ADULT HITS FORMAT - RAB.com | Radio Advertising Bureau HITS FORMAT... · 2018-12-22 · RAB / GfK...

ADULT HITS FORMAT

2017 Edition

RAB / GfK MRI GOLD DIGGER PROSPECTING TOOL FOR: LISTEN TO ADULT HITS FORMAT ON RADIO

Total 18+

Index

A18+ Listen

to

AdultsHits

Format

Index

Totals Adults 18+ 100 100

1 Radio formats: Adult Contemporary 100 636

2 Radio: listened to any Hispanic format/last 7 days 100 409

3 Radio formats: Hispanic 100 409

4 Radio formats: Mexican/Tejano/Ranchera (subset of Hispanic format) 100 347

5 Radio formats: Rock 100 297

6 Galavision (watched/past 7 days) 100 289

7 Radio formats: Classic Rock 100 257

8 Radio formats: Classic Hits 100 253

9 Radio formats: Alternative 100 233

10 SPANISH LANGUAGE Websites/apps visited or used in last 30 days: Univision 100 227

11 Internet: visited a Spanish lang website/last 30 days 100 201

12 SPANISH LANGUAGE Visited or used in last 30 days: Any spanish language website/app 100 201

13 Television: watched a Spanish lang network 100 199

14 Types of music listened to/purchased in last 6 mos: Spanish/Latin 100 197

15 Digital photo activities/last 12 mos: ordered other customized photo pdt 100 187

16 Magazines: read any Spanish lang mag/last 6 mos 100 175

17 Types of music listened to/purchased in last 6 mos: 80's Pop 100 173

18 Types of music listened to/purchased in last 6 mos: Hard Rock 100 168

19 Types of music listened to/purchased in last 6 mos: Dance Music (Other) 100 166

20 INFORMATION/REFERENCE Websites/apps visited or used in last 30 days: eHow 100 164

21 Types of music listened to/purchased in last 6 mos: Soft Rock 100 159

GfK MRI Doublebase - 2017 - Weighted to Population (000); No audit was generated for this report; *Projections relatively unstable

Radio Advertising Bureau / www.rab.com


Total 18+

Index

A18+ Listen

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AdultsHits

Format

Index


22 Types of music listened to/purchased in last 6 mos: Classic Rock 100 158

23 Foreign travel by personal vehicle 100 157

24 Velocity (watched/past 7 days) 100 157

25 Football-NFL weekend games, listen to on the radio 100 156

26 Comedy Central (watched/past 7 days) 100 156

27 Backpacking/Hiking on domestic vacation 100 156

28 Other outdoor sport/recreation on domestic vacation 100 156

29 Own Bow 100 155

30 Nectars 100 154

31 Own Elliptical 100 153

32 Bght Girl action figures/last 12 mos 100 153

33 Types of music listened to/purchased in last 6 mos: Oldies 100 153

34 IFC TV (watched/past 7 days) 100 152

35 reads Parenthood magazines 100 151

36 Internet Service Providers (to HH): Spectrum (measured as Charter and Time Warner Cable in Waves 73-76) 100 151

37 Transportation method used on an avg wkday: carpool 100 149

38 Bght Plush dolls/animals/last 12 mos 100 148

39 Fishing-saltwater, participate 100 148

40 Football-NFL Mon or Thurs night games, listen to on the radio 100 147

41 Owns Full Sport/Utility Vehicle 100 147

42 Premium Channels/Watched/past 7 days: Cinemax 100 146




Total 18+

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to

AdultsHits

Format

Index


43 Harbor Freight Tools, shopped/last 12 mos 100 146

44 Union member 100 145

45 Visit Nat'l Park on domestic vacation 100 145

46 Primary Motorcycle Rider: Yourself 100 145

47 Vitamins/Nutritional Supplements For Children 100 144

48 Domestic travel for business 100 143

49 JOBS/CAREERS Websites/apps visited or used in last 30 days: Monster 100 143

50 Ross Stores, shopped/last 3 mos 100 143

51 Digital photo activities/last 12 mos: ordered photo cards/stationery 100 141

52 The Disney Store, shopped/last 3 mos 100 141

53 Types of music listened to/purchased in last 6 mos: Indie 100 141

54 Gasoline Additives/Bght in Last 12 Mos 100 140

55 Motorcycling, participate 100 140

56 AMC (watched/past 7 days) 100 139

57 Attend rock music performances 100 139

58 Cartoon Network (watched/past 7 days) 100 139

59 Soccer-World Cup, watch on tv 100 139

60 SHOPPING Websites/apps visited or used in last 30 days: Coupons 100 138

61 HH owns handheld video game system 100 138

62 Own Sportswatch/chronograph 100 138

63 Radio formats: Variety/Other 100 138




Total 18+

Index

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to

AdultsHits

Format

Index


64 Soccer-MLS, watch on tv 100 138

65 Types of music listened to/purchased in last 6 mos: Alternative 100 138

66 Bght Board games/last 12 mos 100 137

67 Spent $200-499 for toys/games last 12 mos 100 137

68 Spent $3,000-4,999 on domestic vacations past 12 mos 100 137

69 SCI (watched/past 7 days) 100 137

70 Mortgage insurance 100 137

71 Canned/Wet Cat Food 100 136

72 Own Downhill skis 100 136

73 heavy radio listener [34] 100 136

74 Own Soccer ball 100 136

75 Types of music listened to/purchased in last 6 mos: Dance Music (Electronic) 100 136

76 Sears, shopped/last 3 mos 100 136

77 Vegetarian Frozen Burgers 100 135

78 Canned/Wet Dog Food 100 135

79 Radio formats: Hot AC (subset of Adult Contemporary format) 100 135

80 Own Stationary bicycle 100 135

81 FX (watched/past 7 days) 100 135

82 ENTERTAINMENT Websites/apps visited or used in last 30 days: IMDb 100 134

83 Looked for employment online/past 30 days 100 134

84 rented/purchased video: Horror 100 134




Total 18+

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to

AdultsHits

Format

Index


85 Bght Fashion dolls/last 12 mos 100 133

86 Radio formats: CHR 100 133

87 Hard Cider (drank/last 6 mos) 100 133

88 Bght Construction toys/last 12 mos 100 133

89 Rented Truck/Trailer last 12mos 100 133

90 Birdwatching 100 132

91 Golf, participate 100 132

92 Own Mountain bicycle 100 132

93 Types of music listened to/purchased in last 6 mos: Soundtracks 100 132

94 Syfy (watched/past 7 days) 100 132

95 Video/electronic games (console) 100 132

96 Bght Other toys/last 12 mos 100 132

97 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: HuffingtonPost.com/HuffPost 100 132

98 Rice Cakes 100 131

99 Bght Educational toys/last 12 mos 100 131

100 Own Softball/baseball bats 100 131

101 Shock Absorbers/Struts/Bght in Last 12 Mos 100 131

102 Soccer, participate 100 131

103 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: Yahoo! News 100 131

104 amount spent on internet & catalog shopping/past 12 mos: $50-99 100 130

105 Visited a theme park in last 12 months 100 130




Total 18+

Index

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to

AdultsHits

Format

Index


106 Bght sports recreation equip./last 12 mos 100 130

107 Rum 100 130

108 Target shooting, participate 100 130

109 bght Science Fiction 100 130

110 Radio formats: Sports 100 129

111 Prepared Infant Formula 100 129

112 Own Baseball gloves 100 129

113 rented/purchased video: News/Information/Documentary 100 129

114 Spark Plugs/Bght in Last 12 Mos 100 129

115 Vision care insurance 100 129

116 Instant or Freeze-Dried Coffee 100 129

117 Types of music listened to/purchased in last 6 mos: Reggae 100 128

118 Digital photo activities/last 12 mos: edited photos online or w/app 100 128

119 Types of music listened to/purchased in last 6 mos: Pop/Top 40 100 128

120 Sunburn Remedies 100 128

121 Baby Foods 100 128

122 Children's Cold Tablets & Liquids 100 128

123 SPORTS Websites/apps visited or used in last 30 days: Yahoo! Sports 100 127

124 Total time spent last Saturday using the Internet (does not include email or IM): less than 1/2 hour 100 127

125 Photo album/scrapbooking 100 127

126 HH owns electric steam cooker 100 127




Total 18+

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AdultsHits

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127 Typically book trip less than 3 mos, but more than 1 week before traveling 100 127

