adv (Autosaved) (Autosaved)

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AAA (the American Automobile Association, Inc.) is a federation of affiliated automobile clubs. Each

AAA club is an independent, not-for-profit organization, chartered and incorporated in its own state

and controlled by its own Board of Directors. In order to be affiliated with AAA, each club agrees to

provide certain standard services to its own members, as well as members of other AAA clubs. The

individual club owns the territory in which it resides, and membership is based on residence. Exact

dues and services will vary slightly between clubs.

Our purpose is to make aaa.com your one-stop, 24-hour-a-day resource for online access to your AAA

member benefits. We provide travel planning, airline tickets, hotel room reservations, rental cars,

package vacations, cruises, and travel publications, insurance and financial services and useful

automotive information, as well as up to the minute AAA news.

y Consumer Serviceso Automotive Service & Collision Repairo Travel Agencies & Services

y Financial Serviceso Lending

Auto Lending Credit Cards

y Insuranceo Life Insuranceo Property & Casualty Insurance

Auto & Other Vehicle Insurance Homeowners Insurance

BMS

1. To discover, develop and deliver innovative medicines that help patients prevail over seriousdiseases.

To our patients and customers, employees, global communities, shareholders,environment and other stakeholders, we promise to act on our belief that the pricelessingredient of every product is the integrity of its maker. We operate with effective

governance and high standards of ethical behavior. We seek transparency and dialoguewith our stakeholders to improve our understanding of their needs. We take our

commitment to economic, social and environmental sustainability seriously, and extendthis expectation to our partners and suppliers.


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2. Target audiencePatients (target market), Doctors

3. innovative medicines (product concept)We believe it's our commitment to patients with serious diseases, our focus on finding

innovative medicines that combat those diseases, and our commitment to help ourpatients prevail over serious diseases.

Cancer, Cardiovasculars and Metabolics, Psychiatric Disorders, Hepatitis, HIV/AIDS,Rheumatoid Arthritis

4. together we can prevail (slogan)5. hope, triumph, and the miracle of medicine (tagline)6. tv ad, print7. market leader

Pro-Flowers

ProFlowers employees have one job: to make sure you send or are sent the highest quality

flowers. That's why when people orderProFlowers, they continue to come back

Purpose:

y Expand the Provide Commerce Marketplacey Increase Our Brand Awarenessy Continue to Acquire and Retain Customersy Continue to Establish Strong Relationships with High Quality Suppliersy Expand Distribution Initiativesy Grow OurPartnerships

Target audience:

Slogan: a fresh connection

Tagline: send love, not like (very with the products)


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Product concept:

Freshest, highest quality flower on time. Online flower company, consider convenience,selection and quality. Our flower are guaranteed to last at least 7 days or your money

back. (pro-on time, pro freshness, pro quality, pro satisfaction)

Market share: Market leader

Communication: verbal and nonverbal

Communication media: internet marketing, BTL activities, print media (magazines),

billboards, TV commercial

WD:

1. the purpose of The Walt Disney Company is to be one of the world's leading producers andproviders of entertainment and information. Using our portfolio of brands to differentiate our

content, services and consumer products, we seek to develop the most creative, innovative and

profitable entertainment experiences and related products in the world

2. product concept: Furthermore, the company clearly has developed a very strong and wellknown "brand-name and image" over many years. Disney has one the most recognized and

powerful brand names in the entertainment industry. According to Datamonitor 2007, the Walt

Disney Company was ranked 8th

in the Top 100 Global Brands ranking of the BusinessWeek

Magazine and Interbrand, a branding consultancy, in 2006.

