Advanced Advertising Tactics for Local Online Marketing

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Brandon Hoffman Aka Ad Hustler Amanda Orson Aka Phillian
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    15-Apr-2017
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    Business

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Transcript of Advanced Advertising Tactics for Local Online Marketing

PowerPoint Presentation

Brandon HoffmanAka Ad HustlerAmanda OrsonAka Phillian

Generating Traffic for Local Businesses:

Part 1 - Methods

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Display ads (banner ads)

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Display ads (banner ads)Video ads

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Display ads (banner ads)Video adsSearch ads (SEM)

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Display ads (banner ads)Video adsSearch ads (SEM)Social ads

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Display ads (banner ads)Video adsSearch ads (SEM)Social adsMobile

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Display ads (banner ads)Video adsSearch ads (SEM)Social adsMobileProgrammatic TV

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Display ads (banner ads)Video adsSearch ads (SEM)Social adsMobileProgrammatic TVDOOH (Billboards / Place-based Ads)

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Generating Traffic for Local Businesses:

Part 1b Targeting Options

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Types of TargetingInterest-basedDemographicTechnical Date & TimeGeographic

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Interest-Based TargetingBehavioralContent Targeting (Site Networks)Retargeting

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Demographic TargetingAgeGenderHousehold incomeEducationReligious affiliationFamilies / Household statusEthnicity

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Technical TargetingType of Device (mobile, tablet, desktop)Type of BrowserLanguage

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Date & TimeSpecific Days of the WeekSpecific Times of DaySpecific Start/ End dates on Campaign

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Geographic TargetingCountryStateCityZip CodeDMA Designated Market Area (DMA) is a group of counties in the United States that are covered by a specific group of television stations.

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Types of TargetingInterest-basedDemographicTechnical criteriaDate & TimeGeographicReally, really geographically targeted

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Really, Really Geospecific TargetingIP AddressesGeo-FencingRecency

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Local PerformanceBased Marketing

Decline In Form Fills

Increase In Mobile TrafficTrends

So Whats A Hustler To Do?

Think Simple

Think Mobile

Think In Funnels

Landing Page Design

DesktopMobile Device

DesktopMobile Device

DesktopMobile Device

DesktopMobile Device

Online To Offline Conversions2.0

Its no longer just about full-form leads

Coupon/Voucher Redemption

96% of consumers use coupons (RetailMeNot)

51% of shoppers said they wished all coupons were digital (Inmar)

76% of consumers are willing to trade personal information for relevant offers (Forbes)

Coupon Tracking Methods

Bar CodesPromo #sManual Tracking At Point of Sale

Matchbacks are Hot

Landing Page1-Field Match Back

How It WorksCollect One Field On Landing PageRequest Access To Sales DatabaseRun These 2 Lists Against Each Other To Determine Attribution

Saturation Email Matchback

How It WorksAppend Physical Addresses To Email ListRequest Sales Database From ClientRun These 2 Lists Against Each Other To Determine Attribution

IP Matchback

How It WorksMarket To Users And Collect IP Addresses Of Everyone Served An Ad Through Your Ad ServerUse Geofencing to determine all users entering a specified GeoFenceGet a report of each of these campaigns broken down by dayMatch against each other and check that the People served ads were in the list prior to the geofence campaign to determine attribution

Digital Fingerprinting

GPS/GeoFence Matching

How It WorksMarket to people at specified physical locationsCreate a geofence around your client and anonymously track people who were served an ad at another geofence and subsequently entered your clients geofence. This is a true online to offline conversion

Beacons Are The Future