128 Zumba, participate 100 127

129 Las Vegas gambling 100 127

130 Wrestling-WWE, watch on tv 100 127

131 Bght Mechanical toys/last 12 mos 100 127

132 Contact Lens Cleaning/Wetting Solutions 100 127

133 Energy Drinks 100 127

134 wears contact lenses 100 127

135 Transportation method used on an avg wkday: bicycle 100 126

136 Had car transmission serviced/last 12 mos 100 126

137 Nickelodeon (watched/past 7 days) 100 126

138 Types of music listened to/purchased in last 6 mos: Folk 100 126

139 Discovery Channel (watched/past 7 days) 100 126

140 Baseball MLB regular season, listen to on the radio 100 126

141 Hair Coloring Products (For Use At Home) 100 126

142 Baby Nursers/Bottles 100 126

143 HH owns gas grill 100 125

144 Tax preparation: used TurboTax 100 125

145 Activities done using Tablet/E-reader/last 30 days: Watched other video 100 125

146 Bght car/other vehicle battery/last 12 mos 100 125





Total 18+

Index

A18+ Listen

to

AdultsHits

Format

Index


148 Accidental death/dismembrmt ins 100 125

149 Spent $300-499 for health & beauty aids (for women)/last 12 mos 100 125

150 Own Golf clubs 100 125

151 Own Roller blades/In-Line skates 100 125

152 Own Downhill ski boots 100 125

153 rented/purchased video: Science Fiction 100 125

154 Voting frequency: Statewide Elections/never 100 125

155 Digital photo activities/last 12 mos: ordered photobook/calendar 100 125

156 reads Women Fashion magazines 100 125

157 Attend auto shows 100 125

158 Children's Cough Syrup 100 125

159 Pain Relievers & Fever Reducers For Children 100 125

160 Watched other online video/past 30 days 100 125

161 Toaster Products 100 125

162 Own Basketball 100 125

163 FXX (watched/past 7 days) 100 125

164 Football, participate 100 125

165 TRAVEL/MAPS Websites/apps visited or used in last 30 days: Google Maps 100 125

166 Cat Treats 100 124

167 Sports Drinks/Thirst Quenchers 100 124

168 Disney XD (watched/past 7 days) 100 124




Total 18+

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to

AdultsHits

Format

Index


169 INFORMATION/REFERENCE Websites/apps visited or used in last 30 days: Wikipedia 100 124

170 Baby Ointments & Creams 100 124

171 Nick Jr. (watched/past 7 days) 100 124

172 Motor Oil Additives/Bght in Last 12 Mos 100 124

173 Own Rifle 100 124

174 Own Hand gun 100 124

175 Own Golf balls 100 124

176 Activities done using social networking, photo or video-sharing site: Used IM/last 30 days 100 123

177 Spike TV (watched/past 7 days) 100 123

178 Decision maker for large kitchen/cooking appliances 100 123


180 Bght Bicycles/last 12 mos 100 123

181 Tax preparation: used CPA or other tax professional 100 123

182 Bicycling-Road, participate 100 123

183 Spent $100-299 for health & beauty aids (for men)/last 12 mos 100 123

184 Bght Boy action figures/last 12 mos 100 123

185 Bowling, participate 100 123

186 Devices used to use the Internet/last 30 days: Video game console 100 123

187 Have Auto loan 100 123

188 Digital photo activities/last 12 mos: edited photos another way 100 123

189 Canoeing/Kayaking, participate 100 122




Total 18+

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AdultsHits

Format

Index


190 Disability/Loss of income through medical cause insurance 100 122

191 Bght groceries over the Internet/online in last 30 days 100 122

192 Bght toy cars/last 12 mos 100 122

193 Bght Any children's toys & games/last 12 mos 100 122

194 Windshield Wipers/Bght in Last 12 Mos 100 122

195 Own Shotgun 100 122

196 Types of music listened to/purchased in last 6 mos: Country 100 122

197 Barbecuing 100 122

198 HH owns 1+ cats 100 122

199 Frozen Yogurt 100 122

200 WEATHER Websites/apps visited or used in last 30 days: AccuWeather 100 122

201 Attend dance performances 100 122

202 Pre-Moistened Baby Wipes 100 122

203 Types of music listened to/purchased in last 6 mos: New Age 100 122

204 bght any sports clothing/past 12 mos 100 122

205 Egg Alternatives 100 122

206 Radio formats: Religion/Christian 100 121

207 HH owns Google Chromecast 100 121

208 used any "green" products for home remodeling/home improvements/past 12 mos 100 121

209 Uploaded or added video to website/past 30 days 100 121

210 Go to bars/night clubs 100 121




Total 18+

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to

AdultsHits

Format

Index


211 reads Automotive magazines 100 121

212 Obtained information for new/used car purchase online/past 30 days 100 121

213 Watched any programs or events on Video-On-Demand/past 12 mos 100 121

214 Woodworking 100 121

215 Owns Compact Pick-up 100 121

216 Activites done w/cell phone/last 30 days: visited a website for entertainment info 100 121

217 truTV (watched/past 7 days) 100 121

218 rented/purchased video: Family/Children Oriented 100 121

219 Activities done using social networking, photo or video-sharing site: Posted your current location/last 30 days 100 121

220 Internet Service Providers (to HH): Verizon or Fios by Verizon (measured as Verizon Online in Waves 73-75) 100 121

221 Packaged Dry Cat Food 100 120

222 Bght Large/baby dolls/last 12 mos 100 120

223 HH spends $100-119 avg wk at food str 100 120

224 home improvements/last 12 mos: self or other HH member did the work 100 120

225 Rental vehicle (domestic travel) 100 120

226 Decision maker for any Tools 100 120

227 went camping/past 12 mos 100 120

228 Activities done using social networking, photo or video-sharing site: Clicked on an advertisement/last 30 days 100 120