3. Verbal and non verbal4. Electronic, print, outdoor

Tagline: "Where memories take hold and never let go

"TheMost Magical Place on Earth"

Slogan: "Where Dreams Come True"

5. Market leader6. TVs ad, exhibition (BTL activity e.g mothers day , valentines day)

GE

1. To manufacture, process, construct, develop, assemble, and produce in any way, to sell,lease, supply, and distribute in any way, to purchase, lease, mine, extract, and acquire inany way, to own, operate, experiment with, deal in, service, finance, and use in any way,

equipment, apparatus, appliances, devices, structures, materials, processes, information,


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tangible and intangible property, services and systems of every kind, nature anddescription:

1. for any electrical, or energy-conversion, application or purpose, including but notlimited to the production, transmission, distribution, storage, regulation, control

and use in any manner of electricity, or in any way connected with or deriving

from any electrical, or energy-conversion, application or purpose, and,2. for any other application or purpose, whatsoever, including but not limited toindustrial, ut ility, consumer, defense, governmental, scientific, educational,

cultural, financial, recreational, agricultural, transportation, construction, mining,and communication applications or purposes.

2. To conduct studies and research and development, and to engage in any other activityrelating to the development, application, and dissemination of information concerning

science, technology, and other fields of endeavor.3. To acquire by purchase, subscription or otherwise all or part of any interest in the

property, assets, business, orgood will of any corporation, association, firm, orindividual, and to dispose of, or otherwise deal with, such property, assets, business or

good will.4. To engage in any activity which may promote the interests of the corporation, or enhancethe value of its property, to the fullest extent permitted by law, and in furtherance of theforegoing purposes to exercise all powers now or hereaftergranted or permitted by law,

including the powers specified in the New York Business Corporation Law.

2. Product concept:

The reach of GEs businesses is reflected in our expensive line of products and services that span many

industries and customers worldwide. GE businesses all share one important trait: each harnesses the

power of imagination to make life better for our customers and consumers and consumers al around the

world.

Appliances, Finance-Consumer, Aviation, healthcare, lighting, electric distribution, consumer electronics

3. Target audience , target market

4. SLOGAN: Imagination at work

5. Tagline: We bring good things to life"

6. verbal, nonverbal

7. billboards, electronic , print

8. healthcare # 1 n so on ( else v have to ask sir)

Hudson moving and storage:


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1. Purpose is providing the most professional, secure and reliable moving and storageservices for clients in the New YorkMetropolitan area. Thats why, for almost 20 years,

longtime clients have consistently chosen Hudson Moving & Storage as their premier

New York moving company.

2. Product concept:3. Stress-free residential and commercial moving and storage services are just a phone call

away.

Local, interstate or international Hudson Moving & Storage offers reliable and efficient

moving services for residential and commercial customers in New York, or planning to

move to the area.

Our moving services include:

y Receiving, consolidation and distribution for residential and commercial clientsy Customs clearancey

Ground, ocean or air transportationy Expert packing and cratingy A variety of van models and sizesy Boxes, cartons and other moving supplies

Our fully trained, uniformed and professional staff specializes in commercial moving with afocus on:

y Custom services for designers and fine arty Interior furnishings specialists to the tradey Special services for educational and medical institutionsy Distribution and consolidation for commercial accounts (including storage services)

Our spacious storage facility serves our Manhattan clientele and many satisfied clients

throughout the New York Metropolitan Area. We serve our loyal customers throughoutWestchester, LongIsland, New Jersey, Connecticut and beyond. Well move you across the

street or around the world.

Our storage services include:

y Open floor and private storage optionsy A fireproof warehouse with a concrete and steel structurey Temperature and humidity controlled areasy ADT Central Alarm Station 24-hour Systemy Forklift, flatbed and lift gate servicey Competitive pricing and low insurance ratesy Option to use your own lock and keyy Plastic or padded paper coverings for all upholstery and bedding


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y Incoming and outgoing storage reservations by appointmenty Photo inventory availabley Document storage

4. Target audience: all the people who want to move their residence , and commerciallythe companies who want to move or want to have some kind of storage

5. target market:5. Slogan6. Tagline:7. Communication media:8. Company position:9. Type of communication:

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