History

Launched on March 11, 2009Dennis Crowley and Naveen Selvadurai

Headquartered in New York CityAbout 20 employees

In June 2010, received $20M in fundingSeries B

Surpassed 3 million users this month

Primary Users

According to Forrester Research“Tech-savvy males who access applications

from smartphones” ○ 80% of location-based network users are male○ 70% between the ages of 19 and 35 years old

Foursquare

“Check in” at different locations to earn badgesGeneral badgesCity-specific badgesSpecial event badges

User with the most “check-ins” is Mayor

Problems Violation of privacy pleaserobme.com

○ “The danger of publicly telling people where you are”

Corporations and Foursquare

Foursquare for Universities

Non-profit Institutions and Foursquare

Future of Foursquare

Questions?