229 Nasal Sprays 100 120

230 HH owns air purifier 100 120

231 Owns Compact Sport/Utility Vehicle 100 120




Total 18+

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A18+ Listen

to

AdultsHits

Format

Index


232 Use at work: laptop/notebook 100 120

233 Pizza Mixes And Sauces 100 120

234 HH owns vacuum sealer 100 120

235 Advised about fees/travel arrangements/last 12 mos by other Internet site 100 120

236 Gen'l sightseeing on domestic vacation 100 120

237 Baseball, participate 100 120

238 HH owns Amazon Fire for TV 100 119

239 Own Factory-loaded ammunition 100 119

240 Hiking, participate 100 119

241 Downloaded a video game/past 30 days 100 119

242 Disney Channel (watched/past 7 days) 100 119

243 Type of medical ins policy: Non-gov't 100 119

244 Flavored Instant Coffee 100 119

245 Obtained sports news/information online/past 30 days 100 119

246 Disposable Diapers/Underpants 100 119

247 Owns Coupe/Sports Coupe/2 Door 100 119

248 Personally own MP3 player 100 119

249 HH owns attached to tv/computer video game system 100 119

250 Disney Junior (watched/past 7 days) 100 119

251 NFL Network (watched/past 7 days) 100 119

252 WEATHER Websites/apps visited or used in last 30 days: Weather Underground (wunderground.com) 100 119




Total 18+

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to

AdultsHits

Format

Index


253 Voting frequency: Local Elections/never 100 119

254 Bank by online/internet 100 119

255 Lottery/bght in last 12 mos 100 119

256 FXM (FX Movie Channel) (watched/past 7 days) 100 119

257 Premium Channels/Watched/past 7 days: Showtime 100 119

258 Tax preparation: used Internet/online program/service/past 12 mos 100 119

259 SOCIAL NETWORKING/PHOTO/VIDEO-SHARING Websites/apps visited or used in last 30 days: Yelp 100 119

260 Pre-Menstrual Or Period Pain Remedies (Women) 100 119

261 Have Personal loan for education only 100 118

262 Voting frequency: National Elections/never 100 118

263 TECHNOLOGY Websites/apps visited or used in last 30 days: CNET 100 118

264 HH spends $120-149 avg wk at food str 100 118

265 Looked up movie listings or showtimes online/past 30 days 100 118

266 Regularly listen to traffic reports on the radio 100 118

267 Tooth Whiteners (not toothpaste) 100 118

268 Hobbies: collecting coins 100 118

269 Tires/Bght in Last 12 Mos 100 118

270 Dental insurance 100 118

271 Total time spent last Sunday using the Internet (does not include email or IM): 1-2 hours 100 118

272 Gelatin And Gelatin Desserts 100 118

273 Own Football 100 118




Total 18+

Index

A18+ Listen

to

AdultsHits

Format

Index


274 Adult Swim (watched/past 7 days) 100 118

275 bght children's clothing/past 6 mos 100 118

276 HH owns any Apple/Mac brand 100 118

277 Boxing, watch on tv 100 118

278 Swimming, participate 100 118

279 Bght Builder sets/last 12 mos 100 118

280 Tractor Supply Company, shopped/last 12 mos 100 118

281 Activites done w/cell phone/last 30 days: signed up for text message "alert" service 100 117

282 HH owns any camping equip 100 117

283 bght children's shoes/past 6 mos 100 117

284 Forever 21, shopped/last 3 mos 100 117

285Activities done using social networking, photo or video-sharing site: Rated or reviewed a product or service/last

30 days100 117

286 Owns Digital camcorder 100 117

287 Own Fishing lures/hooks 100 117

288 ENTERTAINMENT Websites/apps visited or used in last 30 days: NBC 100 117

289 Own/bght Massaging shower head 100 117

290 Mexican Foods 100 117

291 Bght bedframe/headboard 100 117

292 Boating (power), participate 100 117

293 TBS (watched/past 7 days) 100 117

294 Baby Oil 100 117




Total 18+

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AdultsHits

Format

Index


295 HH subscribes to Fiber Optic TV 100 117

296 Activites done w/cell phone/last 30 days: visited any other website 100 117

297 Flowers by phone/wire, spent any $ past 6 mos 100 117

298 Total time spent yesterday using the Internet (does not include email or IM): less than 1/2 hour 100 117

299 Looked at TV listings online/past 30 days 100 117

300 Go to beach on domestic vacation 100 117

301 Have Home mortgage (1st) 100 117

302 Used domestic vehicle bght/leased past 12 mos 100 117

303 Activites done w/cell phone/last 30 days: listened to music 100 117

304 HH owns 1+ dogs 100 117

305 Digital photo activities/last 12 mos: edited photos using software 100 117

306 Obtained the latest news/current events online/past 30 days 100 116

307 Owns Sub-Compact Size Car 100 116

308 Premium Channels/Watched/past 7 days: HBO 100 116

309 Political outlook: somewhat liberal 100 116

310 HH owns any tools 100 116

311 Zoo attendance 100 116

312 PC/computer games (play offline w/software) 100 116

313 HH owns electric popcorn maker 100 116

314 Imported Beer/Ale (drank/last 6 mos) 100 116

315 Blank Recordable CD's/DVD's/Blu-Ray Discs 100 116




Total 18+

Index

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to

AdultsHits

Format

Index


316 HH owns gas stove/range 100 116

317 Cat Litter 100 116

318 spent 150+ on bedding/bath goods 100 116

319 clothing expenditures/past 12 mos: $300-499 100 116

320 Baby Shampoo 100 116

321 Packaged Dry Dog Food 100 116

322 Low Calorie Domestic Beer (drank/last 6 mos) 100 116

323 MLB Network (watched/past 7 days) 100 116

324 Soy Milk & Other Plant/Nut Milks 100 116

325 Baby Powder 100 116

326 HH owns any Motorcycle 100 116

327 Types of music listened to/purchased in last 6 mos: Easy Listening 100 116

328 Car Rental - Business Use 100 116

329 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: USAToday.com 100 116

330 Own Fishing rod/reel 100 116

331 Shopping on domestic vacation 100 116

332 Breakfast/Cereal/Granola Bars 100 116

333 Types of music listened to/purchased in last 6 mos: Blues 100 116

334 Athlete's Foot/Medicated Foot Care Products 100 115

335 Bath & Body Works, shopped/last 3 mos 100 115

336 Attended a public meeting on town or school affairs 100 115




Total 18+

Index

A18+ Listen

to

AdultsHits

Format

Index


337 rented/purchased video: Action/Adventure 100 115

338 Instant Messenger (IM) used/last 30 days: Yahoo! Messenger 100 115

339 Hobbies: Raising pets 100 115

340 ordered anything from BestBuy.com/last 12 mos 100 115

341 Own Outdoor/pocket knife 100 115

342 Attend any sports event 100 115


344 Go to beach 100 115

345 Radio formats: Rhythmic 100 115

346 bght any men's low-ticket clothing/past yr 100 115

347 TRAVEL/MAPS Websites/apps visited or used in last 30 days: Hotels.com 100 115

348 bght any men's clothing/past yr 100 115

349 Have Roth IRA 100 115

350 Methods used to pay bills: pay by Internet/online 100 115

351 Whole Coffee Beans 100 115

352 Shaving Creams Or Gels 100 115

353 Used vehicle bght/leased in past 12 mos 100 115

354 Total Beer/Ale (drank/last 6 mos) 100 115

355 Dog Biscuits Or Treats 100 115

356 Oil Filters/Bght in Last 12 Mos 100 115

357 Kind of medical ins policy: HMO 100 115




Total 18+

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to

AdultsHits

Format

Index


358 Bght Water toys/last 12 mos 100 115

359 Massage/last 6 mos 100 115

360 Firelogs 100 115

361 HH owns electric juicer 100 115

362 ordered anything from other dept/specialty store catalog or website/last 12 mos 100 115

