Advance Your Career. Advance Psychology.

MEDIA KIT 2020

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CAREER CENTRAL

APA psycCareers is the premier resource for job seekers in the mental health industry, offering the highest quality psychology jobs in the nation. Building a comprehensive recruitment plan and generating job exposure has never been easier.

Recruit Today's Top Psychologists

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REACH

1M+Page Views/Year

2,400+Active Job Seekers

❚ Member SnapshotWe have 118,000+ members* from all areas of the psychology landscape. They are practitioners, scientists, researchers, educators, consultants, and students.

REACH

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* as of December 31, 2018

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CAREER AND EDUCATION*

47%PHD OR PSYD

23%EARLY CAREER

AGE: MEDIAN AGE OF 53

20%MILLENNIAL ADULTS

32%ADULTS 35-54

42%ADULTS 55+

* as of December 31, 2018

 60%FEMALE

GENDER

 35%MALE

* data currently being updated

REACH

❚ Job Seeker BenefitsAPA psycCareers is not only the best source of psychology jobs in the nation, it also offers a wealth of APA resources to help psychologists further their careers.

IT’S A POWER TOOL:

I CAREER GUIDES

I NETWORKING TIPS

I APA PSYCCAREERS LIVE PRESENTATIONS

I CAREER COACHING

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❚ Employer BenefitsEmployers can quickly connect with thousands of highly engaged psychologists through same day job postings on www.psycCareers.com.

I QUICK AND EASY ACCOUNT REGISTRATION, MANAGEMENT AND JOB POSTING

I UNLIMITED ACCESS TO THOUSANDS OF EXCEPTIONALLY QUALIFIED PSYCHOLOGY JOB SEEKERS AND RESUMES

I DETAILED COMPANY PROFILE AND LOGO UPLOAD CAPABILITIES

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Contents

MULTI-CHANNEL APPROACH PAGE 7

JOB BOARD POSTING PAGES 8-9

ONLINE ONLY PACKAGES PAGES 8-10

PRINT ADS PAGES 10-11

EVENTS PAGE 12

AD RATES & SPECIFICATIONS PAGES 13-17

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❚ The Best Way to Reach Job SeekersPlace your job advertisements where highly qualified psychologists search for open positions—APA psycCareers.

MULTI-CHANNEL

APPROACH

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EXPOSURE. OPPORTUNITY.

I JOB BOARD

I APA MEMBER EMAIL

I PUBLICATIONS

I BANNER ADVERTISING

I IN PERSON EVENT

❚ Job Posting Made EasyWhen you click on Post a Job at www.psyccareers.com, choose the package that meets your needs the best. Options include single postings online with or without print as well as bulk bundles of multiple listings. (See page 14).

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JOB BOARD POSTING

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❚ Posting Add-OnsBoost your visibility and target the people you want with these additional options.

TALENTYour job will receive

performance based (pay-per-click) distribution on other

sites including Jobs2Careers, ZipRecruiter, and Juju.

FEATUREDJob rotates in premier

position on the job board and apa.org homepages as well

as the top of the search results.

DIVERSTIYAttract qualified candidates

while increasing the diversity in your organization.

VETERANSReach your next great

employee and show your support for members ofour military and armed

forces.

SOCIALYour job will be hand-posted

to the APA psycCareers Twitter feed and the APA

LinkedIn page on a weekly basis (up to 4 times).

❚ Monitor on PsychologyBuild your brand and recruit the best psychologists in the industry by advertising in Monitor on Psychology, APA’s print magazine. Monitor on Psychology is published 11 times a year, and is received by more than 76,000 APA member psychologists, nonmember clinicians, and institutions.

The special July/August Convention issue receives a bonus distribution at the APA Annual Convention and APA psycCareers LIVE Job Fair.

PRINT ADS

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The October issue positions academic jobs alongside Jobs in Academia

editorial content

❚ Recruitment AdsAll print ads include an online posting on www.psycCareers.com.

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DISPLAY AD

I THE MOST EXPOSURE FOR YOUR RECRUITMENT ADVERTISING

I BOXED AD WITH A LOGO

I FREQUENCY AND AGENCY DISCOUNTS (SEE PAGE 16)

LINE AD

I MOST COST-EFFECTIVE WAY TO RECRUIT PERSONNEL

I NO FREQUENCY AND AGENCY DISCOUNTS

❚ APA psycCareers LIVE Job FairConnect with 12,000+ attendees at APA 2020 with a space in the APA psycCareers LIVE Job Fair. This is the only APA Convention activity dedicated entirely to job recruitment—all in a centralized location in the Solutions Center.

EVENTS

BUILD CONNECTIONS:

I APA SOLUTIONS CENTER: 8,900 VISITORS*

I RECRUIT PSYCHOLOGISTS IN-PERSON

I APA 2020 SPONSORSHIPS

I APA 2020 MOBILE APP

I APA 2020 PROGRAM

I APA 2020 PROGRAM SUPPLEMENT

I ONSITE DIGITAL SIGNAGE* APA Exhibit Hall RFID Analytics, 2018 APA Convention, Administered by Alliance Tech

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Ad Rates and Specs

ONLINE ONLY PACKAGES

PRINT OPTIONSAPA PSYCCAREERS LIVE JOB FAIR

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AD RATES & SPECS

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❚ Online Only PackagesWWW.PSYCCAREERS.COM

BASIC $499Online exposure for your

open position(s)

