of experienced professionals with a

pedigree in market research, a background in consulting, and advanced statistical expertise in the

energy industry.

GlobalData adheres to the Codes of Practice of the Market Research Society (www.mrs.org.uk)

and the Strategic and Competitive Intelligence Professionals (www.scip.org).

GlobalData’s research methodology for the Cellulosic Ethanol report mainly consists of primary and

secondary research.

11.3.1 Secondary Research

The research process begins with exhaustive secondary research on internal and external sources

carried out to source qualitative and quantitative information relating to each market.

The secondary research sources that are typically referred to include, but are not limited to:

Company websites: whitepapers, press releases, news and annual reports

Industry trade journals, magazines and other literature: news articles and research studies

Industry associations, energy agencies and other government bodies

Internal proprietary databases such as our alternative energy eTrack and power eTrack.



Appendix

11.3.2 Primary Research

GlobalData conducts extensive primary interviews with industry participants and commentators in

order to validate its data and analysis.

A typical research interview is conducted to fulfill the following functions:

To get the interviewee’s perspective on the market size, market trends, growth trends,

competitive landscape, and future outlook.

To validate secondary research findings.

To further develop the analysis team’s expertise and market understanding.

Key representatives of advanced battery manufacturing companies have been interviewed in order

to obtain current and future prices of batteries, and to validate our forecast market size.

11.3.3 Market Estimates and Assumptions

The following are the data points that are estimated or sourced through primary and secondary

research.

Market Size (2006–2012)

Market size for advanced batteries is calculated through the demand for these products generated

from three major applications – Cellphones, All other mobile consumer electronics, and Electric

Vehicles. All other mobile consumer electronics includes laptops, tablet PCs, cameras, and gaming

console controllers.

Future Production (2013–2020)

The future market size is calculated based on the expected future demand for all applications in the

three categories mentioned above. A number of factors such as changing consumer preferences,

income levels, and population have been considered for each country while forecasting the sales of

these devices. .



Appendix

11.4 Disclaimer

All Rights Reserved.

No part of this publication may be reproduced, stored in a retrieval system or transmitted in any

form by any means, electronic, mechanical, photocopying, recording or otherwise, without the prior

permission of the publisher, GlobalData.

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