363 Visit relatives/friends on domestic vacation 100 114

364 DirecTV 100 114

365 Photography 100 114

366 Purchased any gift/prepaid cards/last 6 mos 100 114


368 Tequila 100 114

369 Total time spent last Sunday using the Internet (does not include email or IM): 5-10 hours 100 114

370 Looked at/used Internet /last 30 days: At work 100 114

371 ordered anything from eBay.com/last 12 mos 100 114

372 heavy outdoor/quintile I 100 114

373 Ready To Drink Iced Coffee/Coffee Drinks 100 114

374 Meat Snacks 100 114

375 Activites done w/cell phone/last 30 days: searched for info about a product 100 114

376 Owns Digital point & shoot camera 100 114

377 Bght any tools/last 12 mos 100 114

378 Taxes: Filed before IRS deadline 100 114




Total 18+

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to

AdultsHits

Format

Index


379 HH owns computer printer only 100 114

380 Has a garden 100 114

381 Types of music listened to/purchased in last 6 mos: Contemporary Christian 100 114

382 Activities done using social networking, photo or video-sharing site: Played a game/last 30 days 100 114

383 HH owns a pet 100 114

384 Frozen Breaded Chicken 100 114

385 Own Bowling balls 100 114

386 Am't spent for software for home/past 12 mos: $1-99 100 114

387 Hunting w/rifle, participate 100 114

388 Owns Sport/Utility Vehicle 100 114

389 Razor Blades 100 114

390 HH owns washing machine - high efficiency 100 114

391 High school sports, attend 100 114

392 Use at work:any PC/Non-Apple brand 100 114

393 Aerobics, participate 100 113

394 Activites done w/cell phone/last 30 days: visited a website for news 100 113

395 Activites done w/cell phone/last 30 days: visited a website for weather 100 113

396 reads Men's magazines 100 113

397 Any premium channel viewing/past 30 days 100 113

398 Play musical instrument 100 113

399 Picnic 100 113




Total 18+

Index

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to

AdultsHits

Format

Index


400 Painting,drawing 100 113

401 Diet Cola Drinks 100 113

402 Salsa or Picante Sauce 100 113

403 Tampons (Women) 100 113

404 Owns Full Pick-up 100 113

405 WEATHER Websites/apps visited or used in last 30 days: WeatherBug 100 113

406 OfficeMax, shopped/last 12 mos 100 113

407 Obtained information about entertainment or celebrities 100 113

408 Used property/garden maintenance/last 12 mos 100 113

409 Air Filters/Bght in Last 12 Mos 100 113

410 Website or search engines used/last 30 days: Bing.com 100 113

411 Bght product after using sample/last 6 mos 100 113

412 HH uses plastic pdts for recycling/refuse bins 100 113

413 Used imported vehicle bght/leased past 12 mos 100 113

414 Spent $100+ last mo. at conv store 100 113

415 Visited a TV network or TV show's website/past 30 days 100 113

416 Outdoor Insecticides 100 113

417 Activities done using social networking, photo or video-sharing site: Sent a message or e-mail/last 30 days 100 113

418 Listen to any sports event on radio 100 113

419 HH owns Roku 100 113

420 HH owns coffee maker - single cup/pod brewing 100 112




Total 18+

Index

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to

AdultsHits

Format

Index


421 Baseball-MLB reg season, attend 100 112

422 Level of photographer: Amateur 100 112

423 SOCIAL NETWORKING/PHOTO/VIDEO-SHARING Websites/apps visited or used in last 30 days: Reddit 100 112

424 wears eyeglasses (nonprescription) 100 112

425 Sent an electronic greeting card/past 30 days 100 112

426 Flea, Tick & Parasite Pdts For Dogs & Cats/last 12 mos 100 112

427 Activites done w/cell phone/last 30 days: watched a video clip 100 112

428 Own Tennis balls 100 112

429 Own Tennis racquet 100 112

430 Cough Syrup/suppressant (Nonprescription) 100 112

431 Own Other exercise equip. 100 112

432 HH uses plastic pdts for sinkware 100 112

433 Bank by ATM/cash machine 100 112

434 HH owns electric indoor grill 100 112

435 HH owns garbage disposer 100 112

436 Electric Shavers 100 112

437 Fishing-freshwater, participate 100 112

438 Best Buy, shopped/last 12 mos 100 112

439 Activities done using Tablet/E-reader/last 30 days: Obtained financial information 100 112

440 Baby Lotion 100 112

441 Weight lifting, participate 100 112




Total 18+

Index

A18+ Listen

to

AdultsHits

Format

Index


442 HH owns smoke/fire detector 100 112

443 Political outlook: somewhat conservative 100 112

444 IKEA, shopped/last 12 mos 100 112

445 Owns Standard Size Car 100 112

446 HH owns home fire extinguisher 100 112

447 HH owns garage door opener 100 112

448 E-mail used/last 30 days: Yahoo! Mail 100 112

449 rented/purchased video: Romance 100 112

450 Board games 100 112

451 Canned or Jarred Spaghetti & Macaroni 100 112

452 HH owns burglar alarm/home security system 100 112

453 ordered anything from Walmart.com/last 12 mos 100 112

454 Dining out 100 112

455 Activites done w/cell phone/last 30 days: visited a social networking website 100 112

456 Tire Care/Bght in Last 12 Mos 100 112

457 PC/computer games (play online) 100 112

458 Activites done w/cell phone/last 30 days: visited a website for maps/directions 100 112

459 ordered anything from Etsy.com/last 12 mos 100 112

460 Non-Dairy Cream Substitutes 100 112

461Activities done using social networking, photo or video-sharing site: "Followed" or became a "fan of" something

or someone/last 30 days100 112

462 Lunch Combinations/Kits 100 111




Total 18+

Index

A18+ Listen

to

AdultsHits

Format

Index


463 Advised about fees/travel arrangements/last 12 mos by other general Internet travel site 100 111

464 HH owns electric mixer - stationary 100 111

465 HH owns clothes dryer 100 111

466 Nutrition/energy bars 100 111

467 Car Wax & Polish/Bght in Last 12 Mos 100 111

468 TRAVEL/MAPS Websites/apps visited or used in last 30 days: Yahoo! Maps 100 111

469 Chewing Gum 100 111

470 Mints 100 111

471 Suntan & Sunscreen Products 100 111

472 Heavy Duty Hand Cleaners 100 111

473 Taken trip on all-inclusive travel package, foreign trip 100 111

474 Banking on mobile device 100 111

475 Activites done w/cell phone/last 30 days: received a text message "alert" 100 111

476 Own other sports & recreation equip. 100 111

477 Received any gift cards/last 6 mos 100 111

478 RadioShack, shopped/last 12 mos 100 111

479 Activities done using social networking, photo or video-sharing site: Visited a friend's profile or page/last 30 days 100 111

480 Regular Domestic Beer/Ale (drank/last 6 mos) 100 111

481 Total time spent last Saturday using the Internet (does not include email or IM): 1-2 hours 100 111

482 Sleeping aids & snore relief 100 111

483 Activites done w/cell phone/last 30 days: used an "app" 100 111




Total 18+

Index

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to

AdultsHits

Format

Index


484 Activities done using social networking, photo or video-sharing site: Watched a video/last 30 days 100 111

485 Cotton Swabs 100 111

486 Owns Truck 100 111

487 Total time spent last Sunday using the Internet (does not include email or IM): 1/2-1 hour 100 111

488 Recycled products 100 111

489 Home Depot, shopped/last 12 mos 100 111

490 Animal Planet (watched/past 7 days) 100 111

491 Downloaded a TV program/past 30 days 100 111

492 Personal vehicle (domestic travel) 100 111

493 Owns any type camera/camcorder 100 111

494INFORMATION/REFERENCE Websites/apps visited or used in last 30 days: Answers.com (measured as