FEATURED $699Highlighted job, stays at the top of search results

PREMIUM $949Add your job to an email to

APA members

ULTIMATE $1,499Multi-channel exposure to APA members and online

job seekers

ONLINE JOB POSTING 30-days job posting ✓ ✓ ✓ ✓RESUME DATABASE Unlimited access ✓ ✓ ✓ ✓FEATURED STATUSHighlighted job pinned to the top of search results

✓ ✓ ✓

EMAIL TO APA MEMBERSJob emailed to more than 80,000 psychologists

✓ ✓

PRINT ADText-only ad in Monitor on Psychology (up to 250 words)

✓

BANNER AD300 x 250px ad on PsycCareers.com ✓APPLICANTSBased on data pulled by Webscribble Solutions, Inc., the APA psycCareers web hosting vendor, July 2019

65% more applicants than basic

115% more applicants than basic

132% more applicants than basic

JOB POSTING PACKAGES

TYPE COST SAVINGS EXPIRATION

3-Post Pack $1,195 20% 4 months

6-Post Pack $2,245 25% 7 months

12-Post Pack $4,190 30% 12 months

I Save a minimum of $100 per job post when you purchase a multiple job posting package.

AD RATES & SPECS

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❚ Print OptionsMONITOR ON PSYCHOLOGY

DISPLAY AD SIZES

LINE AD—$250 +$3/wordReach engaged candidates

through print and online exposure.

LINE AD PLUS—$685 +$3/wordJob highlighted online and in

APA member email.

DISPLAY AD—based on size Showcase your open

position(s) using logos and images.

PRINT

PRINT JOB AD One time black and white print ad ✓ ✓ ✓BOX AND LOGOStandout with graphics ✓

ONLINE

ONLINE JOB POSTINGExposure on PsycCareers.com 30 days 30 days 60 days

RESUME DATABASEUnlimited access ✓ ✓ ✓

EMAIL TO APA MEMBERSJob emailed to more than 80,000 psychologists ✓ ✓

FEATURED STATUSHighlighted job pinned to the top of search results ✓ ✓

2020 DEADLINES

ISSUE MONTH

MATERIALS DEADLINE

JAN NOV 21

FEB DEC 20

MAR JAN 20

APR FEB 17

MAY MAR 23

JUN APR 20

JUL/AUG MAY 22

SEP JUL 20

OCT AUG 24

NOV SEP 21

DEC OCT 26

Full page: $7,560 Word count: 801-1,000 6.87″ X 9″

2/3 page: $5,040 Word count: 601-800 Horizontal: 6.87″ X 4.5″Vertical: 5.12″ X 8″

1/2 page: $3,780 Word count: 401-600Horizontal: 6.87″ X 4.5″ Vertical: 3.37″ X 9″

1/3 page: $2,520 Word count: 301-400Horizontal: 5.12″ X 4″ Vertical: 3.37″ X 6″

1/4 page: $1,890 Word count: 201-300Horizontal: 3.37″ X 4.5″ Vertical: 1.62″ X 9″

1/6 page: $1,260 Word count: 101-200 Horizontal: 3.37″ X 3″ Vertical: 1.62″ X 6″

1/8 page: $945 Word count: up to 100 1.62″ X 4.5″

AD RATES & SPECS

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❚ APA psycCareers LIVE Job FairREMOTE $1,499without booth

BASIC $2,199with booth

PRIME $4,999with booth

SPONSOR $9,999with booth

RESUME DATABASEUnlimited access through August 31, 2020 ✓ ✓ ✓ ✓

MOBILE APPAPA Convention mobile app listing ✓ ✓ ✓ ✓

JOB IN MARKETING EMAILSSent to attendees pre-convention link link logo logo

ONLINE JOB POSTINGSOn APA psycCareers through August 31, 2020 2 2 5 10

PROGRAM GUIDE ADBlack and white ad in APA psycCareers LIVE program guide 1/2 page full page

color premium placement or 2-page b/w

spread

color premium placement or 2-page b/w

spread

CONVENTION REGISTRATIONSComplimentary passes n/a 4 6 8

BOOTH SPACE10′x10′ employer booth ✓ ✓ ✓

EMAIL TO APA MEMBERSJob emailed to more than 80,000 psychologists ✓ ✓

ONSITE BANNER LOGOCompany logo on onsite APA psycCareers LIVE booth signage ✓ ✓

MAILING LISTSList of attendees who have pre-registered for convention and the full post-convention list ✓ ✓

SPONSORED RECEPTIONHour-long catered meet and greet hosted in the Job Fair hub ✓

PARTICIPATING SPONSOR RECOGNITIONOn signage throughout APA 2020 and logo on the convention website ✓

APA PSYCCAREERS BANNER ADOne (1) 30-day 300 x 250 banner ad on www.psycCareers.com ✓

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❚ Contact UsAPA PSYCCAREERS

AMELIA DODSONManager, Operationsadodson@apa.org202-336-5564

NANCY ONYEWU Manager, Recruitment Advertising Sales (East Coast)nonyewu@apa.org202-336-5866

SHAWN DEADWILER II Recruitment Ad Sales Representative (Midwest/West Coast)sdeadwiler@apa.org202-312-6486

DELBAR ZARE Lead Generation Coordinator dzare@apa.org202-336-5567

750 First St., NE, Washington, DC 20002-4242Jobads@apa.org | (202)-336-5564 | advertising.apa.org/recruitment