Answers.com/WikiAnswers in Waves 73-75)100 111

495 Types of music listened to/purchased in last 6 mos: Classical 100 111

496 HH owns electric blender 100 111

497 rented/purchased video: Comedy 100 111

498 Cell phone activity/last 30 days: Used a mobile "App" 100 111

499 Rite Aid, shopped/last 6 mos 100 111

500 ordered anything from Kohls.com/last 12 mos 100 111

501 Cell phone activity/last 30 days: Played a game 100 111

502 History Channel (watched/past 7 days) 100 111

503 Political Affiliation/Ideology: No party affiliation/Independent 100 111

504 Cell phone activity/last 30 days: Played music 100 111




Total 18+

Index

A18+ Listen

to

AdultsHits

Format

Index


505 Motor Oil/Bght in Last 12 Mos 100 111

506 Cell phone activity/last 30 days: Recorded a video 100 111

507 reads Fishing/Hunting magazines 100 111

508 Bght box spring/mattress 100 111

509 Ice hockey-NHL reg season, watch on tv 100 111

510 Scotch Whisky 100 111

511 Own any mutual funds 100 110

512 Hair Styling Gels, Lotions & Mousse 100 110

513 bght any men's big-ticket clothing/past yr 100 110

514 Target, shopped/last 3 mos 100 110

515 Fruit Snacks 100 110

516 Attended a political rally, speech, or organized protest of any kind 100 110

517 INFORMATION/REFERENCE Websites/apps visited or used in last 30 days: WebMD 100 110

518 HH owns pressure cooker 100 110

519 Powdered Fruit & Soft Drinks 100 110

520 Corn & Tortilla & Other Chips & Cheese Snacks 100 110

521 own any baby furniture/equip 100 110

522 Bicycling-Mountain, participate 100 110

523 SPORTS Websites/apps visited or used in last 30 days: MLB.com/MLB At Bat 100 110

524 Professional Pet Services/used in last 12 mos 100 110

525 Total time spent last Saturday using the Internet (does not include email or IM): 5-10 hours 100 110




Total 18+

Index

A18+ Listen

to

AdultsHits

Format

Index


526 Have renters insurance 100 110

527 HH owns DVD or Blu-ray player 100 110

528 Toothache, gum, canker sore remedies 100 110

529 Personally played any video games/last 30 days 100 110

530 Use a personal computer at work 100 110

531 wears sunglasses (nonprescription) 100 110

532 Video/electronic games (portable) 100 110

533 Own/bght Electric ear thermometer 100 110

534 Own Road bicycle 100 110

535 Spent less than $100 for health & beauty aids (for men)/last 12 mos 100 110

536 Activities done using Tablet/E-reader/last 30 days: Visited other social networking site (not Facebook) 100 110

537 SOCIAL NETWORKING/PHOTO/VIDEO-SHARING Websites/apps visited or used in last 30 days: YouTube 100 110

538 HH owns electric mixer - hand held 100 110

539 ENTERTAINMENT Websites/apps visited or used in last 30 days: BuzzFeed 100 110

540 Devices used to use the Internet/last 30 days: Television 100 110

541 ordered anything from Amazon.com/last 12 mos 100 110

542 Own Binoculars 100 110

543 Paid bills online/past 30 days 100 110

544 Tracked investments/Traded stocks, bonds or mutual funds online/past 30 days 100 110

545 Enter. friends or relatives at home 100 110

546 Owns any audio equipment & accessories 100 110




Total 18+

Index

A18+ Listen

to

AdultsHits

Format

Index


547 Kind of medical ins policy: Other 100 109

548 Canadian Whisky 100 109

549 Total time spent yesterday using the Internet (does not include email or IM): 2-5 hours 100 109

550 Activities done using social networking, photo or video-sharing site: Posted a video/last 30 days 100 109

551 E! (Entertainment Television) (watched/past 7 days) 100 109

552 HH owns carpet steam cleaner 100 109

553 Used Non-toxic/biodegradable cleaners/detergents 100 109

554 HH owns electric slow cooker 100 109

555 TNT (watched/past 7 days) 100 109

556 Meal/Dietary/Weight Loss Supplements 100 109

557 Frisbee, participate 100 109

558 At home: Regular exercise prgm (2+x's/wk) 100 109

559 Frozen Snacks (Not Frozen Yogurt Or Ice Cream) 100 109

560 Sears Appliance & Hardware, shopped/last 12 mos 100 109

561 Frostings 100 109

562 Bght Infant toys/last 12 mos 100 109

563 NBC Sports Network (watched/past 7 days) 100 109

564 Kmart, shopped/last 3 mos 100 109

565 SHOPPING Websites/apps visited or used in last 30 days: Groupon 100 109

566 Spent 1+ nights at hotel/motel/other lodging past 12 mos 100 109

567 Attend aquarium 100 109




Total 18+

Index

A18+ Listen

to

AdultsHits

Format

Index


568 HH owns hot tub/whirlpool spa 100 109

569 Use credit card for business 100 109

570 Looked for recipes online/past 30 days 100 109

571 Popping Corn & Popcorn Snacks 100 109

572 HH owns locks or lock sets 100 109

573 Cell phone activity/last 30 days: Watched a movie, TV program or other video 100 109

574 Own shares in mutual funds (stocks) 100 109

575 Activites done w/cell phone/last 30 days: visited a search engine 100 109

576 Ice hockey-NHL playoffs & Stanley Cup Finals, watch on tv 100 109

577 Cream Cheese 100 109

578 Activites done w/cell phone/last 30 days: watched a full length movie 100 109

579 HH owns battery flashlight 100 109

580 Have 401K retirement savings 100 108

581 Have Traditional IRA 100 108

582 reads Sports magazines 100 108

583 INFORMATION/REFERENCE Websites/apps visited or used in last 30 days: Yahoo! Answers 100 108

584 HH owns rechargeable flashlight 100 108

585 Spent <$1,000 on domestic vacations past 12 mos 100 108

586 Attend movies less than once a month 100 108


588 Frozen Waffles 100 108




Total 18+

Index

A18+ Listen

to

AdultsHits

Format

Index


589 HH owns microwave oven 100 108

590 Outdoor Gardening past 12 mos 100 108

591 Activities done using social networking, photo or video-sharing site: Posted a picture/last 30 days 100 108

592 Bght Pre-school toys/last 12 mos 100 108

593 Tax preparation: myself, manually/past 12 mos 100 108

594 Activites done w/cell phone/last 30 days: text messaging to communicate w/friends/family 100 108

595 HH owns broom or mop 100 108

596 Flower shop, spent any $ past 6 mos 100 108

597 did any home improvements/last 12 mos 100 108

598 HH owns toaster 100 108

599 Looked at/used Internet /last 30 days: Another place 100 108

600 Baseball MLB regular season, watch on tv 100 108

601 Yogurt 100 108

602 Own Bicycle Helmet 100 108

603 Types of music listened to/purchased in last 6 mos: Jazz 100 108

604 Auto racing NASCAR, watch on tv 100 108

605Activities done using social networking, photo or video-sharing site: Posted that you "like" something/last 30

days100 108

606 Barber shop, spent any $ past 6 mos 100 108

607 Devices used to use the Internet/last 30 days: Cellphone or Smartphone 100 108

608 Packaged Dinners & Side Dishes 100 108

609 Any Recycling/last 30 days 100 108




Total 18+

Index

A18+ Listen

to

AdultsHits

Format

Index


610 Disposable Razors 100 108

611 Total time spent yesterday using the Internet (does not include email or IM): 1-2 hours 100 108

612 ordered anything from Barnes&Noble.com/last 12 mos 100 108

613 Boxed Chocolates 100 108

614 TV Land (watched/past 7 days) 100 108

615 Decision maker for any Appliances for climate control 100 108

616 Bagels 100 108

617 Batteries/bght in last 6 mos 100 108

618 Freeform (measured as ABC Family in Waves 73-74) (watched/past 7 days) 100 108

619 Types of music listened to/purchased in last 6 mos: Hip Hop 100 108

620 Obtained financial information online/past 30 days 100 108

621 Activites done w/cell phone/last 30 days: watched other video 100 107

622 Ready To Drink Iced Tea 100 107

623 Eye Wash and Drops 100 107

624 Shared photos through Internet website/past 30 days 100 107

625 Own/bght Hand-held massagers 100 107

626SOCIAL NETWORKING/PHOTO/VIDEO-SHARING Visited or used in last 30 days: Any Social

Networking/Photos/Video-sharing services100 107

627 Currently carry any life insurance 100 107

628 Have Savings account 100 107

629 smoked cigarettes/1+ packs in last 7 days 100 107

630 Sore throat remedies & cough drop 100 107




Total 18+

Index

A18+ Listen

to

AdultsHits

Format

Index


631 Disposable Plates 100 107

632 Bottled Water & Seltzer 100 107

633 HH owns any imported vehicle 100 107

634 Activites done w/cell phone/last 30 days: Purchased a product 100 107

635 Spent $1,000-2,999 on foreign vacation 100 107

636 bght any shoes/past 12 mos 100 107

637 Hobbies: Listen to music 100 107

638 Beauty parlor, spent any $ past 6 mos 100 107

639 Fox Sports 1 (watched/past 7 days) 100 107

640 Product samples/used in last 6 mos 100 107

641 Honey 100 107

642 MeTV (watched/past 7 days) 100 107

643 ordered anything from Target.com/last 12 mos 100 107

644 Domestic travel for vacation or honeymoon 100 107

645 Advised about sightseeing/activities/last 12 mos by other Internet site 100 107

646 Visited a dayspa/last 6 mos 100 107

647 Used for financial services/advice: internet site 100 107

648 Dried Fruit 100 107

649 Downloaded a movie/past 30 days 100 107

650 home remodeling/last 12 mos: self or other HH member did the work 100 107

651 Dry cleaning, spent any $ past 6 mos 100 107




Total 18+

Index

A18+ Listen

to

AdultsHits

Format

Index


652 SOCIAL NETWORKING/PHOTO/VIDEO-SHARING Websites/apps visited or used in last 30 days: Facebook 100 107

653 Paint/Stain/bght last 12 mos 100 107

654 Soy Sauce 100 107

655 Activities done using social networking, photo or video-sharing site: Updated status/last 30 days 100 107

656 Aeropostale, shopped/last 3 mos 100 107

657 Spent $2,000-2,999 on domestic vacations past 12 mos 100 107

658 Walmart, shopped/last 3 mos 100 107

659 Packaged, Frozen, Refrigerated Pasta 100 107

660 Owns Intermediate Size Car 100 107

661 Used instant messenger/past 30 days 100 107

662 Cell phone activity/last 30 days: Sent or received Instant Messages 100 107

663 Engaged in fundraising 100 107

664 Played games online/past 30 days 100 107

665 Activites done w/cell phone/last 30 days: visited a website for other local info 100 107

666 Instant Messenger (IM) used/last 30 days: Facebook Messenger 100 107

667 Cell phone only (no landline) in household 100 107

668 Bratwurst 100 107

669 Cooked Hams 100 107

670 HH owns sewing machine 100 107

671 HH owns electric fry pan 100 107

672 HH owns all-in-one computer printer with fax (printer, copier, scanner, fax) 100 107




Total 18+

Index

A18+ Listen

to

AdultsHits

Format

Index


673 Bght Sofa/sectional 100 107

674 SHOPPING Websites/apps visited or used in last 30 days: Amazon 100 107

675 amount spent on internet & catalog shopping/past 12 mos: $800+ 100 107

676 Owns Compact Size Car 100 107

677 Activities done using Tablet/E-reader/last 30 days: Visited a search engine 100 107

678 JCPenney, shopped/last 3 mos 100 107

679 Baby Bath, Wash and Soap 100 107

680 Frozen Hot Snacks 100 107

681 HH owns iron 100 107

682 Obtained childcare or parenting information online/past 30 days 100 107

683 Activities done using social networking, photo or video-sharing site: Commented on a friend's post/last 30 days 100 107

684 Wearable Tech: personally own wristband fitness tracker 100 107

685 Activites done w/cell phone/last 30 days: visited a website for sports 100 107

686 Baking 100 106

687 HH owns hot water heater 100 106

688 Obtained medical information online/past 30 days 100 106

689 Football-NFL Mon or Thurs night games, watch on tv 100 106

690 National Geographic Channel (watched/past 7 days) 100 106

691 E-mail used/last 30 days: Outlook.com 100 106

692 Diet Control - Reasons for: Weight loss 100 106

693 Breath Fresheners 100 106




Total 18+

Index

A18+ Listen

to

AdultsHits

Format

Index


694 Cell phone activity/last 30 days: Sent or received text messages 100 106

695 Had car brakes serviced/last 12 mos 100 106

696 Cell phone activity/last 30 days: Took a picture 100 106

697 Website or search engines used/last 30 days: Yahoo.com 100 106

698 Lip Care 100 106

699 Tailgating 100 106

700 Ready To Eat Doughnuts 100 106

701 Website or search engines used/last 30 days: Google.com 100 106

702 HH owns dishwasher built-in/portable 100 106

703 BRAVO (watched/past 7 days) 100 106

704 Mixed Martial Arts, watch on tv 100 106

705 Spent $51-99 last 30 days at conv store 100 106

706 Spaghetti/Pasta Sauce 100 106

707SOCIAL NETWORKING/PHOTO/VIDEO-SHARING Websites/apps visited or used in last 30 days: Google+ (Google

Plus)100 106

708 Personally has a smartphone 100 106

709 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: WSJ.com 100 106

710 Have any Credit/Debit Card 100 106

711 Laundries/laundromats, spent any $ past 6 mos 100 106

712 New imported vehicle bght/leased past 12 mos 100 106

713 DIY Network (watched/past 7 days) 100 106

714 Canned Or Jarred Soup/Broth 100 106




Total 18+

Index

A18+ Listen

to

AdultsHits

Format

Index


715 Fabric Softeners/Scent Boosters 100 106

716 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: NYTimes.com 100 106

717 Dental Floss 100 106

718 Organic Foods 100 106

719 Jogging/running, participate 100 106

720 Other Diet Soft Drinks, Not Colas 100 106

721 Cents Off Coupons 100 106

722 Have Non-interest checking account 100 106

723 Own Other fishing equip. 100 106

724 Pizza Shells/Crusts 100 106

725 rented/purchased video: Drama 100 106

726 Complexion Care Products 100 106

727 3+ round trips by plane within continental U.S./last 12 mos 100 106

728 HH owns coffee maker - automatic drip or electric perk or other electric 100 106

729 Drain/Septic Tank Cleaners 100 106

730 Scheduled plane (domestic travel) 100 105

731 smoked cigarettes/last 12 mos 100 105

732 E-Cigarettes/Vaporizers/last 12 mos 100 105

733 Any homeowners or personal property ins. 100 105

734 Kohl's, shopped/last 3 mos 100 105

735 Have homeowners insurance 100 105




Total 18+

Index

A18+ Listen

to

AdultsHits

Format

Index


736 use "whitening" toothpaste 100 105

737 Attend movies once a month 100 105

738 Sanitary Napkins (Women) 100 105

739 Owns Mini Van 100 105

740 Frozen Breakfasts 100 105

741 Family Restaurants & Steak Houses 100 105

742 Activities done using social networking, photo or video-sharing site: Updated profile/last 30 days 100 105

743 Activities done using Tablet/E-reader/last 30 days: Listened to music 100 105

744 Aftershave Lotion & Cologne For Men 100 105

745 Methods used to pay bills: bills automatically charged to credit card 100 105

746 Activities done using Tablet/E-reader/last 30 days: Watched a movie 100 105

747 SHOPPING Websites/apps visited or used in last 30 days: eBay 100 105

748 Have any auto/other vehicle insurance 100 105

749 Famous Footwear, shopped/last 3 mos 100 105

750 Transportation method used on an avg wkday: driving (not a carpool) 100 105

751 Investigation Discovery (watched/past 7 days) 100 105

752 HH has satellite dish 100 105

753 Type of fuel vehicle uses: gasoline (non-diesel) only 100 105

754 Football-NFL playoffs/Super Bowl, watch on tv 100 105

755 HH uses plastic pdts for kitchen gadgets 100 105

756 Cell phone activity/last 30 days: Sent or received email 100 105




Total 18+

Index

A18+ Listen

to

AdultsHits

Format

Index


757 Any sports participation in past yr. 100 105

758 HH owns kitchen cooking & serving products 100 105

759 At other facility: Regular exercise prgm (2+x's/wk) 100 105

760 True Value, shopped/last 12 mos 100 105

761 Activities done using social networking, photo or video-sharing site: Posted a website link/last 30 days 100 105

762 HH owns built in range 100 105

763 Flavored Alcoholic Beverages/Coolers (drank/last 6 mos) 100 105

764 HH owns refrigerator 100 105

765 Other Fruit Juices & Drinks 100 105

766 FedEx Office, shopped/last 12 mos 100 105

767 Gasoline/Bght in Last 6 Mos 100 105

768 Used paperless statements (banking/financial services) 100 105

769 Used grocery store loyalty card/last 30 days 100 105

770 Direct deposit (of payroll check) 100 105

771 Pre-Moistened Household Wipes 100 105

772 Have Overdraft protection 100 105

773 Have any banking services 100 105

774 In-Tank Toilet Bowl Cleaners 100 105

775 Pretzels 100 105

776 Own/bght Oral irrigation device 100 105

777 HH owns vacuum cleaner 100 104




Total 18+

Index

A18+ Listen

to

AdultsHits

Format

Index


778 Football-NFL weekend games, watch on tv 100 104

779 Cold, Sinus And Allergy Remedies (Nonprescr.) 100 104

780 Have Interest checking account 100 104

781 HH owns laptop/notebook 100 104

782 Billiards/Pool 100 104

783 Visited online blogs/past 30 days 100 104

784 Canned Or Jarred Fruit 100 104

785 rented/purchased video: TV Shows 100 104

786 Decision maker for any HH furnishing purchase/last 12 mos 100 104

787 Regular Cola Drinks, Not Diet 100 104

788 Fantasy sports league, participate 100 104

789 Have Business checking account 100 104

790 Home decoration/furnishing 100 104

791 Made a purchase for personal use (on the Internet)/past 30 days 100 104

792 Canned or Jarred Vegetables 100 104

793 Body Wash/Shower Gel 100 104

794 ordered anything from Gap.com/last 12 mos 100 104

795 Paper Napkins 100 104

796 Cookies (Ready To Eat) 100 104

797 HH owns washing machine - standard 100 104

798 Personal Foot Care Products 100 104




Total 18+

Index

A18+ Listen

to

AdultsHits

Format

Index


799 Methods used to pay bills: bills automatically deducted from bank account 100 104

800 Used Environmentally friendly/"green" pdts 100 104

801 Bar Baking Chocolate 100 104

802 Hair Conditioners (For Use At Home) 100 104

803 Microwave Usage 100 104

804 Activites done w/cell phone/last 30 days: visited a website for financial info 100 104

805 CVS Pharmacy/Longs Drugs, shopped/last 6 mos 100 104

806 Indoor Insecticides 100 104

807 Food Network (watched/past 7 days) 100 104

808 Evaporated/Condensed Milk 100 104

809 Redeemed freq. flyer miles/last 12 mos 100 104

810 Bread Crumbs & Coating Mixes 100 104

811 Activites done w/cell phone/last 30 days: Scanned a QR code or other "tag" 100 104

812 Belong to auto club/roadside assistance program 100 104

813 Ace Hardware, shopped/last 12 mos 100 104

814 Attended movies/last 6 mos 100 104

815 Use credit card for personal 100 104

816 Sour Cream 100 104

817 Ready To Serve Dips 100 104

818 Drink Additives & Hot Cocoa (Add Milk Or Water) 100 104

819 Peanut Butter & Other Nut Spreads 100 104




Total 18+

Index

A18+ Listen

to

AdultsHits

Format

Index


820 Decision Maker for vehicle: You/You & Someone Else 100 104

821 At club: Regular exercise prgm (2+x's/wk) 100 104

822 CBS Sports Network (watched/past 7 days) 100 104

823 ordered anything from other catalog or mail order service 100 104

824 Influentials 100 104

825 MTV (Music Television) (watched/past 7 days) 100 104

826 Jams & Jellies 100 104

827 Heartburn, indigestion, gas & diarrhea remedies 100 104

828 Baking Chips 100 104

829 Transportation method used on an avg wkend: driving (not a carpool) 100 104

830 Charcoal 100 104

831 Basketball, participate 100 104

832 HH has a Digital Video Recorder (DVR) 100 104

833 Salad Dressing 100 104

834 HH owns any domestic vehicle 100 104

835 Table Syrup, Molasses & Agave 100 103

836 Bleach 100 103

837 Used for financial services/advice: financial advisor/broker 100 103

838 Soap & Detergents For Regular Laundry 100 103

839 Owns Sedan/Hard Top/4 Door 100 103

840 Baking Coconut 100 103




Total 18+

Index

A18+ Listen

to

AdultsHits

Format

Index


841 Fox Sports 2 (watched/past 7 days) 100 103

842 Did any public activity/past 12 mos 100 103

843 Internet Service Providers (to HH): AT&T 100 103

844 bght children's books 100 103

845 Signed a petition 100 103

846 Butter 100 103

847 Used any housekpng/professional cleaning services/past 12 mos 100 103

848 Loose or Pressed Face Powder (Women) 100 103

849 Spent less than $100 for health & beauty aids (for women)/last 12 mos 100 103

850 Radio formats: News/Talk 100 103

851 On the avg month, out of pocket cost for prescription drugs: $30-49 100 103

852 HH owns portable generator 100 103

853 HH owns deep fryer 100 103


855 NEWS/COMMENTARY Websites/apps visited or used in last 30 days: BBC.com 100 103

856 Rice 100 103

857 Member of any freq. flyer program 100 103

858 Currently enrolled in any hotel rewards program 100 103

859 Instant Messenger (IM) used/last 30 days: Google Hangouts 100 103

860 Looked at/used Internet /last 30 days: At school or library 100 103

861 bght any athletic shoes/past 12 mos 100 103




Total 18+

Index

A18+ Listen

to

AdultsHits

Format

Index


862 Cottage Cheese 100 103

863 Hair Sprays (For Use At Home) 100 103

864 Car cleaner wash/wipes/Bght in Last 12 Mos 100 103

865 Used Recycled-content paper pdts 100 103

866 Used Wi-Fi or wireless connection using a computer outside of home/last 30 days 100 103

867 Shampoo 100 103

868 Transparent Tape 100 103

869 method used: exercise program 100 103

870 ordered anything from iTunes.com/last 12 mos 100 103

871 Packaged Fresh Salad 100 103

872 Own Weight lifting equip. 100 103

873 HH owns any TV set 100 103

874 HH owns any Internet Video Devices for TV 100 103

875 Canned Tuna 100 103

876 Scouring Pads 100 103

877 Dry Soup & Bouillon 100 103

878 Snack Mixes 100 103

879 Automatic Dishwasher Detergent 100 103

880 Kind of medical ins policy: PPO 100 103

881 Go to live theater 100 103

882 Professional Exterminators 100 103




Total 18+

Index

A18+ Listen

to

AdultsHits

Format

Index


883 Deodorants/antiperspirants 100 103

884 Ketchup/Catsup 100 103

885 Auto racing Other (not NASCAR), watch on tv 100 103

886 Canned Tomatoes 100 103

887 Dishwashing Liquid 100 103

888 SPORTS Websites/apps visited or used in last 30 days: ESPN 100 103

889 Other Regular Carbonated Soft Drinks 100 103

890 Cell phone activity/last 30 days: Made/received phone calls 100 103

891 Headache Remedies And Pain Relievers (Nonprescr.) 100 103

892 Obtained information about real estate online/past 30 days 100 103

893 Tax preparation: used software program/past 12 mos 100 103

894 Plastic/glass food storage containers 100 103

895 HH owns electric food processor 100 103

896 HH uses plastic pdts for tabletop 100 103

897 Plastic Sandwich/Food Storage/Freezer Bags 100 103

898 Pain relieving rubs, liquids & patches (Nonprescr.) 100 103

899 Use at work: Desktop PC 100 103

900 Football-college, watch on tv 100 103

901 Activites done w/cell phone/last 30 days: made/received a video call 100 103

902 Aluminum Foil 100 102

903 Champagne & Sparkling Wines 100 102




Total 18+

Index

A18+ Listen

to

AdultsHits

Format

Index


904 CMT (Country Music Television) (watched/past 7 days) 100 102

905 Personally own a valid passport 100 102

906 Mayonnaise & Mayonnaise Type Salad Dressing 100 102

907 Personally has working cell phone 100 102

908 HH owns a personal computer 100 102

909 ordered anything from Costco.com/last 12 mos 100 102

910 Karaoke 100 102

911 HH uses plastic pdts for food storage 100 102

912 HH uses plastic pdts 100 102

913 Activities done using Tablet/E-reader/last 30 days: Played a single-player game 100 102

914 Hobbies: collecting antiques 100 102

915 Ready To Eat Muffins 100 102

916 Salt 100 102

917 Total time spent yesterday using the Internet (does not include email or IM): 10+ hours 100 102

918 Other gambling 100 102

919 Other Bread Products 100 102

920 Adhesive Bandages 100 102

921 Brand Decision maker for TV set 100 102

922 Any domestic travel past 12 mos 100 102

923 Have any Store Credit Card 100 102

924 HH owns coffee maker - French press 100 102




Total 18+

Index

A18+ Listen

to

AdultsHits

Format

Index


925 Michaels, shopped/last 3 mos 100 102

926 Owns Van/Minivan 100 102

927 Frozen Pizza 100 102

928 Frozen Main Courses 100 102

929 Frozen/Refrigerated Potato Products 100 102

930 Decision maker for small kitchen appliances 100 102

931 reads Travel magazines 100 102

932 Baking Powder And Soda 100 102

933 Devices used to use the Internet/last 30 days: Laptop or Netbook computer 100 102

934 Anti-Freeze/Coolant/Bght in Last 12 Mos 100 102

935 ENTERTAINMENT Websites/apps visited or used in last 30 days: CBS 100 102

936 Crackers 100 102

937 Spread Cheese/Cheese Sauce 100 102

938 Toys R Us, shopped/last 3 mos 100 102

939 Instant Messenger (IM) used/last 30 days: Skype 100 102

940 Looked at/used Internet /last 30 days: Any Internet Usage 100 102

941 Advised about fees/travel arrangements/last 12 mos by expedia.com 100 102

942 Tax preparation: used friend or family member 100 102

943 Spray Non-Stick Cooking Products 100 102

944 Looked at/used Internet /last 30 days: At home 100 102

945 Walmart Pharmacy, shopped/last 6 mos 100 102




Total 18+

Index

A18+ Listen

to

AdultsHits

Format

Index


946 Grated Cheese 100 101

947 Any Leisure Activity 100 101

948 Toothbrushes 100 101

949 Internet Service Providers (to HH): Any Service 100 101

950 bght any women's big-ticket clothing/past yr 100 101

951 Tax preparation: other 100 101

952 HH spends $150+ avg wk at food str 100 101

953 Mouthwash/Dental Rinse 100 101

954 American Pasteurized Processed Cheese 100 101

955 Hair cut/last 6 mos 100 101

956 Big Lots, shopped/last 3 mos 100 101

957 Travel Channel (watched/past 7 days) 100 101

958 Bght perfune/cologne for women as a gift/last 12 mos 100 101

959 Fresh Milk 100 101

960 Seasonings & Spices 100 101

961 Fast Food & Drive-In Restaurants 100 101

962 Sugar 100 101

963 Eggs 100 101

964 Bacon And Breakfast Strips 100 101

965 Activites done w/cell phone/last 30 days: downloaded an "app" 100 101

966 Have Internet access at home 100 101




Total 18+

Index

A18+ Listen

to

AdultsHits

Format

Index


967 Nuts 100 101

968 Play cards 100 101

969 Activites done w/cell phone/last 30 days: downloaded a game 100 101

970 Dry Cake Mixes 100 101

971 Liquid Soaps/Hand Sanitizers 100 101

972 Bread 100 101

973 Packages Of Miniature/Loose Candy 100 101

974 Pantiliners (Women) 100 101

975 Have any medical/hospital/accident insurance 100 101

976 Owns 35mm camera 100 101

977 Candy (Regular or King Size) 100 101

978 Ground Coffee 100 101

979 Activities done using Tablet/E-reader/last 30 days: Read or sent an email 100 101

980 Greeting Cards/bght in last 6mos 100 101

981 Olympics-summer, watch on tv 100 101

982 Own Treadmill 100 101

983 Owns Digital SLR camera 100 101

984 Laundry Pre-Treatments & Stain Removers 100 101

985 Facial Moisturizers 100 101

986 Glue 100 101

987 reads News and Entertainment Weekly magazines 100 101




Total 18+

Index

A18+ Listen

to

AdultsHits

Format

Index


988 Breakfast Cereals (Cold) 100 101

989 Took action as a result of healthcare advertising 100 101

990 Own 4+ TV sets 100 101

991 HH owns any ATV/UTV 100 101

992 Salad Toppings 100 101

993 SOCIAL NETWORKING/PHOTO/VIDEO-SHARING Websites/apps visited or used in last 30 days: Pinterest 100 101

994 TRAVEL/MAPS Websites/apps visited or used in last 30 days: MapQuest 100 101

995 heavy magazine reader 100 101

996 Methods used to pay bills: pay by mail 100 101

997 Paper Towels 100 101

998 Refrigerated/Frozen Bread & Dough Products 100 101

999 Activities done using Tablet/E-reader/last 30 days: Visited other website 100 101

1000 Made a phone call online/past 30 days 100 101

1001 HH owns espresso/cappuccino maker 100 101

1002 INFORMATION/REFERENCE Websites/apps visited or used in last 30 days: WhitePages 100 101

1003 Baking Mixes (Excluding Cake Mixes) 100 101

1004 On the avg month, out of pocket cost for prescription drugs: <$10 100 101

1005 Methods used to pay bills: pay by phone using credit card 100 101

1006 Tennis-Men's, watch on tv 100 101

1007 Beef Fresh/Frozen 100 101

1008 Quick service copy/printing, spent any $ past 6 mos 100 101




Total 18+

Index

A18+ Listen

to

AdultsHits

Format

Index


1009 Activites done w/cell phone/last 30 days: redeemed a mobile coupon 100 101

1010 Plastic-Type Kitchen Wrap 100 101

1011 Chicken & Turkey Fresh Or Frozen 100 100

1012 Jo-Ann Fabric & Craft, shopped/last 3 mos 100 100

1013 Fish & Seafood Fresh Or Frozen 100 100

1014 Household Cleaners 100 100

1015 HH owns Apple TV 100 100

1016 reads General Editorial magazines 100 100

1017 Activities done using Tablet/E-reader/last 30 days: Obtained information on news or current events 100 100

1018 HH owns water filter 100 100

1019 Waffle Or Pancake Mix 100 100

1020 have/had any ailments/last 12 mos 100 100

1021 Frozen Vegetables 100 100

1022 Glass & Surface Cleaners 100 100

1023 Furniture Polish 100 100

1024 Nuts For Cooking 100 100

1025 HGTV (Home & Garden Television) (watched/past 7 days) 100 100

1026 HH owns all-in-one computer printer (printer, copier, scanner) 100 100

1027 Foreign travel for personal reasons 100 100

1028 Salad or Cooking Oil 100 100

1029 reads Women's magazines 100 100




Total 18+

Index

A18+ Listen

to

AdultsHits

Format

Index


1030 Bourbon 100 100

1031 Toilet paper 100 100

1032 Devices used to use the Internet/last 30 days: Desktop computer 100 100

1033 Posted a comment or review on a blog, online forum, message or bulletin board/past 30 days 100 100

1034 Wired or sent money (any) 100 100

1035 Bght men's cologne as a gift/last 12 mos 100 100

1036 Basketball-NBA playoffs/finals, watch on tv 100 100

1037 Fresh Fruit & Vegetables 100 100

1038 Orange Juice Not Frozen 100 100

1039 HH uses plastic pdts for home organizing/storage 100 100

1040 SOCIAL NETWORKING/PHOTO/VIDEO-SHARING Websites/apps visited or used in last 30 days: LinkedIn 100 100

1041 Packaged Pie Crust 100 100

1042 HH owns water softener 100 100

1043 Flavored & Seasoned Rice 100 100

1044 Plastic Garbage Bags & Trash Can Liners 100 100

1045 Lowe's, shopped/last 12 mos 100 100

1046 HH owns Desktop PC 100 100

1047 Natural Or Imported Cheese 100 100

1048 HH owns investment real estate 100 100

1049 Bottled Barbecue & Seasoning Sauces 100 100

1050 Mustard 100 100




Total 18+

Index

A18+ Listen

to

AdultsHits

Format

Index


1051 Dollar General, shopped/last 3 mos 100 100

1052 Ice cream, gelato, sherbet 100 100

1053 Bght Electronic games/last 12 mos 100 100

1054 Dessert Toppings 100 100



ADULT HITS FORMAT - RAB.com | Radio Advertising Bureau HITS FORMAT... · 2018-12-22 · RAB / GfK...

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Transcript of ADULT HITS FORMAT - RAB.com | Radio Advertising Bureau HITS FORMAT... · 2018-12-22 · RAB / GfK...